Fru Veg Marketing, Inc. v. Vegfruitworld Corp.

896 F. Supp. 2d 1175, 2012 U.S. Dist. LEXIS 146963, 2012 WL 4760800
CourtDistrict Court, S.D. Florida
DecidedSeptember 20, 2012
DocketCase No. 1:12-cv-21262-UU
StatusPublished
Cited by13 cases

This text of 896 F. Supp. 2d 1175 (Fru Veg Marketing, Inc. v. Vegfruitworld Corp.) is published on Counsel Stack Legal Research, covering District Court, S.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Fru Veg Marketing, Inc. v. Vegfruitworld Corp., 896 F. Supp. 2d 1175, 2012 U.S. Dist. LEXIS 146963, 2012 WL 4760800 (S.D. Fla. 2012).

Opinion

OMNIBUS ORDER

URSULA UNGARO, District Judge.

THIS CAUSE is before the Court upon Plaintiffs Motion for Courb-Directed Alternative Service of Process (“Plaintiffs Motion”) (D.E. 36) and Defendants’ Renewed Motion to Dismiss and to Quash Service of Process (“Defendants’ Motion”). (D.E. 40.)

THE COURT has reviewed both Motions, the pertinent portions of the record, and is otherwise fully briefed on the premises.

I. BACKGROUND

On July 31, 2012, Plaintiff, Fru Veg Marketing, Inc. (“Plaintiff’), filed its amended eight-count complaint (D.E. 35) alleging that Defendants, Vegfruitworld, Corp., fik/a FRUVEG USA Corp. (“FRU-VEG USA”), FRUVEG Colombia S.A.S. (“FRUVEG Colombia”), FRUVEG Peru Export S.A.C. (“FRUVEG Peru”), FRU-VEG Guatemala S.A. (“FRUVEG Guatemala”), Andres Bickford (“Bickford”), Jose J. Quezada (“Quezada”), Hugo Coral, Sr. (“Coral”), Levy Zapata (“Zapata”), Anna Hernandez (“Hernandez”), and Ma-tilde Isabel Saco Bobadilla (“Saco”) (collectively “Defendants”), violated several Federal and State statutes.1

Plaintiffs Amended Complaint alleges that both Plaintiff and Defendant compete for the sale and distribution of produce in Florida and the United States. Plaintiff has owned the trademark rights to both FRU VEG and FRU VEG MARKETING since at least 1988. For approximately twenty-four years Plaintiff has used its trademarks in connection with its business of wholesale distribution of produce, and during that time Plaintiffs services have built up significant goodwill with the public and within the industry. Plaintiff has used its trademarks continuously in the United States and Florida and has not at any point abandoned them. The industry in which Plaintiff is involved is highly regulated and Plaintiff has maintained an excellent reputation with all federal agencies involved in the regulation of the industry.

Defendant FRUVEG USA is a Florida corporation with its principal place of business in Miami, Florida. FRUVEG Colombia, Peru, and Guatemala are all foreign corporations organized under the laws of their respective countries. Defendant Bickford, a resident of Florida, is the President of FRUVEG USA and fifty-percent owner of FRUVEG Peru. Defendant Quezada is a resident of Florida and the Vice President of FRUVEG USA. Defendant Coral is a resident of Peru and Vice President of Fruveg USA. Defendant Zapata is a resident of Colombia and acts as a manager of FRUVEG Colombia. Defendant Hernandez is believed to be a resident of Guatemala and acts as a manager of FRU-VEG Guatemala. The final named defen[1179]*1179dant, Saco, is a co-founder and manager of FRUVEG Peru. (D.E. 35 at 2-5.) Plaintiff also alleges that all of the Defendant corporations are related entities as indicated by the website “FruVeg World” which has now been removed from the internet. (D.E. 35-1 at 38-43.)

