Federal Trade Commission v. Noland, Jr.

District Court, D. Arizona·Decided August 6, 2020·No. 2:20-cv-00047·Unknown

Opinion

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA

9 Federal Trade Commission, No. CV-20-00047-PHX-DWL

10 Plaintiff, ORDER

11 v.

12 James D. Noland, Jr., et al.,

13 Defendants. 14 15 Pending before the Court is a motion to release non-party Enhanced Capital Funding 16 (“ECF”) from the Receiver’s control. (Doc. 157.) For the following reasons, the motion 17 will be denied. 18 BACKGROUND 19 I. Factual Background 20 A. The “Success By” Entities 21 The parties are familiar with the facts underlying this case, which are set out in the 22 February 2020 order granting the Federal Trade Commission’s (“FTC”) motion for a 23 preliminary injunction. (Doc. 106.) To briefly summarize, this case concerns the business 24 activities of Success By Health (“SBH”). (Id.) SBH is an unincorporated division of 25 Success by Media Holdings, Inc. (“SBM”) and once did business as Success By Media 26 LLC (together, “the Corporate Defendants”), which are owned and/or operated in part by 27 James Noland, Jr. (“Noland”) and his wife, Lina Noland, who are also named as individual 28 defendants in this action. (Id.) 1 SBH is “an affiliate-marketing program that sells coffee products and other 2 nutraceuticals through its online platform and network of affiliates.” (Id. at 2, quotations 3 omitted.) Affiliates, by paying an annual fee, were able to purchase products at a wholesale 4 rate from SBH and resell those products at a marked-up rate to the public. (Id. at 2.) The 5 structure of SBH also provided substantial incentives and encouragement for affiliates to 6 recruit new affiliates, including receiving commissions on purchases of SBH products 7 made by affiliates they recruited and bonuses that accrued when affiliates (and affiliates 8 they recruited) achieved certain recruitment milestones. (Id. at 2-4.) 9 Although affiliates were told that participation in SBH could supplement or replace 10 their job income and even make it possible to achieve “financial freedom,” the FTC alleges 11 that the vast majority of SBH participants lost money. (Id. at 5.) The FTC further alleges 12 that SBH operated as an illegal pyramid scheme because it incentivized recruiting new 13 affiliates over selling SBH products. (Id. at 5-6.) 14 B. ECF 15 Non-party ECF is owned, at least in significant part, by Noland.1 ECF also sits on 16 the board of directors of SBM. (Doc. 163-1 at 24 [Noland’s deposition testimony: 17 “Enhanced Capital Funding . . . sits on the board of Success By Media.”].) 18 ECF does not interact directly with SBH’s customers. (Doc. 157-1 ¶¶ 3, 5.) Instead, 19 ECF has a “commercial contractual relationship for licensing [intellectual] property” to 20 SBM. (Id. ¶ 6.) This relationship is memorialized in a “Royalty Agreement” between ECF 21 and SBM, which explains that ECF possesses the rights to certain “trademarks, service 22 marks and secret ingredients” that were originally “created and registered” by Noland. 23 (Doc. 163-1 at 37.) The Royalty Agreement further explains that SBM “desires to make 24 use of [this] property” for the next 10 years. (Id.) Thus, the Royalty Agreement grants 25 SBM the right to use ECF’s intellectual property over the specified 10-year period in 26

