First Choice Enterprises, Inc. v. City Magnets, Inc.

CourtDistrict Court, D. South Dakota
DecidedNovember 21, 2024
Docket4:23-cv-04102
StatusUnknown

This text of First Choice Enterprises, Inc. v. City Magnets, Inc. (First Choice Enterprises, Inc. v. City Magnets, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. South Dakota primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
First Choice Enterprises, Inc. v. City Magnets, Inc., (D.S.D. 2024).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF SOUTH DAKOTA SOUTHERN DIVISION

FIRST CHOICE ENTERPRISES, INC., A 4:23-CV-04102-RAL SOUTH DAKOTA CORPORATION; Plaintiff, OPINION AND ORDER DENYING IN PART AND GRANTING IN PART vs. DEFENDANT MANNY SHELLITO’S MOTION TO DISMISS CITY MAGNETS, INC., A MISSOURI CORPORATION; TOWN-LINK LLC, A MINNESOTA LIMITED LIABILITY COMPANY; TRENT . SNYDER, AN INDIVIDUAL; MANNY SHELLITO, AN □ INDIVIDUAL; KELLY SHELLITO, AN INDIVIDUAL; VERLIN YARMER, AN INDIVIDUAL; DON HILL, AN INDIVIDUAL; CHAD RAMSEY, AN INDIVIDUAL; AND - NICK THOMPSON, Defendants. :

Pending before the Court is a Motion to Dismiss, Doc. 45, filed by Defendant Manny Shellito (“Shellito”). For the followirig reasons, Shellito’s Motion to Dismiss is denied in part and granted in part. □ I. Factual Allegations in Complaint! . In October 2022, Plaintiff First Choice Enterprises, Inc., which does business as J&J Magnet (“J&J Magnet”), purchased a direct mail magnetic advertising business from C&C

! This Opinion and Order makes no findings of fact, but takes as true, at this point; the well-pleaded facts in the Complaint. a

Magnet. Doc. 33 at 2. J&J Magnet sells space on magnetic advertisements and then mails the magnets to individuals living in a specific market. Id. at 3. Businesses that purchase space on the magnets are called “sponsors.” Id. Recipients of the magnets can then place the magnets on various surfaces—for example, a refrigerator door—displaying each of the sponsors’ business information. Id. J&J Magnet’s primary means of selling space on the magnets is through direct in-person sales by its sales representatives in each market. Id. J&J Magnet’s markets consist of “a single town, multiple towns, a single county, or multiple counties, depending on population density and demand.” Id. at 4. Once all the space on a magnet for a specific market is occupied, the magnets are mailed out and J&J Magnet does not sell additional advertising space in that market until the renewal date, which is typically two years later. Id. J&J Magnet is a South Dakota corporation based out of Platte, South Dakota, and does business in several states including South Dakota, North Dakota, Minnesota, Iowa, Missouri, Kansas, Nebraska, Colorado, and Wyoming. Id. at 1, 4. Like J&J Magnet, Defendant City Magnets, Inc. (“City Magnet”) is a direct mail magnetic advertising business, operating in several states including South Dakota. Id. at 4. City Magnet partners with Defendant Town-Link, LLC (“Town Link”), another direct mail magnetic advertising business operating in South Dakota, to produce Town Link’s magnets and manage Town Link’s invoicing. Id. at 5. Defendant Manny Shellito and other named “Individual Defendants” worked for City Magnet. Id. at 8. According to the Amended Complaint, J&J Magnet, after its purchase of C&C Magnet, discovered “a continued pattern and practice of misrepresentations and deceptive business practices made by agents and affiliates of City Magnet and/or Town Link including the Individual □ Defendants occurring in numerous markets.” Id. at 6. The “pattern and practice” generally took