Plaintiff alleges that at some time in late 2011, Defendants started using, and continue to use, the infringing trademark in question, “FRUVEG.” On December 21, 2011, Plaintiff sent a “cease and desist” letter to Defendant FRUVEG USA, demanding that the unlawful use of FRU-VEG be discontinued on FRUVEG USA’s website and on its other business materials. On January 11, 2012, Plaintiff sent a second “cease and desist” letter. Plaintiff alleges that Defendant FRUVEG Peru was formed after this letter was sent.

As evidence of the harm done to Plaintiffs business, Plaintiff alleges that some shipments from Defendant FRUVEG Peru to All American Farms, Inc. were inspected by the U.S. Department of Agriculture and found to be in the early stages of decay. (D.E. 35 at 12.) Plaintiff alleges that it is substandard quality such as this that poses a harm to Plaintiffs reputation. Furthermore, Plaintiff alleges that there have been several instances of customer confusion due to FRUVEG USA’s similar name. In one instance Plaintiff received a phone call from one of Defendant FRU-VEG USA’s customers complaining about an undelivered order, and in another instance UPS mistakenly sent an invoice for collection of freight charges to Plaintiff when it was intended for Defendant.

As a result of Defendants’ allegedly willful actions Plaintiff has suffered harm to its business and it is for those reasons that Plaintiff seeks redress in the present suit. Defendants seeks to dismiss Plaintiffs Amended Complaint pursuant to Fed. R.Civ.P. 12(b)(1), 12(b)(2), and 12(b)(5). (D.E. 40.) Plaintiff moves the Court for Alternative Service of Process. (D.E. 36.)

II. Fed.R.Civ.P. 12(b)(1) — Lack of Subject Matter Jurisdiction

a. Legal Standard

Under Fed.R.Civ.P. 12(b)(1), a defendant may seek dismissal of the case claiming that the court lacks subject-matter jurisdiction over the suit. The Court of Appeals for the Eleventh Circuit has held that attacks on subject-matter jurisdiction under Rule 12(b)(1) come in two forms: a “facial” attack and a “factual” attack. The former requires the court merely to look and see if [the] plaintiff has sufficiently alleged a basis of subject-matter jurisdiction, and the allegations in his complaint are taken as true for the purposes of the motion. The latter challenges the existence of subject-matter jurisdiction irrespective of the pleadings, and matters outside the pleadings, such as testimony and affidavits, are considered. On a facial attack, a plaintiff is afforded safeguards similar to those provided in opposing a Rule 12(b)(6) motion, meaning that the court must consider the allegations of the complaint to be true. But when the attack is factual, the trial court may proceed as it never could under 12(b)(6) or Rule 56. Because at issue in a factual 12(b)(1) motion is the trial court’s jurisdiction — its very power to hear the case — there is substantial authority that the trial court is free to weigh the evidence and satisfy itself as to the existence of its power to hear the case. In short, no presumptive truthfulness attaches to plaintiffs allegations, and the existence of disputed material facts will not preclude the trial court from evaluating for itself the merits of jurisdictional claims. United States v. Spitzer, 245 Fed.Appx. 908, 910-11 (11th Cir.2007) (internal quotations and citations omitted). And when a party challenges the subject matter jurisdiction, the district court has [1180]*1180the authority to resolve factual disputes, along with the discretion to devise a method for making a determination. Odyssey Marine Exploration, Inc. v. Unidentified Shipwrecked Vessel, 657 F.3d 1159, 1170 (11th Cir.2011).

b. Analysis

Here, Defendants raise a facial attack upon the Court’s subject-matter jurisdiction and the Court is therefore required to read Plaintiffs allegations as true. The Defendants argue that Plaintiff relies on extraterritorial application of the Lanham Act to confer subject-matter jurisdiction on the Court, however that is not the case. In support of Defendants proposition that Plaintiff is relying on extraterritorial application of the Lanham Act, Defendants cite to Int’l Café v. Hard Rock Café Int’l,

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Bluebook (online)
896 F. Supp. 2d 1175, 2012 U.S. Dist. LEXIS 146963, 2012 WL 4760800, Counsel Stack Legal Research, https://law.counselstack.com/opinion/fru-veg-marketing-inc-v-vegfruitworld-corp-flsd-2012.