Blue Cross & Blue Shield of New Jersey, Inc. v. Philip Morris USA Inc.

818 N.E.2d 1140, 3 N.Y.3d 200, 785 N.Y.S.2d 399, 2004 N.Y. LEXIS 2440
CourtNew York Court of Appeals
DecidedOctober 19, 2004
StatusPublished
Cited by248 cases

This text of 818 N.E.2d 1140 (Blue Cross & Blue Shield of New Jersey, Inc. v. Philip Morris USA Inc.) is published on Counsel Stack Legal Research, covering New York Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Blue Cross & Blue Shield of New Jersey, Inc. v. Philip Morris USA Inc., 818 N.E.2d 1140, 3 N.Y.3d 200, 785 N.Y.S.2d 399, 2004 N.Y. LEXIS 2440 (N.Y. 2004).

Opinion

OPINION OF THE COURT

Ciparick J.

Plaintiff Empire Blue Cross and Blue Shield is one of several Blue Cross plans to commence this action against defendant tobacco companies alleging that defendants engaged in decep *204 tive practices designed to mislead the public regarding the harmful and addictive properties of cigarette smoking. 1

The complaint, lodged in the United States District Court for the Eastern District of New York, raised various federal and state claims. By the time of trial, the remaining claims consisted of direct and subrogated actions for violations of the federal Racketeer Influenced and Corrupt Organizations Act (RICO) (18 USC § 1962), direct and subrogated actions for engaging in deceptive business practices in violation of New York General Business Law § 349, and a subrogation claim for common-law fraud.

The jury determined that Empire had proven its section 349 claims against defendant tobacco companies (with the exception of defendant British American Tobacco Co., Ltd.), and awarded Empire $17,782,702 on its direct action and $11,829,784 on its subrogated action. 2 After the verdict, defendants moved for judgment as a matter of law (see Fed Rules Civ Pro rule 50 [b]). The District Court denied the motion, finding that Empire’s injury was not too remote to allow recovery under section 349 and that victims of indirect injuries could recover under the statute (see Blue Cross & Blue Shield of N.J., Inc. v Philip Morris, Inc., 178 F Supp 2d 198, 230-232 [ED NY 2001]).

The United States Court of Appeals for the Second Circuit reversed the portion of the jury award on Empire’s section 349 subrogation claim, because Empire failed to identify individually injured plan members for the purpose of allowing defendants to investigate and defend the action (see Blue Cross & Blue Shield of N.J., Inc. v Philip Morris USA Inc., 344 F3d 211, 217-218 [2003]). The court further found that Empire’s standing to bring an action under section 349 was not affected by the fact that it is not a consumer, and that Empire’s aggregate proof on the issues of causation and damages was legally sufficient— unless individualized proof is required by section 349. The Second Circuit found, however, that there were unresolved issues of New York law that would be determinative of the present appeal, and certified the following questions for this Court’s review:

*205 “1. Are claims by a third party payer of health care costs seeking to recover costs of services provided to subscribers as a result of those subscribers being harmed by a defendant’s or defendants’ violation of N.Y. Gen. Bus. Law § 349 too remote to permit suit under that statute?
“2. If such an action is not too remote to permit suit, is individualized proof of harm to subscribers required when a third party payer of health care costs seeks to recover costs of services provided to subscribers as a result of those subscribers being harmed by a defendant’s or defendants’ violation of N.Y. Gen. Bus. Law § 349?” (344 F3d at 229.)

We accepted certification (100 NY2d 636 [2003]) and answer the first question in the affirmative, rendering the second question academic.

