Federal Trade Commission v. Noland, Jr.

District Court, D. Arizona·Decided August 6, 2020·No. 2:20-cv-00047·Unknown

Opinion

WO

Federal Trade Commission, No. CV-20-00047-PHX-DWL

Plaintiff, ORDER

v.

James D. Noland, Jr., et al.,

Defendants. Pending before the Court is a motion to release non-party Enhanced Capital Funding (“ECF”) from the Receiver’s control. (Doc. 157.) For the following reasons, the motion will be denied. I. Factual Background A. The “Success By” Entities The parties are familiar with the facts underlying this case, which are set out in the February 2020 order granting the Federal Trade Commission’s (“FTC”) motion for a preliminary injunction. (Doc. 106.) To briefly summarize, this case concerns the business activities of Success By Health (“SBH”). (Id.) SBH is an unincorporated division of Success by Media Holdings, Inc. (“SBM”) and once did business as Success By Media LLC (together, “the Corporate Defendants”), which are owned and/or operated in part by James Noland, Jr. (“Noland”) and his wife, Lina Noland, who are also named as individual defendants in this action. (Id.) SBH is “an affiliate-marketing program that sells coffee products and other nutraceuticals through its online platform and network of affiliates.” (Id. at 2, quotations omitted.) Affiliates, by paying an annual fee, were able to purchase products at a wholesale rate from SBH and resell those products at a marked-up rate to the public. (Id. at 2.) The structure of SBH also provided substantial incentives and encouragement for affiliates to recruit new affiliates, including receiving commissions on purchases of SBH products made by affiliates they recruited and bonuses that accrued when affiliates (and affiliates they recruited) achieved certain recruitment milestones. (Id. at 2-4.) Although affiliates were told that participation in SBH could supplement or replace their job income and even make it possible to achieve “financial freedom,” the FTC alleges that the vast majority of SBH participants lost money. (Id. at 5.) The FTC further alleges that SBH operated as an illegal pyramid scheme because it incentivized recruiting new affiliates over selling SBH products. (Id. at 5-6.) Non-party ECF is owned, at least in significant part, by Noland.1 ECF also sits on the board of directors of SBM. (Doc. 163-1 at 24 [Noland’s deposition testimony: “Enhanced Capital Funding . . . sits on the board of Success By Media.”].) ECF does not interact directly with SBH’s customers. (Doc. 157-1 ¶¶ 3, 5.) Instead, ECF has a “commercial contractual relationship for licensing [intellectual] property” to SBM. (Id. ¶ 6.) This relationship is memorialized in a “Royalty Agreement” between ECF and SBM, which explains that ECF possesses the rights to certain “trademarks, service marks and secret ingredients” that were originally “created and registered” by Noland. (Doc. 163-1 at 37.) The Royalty Agreement further explains that SBM “desires to make use of [this] property” for the next 10 years. (Id.) Thus, the Royalty Agreement grants SBM the right to use ECF’s intellectual property over the specified 10-year period in

