Georgia-Pacific Consumer Products v. Von Drehle Corporation

CourtCourt of Appeals for the Fourth Circuit
DecidedApril 15, 2015
Docket13-2003
StatusPublished

This text of Georgia-Pacific Consumer Products v. Von Drehle Corporation (Georgia-Pacific Consumer Products v. Von Drehle Corporation) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fourth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Georgia-Pacific Consumer Products v. Von Drehle Corporation, (4th Cir. 2015).

Opinion

PUBLISHED

UNITED STATES COURT OF APPEALS FOR THE FOURTH CIRCUIT

No. 13-2003

GEORGIA-PACIFIC CONSUMER PRODUCTS LP,

Plaintiff - Appellee,

and

GEORGIA-PACIFIC CORPORATION,

Plaintiff,

v.

VON DREHLE CORPORATION, a North Carolina corporation,

Defendant - Appellant,

CAROLINA JANITORIAL & MAINTENANCE SUPPLY, a North Carolina corporation,

Defendant,

MYERS SUPPLY, INCORPORATED,

Intervenor/Defendant.

Appeal from the United States District Court for the Eastern District of North Carolina, at Raleigh. Terrence W. Boyle, District Judge. (5:05-cv-00478-BO)

Argued: December 11, 2014 Decided: March 30, 2015

Amended: April 15, 2015 Before NIEMEYER, SHEDD, and KEENAN, Circuit Judges.

Vacated, reversed in part, and remanded in part, with instructions, by published opinion. Judge Niemeyer wrote the opinion, in which Judge Shedd concurred as to Parts I, III, IV, and V and Judge Keenan concurred in full. Judge Shedd wrote a separate opinion, concurring in part and dissenting in part.

ARGUED: Carter Glasgow Phillips, SIDLEY AUSTIN LLP, Washington, D.C., for Appellant. Miguel A. Estrada, GIBSON, DUNN & CRUTCHER LLP, Washington, D.C., for Appellee. ON BRIEF: Michael P. Thomas, PATRICK HARPER & DIXON, LLP, Hickory, North Carolina; Richard Klingler, Jacqueline G. Cooper, Nicolas W. Thompson, John Paul Schnapper-Casteras, SIDLEY AUSTIN LLP, Washington, D.C., for Appellant. Stephen P. Demm, John Gary Maynard, III, HUNTON & WILLIAMS LLP, Richmond, Virginia; Jonathan C. Bond, GIBSON, DUNN & CRUTCHER LLP, Washington, D.C.; W. Kyle Carpenter, WOOLF, MCCLANE, BRIGHT, ALLEN & CARPENTER, PLLC, Knoxville, Tennessee, for Appellee.

2 NIEMEYER, Circuit Judge:

This trademark infringement case presents several issues

regarding the appropriate relief that may be granted under the

Lanham Act, 15 U.S.C. §§ 1051-1141n, specifically § 1116

(authorizing injunctive relief) and § 1117 (authorizing monetary

relief).

Georgia-Pacific Consumer Products LP owns the trademark

“enMotion,” which it uses to brand a paper-towel dispenser that

dispenses paper towels when a motion sensor is triggered by the

user. Georgia-Pacific designed its enMotion dispenser to

dispense only ten-inch paper towels that it manufactured.

von Drehle Corporation, a North Carolina corporation that

competes with Georgia-Pacific in the sale of paper towels,

designed a less expensive paper towel -- the “810-B” paper towel

-- that it sold specifically for use in Georgia-Pacific’s

enMotion towel dispensers.

