Earls, Barry v. Menard, Inc.

CourtDistrict Court, W.D. Wisconsin
DecidedSeptember 4, 2020
Docket3:20-cv-00107
StatusUnknown

This text of Earls, Barry v. Menard, Inc. (Earls, Barry v. Menard, Inc.) is published on Counsel Stack Legal Research, covering District Court, W.D. Wisconsin primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Earls, Barry v. Menard, Inc., (W.D. Wis. 2020).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF WISCONSIN

AMY CHILDERS, BARRY EARLS, THOMAS FETSCH, CODY ITALIA, DAVID KIEL, NAZAR MANSOOR, DEBBIE RIDER, TRENT SHORES, STEVE SCHUSSLER, CASSIE LIETAERT, RYAN INGALLS, CHRIS JESSE, and KAREN FLECKENSTEIN, individually and on behalf of a class OPINION and ORDER of similarly situated individuals,

20-cv-107-jdp Plaintiffs, v.

MENARD, INC., and JOHN DOES 1–10,

Defendants.

This proposed class action concerns a promotion offered by defendant Menard, Inc., owner of Menards home improvement stores. Plaintiffs, a group of Menards customers, say that Menards promised to give them vouchers for use on future purchases, but then gave smaller vouchers than promised or no vouchers at all. They bring claims against Menards for breach of contract, breach of the implied duty of good faith and fair dealing, and unjust enrichment, as well as claims under the consumer-fraud laws of each of the six states where plaintiffs live.1 Two motions are before the court. First, Menards asks the court to compel six of the 13 plaintiffs to arbitrate their claims because they signed forms containing arbitration clauses. Dkt. 7. The court agrees that these plaintiffs must arbitrate their claims, so it will grant the

1 Plaintiffs also name “John Does 1–10” as defendants in their complaint, but none of plaintiffs’ claims or allegations are directed at or even mention any Doe defendants. The parties do not address this issue, but it is not relevant to this opinion. motion and dismiss their claims without prejudice. Second, Menards asks the court to dismiss the remaining plaintiffs’ claims. Plaintiffs’ consumer-fraud claims fail to comply with the Federal Rules of Civil Procedure, so the court will dismiss those claims without prejudice. But, for reasons explained below, the court will not dismiss the other claims.

BACKGROUND Menards periodically offers promotions in which a customer can obtain a voucher applicable to future Menards purchases. Although the customers receive vouchers, not money back, both sides refer to this as a “rebate,” so the court will do the same. The promotion typically offers a rebate in the amount of 11 percent of the customer’s total purchase, but Menards sometimes offers promotions specific to particular products for rebates in other amounts. Both sides provide similar descriptions of the basic steps that a customer must follow to receive a rebate—plaintiffs in their complaint, Dkt. 1, ¶¶ 38–42, and Menards in a

declaration from marketing manager Michael Every, Dkt. 9, ¶¶ 5–6. After customers purchase products that are subject to a rebate, they are given two receipts—a purchase receipt and what Menards calls a “rebate receipt.” After making their purchases, customers take their rebate receipts to a customer service desk to obtain a rebate form. Before a date specified on the rebate form, customers must complete the form and mail it, along with their purchase receipts, to a Wisconsin post office box. All of Menards’ rebate forms after December 3, 2017, included an arbitration provision stating, in relevant part, “By submitting the rebate form, you agree to resolve any disputes

related to rebate redemption by binding arbitration and you waive any right to file or participate in a class action.” Dkt. 9, ¶ 8. The rebate form directs customers to a website, www.rebateinternational.com, containing further terms and conditions regarding arbitration. Plaintiffs plausibly allege that this court has jurisdiction over this action under the Class Action Fairness Act, 28 U.S.C. § 1332(d)(2) and (6), because the amount in controversy

exceeds $5,000,000, because the putative class exceeds 100 members, and because a number of the named plaintiffs and putative class members are diverse in citizenship from Menards.

ANALYSIS A. Choice of law The parties disagree about what states’ laws the court should apply to plaintiffs’ claims. Menards says that the law of the state in which each plaintiff made his or her purchase should apply to that plaintiff. Plaintiffs don’t dispute the point as it concerns their statutory consumer- protection claims, but they say that Wisconsin law should apply to Menards’ motion to compel

arbitration and to plaintiffs’ other common-law claims. The court’s jurisdiction over this case is based on diversity, so the court must apply the choice-of-law rules of the forum state. S.A. Healy Co. v. Milwaukee Metro. Sewerage Dist., 50 F.3d 476, 478 (7th Cir. 1995). “The first rule in Wisconsin choice of law rules is ‘that the law of the forum should presumptively apply unless it becomes clear that nonforum contacts are of the greater significance.’” State Farm Mut. Auto. Ins. Co. v. Gillette, 2002 WI 31, ¶ 51, 251 Wis. 2d 561, 641 N.W.2d 662 (quoting Hunker v. Royal Indem. Co., 57 Wis. 2d 588, 204 N.W.2d 897, 902 (1973)). But even if nonforum contacts have greater than significance than

Wisconsin contacts, the court will apply Wisconsin law if it does not conflict with the other state’s law. Sharp ex rel. Gordon v. Case Corp., 227 Wis. 2d 1, 595 N.W.2d 380, 384 (1999). The court can resolve most of the questions raised in Menards’ motions on basic legal principles that do not differ across the states where the plaintiffs made their purchases, so the court will apply Wisconsin law unless it conflicts with another state’s law with a stronger connection to a particular claim. At this point, the court sees no reason to look to the law of any state besides

Wisconsin, with the exception of the statutory consumer-protection claims, which are governed by the law of the state where the purchase was made. B. Motion to compel arbitration Menards says that six of the plaintiffs—Amy Childers, Cody Italia, Nazar Mansoor, Debbie Rider, Ryan Ingalls, and Karen Fleckenstein—should be required to arbitrate their claims because they completed rebate forms that contained an arbitration clause. Plaintiffs don’t dispute that these six plaintiffs signed rebate forms containing an arbitration clause that applies to their claims, so they bear the burden of demonstrating that the clause is

unenforceable. Green Tree Fin. Corp.-Ala. v. Randolph, 531 U.S. 79, 91–92 (2000). They contend that the arbitration clause is unenforceable for two reasons: (1) it is an after-the-fact modification of a material term of their purchase contracts; and (2) it is procedurally unconscionable. 1. Modification of the purchase contract Plaintiffs contend that the arbitration clause is invalid because it is an after-the-fact modification of contracts to purchase goods from Menards. They argue that the rebate was a material term of the purchase contracts because Menards advertised the rebate to induce them

to buy products from Menards. In their complaint, plaintiffs include an example of a Menards advertisement that lists certain terms of the rebate but does not mention the arbitration clause. Dkt. 1, ¶ 51–52. They say that Menards was prohibited from adding the arbitration clause to the terms of the rebate without their assent after they completed their purchases. This argument fails for two reasons. First, as Menards notes, plaintiffs’ complaint describes a purchase contract that wasn’t completed until plaintiffs completed the rebate forms,

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Bluebook (online)
Earls, Barry v. Menard, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/earls-barry-v-menard-inc-wiwd-2020.