Discussion

General Business Law § 349 is a consumer protection statute designed to protect against “[deceptive acts or practices in the conduct of any business, trade or commerce or in the furnishing of any service in this state” (General Business Law § 349 [a]). Though originally intended to be enforced by the Attorney General (see General Business Law § 349 [b]), the statute was amended in 1980 to include a private right of action (L 1980, ch 346). The amendment was intended to afford additional protection for consumers, allowing them to bring suit on their own behalf without relying on the Attorney General for enforcement (see Assembly Mem in Support, Bill Jacket, L 1980, ch 346; see also Mem of Atty Gen, Bill Jacket, L 1980, ch 346 [suggesting that the Attorney General must focus on those cases that have a widespread effect and that the measure would allow individuals to prosecute remaining actions]). Thus, “any person who has been injured by reason of any violation of this section may bring an action in his own name to enjoin such unlawful act or practice, an action to recover his actual damages or fifty dollars, whichever is greater, or both such actions” (General Business Law § 349 [h]).

As we have previously noted, the scope of the statute “is intentionally broad, applying ‘to virtually all economic activity’ ” (Goshen v Mutual Life Ins. Co. of N.Y., 98 NY2d 314, 324 [2002], quoting Karlin v IVF Am., 93 NY2d 282, 290 [1999]). In order to make out a valid section 349 claim, a plaintiff must al *206 lege both a deceptive act or practice directed toward consumers and that such act or practice resulted in actual injury to a plaintiff (see Small v Lorillard Tobacco Co., Inc., 94 NY2d 43, 55-56 [1999]; Oswego Laborers’ Local 214 Pension Fund v Marine Midland Bank, 85 NY2d 20, 25-26 [1995]). The deceptive act or practice alleged here is that defendants, knowing that smoking causes cancer, misrepresented the dangers of smoking and engaged in a campaign to encourage consumers to smoke. Plaintiff further alleges that, as a consequence, medical costs increased, resulting in actual damages to plaintiff insurers who bore such costs.

Under common law, an insurer or other third-party payer of medical expenditures may not recover derivatively for injuries suffered by its insured. Rather, the insurer’s sole remedy is in equitable subrogation. “Subrogation is the principle by which an insurer, having paid losses of its insured, is placed in the position of its insured so that it may recover from the third party legally responsible for the loss” (Winkelmann v Excelsior Ins. Co., 85 NY2d 577, 581 [1995] [citations omitted]; see also Allstate Ins. Co. v Stein, 1 NY3d 416 [2004]; Great Am. Ins. Co. v United States, 575 F2d 1031, 1033 [2d Cir 1978] [“There is not a single reported case in American jurisprudence . . . which holds that upon an insurance carrier’s payment to its insured, the insurer becomes vested with a claim arising out of an implied contract of indemnity with the tortfeasor who caused the damage necessitating payment by the carrier to the insured. On the contrary, the authorities and the cases unanimously hold that the insurer’s recovery is premised exclusively upon subrogation”]).

Nevertheless, plaintiff argues that, in enacting General Business Law § 349, the Legislature intended to abrogate the common-law rule and permit recovery for derivative injuries.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Salter v. Meta Platforms, Inc.
2025 NY Slip Op 04384 (Appellate Division of the Supreme Court of New York, 2025)
Montague v. Williams
E.D. New York, 2025
Gardner v. GoDaddy.Com, LLC
2025 NY Slip Op 50508(U) (Appellate Terms of the Supreme Court of New York, 2025)
Hobish v. AXA Equit. Life Ins. Co.
2025 NY Slip Op 00183 (New York Court of Appeals, 2025)
American Home Assur. Co. v. SBP N.Y., LLC
2024 NY Slip Op 34466(U) (New York Supreme Court, New York County, 2024)
Cheng v. T-Mobile USA Inc.
S.D. New York, 2023
Matter of Tuzzolino
208 A.D.3d 664 (Appellate Division of the Supreme Court of New York, 2022)
Tigue v. City of Newburgh
171 N.Y.S.3d 379 (Appellate Division of the Supreme Court of New York, 2022)
Chung v. Pure Fishing, Inc.
E.D. New York, 2022

Cite This Page — Counsel Stack

Bluebook (online)
818 N.E.2d 1140, 3 N.Y.3d 200, 785 N.Y.S.2d 399, 2004 N.Y. LEXIS 2440, Counsel Stack Legal Research, https://law.counselstack.com/opinion/blue-cross-blue-shield-of-new-jersey-inc-v-philip-morris-usa-inc-ny-2004.