Diamonds Direct v. Manly Bands

CourtDistrict Court, D. Utah
DecidedNovember 18, 2024
Docket2:23-cv-00870
StatusUnknown

This text of Diamonds Direct v. Manly Bands (Diamonds Direct v. Manly Bands) is published on Counsel Stack Legal Research, covering District Court, D. Utah primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Diamonds Direct v. Manly Bands, (D. Utah 2024).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF UTAH

DIAMONDS DIRECT, L.C. dba MEMORANDUM DECISION AND LASHBROOK ORDER GRANTING IN PART AND DENYING IN PART DEFENDANTS’ Plaintiff, MOTION TO DISMISS

v. Case No. 2:23-cv-00870

MANLY BANDS, et al. District Judge Ann Marie McIff Allen

Defendants. Magistrate Judge Jared C. Bennett

INTRODUCTION This is a case about two wedding ring companies going through a messy divorce. Defendant Manly Bands was once a customer of Plaintiff Diamonds Direct, L.C. dba Lashbrook, but the relationship soured when, according to Lashbrook, Manly Bands began misappropriating its ring designs and product images. Lashbrook filed suit against Manly Bands, its Co-CEOs (Defendants Johnathan Ruggiero and Michelle Luchese), and its President (Defendant Marshall Smith), alleging copyright infringement, among other things. Defendants now ask this Court to dismiss the bulk of Lashbrook’s First Amended Complaint (the “Complaint”) for failure to state a claim upon which relief can be granted (the “Motion”). For the reasons outlined in this order, the Court will grant Defendants’ Motion in part and deny it in part. BACKGROUND1

Lashbrook and Manly Bands both sell men’s wedding rings.2 Whereas Lashbrook has been in the jewelry business for over two decades, Manly Bands arrived on the scene more recently.3 For a time, the two businesses had a complimentary relationship, as Manly Bands would source and resell products from Lashbrook.4 This relationship continued until 2021 when Lashbrook discovered in the course of negotiations between the parties that Manly Bands was manufacturing knockoffs of some of the most popular Lashbrook designs through a third party in China.5 Lashbrook confronted Manly Bands, suggesting that it was infringing Lashbrook’s copyright in the designs.6 Manly Bands insisted that the designs were not protected by copyright but nonetheless agreed not to use them.7 Subsequently, however, when Manly Bands started making

rings in its own facilities, Lashbrook again observed copycat products in the Manly Bands collection.8 Lashbrook became even more concerned when it reviewed the “Custom Ring Builder” tool on the Manly Bands website.9 The Custom Ring Builder is exactly what it sounds like—it allows customers to design their own rings by starting with a basic product and then incorporating one or

1 The Court draws these facts from the allegations in the Complaint, which, for purposes of the Motion, are assumed to be true to the extent they are well-pleaded. See Greer v. Moon, 83 F.4th 1283, 1292 (10th Cir. 2023). 2 ECF 29 at 9–10. 3 Id. 4 Id. at 10 5 Id. 6 Id. 7 Id. at 10–11. 8 Id. at 11. 9 The URL for the Custom Ring Builder has been disabled, but the corresponding web application is apparently still available to the public through a Manly Bands server. See id. at 11–12. more design elements—but the product images that guide users’ selections do not all originate with Manly Bands.10 Instead, Manly Bands rips some of the product images directly from Lashbrook’s servers and then uses a coding mechanism to obscure Lashbrook’s watermark so it can pass those images off as its own.11 Each time an end user views one of the Lashbrook product images through the Manly Bands website, a copy of that image is transferred to the end user’s physical memory cache.12 These discoveries prompted Lashbrook to file this lawsuit, in which it asserts claims for copyright infringement, unlawful falsification and removal of copyright management information (“CMI”), unfair competition under the Lanham Act, and various state-law violations.13 Defendants now seek dismissal of all but one of these claims.14

DISCUSSION & ANALYSIS Defendants filed their Motion under Rule 12(b)(6), which permits dismissal where the plaintiff’s complaint does not “state a claim upon which relief can be granted.” Fed. R. Civ. P. 12(b)(6). In construing a plaintiff’s complaint under this rule, the Court must assume the truth of any well-pleaded facts and draw all reasonable inferences in the light most favorable to the plaintiff. Greer, 83 F.4th at 1292. Even so, the Court need not accept allegations that are conclusory

10 See id. at 11–12. The Complaint mentions three different classes of product images, but because Lashbrook has voluntarily dismissed its claims regarding the images referred to in the Complaint as “Custom Preview Images,” see ECF No. 38 at 14, the Court’s discussion of product images pertains only to the images referred to in the Complaint as “Option Images” and “Base Product Images.” 11 See ECF No. 29 at 11–16, 22–28. 12 See id. at 13–15, 21, 80–81. 13 See id. at 32–77, 80–82, 84–92. 14 While the Motion purports to seek dismissal of all claims, see ECF No. 34 at 3, Defendants’ counsel clarified at a hearing on the Motion that they are not asking the Court to dismiss Lashbrook’s direct infringement claim related to the product images at this time. or amount to a “formulaic recitation of the elements of a cause of action,” id. (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007)), and the Complaint must ultimately “state a claim to relief that is plausible on its face,” Greer, 83 F.4th at 1292 (quoting Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009)). Assessing whether claims are plausible is a “context-specific task” for which the Court applies “its judicial experience and common sense,” Iqbal, 556 U.S. at 679, and reads the allegations “in the context of the entire complaint,” Greer, 83 F.4th at 1292 (quoting Chilcoat v. San Juan Cnty., 41 F.4th 1196, 1218 (10th Cir. 2022)). I. Copyright Infringement of the Ring Designs. The Court will first analyze Lashbrook’s copyright infringement claims regarding its ring designs. To establish a claim for copyright infringement, a plaintiff must show “ownership of a

valid copyright” and “copying of constituent elements of the work that are original.” Feist Publ’ns, Inc. v. Rural Tel. Serv. Co., Inc., 499 U.S. 340, 361 (1991). Both these elements are important to the discussion here, so the Court begins by elaborating on these principles and how they apply in the context of a motion to dismiss. a. Copyright Validity. To qualify for copyright protection, a work “must be original,” meaning that it must be independently created and “possess[] more than a de minimis quantum of creativity.” Id. at 345. While the amount of creativity required for copyright protection is low, there are still some works that fall below that threshold, see id. at 362, and there are certain types of content for which copyright protection is prohibited as a matter of law. Most notably, copyright law protects “original

expression” but not “the ideas embodied in that expression.” Blehm v. Jacobs, 702 F.3d 1193, 1201 (10th Cir. 2012) (quoting Gates Rubber Co. v. Bando Chem. Indus., 9 F.3d 823, 836 (10th Cir. 1993)). In other words, where an author’s expression and the corresponding idea “cannot be separated, the work cannot be protected by copyright.” Country Kids ‘N City Slicks, Inc. v. Sheen, 77 F.3d 1280, 1285 (10th Cir. 1996).

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