Foster, J.
— The question for decision is whether we should overrule Ott v. Press Pub. Co., 40 Wash. 308, 82 Pac. 403 (1905). It was there held that, in an action for damages on account of a newspaper publication which was libelous per se, the defendant may, under the express provisions of RCW 4.36.130, plead and prove all of the mitigating circumstances, and that the court cannot hold, in the face of this statute, that such pleading should be stricken or the evidence rejected on the theory that only punitive damages can be mitigated. The court adheres to that decision.
Appellant, publisher of the Tacoma News Tribune, appeals from a judgment awarding respondent Farrar $23,000 for written defamation.
During a contest between respondent and George W. Kupka for the state Senate, the Tacoma News Tribune published Kupka’s following paid political advertisement:
“Attention, Voters of the 27th District!
“Farrar Finds ‘Thar’s Gold In Them Thar Bills’
[550]*550“As a member of the legislature, A1 Farrar sponsored Bill No. 21 — ‘More favorable pensions for law enforcement personnel.’
“How did this affect Farrar? We quote from the Tacoma News Tribune, issue of Oct. 2,1956:
“ ‘Under the new computation, A1 Farrar, a former captain of detectives who is now a 35th district legislator, stands to collect $4,100. And his brother, W. E. Farrar, former public safety commissioner and chief of police, will receive $3,047.50.’
“But that isn’t all. Farrar’s bill also increases his pension from $125 per month to approximately $227.50. He did not vote for H. B. 198, however, which would have helped our senior citizens in their declining years!
“If you, the voter and taxpayer, want representation at Olympia
“Vote For Geo. W. Kupka
“For Senator 27th District
“Democrat
“Veteran of World War II
“(Paid Advertisement)”
Farrar sued both Kupka and the newspaper. Eventually Kupka was dropped and, consequently, the judgment is against the newspaper alone for $23,000, from which it appeals.
Three errors are assigned: (1) That the publication was not libelous per se; (2) two assignments which can be considered together, the striking from appellant’s answer the mitigating circumstances, and the exclusion of evidence thereof; and (3) the denial of a new trial because of the claimed excessiveness of the verdict.
The writing as a whole must be considered and the ultimate test is the sense in which it would ordinarily and reasonably be understood by the readers.2 Owens v. Scott Pub. Co., 46 Wn. (2d) 666, 284 P. (2d) 296, certiorari denied 350 U. S. 968, 100 L. Ed. 840, 76 S. Ct. 437; Carey v. Hearst Publications, Inc., 19 Wn. (2d) 655, 143 P. (2d) 857. The writing was actionable without proof of special damage because it imputed misconduct in office, want of official integrity, and want of fidelity to public trust. It tended both [551]*551to deprive respondent of public confidence and to injure him in his profession.
In the complaint, respondent Farrar claimed damage for “humiliation, mental anguish,” and “injury to his feelings.”
The appellant, Tribune Publishing Company, pleaded in its first affirmative defense that the publication complained of was a paid political advertisement, that it had no párt in its preparation, and that it published the same in the genuine and reasonable belief that it was true. All of this was stricken by written order. At the trial, appellant offered evidence in support of its claim of mitigating circumstances but the same ruling was made, and the offered evidence was excluded. Both rulings are assigned as error.
RCW 4.36.130, which was enacted by the first territorial legislature in 1854, provides as follows:
“In an action mentioned in RCW 4.36.120 [libel and slander], the defendant may, in his answer, allege both the truth of the matter charged as defamatory, and any mitigating circumstances to reduce the amount of damages; and whether he proves the justification or not, he may give in evidence the mitigating circumstances.”3
The essence of the respondent’s argument is that mitigating circumstances are material only in a claim for exemplary or punitive damages and that, because such damages have never been allowed in Washington, mitigating circumstances are not material.
But this same argument was rejected in Ott v. Press Pub. Co., supra.
This argument was more plausible in 1905, at the time of the Ott decision, than now because only thirteen years before4 the court first announced that exemplary damages could not be recovered in this state. The additional argument was made in the Ott case that the legislature could not have had in mind actual or compensatory damages, which are not logically susceptible of mitigation, but only exemplary or punitive damages.
