Esch v. Yazoo Manufacturing Co.

510 F. Supp. 53, 7 Fed. R. Serv. 1548, 1981 U.S. Dist. LEXIS 10853
CourtDistrict Court, E.D. Wisconsin
DecidedFebruary 23, 1981
Docket79-C-895
StatusPublished
Cited by14 cases

This text of 510 F. Supp. 53 (Esch v. Yazoo Manufacturing Co.) is published on Counsel Stack Legal Research, covering District Court, E.D. Wisconsin primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Esch v. Yazoo Manufacturing Co., 510 F. Supp. 53, 7 Fed. R. Serv. 1548, 1981 U.S. Dist. LEXIS 10853 (E.D. Wis. 1981).

Opinion

MEMORANDUM AND ORDER

WARREN, District Judge.

On September 11, 1980, after a four-day jury trial, the jury returned a verdict in favor of the plaintiffs. The jury awarded the plaintiffs $450,000.00 in damages for defendant’s wrongful termination of the plaintiffs’ distributorship. Prior to trial, the Court had granted plaintiffs Lawrence and Howard Esch (Esches) summary judgment on the issue of liability. The Court found that defendant Yazoo Manufacturing Co., Inc. (Yazoo) had violated the provisions of the Wisconsin Fair Dealership Law, Wis. Stat. 135, when it terminated their distributorship of Yazoo lawn products without proper notice. Esch v. Yazoo, Case No. 79-C-895, (E.D.Wis. April 30, 1980). During trial, the Court found that, as a matter of law, the defendant’s wrongful termination damaged plaintiffs. Thus, the sole issue for the jury’s consideration was the amount of damages sustained by plaintiffs.

*55 Plaintiffs’ primary witness on the issue of damages was Dr. Donald Nicholas, a Professor of Economics at the University of Wisconsin at Madison. He is a graduate of Yale University and received his Masters and Ph.D. degrees from Yale as well. He has been a member of the faculty at the University of Wisconsin since 1966. He is a noted economics scholar and has published many papers and one textbook, entitled The Principles of Economics. Based on this extensive background, the Court classified him as an expert.

On direct examination, Dr. Nicholas testified as to his opinion of the damages sustained by the Esches. He stated that, based on his study, the plaintiffs incurred losses of approximately $556,829.00 due to the termination of their Yazoo distributorship.

According to Dr. Nicholas, he arrived at this conclusion by estimating the past income over the previous ten years, then determining how much of that income was due to handling the defendant’s product line. When he reached that result, he then projected these figures ten years into the future (Transcript of Dr. Nicholas’ testimony 9/9/80, at 9). In conducting this study, Dr. Nicholas relied on the income tax returns for the plaintiffs from 1970 to 1979, the percentage of total purchases of Yazoo products by the plaintiffs from 1971 to 1979, and discussion with the plaintiffs. In addition, Dr. Nicholas testified that he used a number of tables and summaries and other reports commonly referred to by economists to determine the total damages.

With regard to the determination of the percentage of profits derived from the Ya-zoo line, Dr. Nicholas testified that he had to rely on the percentage of purchases of those products by plaintiffs because normal accounting procedures could not produce a record of profit attributable to the Yazoo line exclusively. It was Dr. Nicholas’ opinion that the percentage of profits more or less corresponded to the- percentage of purchases because all items purchased were sold. He also stated that it is common to presume that the profit earned is proportionate to sales. After arriving at the percentage of profits, Dr. Nicholas projected the profit ten years into the future in 1980 dollars. He chose a ten-year time span based on his discussion with plaintiffs as well as a recent study done on retirement ages. He concluded that it was probable that plaintiffs would continue in business for ten more years given their ages of 61 and 59 (Id. at 23).

Defendant’s rebuttal expert, Dr. Peter L. Danner, testified that he was unable to estimate plaintiffs’ damages because he was uncertain the partnership would continue, and he lacked the precise information showing the percentage of the partnership profits derived from the Yazoo product line. Dr. Danner was, however, impeached by his prior deposition testimony in which he stated that he had computed the plaintiffs’ losses at $532,488.00 minus the sale of assets when the business closed.

Defendant has moved for a new trial pursuant to Rule 59 of the Federal Rules of Civil Procedure. Defendant advances seven reasons in support of its motions. Five of these reasons relate to the plaintiffs’ proof of damages and certain rulings the Court made with regard to the issue. Defendant contends that the award is excessive and contrary to the greater weight of the evidence at trial, that plaintiffs’ expert testimony should have been excluded because it was too speculative, and that testimony regarding the termination as well as the amount of plaintiffs’ assets was relevant and the Court should not have excluded it. The other two issues raised concern an alleged prejudicial statement by plaintiffs’ counsel and the constitutionality of Wis. Stat. § 135.

A motion for a new trial is addressed to the sound discretion of the Court. The Court is not restrained to view the evidence in the light most favorable to the prevailing party. Rather, the Court must consider all the evidence, as well as the setting of the trial, to determine if justice has been done. Juneau Square v. First Wisconsin National Bank of Milwaukee, 435 F.Supp. 1307, 1317 (E.D.Wis.1977) aff’d. 624 *56 F.2d 798 (7th Cir. 1980) cert. denied —— U.S. -, 101 S.Ct. 571, 66 L.Ed.2d 472 (1980).

Defendant’s first three reasons for a new trial relate expressly to plaintiffs’ evidence of damages. Reviewing all of the evidence, the Court finds that the verdict is not excessive nor inconsistent with the evidence produced at trial. Furthermore, the Court finds that the plaintiffs’ expert, Dr. Nicholas, was competent to testify and that his opinions were properly based on assumptions which could be made from the evidence in the case. Fed.R.Evid. Rule 702.

Dr. Nicholas’ projections of the future income of the plaintiffs’ partnership were a mere extrapolation of the historical data compiled by him. That he projected ten years into the future is not troublesome to the Court nor inconsistent with the facts. He testified as to his conversation with the Esches and their intention not to retire. Furthermore, his conclusions were supported by a recent study on retirement ages.

Defendant attacks Dr. Nicholas’ theory regarding the relationship of purchases to profit. It asserts that there was no basis for such an assumption. As an expert in economics, Dr. Nicholas stated that there is a relationship between purchase and profits just as there is a relationship between sales and profits. Given the overwhelming percentage of purchases of Yazoo products by plaintiff, the Court finds little support for defendant’s objections.

Finally, defendant was afforded ample opportunity at trial to demonstrate to the jury the effect of varying certain factors in Dr. Nicholas’ projections. Thus, the jury was adequately informed as to the basis of Dr. Nicholas’ theory and the different result that could occur given different factors. Damages need not be proven with mathematical certainty. It is sufficient that plaintiff establishes a reasonable probability of the amount of future damages.

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510 F. Supp. 53, 7 Fed. R. Serv. 1548, 1981 U.S. Dist. LEXIS 10853, Counsel Stack Legal Research, https://law.counselstack.com/opinion/esch-v-yazoo-manufacturing-co-wied-1981.