Fiorentine v. Sarton Puerto Rico, LLC

District Court, District of Columbia·Decided August 29, 2020·No. Civil Action No. 2019-3424·Published

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

JOHN FIORENTINE et al., Plaintiffs, v.

Civil Action No. 19-3424 (CKK)

SARTON PUERTO RICO, LLC D/B/A IKEA PUERTO RICO, Defendant.

MEMORANDUM OPINION

(August 29, 2020)

This case concerns a putative class action involving alleged violations of the Telephone Consumer Protection Act (“TCPA”). Now pending before the Court is Defendant’s Motion for Transfer of Venue (“Defendant’s Motion”), ECF No. 11. Upon consideration of the briefing, the relevant authorities, and the record as a whole, 1 the Court GRANTS Defendant’s Motion and DISMISSES Plaintiff’s complaint WITHOUT PREJUDICE.

I. BACKGROUND

On November 13, 2019, Plaintiffs John Fiorentine and Kim Kravitz (“Plaintiffs”) filed this action against Defendant Sarton Puerto Rico, LLC d/b/a IKEA Puerto Rico (“Defendant”) alleging violations of the TCPA. See Compl. ¶¶ 1–3. Defendant is a Puerto Rico limited liability company that “designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services.” Id. ¶¶ 2, 6. More specifically,

1 The Court’s consideration has focused on the following:

• Compl., ECF No. 1;

• Def.’s Mot. for Transfer of Venue (“Def.’s Mot.”), ECF No. 11;

• Pls.’ Opp’n to Def.’s Mot. for Transfer of Venue (“Pls.’ Opp’n”), ECF No. 14;

• Def.’s Reply, ECF No. 15; and • Pls.’ Suppl. Mem. in Supp. of Pls.’ Opp’n to Def.’s Mot. for Transfer of Venue (“Pls.’ Suppl. Br.”), ECF No. 18.

Defendant was established as an extension of a Dominican parent entity, through a franchise agreement with InterIkea Systems BV (“IKEA”), a Netherlands corporation. See Def.’s Mot., Ex. A (Mejia Decl.), ¶¶ 7–11. In 2013, Defendant began its business operations, which comprised “points of sale in three different locations in Puerto Rico.” Def.’s Mot. at 3; see also id., Ex. A (Mejia Decl.), ¶ 8. Later, in 2018, Defendant entered into an amended franchise agreement with IKEA, which formally restricted Defendant’s business operations to the activities within the territory of Puerto Rico. See id., Ex. A (Mejia Decl.), ¶¶ 13–14. Defendant currently employs approximately 140 individuals, all of whom work within the Puerto Rico territory. See id., Ex. A (Mejia Decl.), ¶ 19.

According to Plaintiffs, Defendant has utilized an “automatic telephone dialing system”

(“ATDS”) to impermissibly “promote its services” by sending unsolicited text messages to thousands of consumers. Compl. ¶¶ 2, 85. Plaintiffs explain that Defendant’s ATDS platform allows it to send such messages from individualized telephone numbers that “deceiv[e] recipients into believing that the message was personalized.” Id. ¶ 54. Moreover, Defendant allegedly employs “a combination of hardware and software systems” in its telemarketing scheme, which allows it to transmit copious automated text messages without human involvement. Id. ¶¶ 56–57. Importantly, Plaintiffs allege that Defendant sent such automated messages to individuals who did not consent to the messages, see id. ¶¶ 84, 90, and also to individuals with numbers on the national Do Not Call Registry, see id. ¶ 98.

Named plaintiffs Kim Kravitz and John Fiorentine allegedly received such unsolicited text messages from Defendant. Ms. Kravitz, a resident of Broward County, Florida, received two text messages from Defendant on or about July 30, 2019 and August 30, 2019, respectively. Id. ¶¶ 5, 39. Ms. Kravitz received these unsolicited text messages on her cellular phone, with a number

ending in 3388. Id. ¶ 44. Mr. Fiorentine, a resident of Washington, D.C., also received unsolicited text messages from Defendant. Id. ¶ 4. Specifically, Mr. Fiorentine alleges that between July 19 and October 1, 2019, he received several unsolicited text messages from Defendant on a phone number ending in 6362. See id. ¶ 24. Mr. Fiorentine alleges that he received these text messages while residing within the District of Columbia, id. ¶ 28, and after he had registered on the national Do Not Call Registry, id. ¶ 31. Collectively, Plaintiffs Kravitz and Fiorentine assert TCPA claims against Defendant on behalf of a putative class of individuals who have allegedly received unsolicited ATDS text messages from Defendant in the past four years. Id. ¶ 69. Additionally, Mr. Fiorentine asserts a specific TCPA claim on behalf of individuals receiving such messages while registered on the national Do Not Call Registry. Id. ¶ 70.

On February 27, 2020, Defendant responded to Plaintiffs’ complaint by filing a “Motion for Transfer of Venue.” See generally Def.’s Mot., ECF No. 11. Therein, Defendant “move[d] this Court for either a dismissal or transfer of venue for lack of jurisdiction . . . ” Def.’s Mot. at 1. Throughout the motion, Defendant raised issues pertaining to personal jurisdiction, see id. at 2–5, but also focused predominantly on the argument that federal venue was proper in the District of Puerto Rico, see id. at 5–13. As one potential form of relief, Defendant requested that the Court transfer this action to the District of Puerto Rico, pursuant to 28 U.S.C. § 1404(a). See Def.’s Mot. at 5–13. In response, Plaintiffs argued that Defendant waived any personal jurisdiction defense by inadequately raising that objection in its opening motion. See Pls.’ Opp’n at 2–4. Plaintiffs further asserted that venue was, in fact, proper in the District of Columbia and that a § 1404(a) transfer to the District of Puerto Rico would not serve the interests of justice. See Pls.’ Opp’n at 4–10. In reply, Defendant argued against waiver and reaffirmed its position that personal jurisdiction is improper in this case because “there is no connection between [Defendant] and the District of

Columbia; nor any affiliation between the District of Columbia and the specific claims asserted by Plaintiffs.” Def.’s Reply at 8. On August 7, 2020, by order of the Court, Plaintiffs submitted a supplemental brief further responding to the personal jurisdiction defense raised by Defendant. See generally Pls.’ Suppl. Br., ECF No. 18.

Defendant’s Motion is now ripe for this Court’s review. Defendant’s Motion presents a request for transfer under § 1404(a) and, for the reasons provided herein, the Court concludes that Defendant’s Motion also presents a challenge to this Court’s exercise of personal jurisdiction. See disc. infra, at Section III.A. Where “a district court has before it a straightforward personal jurisdiction issue” it may exercise its discretion and “turn[ ] directly” to that question. Ruhrgas AG v. Marathon Oil Co., 526 U.S. 574, 588 (1999). The Court will do so here.

II. LEGAL STANDARD

When personal jurisdiction is challenged, the plaintiff bears the burden of establishing a

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