Emily Elson v. Ashley Black

CourtDistrict Court, C.D. California
DecidedSeptember 25, 2019
Docket2:18-cv-00116
StatusUnknown

This text of Emily Elson v. Ashley Black (Emily Elson v. Ashley Black) is published on Counsel Stack Legal Research, covering District Court, C.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Emily Elson v. Ashley Black, (C.D. Cal. 2019).

Opinion

O 1 JS-6 2 3 4 5 6 7 United States District Court 8 Central District of California 9 10 11 EMILY ELSON, et al., Case № 2:18-CV-00116-ODW (RAOx)

12 Plaintiff, ORDER ON MOTIONS TO DISMISS 13 v. [45], [46], [47], [48], [63], and [64]

14 ASHLEY BLACK, et al.,

15 Defendants. 16 17 18 19 I. INTRODUCTION 20 Presently before the Court are Motions to Dismiss and a Motion to Strike filed 21 by Defendants ADB Innovations, ADB Interests, LLC, and Ashley Diana Black 22 International Holdings (collectively “Defendants”). In the interest of judicial 23 economy, the Court resolves only Defendants’ motions to dismiss concerning 12(b)(2) 24 and (4)–(5). For the reasons to follow, the Court STRIKES1 Defendants’ motion to 25 1 The Court STRIKES Defendants’ motions (ECF Nos. 63–64.) because Defendants have blatantly 26 attempted to circumvent the Court’s Order (ECF No. 43) by submitting a 35-page motion with 130 footnotes and another 32-page motion with 113 footnotes. Clearly, Defendants’ motion would 27 have exceeded the exceptionally generous page limitation of 35 pages had Defendants included their 28 footnotes in the body of the motions. Accordingly, Defendants’ motions are in deliberate violation of C.D. Cal. L.R. 11-6. Therefore, the motions are stricken. See, e.g., Roberts v. Brown, 1 dismiss (ECF No. 63) and motion to strike (ECF No. 64); DENIES Defendants’ 2 motion to dismiss for insufficient process and failure to timely serve (ECF No. 47); 3 DENIES Defendants’ motion to dismiss for lack of personal jurisdiction (ECF 4 No. 46); and TRANSFERS the matter to the Southern District of Texas to cure want 5 of personal jurisdiction and in the interest of justice. 6 II. FACTUAL BACKGROUND 7 The instant matter is a putative class action involving the FasciaBlaster, a self- 8 care product. According to Plaintiffs, Defendants market the product on 9 AshleyBlackGuru.com, which contains statements indicating that use of the 10 FasciaBlaster “lessens the look of cellulite,” “[i]mproves blood flow,” “[h]elps reduce 11 pain,” and “accelerates muscle recovery.” (Consolidated Am. Compl. (“CAC”) ¶ 181, 12 ECF No. 37.) Moreover, Plaintiffs maintain members of the class read the following 13 statement prior to purchasing a FasciaBlaster online: “FasciaBlaster® is designed for 14 self-treatment and can be used by anyone on any area of the body. With regular use of 15 the FasciaBlaster®, one can expect pain reduction and improved flexibility, joint 16 function, circulation, muscle definition and performance, nerve activity, posture, and 17 enhanced beauty including the virtual elimination of CELLULITE.” (CAC ¶ 4.) 18 Defendant Ashley Black is “an individual who is the founder and principal 19 owner of the corporate entity defendants and is the person primarily responsible for 20 the wrongdoing alleged herein.” (CAC ¶ 168.) At the time of filing, Plaintiffs 21 maintained Black resides in California and in the Central District. (Id.) Ms. Black is 22 actively involved as the spokesperson extolling the virtues of the FasciaBlaster. (Id.) 23 Plaintiffs maintain that all other defendants are corporate entities owned and 24 controlled by Ms. Black, but the precise role of each defendant in the alleged 25 wrongdoing is unclear, and hence will be the subject of discovery. (CAC ¶ 169.) 26 27

