Ghost in the Machine, Inc. v. Planned Parenthood Federation of America, Inc.

CourtDistrict Court, S.D. New York
DecidedJanuary 21, 2025
Docket1:22-cv-09270
StatusUnknown

This text of Ghost in the Machine, Inc. v. Planned Parenthood Federation of America, Inc. (Ghost in the Machine, Inc. v. Planned Parenthood Federation of America, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ghost in the Machine, Inc. v. Planned Parenthood Federation of America, Inc., (S.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK --------------------------------------------------------- X : GHOST IN THE MACHINE INC., d/b/a : SNAKE NATION, : : Plaintiff, : 22-CV-9270 (VSB) : - against - : OPINION & ORDER : PLANNED PARENTHOOD FEDERATION : OF AMERICA, INC. and PLANNED : PARENTHOOD GLOBAL, INC., : : Defendants. : : --------------------------------------------------------- X

Appearances:

Craig Laurence Dashiell Lowenstein Sandler LLP Roseland, NJ Counsel for Plaintiff

Richard Alan Roth Brian Seth Levenson The Roth Law Firm, PLLC New York, NY Counsel for Defendants

VERNON S. BRODERICK, United States District Judge: Plaintiff Ghost in the Machine Inc., doing business as Snake Nation (“Snake Nation”) worked with Defendants Planned Parenthood Federation of America, Inc. (“PPFA”) and Planned Parenthood Global, Inc. (“PPG”) on a social media campaign in Africa. During the pilot phase of the project, Defendants terminated the contractual relationship meant to govern the campaign. Plaintiff then brought this action, alleging contract, quasi-contract, and business-tort claims against Defendants related to the termination of the contract and subsequent fallout. Defendants move to dismiss Plaintiff’s claims, except for Plaintiff’s breach-of-contract claim against Defendant PPG. For the reason that follow, Defendants’ motion is GRANTED IN PART and DENIED IN PART. Factual Background1

Plaintiff Snake Nation is a media company with offices in the United States and South Africa “that focuses on engaging young people to developing digital marketing campaigns as a way of creating social impact and work in the creative economy.” (Doc. 1 (“Compl.”) ¶ 14.) On September 1, 2017, Snake Nation and PPG entered into a Master Services Agreement (“MSA”) for Snake Nation to provide social media consulting services to PPG. (Id. ¶ 16; Doc. 11-1 (“MSA”) ¶ 1.a.) Defendant PPG is a separately incorporated, wholly owned subsidiary of Defendant PPFA. (Compl. ¶ 9.) “[A]t PPFA’s invitation, Snake Nation scoped and then proposed launching a wellness campaign to promote sexual and reproductive health in West Africa.” (Compl. ¶ 15.) Snake Nation would recruit West African teens and young adults called “Billis” to promote the

campaign. (Id. ¶ 17.) The parties hoped that the campaign promoters would gain “transferrable skills in digital media creation that could be used to obtain later employment.” (Id.) The structure of the MSA contemplated that for each project within the scope of the MSA, the parties would execute a Statement of Work, which would outline the services that Snake Nation would provide and the terms of PPG’s payments for those services. (MSA ¶ 1.b.) The MSA included a term that PPG would have 30 days to dispute any invoices that Snake Nation submitted in connection with a Statement of Work, that the parties would “work in good faith to resolve any

1 The following factual background is drawn from Plaintiff’s complaint, (Doc. 1 (“Compl.”)), and documents incorporated within or integral to the complaint, (Doc. 11-1 (“MSA”); Doc. 11-2 (Youth Engagement Project Statement of Work (“SOW No. 3”)); Doc. 11-3 (Amendment (“Amend. SOW No. 3” or “Amended Statement of Work”)). My recitation of these facts does not constitute factual findings and should not be construed as such. billing disputes within 60 days” of notification of the dispute, and that “[a]ll undisputed fees shall remain due and owing.” (Id. ¶ 3.c.) Prior to starting work on the social media campaign, Snake Nation, PPG, and PPFA executed SOW No. 3 in July 2018. (Compl. ¶ 19.) Pursuant to this agreement, Snake Nation