[552]*552The verdict in the Ott case was for the defendant newspaper. Upon appeal, the following errors were assigned:
“ . . . in permitting respondent to introduce evidence showing, (1) the directions given by the editor to the reporter who wrote the article; (2) as to conversations between the editor and reporter; (3) as to who accompanied the reporter sent in search of information to which the libel relates; (4) as to how often reports were made to the editor; and (5) as to the motive of respondent in publishing the libel. ...”
The court said:
“Appellants’ theory is that the only damages which could be mitigated would be punitive, their argument being that actual damages, being compensatory only, could not be mitigated, and that evidence of mitigating circumstances should not have been admitted for the purpose of reducing other damages which would be punitive in their character and not recoverable. In answer to this argument it is only necessary to suggest that the doctrine in regard to punitive damages announced in Spokane Truck & Dray Co. v. Hoejer, supra [2 Wash. 45, 25 Pac. 1072 (1891)], did not, when so announced become for the first time a new law of this state, modifying or changing any existing statute. We simply declared and interpreted the law as it already existed prior to the enactment of said § 4939, supra. In the later case of Levy v. Fleischner, 12 Wash. 15, 40 Pac. 384, Dunbar, J., after having distinguished punitive from actual damages, in a further discussion of the different classes of actual damages, said:
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Foster, J.
— The question for decision is whether we should overrule Ott v. Press Pub. Co., 40 Wash. 308, 82 Pac. 403 (1905). It was there held that, in an action for damages on account of a newspaper publication which was libelous per se, the defendant may, under the express provisions of RCW 4.36.130, plead and prove all of the mitigating circumstances, and that the court cannot hold, in the face of this statute, that such pleading should be stricken or the evidence rejected on the theory that only punitive damages can be mitigated. The court adheres to that decision.
Appellant, publisher of the Tacoma News Tribune, appeals from a judgment awarding respondent Farrar $23,000 for written defamation.
During a contest between respondent and George W. Kupka for the state Senate, the Tacoma News Tribune published Kupka’s following paid political advertisement:
“Attention, Voters of the 27th District!
“Farrar Finds ‘Thar’s Gold In Them Thar Bills’
[550]*550“As a member of the legislature, A1 Farrar sponsored Bill No. 21 — ‘More favorable pensions for law enforcement personnel.’
“How did this affect Farrar? We quote from the Tacoma News Tribune, issue of Oct. 2,1956:
“ ‘Under the new computation, A1 Farrar, a former captain of detectives who is now a 35th district legislator, stands to collect $4,100. And his brother, W. E. Farrar, former public safety commissioner and chief of police, will receive $3,047.50.’
“But that isn’t all. Farrar’s bill also increases his pension from $125 per month to approximately $227.50. He did not vote for H. B. 198, however, which would have helped our senior citizens in their declining years!
“If you, the voter and taxpayer, want representation at Olympia
“Vote For Geo. W. Kupka
“For Senator 27th District
“Democrat
“Veteran of World War II
“(Paid Advertisement)”
Farrar sued both Kupka and the newspaper. Eventually Kupka was dropped and, consequently, the judgment is against the newspaper alone for $23,000, from which it appeals.
Three errors are assigned: (1) That the publication was not libelous per se; (2) two assignments which can be considered together, the striking from appellant’s answer the mitigating circumstances, and the exclusion of evidence thereof; and (3) the denial of a new trial because of the claimed excessiveness of the verdict.
The writing as a whole must be considered and the ultimate test is the sense in which it would ordinarily and reasonably be understood by the readers.2 Owens v. Scott Pub. Co., 46 Wn. (2d) 666, 284 P. (2d) 296, certiorari denied 350 U. S. 968, 100 L. Ed. 840, 76 S. Ct. 437; Carey v. Hearst Publications, Inc., 19 Wn. (2d) 655, 143 P. (2d) 857. The writing was actionable without proof of special damage because it imputed misconduct in office, want of official integrity, and want of fidelity to public trust. It tended both [551]*551to deprive respondent of public confidence and to injure him in his profession.
In the complaint, respondent Farrar claimed damage for “humiliation, mental anguish,” and “injury to his feelings.”
The appellant, Tribune Publishing Company, pleaded in its first affirmative defense that the publication complained of was a paid political advertisement, that it had no párt in its preparation, and that it published the same in the genuine and reasonable belief that it was true. All of this was stricken by written order. At the trial, appellant offered evidence in support of its claim of mitigating circumstances but the same ruling was made, and the offered evidence was excluded. Both rulings are assigned as error.
