General Motors Corp. v. Autovation Technologies, Inc.

317 F. Supp. 2d 756, 2004 U.S. Dist. LEXIS 8156, 2004 WL 914646
CourtDistrict Court, E.D. Michigan
DecidedApril 14, 2004
DocketCiv.A. 04-70447
StatusPublished
Cited by15 cases

This text of 317 F. Supp. 2d 756 (General Motors Corp. v. Autovation Technologies, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
General Motors Corp. v. Autovation Technologies, Inc., 317 F. Supp. 2d 756, 2004 U.S. Dist. LEXIS 8156, 2004 WL 914646 (E.D. Mich. 2004).

Opinion

*757 FINAL JUDGMENT AND PERMANENT INJUNCTION

O’MEARA, District Judge.

I. INTRODUCTION

Plaintiff General Motors Corporation (“GM”) brought this action against defendant Autovation Technologies, Inc. (“Defendant”) to enjoin Defendant from advertising and selling foot pedals bearing counterfeits of the world-famous GM trademarks. In this lawsuit, GM alleges claims for federal trademark counterfeiting and infringement, federal trademark dilution, and false designation of origin or sponsorship under Sections 32(1), 43(c), and 43(a) of the United States Trademark Act of 1946, as amended (the “Lanham Act”), 15 U.S.C. §§ 1114(1), 1125(c), and 1125(a), and trademark infringement under Michigan common law.

The parties stipulate to the following findings of fact and conclusions of law, and consent to entry of a permanent injunction as set forth below. Accordingly, the Court enters the following:

II. FINDINGS OF FACT

Plaintiff GM is a Delaware corporation with its principal place of business in Detroit, Michigan.

Defendant Autovation Technologies, Inc. is a South Carolina corporation with its principal place of business in Charleston, South Carolina.

Defendant advertises and sells foot pedals that bear counterfeits of the GM Trademarks as set forth in the following side-by-side comparison of the counterfeit pedals (taken from Defendant’s website at www.autovation.net) and GM’s own Trademarks:

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*759 Defendant further provides a “Warranty/Disclaimer” found on Defendant’s website at (www.autovation.net) that “Auto Vation Technologies, Inc. is not to be liable for any consequential, special or contingent damages, expense, or injury arising directly or indirectly from any defect in its goods or from the use of any goods, defective or otherwise, Auto Yation Technologies, Inc. and its affiliates will in no way be held responsible for any damages to any vehicle, persons or property for any reason whatsoever. The installer/owner assumes all risks involved with the installation and use of these products. The items represented by Auto Vation Technologies, Inc. are for off-road use only and no warranty is either EXPRESSED or IMPLIED. No warranty or representation is made as these products [sic] ability to protect the user from injury or death. The user shall determine the suitability of these products and assume all risks and responsibility in connection with their use. Automobile racing is a dangerous activity and the user shall assume all risk and responsibility. Installation of an item is an acknowledgement and acceptance of this disclaimer. Any warranties implied by law are limited in duration to the duration of this warranty.” (emphasis in original)

For many years, GM has used a number of famous, registered trademarks in connection with GM’s world-famous and high quality automobile products and services. GM has obtained several trademark registrations from the United States Patent and Trademark Office for these trademarks, including, but not limited to, the CORVETTE FLAG LOGO®, U.S. Registration Nos.2683719, 2750257, 2654528, 2242877, 2232346, and 2086434; the trademark CORVETTE®, U.S. Registration Nos. 0579485, 2463898, 2314485, 2311215, 2144177, 2105243, 1792602, 1495033, 1494171, 1494980, and 1467522; the Z06 LOGO®, US. Registration No. 2538434; the trademark Z06®, US. Registration No. 2485607; the trademark; ZR-1®, U.S. Registration No. 2654525, the trademark FIERO®, U.S. Registration No. 1478600; the FIERO LOGO®, U.S. Registration No. 1478600; the trademark TAHOE®, U.S. Registration Nos. 2652036 and 1880529; the trademark SUBURBAN®, U.S. Registration Nos. 2652035 and 1490090; the trademark YUKON®, US. Registration No. 1598480; the trademark SIERRA®, U.S. Registration No. 1573202; the trademark SILVERADO®, U.S. Registration.No. 1039220; the trademark DENALI®, U.S. Registration No. 75056070; and the trademark Z28®, U.S. Registration No. 74586039 (hereinafter the “GM Trademarks”). These registrations are valid, unrevoked, subsisting, and incontes-tible, and constitute prima facie evidence of GM’s exclusive 'ownership of the GM Trademarks.

GM has used the GM Trademarks since long before the acts of Defendant described herein. GM has spent hundreds of millions of dollars and has expended significant effort in advertising, promoting, and developing the GM Trademarks throughout the United States and the world. As a result of such advertising and expenditures, GM has established considerable goodwill in the GM Trademarks. The GM Trademarks have become widely known and recognized throughout the world as symbols of high quality, reliable automobile products and services. The GM Trademarks are famous and distinctive, and have come to be associated by the consuming public exclusively with the products marketed, by GM. The GM Trademarks are invaluable assets of substantial and inestimable worth to GM.

Defendant is in the business of marketing and selling parts, products, and services for GM vehicles on the Internet and through more traditional channels, such as by catalog, telephone, and mail order. In *760 marketing their parts, products, and services, Defendant is violating GM’s trademark rights by advertising and selling products and parts that'bear counterfeits of the GM Trademarks. Defendant’s foot pedals are relatively inexpensive goods, selling in the $55 — -$65 range.

GM sells foot pedals and replacement pedals for GM vehicles that bear the GM Trademarks and/or are sold in packaging bearing the GM Trademarks. GM’s foot pedals compete directly with Defendant’s foot pedals. In addition, GM and GM’s authorized dealers advertise and sell genuine GM parts on official GM and GM Dealer websites on the Internet.

Defendant is hot in any way affiliated with, authorized, or sponsored by'GM and has no authority to use the GM Trademarks. Despite its lack of affiliation, authorization, or sponsorship, Defendant unlawfully uses.the GM Trademarks Marks as alleged above.

Defendant’s misappropriation of the GM Trademarks constitutes a misappropriation of the GM Trademarks and associated goodwill, and is likely to cause potential purchasers of Defendant’s products and services, as well as the public at large, to believe that Defendant’s services and products are affiliated with, authorized by, sponsored by, or endorsed by GM. In addition, Defendant’s wrongful use of the GM Trademarks dilutes, tarnishes, and whit-, ties away the distinctiveness of .the GM Trademarks.

III. CONCLUSIONS OF LAW

. The Court has subject matter jurisdiction of GM’s First, Second, and Third Claims for relief asserted in the Complaint under 28 U.S.C. §§ 1331

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317 F. Supp. 2d 756, 2004 U.S. Dist. LEXIS 8156, 2004 WL 914646, Counsel Stack Legal Research, https://law.counselstack.com/opinion/general-motors-corp-v-autovation-technologies-inc-mied-2004.