one of two forms. Id. First, a City Magnet or Town Link sales representative would falsely tell a potential sponsor that C&C Magnet went out of business and that J. &I Magnet is either out of the market or incapable of fulfilling an order, so that potential sponsors would purchase advertising space from City Magnet and Town Link rather than from J&J Magnet. Id. Second, a City Magnet or Town Link sales representative deceived potential sponsors into believing that the sales representative works for C&C Magnet or a C&C Magnet successor, Id. at 7. For example, City Magnet and Town Link sales representatives would bring old magnets produced by C&C Magnets with them when meeting with potential sponsors, giving the false impression that the sales representatives were with C&C Magnet or J&J Magnet. Id. Some contracts between City Magnet and former sponsors of C&C Magnet contained the order description “same as old magnet.” Id. In other contracts, the City Magnet or Town Link sales representative included the same four-digit magnet number listed at the bottom left corner of magnets produced by J&J Magnet, suggesting the sponsor was just renewing their previous purchase from J&J Magnet. Id. In another instance, Shellito contacted by email a potential sponsor in Pine City, Minnesota, and included an old magnet produced by C&C Magnet with the C&C Magnet insignia whited out. Id. at 8-9. Shellito also provided a letter that falsely stated he was with the “original magnet company (City Magnet).” Id. at 9. The potential sponsor ultimately declined to renew with J&J Magnet due to the confusion between the companies. Id. . Both tactics resulted in sponsors being confused and misled. Id. at 8. Asaresult, □□□ □ Magnet either lost a potential sponsor or retained a sponsor only after offering a discounted rate. Id. Each of the Individual Defendants, including Shellito, participated in the conduct at the direction of City Magnet and Town Link. Id. at 9. In addition to a pattern and practice of misleading potential sponsors, City Magnet and Town Link sales representatives harassed J&J

Magnet employees. Id. For example, an agent of City Magnet and Town Link displayed a poster in Laurel, Nebraska, disparaging three J&J Magnet representatives. Id. In June 2023, J&J Magnet filed a Complaint against City Magnet and Town Link, Doe. 1, then filed the First Amended Complaint in March 2024, adding Shellito and the other Individual Defendants, Doc. 33. The First Amended Complaint alleges claims for unfair competition and false advertising under 15 U.S.C. § 1125(a) (Counts | and 2), induced/contributory infringement (Count 3), tortious interference (Count 4), deceptive trade practices under SDCL § 37-24-6(1) (Count 5), unfair competition (Count 6), and civil conspiracy (Count 7). Id. In June 2024, Shellito filed a pro se motion to dismiss, arguing this Court lacks personal jurisdiction over Shellito, that J&J Magnet failed to state claim, and that J&J Magnet lacks standing. Doc. 45. J&J Magnet opposed the motion. Doc. 47. I. Discussion A. Personal Jurisdiction Shellito first argues that exercising jurisdiction over him would violate due process and moves to dismiss for lack of personal jurisdiction. Doc. 45 at 1-2. The plaintiff bears the burden of establishing jurisdiction over a defendant, and the burden does not shift when a defendant challenges jurisdiction. Epps v. Stewart Info. Servs. Corp., 327 F.3d 642, 647 (8th Cir. 2003). To overcome a challenge to personal jurisdiction, a plaintiff must make “a prima facie showing that personal jurisdiction exists, which is accomplished by pleading sufficient facts to support a reasonable inference that the defendant[] can be subjected to jurisdiction within the state.” K-V Pharm. Co. v. J. Uriach & CJA, S.A., 648 F.3d 588, 591-92 (8th Cir. 2011) (cleaned up and citation omitted). “Where no hearing is held on the motion, we must view the evidence in a light most

favorable to the plaintiff and resolve factual conflicts in the plaintiff's favor ....” Fastpath, Inc. v. Arbela Techs. Corp., 760 F.3d 816, 820 (8th Cir. 2014). A court’s exercise of personal jurisdiction over a defendant must be proper under the forum state’s long arm statute and comport with due process, See Wells Dairy, Inc. v.

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Bluebook (online)
First Choice Enterprises, Inc. v. City Magnets, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/first-choice-enterprises-inc-v-city-magnets-inc-sdd-2024.