RCW 4.36.130, which was enacted by the first territorial legislature in 1854, provides as follows:
“In an action mentioned in RCW 4.36.120 [libel and slander], the defendant may, in his answer, allege both the truth of the matter charged as defamatory, and any mitigating circumstances to reduce the amount of damages; and whether he proves the justification or not, he may give in evidence the mitigating circumstances.”3
The essence of the respondent’s argument is that mitigating circumstances are material only in a claim for exemplary or punitive damages and that, because such damages have never been allowed in Washington, mitigating circumstances are not material.
But this same argument was rejected in Ott v. Press Pub. Co., supra.
This argument was more plausible in 1905, at the time of the Ott decision, than now because only thirteen years before4 the court first announced that exemplary damages could not be recovered in this state. The additional argument was made in the Ott case that the legislature could not have had in mind actual or compensatory damages, which are not logically susceptible of mitigation, but only exemplary or punitive damages.
[552]*552The verdict in the Ott case was for the defendant newspaper. Upon appeal, the following errors were assigned:
“ . . . in permitting respondent to introduce evidence showing, (1) the directions given by the editor to the reporter who wrote the article; (2) as to conversations between the editor and reporter; (3) as to who accompanied the reporter sent in search of information to which the libel relates; (4) as to how often reports were made to the editor; and (5) as to the motive of respondent in publishing the libel. ...”
The court said:
“Appellants’ theory is that the only damages which could be mitigated would be punitive, their argument being that actual damages, being compensatory only, could not be mitigated, and that evidence of mitigating circumstances should not have been admitted for the purpose of reducing other damages which would be punitive in their character and not recoverable. In answer to this argument it is only necessary to suggest that the doctrine in regard to punitive damages announced in Spokane Truck & Dray Co. v. Hoejer, supra [2 Wash. 45, 25 Pac. 1072 (1891)], did not, when so announced become for the first time a new law of this state, modifying or changing any existing statute. We simply declared and interpreted the law as it already existed prior to the enactment of said § 4939, supra. In the later case of Levy v. Fleischner, 12 Wash. 15, 40 Pac. 384, Dunbar, J., after having distinguished punitive from actual damages, in a further discussion of the different classes of actual damages, said:
“ ‘We do not mean by the term “actual damages,” the actual damages expressed by the statute, of course, such actual damages as could be definitely determined as the actual loss which the debtor would incur by reason of the attachment, and which loss could be determined or computed; but an undetermined loss and damage which is no less actual by reason of its indeterminate character; such as damage to reputation, damage to pride and to feeling, and damages of that character, some of which, it is true, are more or less sentimental; . . . ’ ”
The question herein is whether the absence of malice in written defamation can be a mitigating circumstance on the issue of damages. The trial court held that it was not.
Only compensatory damages can be recovered. Exemplary [553]*553damages are unknown to our law. Arnold v. National Union of Marine Cooks & Stewards, 44 Wn. (2d) 183, 265 P. (2d) 1051; Ott v. Press Pub. Co., supra; Spokane Truck & Dray Co. v. Hoefer, 2 Wash. 45, 25 Pac. 1072. Therefore, proof that a libelous publication was actuated by total malevolence cannot increase recovery one cent above the compensatory damages proved.
The issue then narrows to whether the existence or absence of malice can have an effect either to enhance or decrease the actual damages suffered by the party defamed.
Since injury to reputation, character, feelings and mental suffering are proper elements of general damage (Viss v. Calligan, 91 Wash. 673, 158 Pac. 1012; Woodhouse v. Powles, 43 Wash. 617, 86 Pac. 1063; Ott v. Press Pub. Co., supra), respondent pleaded and offered proof as to his mental suffering which ensued from the defamation. It was to mitigate proof of such damage that appellant offered evidence of its lack of malice.
Respondent argues that malice is not relevant to the intangible mental and emotional elements of compensatory, damages. Respondent claims that appellant’s malice or lack of malice could not be in issue and evidence thereof was properly excluded. In such argument, respondent is mistaken.
