Eastern Auto Distributors, Inc. v. Peugeot Motors of America, Inc., a Foreign Corporation, and Automobiles Peugeot, Societe Anonyme Regie Par Les Articles, a French Corporation And/or Entity, Eastern Auto Distributors, Inc. v. Peugeot Motors of America, Inc., a Foreign Corporation, and Automobiles Peugeot, Societe Anonyme Regie Par Les Articles, a French Corporation And/or Entity

795 F.2d 329
CourtCourt of Appeals for the Fourth Circuit
DecidedJune 25, 1986
Docket85-1541
StatusPublished

This text of 795 F.2d 329 (Eastern Auto Distributors, Inc. v. Peugeot Motors of America, Inc., a Foreign Corporation, and Automobiles Peugeot, Societe Anonyme Regie Par Les Articles, a French Corporation And/or Entity, Eastern Auto Distributors, Inc. v. Peugeot Motors of America, Inc., a Foreign Corporation, and Automobiles Peugeot, Societe Anonyme Regie Par Les Articles, a French Corporation And/or Entity) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fourth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Eastern Auto Distributors, Inc. v. Peugeot Motors of America, Inc., a Foreign Corporation, and Automobiles Peugeot, Societe Anonyme Regie Par Les Articles, a French Corporation And/or Entity, Eastern Auto Distributors, Inc. v. Peugeot Motors of America, Inc., a Foreign Corporation, and Automobiles Peugeot, Societe Anonyme Regie Par Les Articles, a French Corporation And/or Entity, 795 F.2d 329 (4th Cir. 1986).

Opinion

795 F.2d 329

55 USLW 2066, 1986-1 Trade Cases 67,155,
21 Fed. R. Evid. Serv. 115

EASTERN AUTO DISTRIBUTORS, INC., Appellant,
v.
PEUGEOT MOTORS OF AMERICA, INC., a foreign corporation, Appellee,
and
Automobiles Peugeot, Societe Anonyme Regie Par Les Articles,
a French corporation and/or entity, Defendant.
EASTERN AUTO DISTRIBUTORS, INC., Appellee,
v.
PEUGEOT MOTORS OF AMERICA, INC., a foreign corporation, Appellant,
and
Automobiles Peugeot, Societe Anonyme Regie Par Les Articles,
a French corporation and/or entity, Defendant.

Nos. 85-1541(L), 85-1587.

United States Court of Appeals,
Fourth Circuit.

Argued Feb. 4, 1986.
Decided June 25, 1986.

Thomas F. McPhaul (Robert C. Nusbaum, Joseph R. Lassiter, Jr., Hofheimer, Nusbaum, McPhaul & Brenner, Norfolk, Va., on brief), and Alan M. Frey (Boring, Frey & Parrott, P.C., Vienna, Va., on brief), for appellant.

John Y. Pearson, Jr. and Conrad M. Shumadine (Willcox & Savage, P.C., Norfolk, Va., Peter S. Paine, Jr., Cleary, Gottlieb, Steen & Hamilton, New York City, on brief), for appellee.

Before WINTER, Chief Circuit Judge, PHILLIPS and SPROUSE, Circuit Judges.

SPROUSE, Circuit Judge:

Eastern Auto Distributors, Inc. (EAD) brought this action against Peugeot Motors of America, Inc. (PMA) and Automobiles Peugeot, S.A. asserting numerous breach of contract, civil conspiracy, antitrust, Robinson-Patman Act and Automobile Dealers Day in Court Act claims. PMA filed a counterclaim alleging breach of contract and antitrust violations by EAD. EAD and PMA are parties to a Peugeot distribution agreement, and this dispute arises out of that relationship. The claims and counterclaims raised a wide variety of issues which were resolved after years of trial preparation, a lengthy trial and the resulting judgment. Prior to trial, the district court dismissed both EAD's and PMA's antitrust claims and EAD's civil conspiracy claim. At the close of EAD's evidence, the court directed a verdict in favor of Automobiles Peugeot, S.A. on all of EAD's claims and directed a verdict in favor of PMA on EAD's Robinson-Patman Act claims. The jury subsequently found for EAD on its breach of contract claims concerning vehicle shortages and withdrawal of EAD's Delaware territory and awarded damages of $50,000 and $262,042.23, respectively, on each claim. The jury found for PMA on EAD's Automobile Dealers Day in Court Act claim and against PMA on its counterclaim for breach of contract by EAD. The district court later entered judgment notwithstanding the verdict in favor of PMA on EAD's breach of contract claim concerning vehicle shortages, thereby eliminating the $50,000 damage award. Both EAD and PMA appeal.

