Diece-Lisa Industries, Inc. v. Disney Enterprises

CourtCourt of Appeals for the Fifth Circuit
DecidedNovember 20, 2019
Docket17-41271
StatusPublished

This text of Diece-Lisa Industries, Inc. v. Disney Enterprises (Diece-Lisa Industries, Inc. v. Disney Enterprises) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fifth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Diece-Lisa Industries, Inc. v. Disney Enterprises, (5th Cir. 2019).

Opinion

Case: 17-41268 Document: 00515205353 Page: 1 Date Filed: 11/19/2019

IN THE UNITED STATES COURT OF APPEALS FOR THE FIFTH CIRCUIT United States Court of Appeals Fifth Circuit

No. 17-41268 FILED November 19, 2019 Lyle W. Cayce DIECE-LISA INDUSTRIES, INCORPORATED, Clerk

Plaintiff - Appellant

v.

DISNEY ENTERPRISES, INCORPORATED; DISNEY CONSUMER PRODUCTS, INCORPORATED,

Defendants - Appellees

------------------------------------------------ Consolidated with 17-41271

DIECE-LISA INDUSTRIES, INCORPORATED,

DISNEY STORE USA, L.L.C.; DISNEY SHOPPING, INCORPORATED; BUENA VISTA HOME ENTERTAINMENT, INCORPORATED; WALT DISNEY STUDIOS MOTION PICTURES; BUENA VISTA THEATRICAL GROUP, LIMITED; DISNEY INTERACTIVE STUDIOS, INCORPORATED; DISNEY LICENSED PUBLISHING-DISNEY BOOK GROUP, L.L.C.; WALT DISNEY RECORDS; DISNEY DESTINATIONS, L.L.C.; WALT DISNEY PARKS ; RESORTS U.S., INCORPORATED; MAGICAL CRUISE COMPANY, LIMITED; MAGIC KINGDOM, INCORPORATED,

Defendants - Appellees Case: 17-41268 Document: 00515205353 Page: 2 Date Filed: 11/19/2019

No. 17-41268 c/w No. 17-41271

Appeals from the United States District Court for the Eastern District of Texas

Before STEWART, DENNIS, and WILLETT, Circuit Judges. JAMES L. DENNIS, Circuit Judge. Plaintiff Diece-Lisa Industries, Inc. (Diece-Lisa) filed two separate lawsuits against various Disney corporate entities alleging that those entities’ use of the “Lots-O’-Huggin’ Bear” (aka “Lotso”) in the movie Toy Story 3 and sales of merchandise depicting Lotso infringed on Diece-Lisa’s “Lots of Hugs” trademark. The two cases were consolidated, and more than three years of litigation ensued. Diece-Lisa appeals three of the court’s rulings in the consolidated case. We AFFIRM in part, VACATE in part, and REMAND with instructions. I. Diece-Lisa holds a trademark issued in 2008 1 for “Lots of Hugs” as a word mark for use in connection with “[t]oys, namely, puppets” and sells stuffed toy bear products branded with the mark. In 2010, Disney released Toy Story 3, an animated film featuring Disney heroes Sheriff Woody and Buzz Lightyear. In the film, Woody and Buzz battle Lotso, 2 a hot pink teddy bear with a big nose and a Southern accent. The film was a critical and commercial success, becoming the highest-grossing film of 2010. Toy Story 3 gave rise to many consumer products, including toys depicting various characters from the

1 Diece-Lisa held an earlier trademark for “Lots of Hugs,” issued in 1997, but that trademark was canceled in 2004 by the United States Patent and Trademark Office. 2 The character is referred to in the movie and in merchandise by both his full name,

Lots-O’-Huggin’ Bear, and his nickname, Lotso. For consistency and brevity, we will use his nickname throughout. 2 Case: 17-41268 Document: 00515205353 Page: 3 Date Filed: 11/19/2019

