Arkin v. Innocutis Holdings, LLC

188 F. Supp. 3d 1304, 2016 U.S. Dist. LEXIS 75523, 2016 WL 3042483
District Court, M.D. Florida·Decided May 26, 2016·No. Case No: 8:16-cv-0321-T-27TBM·Published·Cited by 7 cases

Opinion

ORDER

JAMES D. WHITTEMORE, United States District Judge

BEFORE THE COURT is Defendants’ Innocutis Holdings, LLC (“Innocutis”) and Cipher Pharmaceuticals US LLC (“Cipher”) (collectively “Innocutis Defendants”) Motion to Dismiss and Memorandum of Law (Dkt. 24), which the Plaintiff opposed (Dkt. 25). Upon consideration, the Motion to Dismiss (Dkt. 24) is GRANTED in part and DENIED in part.

Background

Plaintiff alleges Innocutis Defendants violated the Telephone Consumer Protection Act of 1991, as amended by the Junk Fax Prevention Act of 2005, 47 U.S.C. § 227 (“TCPA”) by sending unsolicited facsimile advertisements (“junk fax(es)”) to Plaintiff and more than 25 other recipients either without the required opt-out language or with the required opt-out language but without permission. (Dkt. 1 ¶¶ 12, 14-15, 17, 30). Attached to the Complaint as Exhibit A is the alleged junk fax (“the Fax”) received by Plaintiff on September 16, 2015. (Dkt. 1-1). The Fax describes the prescription drug Sitavig® distributed by Innocutis. (Id.). Plaintiff seeks certification of this suit as a class action, actual damages or statutorily prescribed damages, and injunctive relief. (Dkt. 1 at 13).

Innocutis Defendants move to dismiss the Complaint arguing that they are not “senders” of the Fax under the TCPA, that all Defendants are improperly grouped, that the Fax is not an advertisement, and that Plaintiff lacks standing. (Dkt. 24 at 1-2). Additionally, they move to either dismiss or strike the class allegations as an improper fail-safe class. (Id. at 2-3). Plaintiff contends Innocutis Defendants are “senders” of the Fax as pled, the Defendants are not improperly grouped, the Fax is an advertisement as a matter of [1306]*1306law, and that Plaintiff as the Fax recipient has standing. (Dkt. 25 at 3). Further, Plaintiff argues dismissing or striking the class allegations at the pleading stage is premature. (Id. at 14-18).

Standard

A complaint should contain a “short and plain statement of the claim showing that the pleader is entitled to relief.” Fed. ft. Civ. P. 8(a)(2). This Rule does not require detailed factual allegations, but a plaintiffs complaint must contain more than unadorned or conclusory accusations of harm. Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S.Ct. 1937, 1949, 173 L.Ed.2d 868 (2009). The complaint must “plead all facts establishing an entitlement to relief with more than ‘labels and conclusions’ or a ‘formulaic recitation of the elements of a cause of action.’ ” Resnick v. AvMed, Inc., 693 F.3d 1317, 1324 (11th Cir.2012) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555, 127 S.Ct. 1955, 1965, 167 L.Ed.2d 929 (2007)). “A claim has facial plausibility when the plaintiff pleaded factual content allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Iqbal, 556 U.S. at 678, 129 S.Ct. at 1949 (citing Twombly, 550 U.S. at 556, 127 S.Ct. 1955).

All factual allegations in a complaint must be accepted as true for the purposes of a motion to dismiss but this is “inapplicable to legal conclusions.” Id. “While legal conclusions can provide the framework of a complaint, they must be supported by factual allegations;” Id. at 679, 129 S.Ct. 1937, 1949. The allegations are construed in the “the light most favorable to the plaintiff.” Ironworkers Local Union 68 v. AstraZeneca Pharm., LP, 634 F.3d 1352, 1359 (11th Cir.2011),

- A motion to dismiss for lack of standing is effectively a motion to dismiss pursuant to Federal Rule of Civil Procedure 12(b)(1) which is done i either by facial or factual attack. Stalley v. Orlando Reg’l Healthcare Sys., Inc., 524 F.3d 1229, 1232 (11th Cir. 2008) (citations, omitted). A facial attack requires examination of the pleadings, while a factual attack permits inquiry into extrinsic material such as affidavits or testimony. Id. at 1232-33. Where, as here, the attack is facial, the standard is essentially the same as applied' to a Rulé 12(b)(6) motion to dismiss. Id.

Discussion

Whether the Fax is an Advertisement

Innocutis Defendants move to dismiss the Complaint arguing that as a matter of law, the Fax is not an advertisement but an “informational communication” because it does not promote the sale of Sitavig® but rather describes the drug’s safety features. (Dkt. 24 at 8-10). Plaintiff argues the Fax advertises Sita-vig® by introducing it to the market, offering rebates to incentivize purchases, describing the co-payment for individuals with insurance, and touting the drug’s quality. (Dkt. 25 at 7-10).

The TCPA imposes civil liability on senders of fax advertisements without permission. 47 U.S.C. § 227(b). Advertisement is defined as “any material advertising the commercial availability or quality of any property, goods, or services.” 47 C.F.R. § 64.1200(f)(1) (2013). “Messages that do not promote a commercial product or service ... are not unsolicited advertisements under the TCPA. Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991 (“2006 Final Rule”); Junk Fax Prevention Act of 2005, 71 FR 25967-01, 25972 (2006) (final rule). Therefore, if the Fax is not an advertisement, Plaintiff has no claim under the TCPA. 47 U.S.C. 227(b); 47 C.F.R. 64.1200(f)(1); 2006 Final Rule 71 F.R. at 25972.

Innocutis Defendants contend that because the Fax- does not have a price or ordering information, but rather expresses drug safety information, it is not an adver[1307]*1307tisement, but rather an “informational communication.” (Dkt. 24 at 9). However, even goods promoted at no cost are unsolicited advertisements. In the Matter of Rules & Regulations Implementing the Tel. Consumer Prot. Act of 1991 Junk Fax Prevention Act of 2005 (“2006 Junk Fax Order”,), 21 F.C.C. Red. 3787, 3814 (2006) (report and order and third order on reconsideration).1 Further, there is a distinction between advertising faxes and informational faxes. Id. Examples of informational faxes include “industry news articles, legislative updates, of employee benefit information.” Id. In determining whether a fax is a “bonafide ‘informational communication’” the FCC considers if it is issued periodically, if the text varies from issue to issue, and if it is targeted to regular, specific recipients. Id. at n.187.

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Arkin v. Innocutis Holdings, LLC, 188 F. Supp. 3d 1304, 2016 U.S. Dist. LEXIS 75523, 2016 WL 3042483 (M.D. Fla. 2016).

188 F. Supp. 3d 1304 (Arkin v. Innocutis Holdings, LLC) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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