Georgia-Pacific Consumer Products v. Von Drehle Corporation

Court of Appeals for the Fourth Circuit·Decided April 15, 2015·No. 13-2003·Published

Opinion

PUBLISHED

UNITED STATES COURT OF APPEALS FOR THE FOURTH CIRCUIT

No. 13-2003

GEORGIA-PACIFIC CONSUMER PRODUCTS LP, Plaintiff - Appellee,

and GEORGIA-PACIFIC CORPORATION, Plaintiff,

v.

VON DREHLE CORPORATION, a North Carolina corporation, Defendant - Appellant,

and

CAROLINA JANITORIAL & MAINTENANCE SUPPLY, a North Carolina corporation,

Defendant,

MYERS SUPPLY, INCORPORATED, Intervenor/Defendant.

Appeal from the United States District Court for the Eastern District of North Carolina, at Raleigh. Terrence W. Boyle, District Judge. (5:05-cv-00478-BO)

Argued: December 11, 2014 Decided: March 30, 2015 Amended: April 15, 2015

Before NIEMEYER, SHEDD, and KEENAN, Circuit Judges.

Vacated, reversed in part, and remanded in part, with instructions, by published opinion. Judge Niemeyer wrote the opinion, in which Judge Shedd concurred as to Parts I, III, IV, and V and Judge Keenan concurred in full. Judge Shedd wrote a separate opinion, concurring in part and dissenting in part.

ARGUED: Carter Glasgow Phillips, SIDLEY AUSTIN LLP, Washington, D.C., for Appellant. Miguel A. Estrada, GIBSON, DUNN & CRUTCHER LLP, Washington, D.C., for Appellee. ON BRIEF: Michael P. Thomas, PATRICK HARPER & DIXON, LLP, Hickory, North Carolina; Richard Klingler, Jacqueline G. Cooper, Nicolas W. Thompson, John Paul Schnapper-Casteras, SIDLEY AUSTIN LLP, Washington, D.C., for Appellant. Stephen P. Demm, John Gary Maynard, III, HUNTON & WILLIAMS LLP, Richmond, Virginia; Jonathan C. Bond, GIBSON, DUNN & CRUTCHER LLP, Washington, D.C.; W. Kyle Carpenter, WOOLF, MCCLANE, BRIGHT, ALLEN & CARPENTER, PLLC, Knoxville, Tennessee, for Appellee.

NIEMEYER, Circuit Judge:

This trademark infringement case presents several issues regarding the appropriate relief that may be granted under the Lanham Act, 15 U.S.C. §§ 1051-1141n, specifically § 1116 (authorizing injunctive relief) and § 1117 (authorizing monetary relief).

Georgia-Pacific Consumer Products LP owns the trademark “enMotion,” which it uses to brand a paper-towel dispenser that dispenses paper towels when a motion sensor is triggered by the user. Georgia-Pacific designed its enMotion dispenser to dispense only ten-inch paper towels that it manufactured.

von Drehle Corporation, a North Carolina corporation that competes with Georgia-Pacific in the sale of paper towels, designed a less expensive paper towel -- the “810-B” paper towel -- that it sold specifically for use in Georgia-Pacific’s enMotion towel dispensers.

In response to von Drehle’s practice of selling its 810-B paper towels for “stuffing” into enMotion towel dispensers, Georgia-Pacific commenced three separate actions against von Drehle or its distributors. Each action alleged that the “stuffing” practice constituted contributory trademark infringement of Georgia-Pacific’s enMotion mark, in violation of the Lanham Act, 15 U.S.C. § 1114(1)(a). Specifically, in this action, Georgia-Pacific claimed that von Drehle “knowingly and