27 1 ECF asserts in its motion that Noland is its “sole owner, officer, and director.” (Doc. 157 at 11.) In response, the FTC presents evidence that Noland is an 80% owner of ECF 28 and that the remaining 20% is owned by Lina Noland. (Doc. 163-1 at 5 ¶ 10.) ECF does not dispute this point in its reply. 1 exchange for “$500,000 as lump sum or installment payments” and “15 percent of [SBM’s] 2 Net Profits.” (Id. at 38.) In an earlier SEC filing, and again during his deposition in this 3 case, Noland characterized the Royalty Agreement as an “exclusive licensing agreement” 4 under which SBM obtained the “exclusive rights to manufacture and distribute [ECF’s] 5 formula for the coffees, teas, and healthy product mixes.” (Id. at 32, emphases added.) 6 The FTC and Receiver both express concerns over the legitimacy of the SBM-ECF 7 relationship. Among other things, the FTC contends that the Royalty Agreement was not 8 negotiated at arms’ length (“Noland signed . . . for ECF, and it appears Lina Noland signed 9 for SBM”), that Noland was unable, during his deposition in this case, to explain the basis 10 for the $500,000 and 15% figures in the Royalty Agreement,2 that Noland owned and 11 controlled each entity’s bank account, and that an array of key documents pertaining to 12 ECF’s business (including its bylaws, financial statements, and a purported software 13 licensing agreement) have never been produced. (Doc. 163 at 3-9.) The Receiver raises 14 similar (and additional) concerns. (Doc. 164 at 6-12.) 15 As for the flow of money between the entities, Crystal Roney (ECF’s accountant) 16 avers that ECF has received $443,000 from SBM in the form of royalty payments. (Doc. 17 157-1 at 6 ¶ 5.) Adam Rottner (an FTC Investigator) provides a slightly different figure, 18 asserting that ECF has received $448.251.90 from SBM. (Doc. 163-1 at 7 ¶ 14.) The FTC 19 contends these payments represent over 97% of ECF’s revenues since July 2017. (Doc. 20 163 at 3.) 21 II. Procedural Background 22 On January 8, 2020, the FTC initiated this action by filing a complaint. (Doc. 3.) 23 That same day, the FTC moved for an ex parte temporary restraining order (“TRO”). 24 (Docs. 7, 8.) 25 On January 9, 2020, the Court held an ex parte hearing on the FTC’s request for a 26 2 Specifically, when Noland was asked during his deposition in this case “Who came 27 up with the $500,000 amount?”, he answered: “I think it would be myself, Scott Harris, Crystal Roney, and my wife.” (Doc. 163-1 at 33.) And when asked whether there was any 28 documentation that might support the $500,00 figure, Noland said: “I’m not sure. I would have to check.” (Id.) 1 TRO. (Doc. 17.) 2 On January 13, 2020, the Court substantially granted the FTC’s motion. (Docs. 19, 3 38.)3 In the TRO, the Court appointed Kimberly Friday (the “Receiver”) to serve as the 4 temporary receiver of both the Corporate Defendants and “any other entity that has 5 conducted any business related to Defendants’ marketing of programs, opportunities, or 6 services offered by Success By Media, including receipt of Assets derived from any 7 activity that is the subject of the Complaint in this matter, and that the Temporary Receiver 8 determines is controlled or owned by any Defendant” (collectively, “the Receivership 9 Entities”). (Doc. 38 at 5, 16.) That order also provided: “If the Temporary Receiver 10 identifies a nonparty entity as a Receivership Entity, [she must] promptly notify the entity 11 as well as the parties, and inform the entity that it can challenge the Temporary Receiver’s 12 determination by filing a motion with the Court.” (Id. at 20.) 13 On the afternoon of January 13, 2020 (the same day the TRO was issued), the 14 Receiver gave notice to Noland and ECF that she was designating ECF as a Receivership 15 Entity. (Doc. 157 at 1 n.2; Doc. 163-2 at 6.) Afterward, as part of the discovery process 16 in this case, Noland signed a financial disclosure form on ECF’s behalf. (Doc. 163-1 at 17 77-90.) The form reported that ECF had only $7,913 in its bank accounts. (Id. at 84.) 18 However, the form also stated that ECF owned “seven categories of other assets with a 19 claimed acquisition cost of $370,000 and a stated current value of $3,950,000. This 20 included trademarks, nutraceutical formulas, and ‘affiliate marketing software system’ at 21 $1 million each, a $500,000 royalty agreement, a $300,000 ‘affiliate marketing software 22 system licensing agreement,’ $125,000 in ‘publishing/copyright,’ and $25,000 in ‘domain 23 arbitrage assets.’” (Doc. 163-3 at 3-4 ¶ 7. See also Doc. 164-1 at 2 [actual form].) 24 However, “[n]o documentation or explanation accompanied those valuations” (Doc.

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