28 No. 2:13-CV-07461-ODW (JCx), 2014 WL 2440008, at *1 (C.D. Cal. May 30, 2014) (noting brief stricken for violating Local Rule 11-6). 1 Ashley Black Company (“ABC”) is a corporation with its principal place of 2 business in Texas, and “is jointly responsible for the manufacture, marketing, 3 advertising[,] and distribution of the FasciaBlaster throughout the United States. 4 [ABC] created and/or authorized the false, misleading[,] and deceptive statements 5 about the FasciaBlaster.” (CAC ¶ 170.) 6 Defendant ADB Interests, LLC (“ADB Interests”) is a Texas company based in 7 Pearlman[sic], Texas. (CAC ¶ 171.) ADB is “identified as the owner of the Ashley 8 Black website that carries the misrepresentations.” (CAC ¶ 171.) 9 Defendant ADB Innovations, LLC (“ADB Innovations”) “identifies itself in 10 corporate literature as the source of some of the Ashley Black products and is the 11 source of one of the disclaimers about the products.” (CAC ¶ 172.) 12 Defendant Ashley Black Guru is also located in Pearland, Texas, and “identifies 13 itself as a copyright holder on certain corporate literature on the Ashley Black 14 website.” (CAC ¶ 173.) 15 Defendant Ashley Diana Black International Holdings, LLC, (“ADBIH”) is a 16 Delaware corporation, “based, on information and belief, in Pearland, Texas.” 17 ADBIH “is the holder of certain intellectual property concerning the FasciaBlaster.” 18 (CAC ¶ 174.) 19 Defendant Ashley Black Fasciology, LLC, is “another corporate entity 20 controlled by Ashley Black.” The exact role of this entity in marketing and sale of the 21 FasciaBlaster is unknown. (CAC ¶ 175.) 22 Plaintiffs filed this suit in California State Court on October 23, 2017. (Notice 23 of Removal Ex. A, ECF No. 1-3.) Defendants removed the matter on January 5, 2018. 24 Plaintiffs filed a consolidated complaint under the Class Action Fairness Act on April 25 17, 2018, alleging thirty-five causes of action, which include violations of the 26 Magnuson-Moss Warranty Act, Song-Beverly Act, California Business and 27 Professions Code, Consumer Legal Remedies Act, as well as express and implied 28 warranty violations under the laws of at least eight states. (CAC ¶¶ 249–578.) On 1 August 14, 2018, Defendants filed their Motions to Dismiss (ECF Nos. 45–48) and 2 added another Motion to Dismiss and Strike on August 16, 2018. (ECF Nos. 63–64.) 3 The Motions were taken under submission on December 4, 2018. (ECF No. 93.) 4 III. DISCUSSION 5 A. SUBJECT MATTER JURISDICTION 6 Federal courts are courts of limited jurisdiction, having subject-matter 7 jurisdiction only over matters authorized by the Constitution and Congress. See e.g., 8 U.S. Const. Art. III, § 2, cl. 1; Kokkonen v. Guardian Life Ins. Co. of Am., 511 U.S. 9 375, 377 (1994). Federal courts have original jurisdiction where an action arises 10 under federal law, or where each plaintiff’s citizenship is diverse from each 11 defendant’s citizenship and the amount in controversy exceeds $75,000. 28 U.S.C. 12 §§ 1331, 1332(a). Also, a court has subject matter jurisdiction pursuant to Class 13 Action Fairness Act (“CAFA “) when any civil action in which the matter in 14 controversy exceeds the sum or value of $5,000,000, exclusive of interest and costs, 15 and is a class action in which any member of a class of plaintiffs is a citizen of a State 16 different from any defendant. 28 U.S.C. § 1332(d). 17 Under Rule 12(b)(1) of the Federal Rules of Civil Procedure, a defendant may 18 move to dismiss a complaint for lack of subject matter jurisdiction. Fed. R. Civ. P. 19 12(b)(1). “A Rule 12(b)(1) jurisdictional attack may be facial or factual.” Safe Air for 20 Everyone v. Meyer, 373 F.3d 1035, 1039 (9th Cir. 2004) (citing White v. Lee, 227 F.3d 21 1214, 1242 (9th Cir. 2000)). A facial attack is based on the challenger’s assertion that 22 the allegations in the complaint are “insufficient on their face to invoke federal 23 jurisdiction.” Id. A factual attack disputes the validity of allegations that, if true, 24 would invoke federal jurisdiction. Id. In resolving a facial attack, a court must 25 consider the allegations of the complaint as true. Leite v. Crane Co., 749 F.3d 1117

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Emily Elson v. Ashley Black, Counsel Stack Legal Research, https://law.counselstack.com/opinion/emily-elson-v-ashley-black-cacd-2019.