Fed. Sec. L. Rep. P 97,275 Peter Piambino v. William E. Bailey, Bestline Products, Inc., a California Corporation, in Re Bestline Products Securities and Antitrust Litigation. Peter Piambino v. William E. Bailey, David Sylva, Compliance Officer of the California Restitutionary Fund, Intervenor-Appellant

610 F.2d 1306
CourtCourt of Appeals for the Fifth Circuit
DecidedFebruary 6, 1980
Docket77-2045
StatusPublished
Cited by2 cases

This text of 610 F.2d 1306 (Fed. Sec. L. Rep. P 97,275 Peter Piambino v. William E. Bailey, Bestline Products, Inc., a California Corporation, in Re Bestline Products Securities and Antitrust Litigation. Peter Piambino v. William E. Bailey, David Sylva, Compliance Officer of the California Restitutionary Fund, Intervenor-Appellant) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fifth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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Fed. Sec. L. Rep. P 97,275 Peter Piambino v. William E. Bailey, Bestline Products, Inc., a California Corporation, in Re Bestline Products Securities and Antitrust Litigation. Peter Piambino v. William E. Bailey, David Sylva, Compliance Officer of the California Restitutionary Fund, Intervenor-Appellant, 610 F.2d 1306 (5th Cir. 1980).

Opinion

610 F.2d 1306

Fed. Sec. L. Rep. P 97,275
Peter PIAMBINO et al., Plaintiffs-Appellees,
v.
William E. BAILEY et al., Defendants,
Bestline Products, Inc., a California Corporation et al.,
Defendants-Appellants.
In re BESTLINE PRODUCTS SECURITIES AND ANTITRUST LITIGATION.
Peter PIAMBINO et al., Plaintiffs-Appellees,
v.
William E. BAILEY et al., Defendants,
David SYLVA, Compliance Officer of the California
Restitutionary Fund, Intervenor-Appellant.

Nos. 76-3495, 77-2045.

United States Court of Appeals,
Fifth Circuit.

Feb. 6, 1980.

J. Russell Pitto, San Jose, Cal. and Marc M. Watson, Miami, Fla., for Bestline, Inc., et al.

Carl H. Hoffman, Miami, Fla., James H. Joseph, Pittsburgh, Pa., for Piambino, et al.

David Ferber, Sol., for amicus curiae. Ralph C. Ferrara, Gen. Counsel, S. Lee Terry, Jr., William A. Dietch, Attys., SEC., Washington, D.C.

Evelyn Langlieb Greer, Miami, Fla., for intervenor-appellant.

Michael R. Botwin, Deputy Atty. Gen., Dept. of Justice, Los Angeles, Cal., amicus curiae, for people of the State of California.

William C. Wolford, Asst. Atty. Gen., State of Wisconsin, Madison, Wis., amicus curiae, for State of Wis.

Appeals from the United States District Court for the Southern District of Florida.

Before COLEMAN, Chief Judge, GOLDBERG, and RUBIN, Circuit Judges.

COLEMAN, Chief Judge.

This litigation arose from the sale by Bestline Products, Inc.,1 a California corporation, of direct distributorship contracts (or agreements) for the sale and distribution to the consuming public of its line of personal and home care products. Bestline's direct distributorships were an integral part of its multi-level distributorship system, a species of pyramid sales schemes.2

The complexities of this case remind us of the ancient Gordian Knot. Involved here are eleven lawsuits transferred to the Southern District of Florida for coordinated or consolidated pretrial proceedings with a suit previously filed in that district.3 The two appeals taken to this Court from those proceedings, and now before us, have also been consolidated.4

Included is a class of nearly 40,000 plaintiffs. There are several corporate defendants, a law firm defendant, and over 60 individual defendants. Swept up in the proceedings are scores of lawyers, the attorneys general of seven states, the Federal Trade Commission, and the Department of Justice. Various state and federal courts have decided related cases.

In this appeal, the parties have raised many issues, including: (1) the management of class actions and complex litigation; (2) the interpretation of 28 U.S.C. § 2283 (the "Anti-Injunction Act"); and (3) the definition of a "security" for purposes of the federal securities laws.

We hold that summary judgment declaring the distributorships to be securities was improvidently entered. After a consideration of all issues we reverse and remand for further proceedings not inconsistent herewith.

I.

BESTLINE'S ORGANIZATION AND HISTORY5

Bestline Products, Inc. began its activities in August, 1966, when defendants William E. Bailey and Jerry G. Brassfield organized a multilevel direct sales organization to sell and distribute a line of biodegradable soap products. Bailey and Brassfield had previously been associated as distributors for Holiday Magic, Inc., a multilevel direct sales company which sold cosmetic products. Those men had additional experience with pyramid sales schemes resulting from their work with several other (ultimately unsuccessful) companies.

From its inception, Bestline was a successful venture, at least until the rising flood of lawsuits and regulatory actions began to overwhelm it. Bestline recruited other individuals with experience in multilevel direct sales and grew until it became an operation in all fifty states and several foreign countries. By March, 1972, its initial meager line of cleaning agents and home care products had expanded to sixteen in number. Six of the products were manufactured by Bestline in its own facilities in San Jose, California and Elk Grove Village, Illinois; various other companies manufactured the remaining items.

In order to share the ownership of the company with other loyal and devoted participants in its direct sales program, in 1968 Bailey and Brassfield organized the Bestline Corporation and sold their interest in Bestline Products, Inc. to the new corporation for $10 million. They sold some stock in the new corporation to others, but they retained the majority ownership for themselves. Bailey was the chief executive officer and chairman of the board until August 1973, when Brassfield returned to the organization he had left in 1970. As the business expanded, the officers and top executives of Bestline received ever-expanding compensation packages, including sixfigure salaries and such perquisites as use of the corporate aircraft and yacht.

The most important factor in Bestline's success, and an equally important factor in its legal problems, was its "National Marketing Plan", a plan that was implemented through three levels of independent distributors. At the lowest level were the "Local Distributors",6 who paid $5 annual dues and sold Bestline's products directly to the consuming public. At the second, or middle, level were the "Direct Distributors". The status of "Direct Distributor" could be achieved by a Local Distributor who sold approximately $5,000 worth of products in a month. The status could also be obtained by a prepurchase plan. A person could become a Direct Distributor by paying $3,400 in cash; for this sum, the purchaser received classification as a Direct Distributor and soap products having a retail price of $5,000 together with sales aids. Such a purchaser was required to serve as a Local Distributor for seven days and, while a Local Distributor, to buy $100 (later $500) worth of Bestline products. Unlike Local Distributors, Direct Distributors were not required to sell products to the consuming public or even to Local Distributors whom they sponsored. They could engage in recruiting Local Distributors to sell the products, but they could also recruit other persons to become prepurchase Direct Distributors. If a Direct Distributor successfully recruited two new Direct Distributors, he became qualified to move up to the third, and highest, level, that of "General Distributor". This level in the Bestline hierarchy could be attained only by persons who first qualified as Direct Distributors and then satisfied certain other requirements.

The district court certified as the class plaintiffs only repurchase Direct Distributors. Thus, the action does not involve Local Distributors, Local Distributors who earned the status of Direct Distributor by selling soap products or General Distributors.

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