Zin-Plas Corp. v. Plumbing Quality AGF. Co. Ltd.

622 F. Supp. 415, 227 U.S.P.Q. (BNA) 310, 1985 U.S. Dist. LEXIS 16798
CourtDistrict Court, W.D. Michigan
DecidedAugust 15, 1985
DocketG85-45 CA1
StatusPublished
Cited by11 cases

This text of 622 F. Supp. 415 (Zin-Plas Corp. v. Plumbing Quality AGF. Co. Ltd.) is published on Counsel Stack Legal Research, covering District Court, W.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Zin-Plas Corp. v. Plumbing Quality AGF. Co. Ltd., 622 F. Supp. 415, 227 U.S.P.Q. (BNA) 310, 1985 U.S. Dist. LEXIS 16798 (W.D. Mich. 1985).

Opinion

OPINION RE PENDING MOTIONS

HILLMAN, District Judge.

Plaintiff, Zin-Plas Corporation, filed this action on January 18, 1985, to restrain defendants, Plumbers Quality Mfg. (“PQM”), Plumbers Quality Tool Mfg. Co., Inc. (“PQT”), and Marvin Freed, an individual, from importing from Taiwan imitations of plaintiff’s tub spouts and showerheads, and selling them to plaintiff’s customers.

Plaintiff’s complaint is in six counts: (1) patent infringement; (2) false designation of origin (section 43(a) of the Lanham Act); (3) unfair competition/common law trademark infringement; (4) violation of the Michigan Consumer Protection Act; (5) misappropriation of trade values; and (6) unjust enrichment. This matter is presently before the court pursuant to plaintiff’s motion for a preliminary injunction, defendants’ motion to dismiss or transfer, and defendants’ motion for partial summary judgment.

FACTUAL BACKGROUND

Plaintiff, Zin-Plas Corporation, designs, develops and produces plumbing products. Among plaintiff's products are diverter tub spouts and showerheads. Plaintiff has sold these products for 14 years, with total sales for diverter spouts alone exceeding 8 million pieces and $20 million.

Plaintiff manufactures the plumbing products and advertises them extensively. Plaintiff sells the products to wholesalers and packagers. The packagers, in turn, distribute the products to major retailers, such as K-Mart, Montgomery Wards, and Ace Hardware. According to plaintiff, it is the retailers and wholesalers who recognize plaintiff's products as orginating with Zin-Plas, and who would most likely be *417 confused by imitations, especially since the copies and Zin-Plas products are both sold by the same packagers. Plaintiff contends that Marvin Freed is the moving force behind PQM, a Canadian corporation, and PQT, a Michigan corporation, and that PQT is in fact the alter ego of PQM. The record shows that PQT has sold its imported copies to one of plaintiff’s customers, Brass-craft.

DISCUSSION

A. Plaintiffs Motion for Preliminary Injunction.

Plaintiff’s motion for preliminary injunction is based on section 43(a) of the Lanham Act, which provides:

“Any person who shall ... use in connection with any goods or services ... a false designation of origin, or any false description or representation, including words or other symbols tending falsely to describe or represent the same, and shall cause such goods or services to enter into commerce ... shall be liable to a civil action by any person doing business in the locality falsely indicated as that of origin or in the region in which said locality is situated, or by any person who believes that he is or is likely to be damaged by the use of any such false description or representation.”

[Emphasis added]. The intent of the Lanham Act is set forth in section 45 of the Act:

“The intent of this chapter is to regulate commerce within the control of Congress by making actionable the deceptive and misleading use of marks in such commerce ... [and] to protect persons engaged in such commerce against unfair competition____”

Under Sixth Circuit precedent, a preliminary injunction is available to a Lanham Act plaintiff

“upon demonstrating, at a minimum, a likelihood of confusion among consumers as to the origin of the goods and services provided by defendant resulting from defendant’s use of the disputed mark, as well as irreparable harm to the plaintiff’s interests.”

Frisch’s Restaurant, Inc. v. Shoney’s Inc., 759 F.2d 1261 (1985), at 1264 (Frisch’s II). In Frisch’s Restaurants, Inc. v. Elby’s Big Boy, 670 F.2d 642, 648 (6th Cir.1982) (Frisch’s I), the Sixth Circuit adopted eight factors delineated by the Ninth Circuit as being helpful in demonstrating that there is a likelihood of confusion among consumers:

(1) strength of the mark;
(2) relatedness of the goods;
(3) similarity of the marks;
(4) evidence of actual confusion;
(5) marketing channels used;
(6) likely degree of purchaser care;
(7) intent in selecting the mark;
(8) likelihood of expansion of the product lines.

Based on these factors, I am satisfied that plaintiff has not established, by a preponderance of the evidence, that defendants’ products are likely to cause confusion among the buying public.

The strength of a mark is determined by the mark’s distinctiveness. “The more distinct a mark the more likely is the confusion resulting from its infringement, and, therefore, the more protection it is due.” Frisch’s II at 1264.

Here, plaintiff claims that the mark requiring protection is the non-functional shape of its showerheads and spouts. Although plaintiff concedes that this mark is “not inherently strong,” it is well-established that weak marks, such as the nonfunctional shapes of plaintiff’s plumbing products, are entitled to trademark protection if they have acquired a secondary meaning. Hindu Incense v. Meadows, 692 F.2d 1048, 1050 (6th Cir.1982).

A secondary meaning arises from a mental association between a product feature and a single, though perhaps anonymous, source of origin. Inwood Laboratories, Inc. v. Ives Laboratories, Inc., 456 U.S. 844, 102 S.Ct. 2182, 72 L.Ed.2d 606, 214 U.S.P.Q. 1, 4 n. 11 (1982); In the Matter of Certain Single Handled Faucets, *418 Investigation No. 337-TA-167, p. 40. As stated by the Sixth Circuit in American Fork and Hoe v. Stampit Corp., 125 F.2d 472, 475 (6th Cir.1942):

“A secondary meaning attaches to a given shape or form of article when that form is associated in the minds of prospective customers with the source from which the article came to such an extent that demand for the particular article depends upon the business reputation or standing of its maker.”

Moreover, the mental association must be shown to exist in the mind of the public. Inwood Laboratories, 456 U.S. at 851 n. at 613 n. 11, 214 U.S.P.Q. at 4 n. 11. In Astatic Corp. v. American Electronics, Inc., 201 U.S.P.Q. 411, 421 (N.D.Ohio 1978), the court rejected a survey attempting to show secondary meaning because it was not directed to the consuming public:

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Bluebook (online)
622 F. Supp. 415, 227 U.S.P.Q. (BNA) 310, 1985 U.S. Dist. LEXIS 16798, Counsel Stack Legal Research, https://law.counselstack.com/opinion/zin-plas-corp-v-plumbing-quality-agf-co-ltd-miwd-1985.