In response to von Drehle’s practice of selling its 810-B

paper towels for “stuffing” into enMotion towel dispensers,

Georgia-Pacific commenced three separate actions against von

Drehle or its distributors. Each action alleged that the

“stuffing” practice constituted contributory trademark

infringement of Georgia-Pacific’s enMotion mark, in violation of

the Lanham Act, 15 U.S.C. § 1114(1)(a). Specifically, in this

action, Georgia-Pacific claimed that von Drehle “knowingly and

3 intentionally” manufactured the 810-B paper towel “specifically

and solely for use” in Georgia-Pacific’s enMotion towel

dispensers and that the practice of stuffing enMotion dispensers

with the 810-B paper towel was “likely to cause confusion and

. . . deceive End-User Customers.” In January 2012, a jury

agreed that von Drehle’s conduct constituted contributory

trademark infringement and, as requested at closing argument,

awarded Georgia-Pacific $791,431, which represented all of the

profits that von Drehle earned from the sale of its 810-B paper

towels from 2005 to the date of trial. After the jury returned

its verdict, the district court entered a permanent, nationwide

injunction prohibiting von Drehle from directly or indirectly

infringing Georgia-Pacific’s trademark rights. In addition,

because the court found that von Drehle’s infringement was

“willful and intentional,” it (1) trebled the jury’s award from

$791,431 to $2,374,293; (2) awarded Georgia-Pacific attorneys

fees in the amount of $2,225,782; and (3) awarded it prejudgment

interest in the amount of $204,450. Finally, the court awarded

Georgia-Pacific $82,758 in court costs.

In a parallel action that Georgia-Pacific commenced in the

Western District of Arkansas against one of von Drehle’s

distributors, the district court had, by the time of the trial

in this action, already ruled against Georgia-Pacific,

concluding that the practice of stuffing von Drehle’s 810-B

4 paper towel into Georgia-Pacific’s enMotion dispensers “did not

create a likelihood of confusion,” Georgia-Pacific Consumer

Prod. LP v. Myers Supply, Inc., No. 6:08-cv-6086, 2009 WL

2192721, at *8 (W.D. Ark. July 23, 2009), and the Eighth Circuit

affirmed, 621 F.3d 771, 777 (8th Cir. 2010) (holding that the

district court did not “clearly err in finding that the

trademark on a dispenser does not indicate the source of the

paper towels inside, and concluding that there was no likelihood

of confusion, and thus no trademark infringement”).

In the second parallel action, which Georgia-Pacific

commenced against one of von Drehle’s distributors in the

Northern District of Ohio, the district court had, by the time

of the trial in this action, also ruled against Georgia-Pacific.

The court held that the Arkansas judgment precluded Georgia-

Pacific from relitigating its trademark infringement claim, see

Georgia-Pacific Consumer Prods. LP v. Four-U-Packaging, Inc.,

821 F. Supp. 2d 948 (N.D. Ohio 2011), and the Sixth Circuit

affirmed, 701 F.3d 1093, 1103 (6th Cir. 2012).

On appeal from the remedies award in this case, von Drehle

challenges the geographical scope of the district court’s

injunction, arguing that the Eighth and Sixth Circuits’ rulings

against Georgia-Pacific render the injunction entered by the

district court unduly broad. It also challenges the monetary

awards, contending that the district court applied the wrong

5 legal standards for trebling the jury award and for awarding

attorneys fees and prejudgment interest.

Because we agree with von Drehle, we reverse the district

court’s judgment in part and vacate and remand in part, with

instructions. As to the injunction, we instruct the district

court to narrow it to cover only the geographical area of the

Fourth Circuit. As to the monetary awards, (1) we reverse the

treble damages award and instruct the district court to

reinstate the jury’s award of $791,431; (2) we vacate the award

of attorneys fees and remand for application of the appropriate

standard; and (3) we reverse the award of prejudgment interest.

I

In 2005, after learning of von Drehle’s practice of

“stuffing” or “causing to be stuffed” Georgia-Pacific enMotion

towel dispensers with von Drehle 810-B paper towels, Georgia-

Pacific sent von Drehle a letter “[d]emand[ing] . . . that von

Drehle immediately cease and desist marketing, selling and

distributing the 810 towel.” von Drehle rejected Georgia-

Pacific’s demand, stating that it considered its conduct to be

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