would begin a nine-month pilot of the campaign in Burkina Faso. (See SOW No. 3.) “The end objective of the completed pilot [was] to have a model of youth engagement that has been proven to be effective in moving adolescents and youth towards adoption of healthy SRH [sexual and reproductive health] behaviors.” (Id. at 2.) Over the course of the pilot, Snake Nation would, among other things, recruit staff, begin operations in Burkina Faso, develop social media campaign content relevant to the country, engage with the Billis to promote the campaign, and evaluate the performance of the content and overall campaign. (Id. at 2; see also Compl. ¶¶ 19– 20.) In exchange for this work, SOW No. 3 states that PPG would pay Snake Nation $2,005,067 for its services. (SOW No. 3 at 4, 10; Compl. ¶ 21). Snake Nation budgeted for additional reimbursement payments of $900,000, which it calls “Direct Budget expenditures,” meant to pay

“vendors, equipment, and out of pocket expenses associated with Snake Nation’s teambuilding activities with the Billis needed to facilitate the [c]ampaign.” (Compl. ¶¶ 20–21.) On December 21, 2018, Snake Nation and PPG executed the Amended Statement of Work relating to the Burkina Faso pilot project. (Compl. ¶ 26; Amend. SOW No. 3.) The Amended Statement of Work states that the parties agreed to the amendment “in order to distinguish between consulting fees due [to Snake Nation] for services and expenditures funded by operations budget (hereafter ‘direct budget’), to modify the scope of services therein described, and to identify direct budget allocations driven by the scope of services.” (Amend. SOW No. 3 at 2.) The agreement also states that as of December 21, 2018, PPG had paid Snake Nation $1,280,330 and owed Snake Nation $724,737 in consulting fees. (Id.) The Amended Statement of Work further provided that PPG would advance $503,410.29 to Snake Nation for the “direct budget” expenses. (Id.) “The Advance captured the full amount

of Snake Nation’s anticipated Direct Budget expenditures through the end of the Campaign, and was to function like a retainer. Snake Nation would pay vendors using the Advance, and was to submit invoices for Direct Budget expenditures to PPFA for approval. Approved invoices would be credited against the Advance, and Snake Nation was to remit any unused portion of the Advance to Planned Parenthood at the end of the MSA.” (Compl. ¶ 28.) Snake Nation submitted invoices of $134,219 and $340,514 for its “direct budget” expenses in December 2018 and January 2019, respectively. (Compl. ¶ 32.) Despite the Amended Statement of Work and the December 2018 and January 2019 invoices, neither PPG nor PPFA paid Snake Nation any portion of the $503,410.29 advance contemplated under the Amended Statement of Work. (Compl. ¶¶ 30, 39.) On January 24, 2019,

Snake Nation informed Defendants that it could not pay various of its “business partners” in Burkina Faso. (Id. ¶ 49.) Responding to Snake Nation’s inquiry about the advance and the invoices, a PPFA employee told Snake Nation in a January 25, 2019 email that PPFA was “reviewing concerns that were brought to [its] attention related to the performance of Snake Nation’s work.”2 (Id. ¶ 33.) “PPFA’s creative team had approved the work that resulted” in the invoices for December 2018 and January 2019. (Compl. ¶ 36.) “[W]eeks” after the January 25 email, PPFA informed Snake Nation that it was continuing its review of the social media

2 The complaint does not make clear if the inquiry about the advance and budget was part of the January 24 communication regarding the business partners in Burkina Faso. (Compare Compl. ¶ 33, with id. ¶ 49.). company’s work. (Id. ¶ 43.) On February 13, 2019, Snake Nation submitted an invoice with an additional $130,954.51 of “direct budget” expenses. (Id. ¶ 44.) PPFA terminated the MSA with Snake Nation on February 14, 2019. (Compl. ¶ 45.) PPFA did not notify Snake Nation of the results of its review of its work even though “over a

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