No. 17-41268 c/w No. 17-41271 picture. The Lotso character has been sold as a stuffed toy and a plastic figurine, as well as incorporated into a variety of other consumer products. Diece-Lisa brought suit in the United States District Court for the Eastern District of Texas, alleging that the sales of Lotso merchandise by various Disney entities infringed on Diece-Lisa’s “Lots of Hugs” trademark. 3 There are two primary groups of Disney defendants relevant to this appeal: (1) the retail entities, consisting of Disney Store USA, LLC (DSU) and Disney Shopping, Inc. (DSI); and (2) the IP entities, consisting of Disney Enterprises, Inc. (DEI) and Disney Consumer Products, Inc. (DCP). The retail entities (DSU and DSI) sell merchandise modeled on characters from Disney and Pixar movies. DSU owns brick-and-mortar retail stores that sell the merchandise, while DSI sells similar merchandise online at disneystore.com. As for the IP entities, DEI owns intellectual property rights in Disney characters, and, along with DCP, grants licenses to third parties—including the retail entities—to manufacture and sell merchandise based on those characters. Diece-Lisa first filed suit in 2012 against the retail entities, DSU and DSI, (docketed as case No. 2:12-CV-00400, referred to herein as the 400 case), alleging federal trademark infringement and unfair competition based on sales of toy bears and other merchandise marked with the Lotso name. 4 In 2014, Diece-Lisa filed a separate suit in the same court (docketed as case No. 2:14- CV-00070, referred to herein as the 70 case), this time against the IP entities, DEI and DCP, claiming trademark infringement based on the IP entities’

3 In addition to trademark infringement, Diece-Lisa also alleged unfair competition under the Lanham Act. 4 Diece-Lisa’s 400 case was originally filed against DEI, Pixar, and The Walt Disney

Company, asserting five trademark-based claims. Its first amended complaint retained the same causes of action from the original complaint but substituted the retail entities for the former defendants. Diece-Lisa’s second amended complaint dropped all but the federal trademark infringement and unfair competition claims. 3 Case: 17-41268 Document: 00515205353 Page: 4 Date Filed: 11/19/2019

No. 17-41268 c/w No. 17-41271 granting licenses to third parties who manufacture and sell Lotso merchandise. The IP entities moved to dismiss the 70 case for lack of personal jurisdiction and improper venue, arguing that their only activities relating to Texas—granting non-exclusive licenses to third-party licensees who chose to conduct business in Texas—were insufficient to confer personal jurisdiction over the IP entities. The district court consolidated the 400 case and the 70 case. Soon after consolidation, the magistrate judge 5 granted Diece-Lisa leave to file a third amended complaint (3AC) that would serve as the complaint in both cases, overruling objections from Disney defendants (both the IP and retail entities). The 3AC increased the number of corporate subsidiary Disney defendants from four to fourteen and expanded the action from claims based on sales of merchandise marked with the allegedly infringing Lotso name to claims based on uses of the Lotso character in the Toy Story 3 movie, video games, CDs, books, ice shows, and other live productions. The consolidated suit then had ten new Disney subsidiary defendants (the “New Parties”) and several new infringement claims based on the use of a character, rather than on the alleged use of the “Lots of Hugs” mark. All the New Parties moved to dismiss, arguing that venue was improper and that Diece-Lisa failed to state a cause of action. Five of the New Parties moved to dismiss for lack of personal jurisdiction. As we explain further below, the court never ruled on these motions. While these motions from the New Parties were pending, the court turned its focus to the IP entities, denying their pre-consolidation motion to dismiss the 70 case for lack of personal jurisdiction. Because the parties had yet to conduct jurisdictional discovery, the court reasoned, Diece-Lisa had to make only a prima facie showing of personal jurisdiction. While Diece-Lisa

5 The case was referred to a magistrate judge “for all pretrial proceedings.” 4 Case: 17-41268 Document: 00515205353 Page: 5 Date Filed: 11/19/2019

No. 17-41268 c/w No. 17-41271 had not necessarily “proven personal jurisdiction by a preponderance of the evidence,” the court found it met the prima facie standard. The IP entities filed a motion for reconsideration, again urging that they were not subject to personal jurisdiction because their only contact with Texas was their grant of non-exclusive licenses to third parties who conducted business in Texas. Following the IP entities’ motion for reconsideration, the district court and magistrate judge took a number of actions relevant to this appeal with respect to the various parties in the consolidated action, which we set out in the order they occurred.

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Diece-Lisa Industries, Inc. v. Disney Enterprises, Counsel Stack Legal Research, https://law.counselstack.com/opinion/diece-lisa-industries-inc-v-disney-enterprises-ca5-2019.