I. Facts

This dispute revolves around the distribution of Peugeot vehicles and products in the United States. Automobiles Peugeot, S.A. (AP), a French corporation, manufactures the automobiles in France and sells them to various importers throughout the world. PMA, a Delaware corporation, is the exclusive importer of Peugeot products into the United States. For many years, PMA sold the vehicles it had purchased from AP to several intermediate distributors. Pursuant to an agreement with PMA, each of these distributors had the exclusive right to supply Peugeot vehicles to retail Peugeot dealers in a different section of this country. EAD was and still is the exclusive distributor for the southeastern United States. PMA gradually acquired the other intermediate distributors, however, and merged them into PMA. As a result, EAD has been the sole remaining independent distributor of Peugeot products in the United States since 1974. This consolidation has forced PMA to "wear two hats": it is both the sole importer of Peugeot products into the United States and the sole distributor of Peugeot products throughout all of the United States with the exception of the southeast region maintained by EAD.

Most of EAD's claims stem from what it contends was disparate treatment by PMA. According to EAD, PMA (the importer) discriminated against EAD and its retail dealers in favor of PMA (the distributor) and its retail dealers. The many instances of alleged unfair treatment date back to the mid-1970's. First, PMA offered a parts repurchase program to its dealers, but not to EAD's dealers.1 Second, EAD claims that PMA furnished its dealers with the product information necessary to keep abreast of Peugeot developments, but consistently refused to furnish such information to EAD or its dealers. Third, in order for EAD to participate in dealer cash incentive programs, EAD was required to contribute twenty-five percent of the amount of the incentive offered, while PMA contributed the other seventy-five percent. PMA contributed one hundred percent of the amount of the incentive for its dealers. PMA asserts that any difference in the way it treated retail dealers was not discriminatory, but resulted from the fact that it interacted with its dealers as a distributor, whereas its dealings with EAD were as an importer.

EAD contends that PMA began a more direct practice of unfair treatment in the latter 1970's-early 1980's. American Peugeot dealers were occasionally responsible for sales of Peugeots in France to American customers who were moving to or traveling in Europe. EAD claims that PMA employed an inequitable procedure for these sales in which PMA bypassed EAD and dealt directly with EAD's dealers, causing EAD to lose commissions. In addition, with the advent of Peugeot's new turbo-diesel model in 1980, PMA required EAD to establish a full-time technical training school to keep its dealers' service personnel abreast of turbo-diesel developments.

The broadest claim asserted by EAD, however, concerned vehicle shortages. EAD claimed that from 1977 through 1981, PMA's (the importer) system of allocating vehicles to EAD and PMA (the distributor) during periods of shortages resulted in a significant loss of sales by EAD. The vehicle ordering and allocation system employed by PMA was not in dispute. AP, the French manufacturer, required PMA to order vehicles by placing a firm order for one month's production and estimated orders for the following three months' production. For example, on each September 15, PMA customarily sent AP a firm order for November production, along with estimated orders for December, January and February production. On each October 15, PMA sent AP the firm order for December production, along with estimates for January, February and March; and so on. As the order for a given month went from its first estimate to its second and third estimates and finally became a firm order, PMA was allowed to vary the estimate less and less, until the number of vehicles was finally frozen in the firm order.

Because this ordering system required PMA (the importer) to estimate the number of vehicles it needed far in advance of actual demand, it required EAD and PMA (the distributor) to submit similar monthly firm orders and estimates. PMA (the importer) would combine the orders from EAD and PMA (the distributor) to determine its monthly order to AP.

Problems arose, however, when AP failed to deliver all of the vehicles ordered by PMA.

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795 F.2d 329, Counsel Stack Legal Research, https://law.counselstack.com/opinion/eastern-auto-distributors-inc-v-peugeot-motors-of-america-inc-a-ca4-1986.