intentionally” manufactured the 810-B paper towel “specifically and solely for use” in Georgia-Pacific’s enMotion towel dispensers and that the practice of stuffing enMotion dispensers with the 810-B paper towel was “likely to cause confusion and . . . deceive End-User Customers.” In January 2012, a jury agreed that von Drehle’s conduct constituted contributory trademark infringement and, as requested at closing argument, awarded Georgia-Pacific $791,431, which represented all of the profits that von Drehle earned from the sale of its 810-B paper towels from 2005 to the date of trial. After the jury returned its verdict, the district court entered a permanent, nationwide injunction prohibiting von Drehle from directly or indirectly infringing Georgia-Pacific’s trademark rights. In addition, because the court found that von Drehle’s infringement was “willful and intentional,” it (1) trebled the jury’s award from $791,431 to $2,374,293; (2) awarded Georgia-Pacific attorneys fees in the amount of $2,225,782; and (3) awarded it prejudgment interest in the amount of $204,450. Finally, the court awarded Georgia-Pacific $82,758 in court costs.

In a parallel action that Georgia-Pacific commenced in the Western District of Arkansas against one of von Drehle’s distributors, the district court had, by the time of the trial in this action, already ruled against Georgia-Pacific, concluding that the practice of stuffing von Drehle’s 810-B

paper towel into Georgia-Pacific’s enMotion dispensers “did not create a likelihood of confusion,” Georgia-Pacific Consumer Prod. LP v. Myers Supply, Inc., No. 6:08-cv-6086, 2009 WL 2192721, at *8 (W.D. Ark. July 23, 2009), and the Eighth Circuit affirmed, 621 F.3d 771, 777 (8th Cir. 2010) (holding that the district court did not “clearly err in finding that the trademark on a dispenser does not indicate the source of the paper towels inside, and concluding that there was no likelihood of confusion, and thus no trademark infringement”).

In the second parallel action, which Georgia-Pacific commenced against one of von Drehle’s distributors in the Northern District of Ohio, the district court had, by the time of the trial in this action, also ruled against Georgia-Pacific. The court held that the Arkansas judgment precluded Georgia- Pacific from relitigating its trademark infringement claim, see Georgia-Pacific Consumer Prods. LP v. Four-U-Packaging, Inc., 821 F. Supp. 2d 948 (N.D. Ohio 2011), and the Sixth Circuit affirmed, 701 F.3d 1093, 1103 (6th Cir. 2012).

On appeal from the remedies award in this case, von Drehle challenges the geographical scope of the district court’s injunction, arguing that the Eighth and Sixth Circuits’ rulings against Georgia-Pacific render the injunction entered by the district court unduly broad. It also challenges the monetary awards, contending that the district court applied the wrong

legal standards for trebling the jury award and for awarding attorneys fees and prejudgment interest.

Because we agree with von Drehle, we reverse the district court’s judgment in part and vacate and remand in part, with instructions. As to the injunction, we instruct the district court to narrow it to cover only the geographical area of the Fourth Circuit. As to the monetary awards, (1) we reverse the treble damages award and instruct the district court to reinstate the jury’s award of $791,431; (2) we vacate the award of attorneys fees and remand for application of the appropriate standard; and (3) we reverse the award of prejudgment interest.

I

In 2005, after learning of von Drehle’s practice of “stuffing” or “causing to be stuffed” Georgia-Pacific enMotion towel dispensers with von Drehle 810-B paper towels, Georgia- Pacific sent von Drehle a letter “[d]emand[ing] . . . that von Drehle immediately cease and desist marketing, selling and distributing the 810 towel.” von Drehle rejected Georgia- Pacific’s demand, stating that it considered its conduct to be legitimate competition that did not infringe Georgia-Pacific’s enMotion trademark.

Georgia-Pacific thereafter commenced this action, alleging that von Drehle’s stuffing practices constituted contributory

trademark infringement, in violation of the Lanham Act, 15 U.S.C. § 1114(1)(a). It alleged that von Drehle “knowingly and intentionally manufactured -- or directed the manufacture -- and sold -- or directed the sale of -- finished paper towel rolls designed specifically and solely for use in enMotion dispensers,” and that this practice was “likely to cause confusion and . . . to deceive End-User Customers . . . .” Georgia-Pacific sought injunctive relief, an accounting of von Drehle’s profits, and damages.

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