Federal Trade Commission v. Commerce Planet, Inc.

815 F.3d 593, 2016 U.S. App. LEXIS 3992
Court of Appeals for the Ninth Circuit·Decided March 3, 2016·No. No. 12-57064·Published·Cited by 30 cases

Opinion

OPINION

WATFORD, Circuit Judge:

The Federal Trade Commission (FTC) sued Commerce Planet, Inc., and three of [597]*597its top officers for violating § 5(a) of the FTC Act, which prohibits unfair or deceptive business practices. 15 U.S.C. § 45(a). The company and two of the individual defendants settled with the FTC. The remaining defendant, appellant Charles Gu-gliuzza, elected to stand trial. After a 16-day bench trial, the district court found that Commerce Planet had violated § 5(a) and held Gugliuzza, the company’s former president, personally liable for the company’s unlawful conduct. The court permanently enjoined Gugliuzza from engaging in similar misconduct and ordered him to pay $18.2 million in restitution.

In a memorandum disposition filed together with this opinion, we reject Gugliuz-za’s challenges to the district court’s liability ruling. We address here his arguments contesting the validity of the restitution award.1

I

The FTC brought suit to enjoin Commerce Planet’s deceptive marketing of a product called “OnlineSupplier.” The company touted OnlineSupplier as a website-hosting service that would enable consumers to make money by selling products online. The company charged a membership fee for the service that ranged over time from $29.95 to $59.95 per month.

Commerce Planet sold OnlineSupplier through its website. The landing page for the website, however, said nothing about OnlineSupplier. What consumers saw instead was an offer for a free “Online Auction Starter Kit” that explained how they could sell products on eBay. To obtain the starter kit, consumers needed to enter their shipping address and a valid credit card number to pay for shipping and handling ($1.95 for standard delivery, $7.95 for expedited delivery). Buried in the fine print for this transaction was an advisement stating that, by ordering the free starter kit, consumers were also agreeing to purchase OnlineSupplier through what is known as a “negative option.” Here, that meant consumers received OnlineSup-pjier at no charge during a 14-day trial period, but if they failed to take affirmative steps to cancel within that period the company automatically charged their credit cards for the recurring monthly membership fee. Many consumers did not realize that by ordering the free starter kit they had also agreed to purchase Online-Supplier. They first learned of that fact when the monthly charges for the service began showing up on their credit card bills.

The district court found that Commerce Planet’s failure to adequately disclose the negative option constituted an unfair and deceptive practice that violated § 5(a) of the FTC Act. In addition, the court held Gugliuzza personally liable for the company’s unlawful conduct during the two-and-[598]*598a-half-year period he exercised operational control over the company, first as a consultant and then as the company’s president. Throughout that period Gugliuzza oversaw and directed the marketing of OnlineSup-plier, which included reviewing and approving the manner in which the negative option was disclosed to consumers. ,

In addition to enjoining future unlawful conduct, the district court ordered Gu-gliuzza to pay $18.2 million in restitution. The court arrived at that figure by determining that Commerce Planet’s net revenues from the sale of OnlineSupplier during the relevant period totaled $36.4 million. The court credited Gugliuzza’s assertion that it would be unfair to assume that all consumers who purchased OnlineSupplier were deceived by the company’s inadequate disclosure of the negative option. But because Gugliuzza failed to offer any reliable method of determining how many consumers were not deceived, the court relied on testimony from one of the FTC’s experts, who opined that “most” consumers would have been deceived by the manner in which the negative option was disclosed. Based on that testimony, the court estimated as a “conservative floor”, that at least half the consumers who purchased OnlineSupplier were deceived by Commerce Planet’s marketing practices. The court therefore reduced the restitution award to $18.2 million, one-half of the net revenues Commerce Planet received from the sale of OnlineSupplier during the relevant period.

II

Gugliuzza challenges the validity of the restitution award on two fronts. First, he contends that the district court either lacked the authority to award restitution at all or at the very least had to limit the award to the unjust gains he personally received, which in this case totaled roughly $3 million. Second, Gugliuzza argues that even if he can be held liable for restitution exceeding his own unjust gains, the district court’s $18.2 million award is nonetheless arbitrary and must be reduced.

A

The district court had the authority to award restitution under § 13(b) of the FTC Act. Section 13(b) provides in relevant part that “in proper cases the Commission may seek, and after proper proof, the court may issue, a permanent injunction.” 15 U.S.C. § 53(b). Although this provision mentions only injunctive relief, we have held that it also empowers district courts to grant “any ancillary relief necessary to accomplish complete justice,” including restitution. FTC v. Pantron I Corp., 33 F.3d 1088, 1102 (9th Cir.1994) (quoting FTC v. H.N. Singer, Inc., 668 F.2d 1107, 1113 (9th Cir.1982)).

We grounded this holding on the Supreme Court’s decision in Porter v. Warner Holding Co., 328 U.S. 395, 66 S.Ct. 1086, 90 L.Ed. 1332 (1946). That case involved an action brought by the government under § 205(a) of the Emergency Price Control Act of 1942. The government sued to enjoin the defendant from charging excessive rents in violation of the Act and to obtain restitution of the excess rents already collected. The defendant argued that § 205(a) did not authorize an award of restitution, as the statute spoke only of applications for “a permanent or temporary injunction, restraining order, or other order.” Id. at 397, 66 S.Ct. 1086. The Court disagreed. It held that by authorizing the issuance of injunctive relief, the statute invoked the court’s equity jurisdiction, which carries with it “all the inherent equitable powers of the District Court” unless the Act provided otherwise. Id. at 398, 66 S.Ct. 1086. Those [599]*599equitable powers are comprehensive. To ensure that “complete rather than truncated justice” is done, a court sitting in equity may “go beyond the matters immediately underlying its equitable jurisdiction and decide whatever other issues and give whatever other relief may be necessary under the circumstances.” Id. That is especially true in cases involving the public interest, the Court held, such as actions brought by the government to enforce a regulatory statute. In those cases the court’s “equitable powers assume an even broader and more flexible character than when only a private controversy is at stake.” Id.

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Federal Trade Commission v. Commerce Planet, Inc., 815 F.3d 593, 2016 U.S. App. LEXIS 3992 (9th Cir. 2016).

815 F.3d 593 (Federal Trade Commission v. Commerce Planet, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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