Family Fashions, Inc. v. Sterling Jewelers, Inc.

CourtDistrict Court, S.D. New York
DecidedAugust 12, 2019
Docket1:18-cv-09919
StatusUnknown

This text of Family Fashions, Inc. v. Sterling Jewelers, Inc. (Family Fashions, Inc. v. Sterling Jewelers, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Family Fashions, Inc. v. Sterling Jewelers, Inc., (S.D.N.Y. 2019).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK --------------------------------X FAMILY FASHIONS, INC.

Plaintiff, MEMORANDUM AND ORDER - against - 18 Civ. 9919 STERLING JEWELERS, INC. and DOES 1–10,

Defendants. --------------------------------X NAOMI REICE BUCHWALD

UNITED STATES DISTRICT JUDGE

Plaintiff Family Fashions, Inc. brings this action against defendant Sterling Jewelers, Inc. (“Sterling”), asserting breach of contract, fraud, and violation of New York General Business Law (“GBL”) § 349.1 Defendant now moves, pursuant to the Federal Rule of Civil Procedure 12(b)(6), to dismiss plaintiff’s amended complaint in its entirety. For the following reasons, defendant’s motion is granted in part and denied in part. BACKGROUND Family Fashions, a California corporation, is a personalized jewelry manufacturer and designer. Am. Compl. ¶ 3. Sterling, a Delaware corporation with its principal place of business in Ohio,

1 Plaintiff is also suing defendants Does 1 through 10. Family Fashions alleges that, although it “does not know the true names and capacities” of the defendants, it believes that each defendant “is responsible in some manner for the occurrences” alleged in its complaint. Am. Compl., ECF No. 20, ¶ 12. However, plaintiff does not even attempt to allege any plausible basis for asserting claims against those unnamed individual defendants. is “a leading specialty retail jewelry company” that operates jewelry stores such as Kay Jewelers, Jared, and Zales. Id. ¶¶ 2, 11. Family Fashions served as a jewelry vendor for Sterling until

Sterling terminated its contractual relationship effective July 31, 2018. Id. ¶¶ 3, 19. Plaintiff alleges that the effective contract governing its vendor relationship with defendant is the Third-Party Fulfillment Agreement dated October 13, 2010 (“2010 Fulfillment Agreement”), which was renewed annually. Id. ¶ 19. According to plaintiff, defendant breached the 2010 Fulfillment Agreement in four ways. First, defendant allegedly placed plaintiff’s products in increasingly unfavorable locations “on print and catalogue statements, stuffers, handouts, in eCommerce campaigns and on the various division websites” even though defendant had a contractual obligation to promote plaintiff’s products in good faith in

exchange for plaintiff’s promotional assistance contribution (“PAC”) payments. Id. ¶¶ 30(B), 33. Second, defendant unilaterally gave itself a 2% discount for vendor payments it made to plaintiff within 30 days of invoice from March 2017 through August 22, 2017, even though the payment terms under the 2010 Agreement did not give defendant any discount on vendor payments. Id. ¶¶ 30(C), 34. Third, while the 2010 Agreement allowed Sterling to return plaintiff’s products as long as the returned products were not “gold or platinum items with excessive wear, damages or alterations,” id. ¶ 30(D), defendant allegedly demanded that plaintiff provide replacements and/or refunds for jewelry that did not meet the limitation. Id. ¶ 35. Fourth, after terminating the

2010 Agreement, defendant did not return the custom in-store display units that plaintiff had provided from 2013 through 2016 to facilitate sales at defendant’s stores. Id. ¶ 32. In addition, plaintiff alleges that defendant committed fraud by misrepresenting its intent to sell plaintiff’s photo jewelry at defendant’s stores. In April and May 2015, plaintiff initiated discussions with defendant regarding its idea of “developing personalized photo jewelry for sale.” Id. ¶ 39. According to plaintiff, defendant made the following representations: (1) defendant reiterated its commitment to plaintiff’s development and creation of a personalized photo jewelry line, id. ¶ 39(A); (2) defendant told plaintiff that it wanted to “prioritize” the launch

of the jewelry line and requested information to “estimate their projections” because defendant’s senior executives were “interested in the program,” id. ¶¶ 39(G),(I),(M); and (3) three weeks before defendant’s termination of the 2010 Fulfilment Agreement with Family Fashions, a Sterling executive informed Family Fashions that it had engaged outside consultants regarding the project, and that a team would be assigned within a week to “get Family Fashions through the process by 9/1/2018,” id. ¶¶ 39(M),(O). Plaintiff allegedly relied on defendant’s representations and invested over $500,000 in the photo jewelry line project. Id. ¶ 40. After terminating the Agreement, defendant allegedly “created photo jewelry through a source in

China” and was planning “an extensive launch of photo jewelry . . . to capitalize on the 2018 holiday season.” Id. ¶ 41. Finally, plaintiff alleges that defendant falsely and misleadingly represented the benefits of its Extended Service Plan (“ESP”) to consumers since April 2011. Id. ¶ 21. The ESP, based on defendant’s promotional materials, is a “repair plan” that allows customers to return their purchased jewelry for repair without an additional charge. Id. The cost of the ESP is based on the purchase price of jewelry. Id. ¶ 22. According to plaintiff, when a consumer who purchased the ESP returns a product, Sterling’s practice is “to send the jewelry back to the respective vendor and demand [a] replacement – not repair – at the vendor’s

sole expense.” Id. ¶ 23. Plaintiff asserts that defendant’s representations of the ESP are deceptive and misleading and are in violation of GBL § 349 because: (1) defendant receives the repair and replacement service from its vendors for no additional cost pursuant to the vendors’ existing contractual obligations; and (2) Sterling effectively provides the repair service to all customers regardless of whether they purchase the ESP by demanding its vendors, such as Family Fashions, to make replacements of the jewelry returned by any customer. See id. ¶¶ 24, 25, 50-54. Plaintiff was allegedly harmed by defendant’s “deceptive practices” by incurring financial losses, such as “the cost of the original damaged stones, the labor to create the original piece,

and repair fees.” Id. ¶ 55. Plaintiff filed its complaint on October 26, 2018. See ECF No. 1. Defendants filed a pre-motion letter seeking leave to file a motion to dismiss. See ECF No. 14. Plaintiff responded to defendants’ letter, see ECF No. 19, and amended its complaint, see ECF No. 20. After reviewing the letters and the Amended Complaint, this Court granted defendant leave to file its contemplated motion, see ECF No. 26, which it did on February 20, 2019, see ECF No. 28. DISCUSSION To survive a motion to dismiss under Rule 12(b)(6), a complaint must plead “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S.

544, 570 (2007). “A claim has facial plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). In determining whether a claim has facial plausibility, “we accept as true all factual statements alleged in the complaint and draw all reasonable inferences in favor of the plaintiff.” McCarthy v. Dun & Bradstreet Corp., 482 F.3d 184, 191 (2d Cir. 2007). However, that tenet “is inapplicable to legal conclusions.” Iqbal, 556 U.S. at 678. A pleading that offers only “labels and conclusions” or “a formulaic recitation of the elements of a cause of action will not do.” Twombly, 550 U.S. at 555.

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Family Fashions, Inc. v. Sterling Jewelers, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/family-fashions-inc-v-sterling-jewelers-inc-nysd-2019.