The distinction between the exemplary damage rule of other states5 and our compensatory damages for wounded [554]*554feelings,- shame, humiliation, mental anguish and distress is vague6 indeed and defies definition.7 Certain it is, how[555]*555ever, that in those states allowing recovery for exemplary damages, the indeterminate and indefinite items of damage, which this state includes as mental anguish and distress, are included within the term “exemplary damage.” But the label, name or classification to be attached is not of importance, because both embrace the same intangible elements for which courts are unable to give juries any exact guide in fixing the dollar value.8
The jury may award nothing, or it may award the $75,-000 specified in the prayer of the complaint. The same situation exists with respect to exemplary damages. It may be nothing, or it may be a great deal. In either case, the jury is guided solely by its own discretion. In exercising the discretion in either instance, it is entitled to know all of the surrounding circumstances to assist it in placing a dollar value on intangible items of damage.
Such is the reason why this court held in the Ott case that the statute in question granted the defendant the right to plead and prove all of the circumstances in mitigation of damages.
This phase of the court’s opinion in the Ott case is as follows:
“Our interpretation of the above language is that, as distinguished from punitive damages, there may be two classes of actual damages. Appellants separately claimed actual damages for mental pain and suffering, and for [556]*556injury to business. While damages for mental • pain and suffering may be, and sometimes are, recognized as actual, as distinguished from punitive damages, nevertheless they are, to a certain extent, indefinite, and their value must in all cases be fixed by the jury, in view of all the facts and circumstances surrounding any particular case. In this action appellants were permitted to introduce evidence showing damages of this character, and under said section 4939, supra, evidence of mitigating circumstances was certainly admissible as affecting such actual damages. In any event, the statute expressly provides that such evidence may be admitted, and it would be improper for us, in the face of such statute, to hold that it should be rejected.”
By decisional law, Colorado rejected the doctrine of exemplary damages.9 Nevertheless, Republican Pub. Co. v. Mosman, 15 Colo. 399, 410, 24 Pac. 1051, held that the identical statute with which we are here concerned entitled a defendant in a libel action to plead and prove all the mitigating circumstances. A subsequent Colorado statute sanctioned exemplary damages. 3 Colo. Rev. Stat. 221, § 41-2-2.
This court’s responsibility in the present situation is merely to determine whether lack of malice on the part of the publisher may result in less compensatory damages to the plaintiff. If so, then by statute, RCW 4.36.130, pleading and proof of lack of malice is proper. What weight, if any, is to be given to such evidence is for the jury to decide. Perhaps the jury will feel that the amount of compensatory damages suffered was unaffected by the publisher’s lack of malice; or perhaps the contrary will be true, and the jury will decide that the publisher’s innocent intention resulted in less damage than if the publication had been actuated by malice. We should not and cannot say what a jury would decide, but we must determine whether malice or the lack thereof could have any effect on the damage suffered by the defamed party, and whether it should go to the jury.
The Ott case held admissible such evidence of lack of malice as was offered in the instant case. The passage of [557]*557time has not invalidated the reasons for that holding, and we decline to recede therefrom.
Mental suffering and injury to feelings are proper elements of compensatory damage. The malice or lack thereof of the publisher of a libelous article may affect the amount and intensity of mental suffering and injury to feelings, and is thus relevant to the computation of the actual damages suffered thereby.
This is not new, for it is supported by much authority. The view was clearly stated in Ecuyer v. New York Life Ins. Co., 107 Wash. 411, 422, 181 Pac. 871, as follows:
“ . . . it is the rule that, although only general or compensatory damages, without any special damages arising from and upon injuries flowing from the slander, may be recovered, repetition and republication of the slander by the defendant may be considered by the jury as to the question of malice and in aggravation of damages ... It has also been held that because a libel or slander involves an injury to a plaintiff’s feelings, as well as to his reputation, his injury may be greater if the defamatory words are uttered with express malice. ...”
In Massachusetts, exemplary damages are not permitted in libel cases, but only actual damages may be recovered. Burt v. Advertiser Newspaper Co., 154 Mass. 238, 28 N. E. 1, 13 L. R. A. 97; Ellis v. Brockton Pub. Co., 198 Mass. 538, 84 N. E. 1018.
