Etzel v. Hooters of America, LLC

223 F. Supp. 3d 1306, 2016 U.S. Dist. LEXIS 188197, 2016 WL 8604317
CourtDistrict Court, N.D. Georgia
DecidedNovember 15, 2016
DocketCIVIL ACTION NO. 1:15-CV-01055-LMM
StatusPublished
Cited by1 cases

This text of 223 F. Supp. 3d 1306 (Etzel v. Hooters of America, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. Georgia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Etzel v. Hooters of America, LLC, 223 F. Supp. 3d 1306, 2016 U.S. Dist. LEXIS 188197, 2016 WL 8604317 (N.D. Ga. 2016).

Opinion

ORDER

Leigh Martin May, United States District Judge

This case comes before the Court on Defendant Hooters of America, LLC’s Motion to Dismiss for Lack of Subject Matter Jurisdiction, or in the alternative, Motion to Strike Plaintiffs Class Allegations [33], After a review of the record and due consideration, the Court enters the following Order:

I. Factual Background1

Defendant Hooters of America, LLC advertised in its restaurants for customers to text to “36832” (the “Short Code”) to obtain periodic offers, discounts, and updates on contests and promotions from Hooters. Persons who texted the Short Code were automatically enrolled in Hooters mClub and received periodic advertising text messages from Defendant via an automatic telephone dialing system (“ATDS”). Plaintiff Michael Etzel opted-in to the Short Code, but well before January 28, 2015, expressly opted-out by sending a “STOP” message to the Short Code. A separate company, State of Text, received the text messages sent to the Short Code by Defendant’s customers and maintained the database of customers’ cellular phone numbers to be used in future Hooters ATDS advertising text message campaigns. State of Text also kept opt-in and opt-out dates for these customers.

Effective October 16, 2013, the Federal Communications Commission (“FCC”) ruled that automated calls (such as text messages) could not be sent without the “prior express written consent” of the recipient to receive the text message advertisement. Defendant then directed State of Text to send a message to the entire database of cellular telephone numbers requesting express written consent to receive future text messages. Thousands of people did not give their consent to receive future text message from Defendant. State [1310]*1310of Text noted these people as “opt-outs” in its database.

On or about December 23, 2014, Defendant requested the database of cellular telephone numbers from State of Text. State of Text requested that Defendant clarify whether it intended to send text messages to these numbers, as it could result in a violation of the Telephone Consumer Protection Act (“TCPA”) if the opt-outs were included. Upon receiving assurance from Hooters that it would not text these numbers, State of Text sent a database with the area code removed from the numbers but including the opt-in and opt-out dates. Defendant then requested the complete numbers, and once again assured State of Text that it would not text these numbers. State of Text then supplied Defendant with another database that included the complete telephone numbers without the opt-in and opt-out dates.

On December 31,2014, Defendant terminated its contract with State of Text and engaged SilverPop as its ATDS text message provider. Then, on or about January 28, 2015, Defendant, through SilverPop, sent a text message to the numbers in the database, including Plaintiff and thousands of others who had not provided their express written consent to receive such text messages. On January 29, Plaintiff sent an email to Defendant explaining that he had received a text message despite opting out. That same day, Defendant replied that their previous partners had provided them with an erroneous list of subscribers and their new partner had sent out the list. Defendant said it would remove Plaintiff from the list and apologized for the inconvenience.

Plaintiff has brought a claim against Defendant under the TCPA, 47 U.S.C. § 227. Plaintiff also seeks to certify a class under Rule 23 of the Federal Rules of Civil Procedure. Defendant has moved to dismiss Plaintiffs TCPA claim because the Court does not have subject matter jurisdiction, or in the alternative, to strike Plaintiffs class allegations.

II. Discussion

A. Subject Matter Jurisdiction

Plaintiff argues that Defendant violated the TCPA by sending thousands of unsolicited text message advertisements on or about January 28, 2015. Defendant argues that receiving a single text message does not constitute an injury-in-faet sufficient to satisfy Article III standing.

1. Legal standard

Rule 12(b)(1) permits dismissal of a complaint for “lack of jurisdiction over the subject matter.” Fed. R. Civ. P. 12(b)(1). When a defendant challenges a plaintiffs standing by bringing a Rule 12(b)(1) motion, the plaintiff bears the burden to establish that jurisdiction exists. Lujan v. Defenders of Wildlife, 504 U.S. 555, 560-61, 112 S.Ct. 2130, 119 L.Ed.2d 351 (1992). Plaintiff must satisfy three elements to establish Article III standing:

(1) the plaintiff must have suffered an injury in fact—an invasion of a legally protected interest which is (a) concrete and particularized and (b) actual or imminent, not conjectural or hypothetical; (2) there must be a causal connection between the injury and the conduct complained of—the injury has to be fairly traceable to the challenged action of the defendant, and not the result of the independent action of some third party not before the court; and (3) it must be likely, as opposed to merely speculative, that the injury will be redressed by a favorable decision.

Fla. Family Policy Council v. Freeman, 561 F.3d 1246, 1253 (11th Cir. 2009) (quoting Lujan, 504 U.S. at 560-61, 112 S.Ct. 2130). “All three elements are an ‘irreduci[1311]*1311ble constitutional minimum/ and failure to show any one results in a failure to show standing.” Koziara v. City of Casselberry, 392 F.3d 1302, 1305 (11th Cir. 2004) (quoting Lujan, 504 U.S. at 560, 112 S.Ct. 2130).

An attack on subject matter jurisdiction can either be a “facial attack” or a “factual attack.” See Scarfo v. Ginsberg, 175 F.3d 957, 960 (11th Cir. 1999) (citing Lawrence v. Dunbar, 919 F.2d 1525, 1529 (11th Cir. 1990)).

Facial attacks on a complaint require the court merely to look and see if the plaintiff has sufficiently alleged a basis of subject matter jurisdiction, and the allegations in the plaintiffs complaint are taken as true for the purposes of the motion. Factual attacks challenge the existence of subject matter jurisdiction in fact, irrespective of the pleadings, and matters outside the pleadings, such as testimony and affidavits, are considered.

Id. (citations and quotation marks omitted). The Court finds that Defendant’s Motion to Dismiss is a facial attack and therefore the allegations in Plaintiffs Complaint are taken as true for the purposes of the motion. See Dkt. No. [34] at 6.

2. Injury-in-fact

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Bluebook (online)
223 F. Supp. 3d 1306, 2016 U.S. Dist. LEXIS 188197, 2016 WL 8604317, Counsel Stack Legal Research, https://law.counselstack.com/opinion/etzel-v-hooters-of-america-llc-gand-2016.