1 ECF asserts in its motion that Noland is its “sole owner, officer, and director.” (Doc. 157 at 11.) In response, the FTC presents evidence that Noland is an 80% owner of ECF and that the remaining 20% is owned by Lina Noland. (Doc. 163-1 at 5 ¶ 10.) ECF does not dispute this point in its reply. exchange for “$500,000 as lump sum or installment payments” and “15 percent of [SBM’s] Net Profits.” (Id. at 38.) In an earlier SEC filing, and again during his deposition in this case, Noland characterized the Royalty Agreement as an “exclusive licensing agreement” under which SBM obtained the “exclusive rights to manufacture and distribute [ECF’s] formula for the coffees, teas, and healthy product mixes.” (Id. at 32, emphases added.) The FTC and Receiver both express concerns over the legitimacy of the SBM-ECF relationship. Among other things, the FTC contends that the Royalty Agreement was not negotiated at arms’ length (“Noland signed . . . for ECF, and it appears Lina Noland signed for SBM”), that Noland was unable, during his deposition in this case, to explain the basis for the $500,000 and 15% figures in the Royalty Agreement,2 that Noland owned and controlled each entity’s bank account, and that an array of key documents pertaining to ECF’s business (including its bylaws, financial statements, and a purported software licensing agreement) have never been produced. (Doc. 163 at 3-9.) The Receiver raises similar (and additional) concerns. (Doc. 164 at 6-12.) As for the flow of money between the entities, Crystal Roney (ECF’s accountant) avers that ECF has received $443,000 from SBM in the form of royalty payments. (Doc. 157-1 at 6 ¶ 5.) Adam Rottner (an FTC Investigator) provides a slightly different figure, asserting that ECF has received $448.251.90 from SBM. (Doc. 163-1 at 7 ¶ 14.) The FTC contends these payments represent over 97% of ECF’s revenues since July 2017. (Doc. 163 at 3.) II. Procedural Background On January 8, 2020, the FTC initiated this action by filing a complaint. (Doc. 3.) That same day, the FTC moved for an ex parte temporary restraining order (“TRO”). (Docs. 7, 8.) On January 9, 2020, the Court held an ex parte hearing on the FTC’s request for a 2 Specifically, when Noland was asked during his deposition in this case “Who came up with the $500,000 amount?”, he answered: “I think it would be myself, Scott Harris, Crystal Roney, and my wife.” (Doc. 163-1 at 33.) And when asked whether there was any documentation that might support the $500,00 figure, Noland said: “I’m not sure. I would have to check.” (Id.) TRO. (Doc. 17.) On January 13, 2020, the Court substantially granted the FTC’s motion. (Docs. 19, 38.)3 In the TRO, the Court appointed Kimberly Friday (the “Receiver”) to serve as the temporary receiver of both the Corporate Defendants and “any other entity that has conducted any business related to Defendants’ marketing of programs, opportunities, or services offered by Success By Media, including receipt of Assets derived from any activity that is the subject of the Complaint in this matter, and that the Temporary Receiver determines is controlled or owned by any Defendant” (collectively, “the Receivership Entities”). (Doc. 38 at 5, 16.) That order also provided: “If the Temporary Receiver identifies a nonparty entity as a Receivership Entity, [she must] promptly notify the entity as well as the parties, and inform the entity that it can challenge the Temporary Receiver’s determination by filing a motion with the Court.” (Id. at 20.) On the afternoon of January 13, 2020 (the same day the TRO was issued), the Receiver gave notice to Noland and ECF that she was designating ECF as a Receivership Entity. (Doc. 157 at 1 n.2; Doc. 163-2 at 6.) Afterward, as part of the discovery process in this case, Noland signed a financial disclosure form on ECF’s behalf. (Doc. 163-1 at 77-90.) The form reported that ECF had only $7,913 in its bank accounts. (Id. at 84.) However, the form also stated that ECF owned “seven categories of other assets with a claimed acquisition cost of $370,000 and a stated current value of $3,950,000. This included trademarks, nutraceutical formulas, and ‘affiliate marketing software system’ at $1 million each, a $500,000 royalty agreement, a $300,000 ‘affiliate marketing software system licensing agreement,’ $125,000 in ‘publishing/copyright,’ and $25,000 in ‘domain arbitrage assets.’” (Doc. 163-3 at 3-4 ¶ 7. See also Doc. 164-1 at 2 [actual form].) However, “[n]o documentation or explanation accompanied those valuations” (Doc. 163- 3 at 3-4 ¶ 7) and the FTC has expressed skepticism toward them, noting that the same assets were valued at only $621,000 in ECF’s 2017 balance sheet. (Doc. 163 at 4 n.5.) 3 The TRO was later amended. (Docs. 20, 21.) The final, unsealed version of the TRO was filed on January 17, 2020. (Doc. 38.) The language concerning the Receiver and her responsibilities was identical in each iteration

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Federal Trade Commission v. Noland, Jr., (D. Ariz. 2020).

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