Yet, Faxon v. Jones, 176 Mass. 206, 207, 57 N. E. 359, held:
“It has been expressly adjudged in this Commonwealth that because a libel or a slander involves an injury to the feelings of the plaintiff, as well as to his reputation, his injury may be greater if the defamatory words are uttered with express malice . . . This suffering may be enhanced by knowledge of the malicious purpose of the slanderer, and this aggravation of the mental suffering of the plaintiff does not depend upon the effect produced . . . upon the persons to whom the slander or libel was published. . . . Accordingly, evidence of previous or subsequent declarations or conduct of the defendant, as well as of his conduct and language at the time of the slander, is received for the purpose of proving express malice in aggravation of damages. • . . . ”
[558]*558Judge Wyzanski, in Curley v. Curtis Pub. Co., 48 F. Supp. 29, 34, instructed:
“In a libel suit, the appropriate measure of damages is the loss of reputation suffered by the plaintiff, the physical pain which he has suffered, and the mental anguish which he has suffered.
“You will note that I have said the suffering must be by him, not by others.
“You cannot, under any circumstances, include punitive damages. You may, however, properly take into account malice, if you find that there is malice, and you may enhance damages on account of malice.”
It is clear that if evidence of malice is admissible to enhance the computation of actual damages, it is also proper to disprove malice in mitigation of damages, that is, to show that the damages are less than are claimed.
McCormick, Damages, 433, 435, chapter 17, § 119, states:
“. . . Other cases . . . espouse the more realistic attitude that the defendant’s apparent ill will may heighten the humiliation or suffering sustained by the plaintiff, and consequently that the showing of malice or of mitigating good faith should come in as bearing not only on exemplary, but also on compensatory damages. This prevents the injustice which may result from the jury’s receiving only a piecemeal story, if the plaintiff by waiving exemplary damages may prevent the defendant from explaining the circumstances which reveal a seemingly deliberate calumny as being actually a pardonable and morally innocent mistake.”
Other cases are collected in the margin.10
[559]*559It must be remembered that we hold merely that the presence or absence of malice by the publisher of a defamatory statement is revelant to, that is, may affect, the amount of damages accruing by reason of mental suffering and injury to feelings. Whether, on the facts of a particular case, malice or lack thereof had much, little, or no effect on the mental suffering of the defamed person is for the jury to decide and to compute the damages accordingly. Once relevance to actual damages is determined, the statute commands the admission of such evidence.
Respondent pleaded the element of mental suffering and injury to feelings, and introduced evidence in support thereof. Once that element of damage was in issue, it became proper to admit evidence, such as lack of malice, relevant to the computation of that element of damages.
Furthermore, a publication libelous per se was pleaded and proved, in consequence of which the law presumes malice. Chambers v. Leiser, 43 Wash. 285, 86 Pac. 627, 10 Ann. Cas. 270; Stewart v. Major, 17 Wash. 238, 49 Pac. 503. Accord, Reese v. Fife (Mo.), 279 S. W. 415; James v. Powell, 154 Va. 96, 152 S. E. 539; Cook v. Patterson Drug Co., 185 Ya. 516, 39 S. E. (2d) 304; Shumate v. Johnson Pub. Co., 139 Cal. App. (2d) 121, 293 P. (2d) 531.
In the last cited case, the court said:
“ ‘. . . malice [not only in law, but] in fact is implied or presumed ... In other words, the existence of malice in fact is sufficiently shown by the publication to make the question an issue before the jury. . . . ’ . . . Whether malice may or may not be inferred from the intrinsic evidence which the publication affords is for the trier of fact to say. ...”
Since malice or lack thereof is relevant to the assessment of damages for mental suffering and injury to feelings upon which there was pleading and proof, and since the existence of malice was implied from the publication which was libel[560]*560ous per se and was thus before the jury, the jury should have before it all relevant circumstances.
Consequently, appellant was entitled to plead and prove the absence of malice. The circumstances surrounding the publication are clearly relevant to this question. Ott v. Press Pub. Co., supra; Holden v. American News Co., 52 F. Supp. 24, appeal dismissed 144 F. (2d) 249; New York Soc. for the Suppression of Vice v. MacFadden Publications, Inc., 133 Misc. 686, 233 N. Y. S. 273.
We find no reason to recede from the conclusion announced in the Ott case construing the governing statute.
The judgment is reversed and a new trial granted.
Weaver and Ott, JJ., concur.
Finley, C. J., concurs in the result.
■ Rosellini, J., did not participate.