Design Basics, LLC v. Big C Lumber Co Inc.

CourtDistrict Court, N.D. Indiana
DecidedJuly 22, 2019
Docket3:16-cv-00053
StatusUnknown

This text of Design Basics, LLC v. Big C Lumber Co Inc. (Design Basics, LLC v. Big C Lumber Co Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Indiana primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Design Basics, LLC v. Big C Lumber Co Inc., (N.D. Ind. 2019).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF INDIANA FORT WAYNE DIVISION

DESIGN BASICS, LLC; ) PLAN PROS, INC.; CARMICHAEL & ) DAME DESIGNS, INC.; and W.L. ) MARTIN HOME DESIGNS, LLC, ) ) Plaintiffs, ) ) v. ) Cause No. 3:16-CV-53-HAB ) BIG C LUMBER CO. INC., ) ) Defendant. )

OPINION AND ORDER

This case, one of more than one hundred similar cases filed by Plaintiff Design Basics, LLC and its related entities, alleges that Defendant Big C Lumber Co., Inc. (“Big C”) violated forty-five of Plaintiffs’ copyrighted single-family home design plans. Plaintiffs describe Big C’s actions as a “brazen” infringement scheme whereby Big C used Plaintiffs’ designs to sell building supplies to homebuilders. Big C, on the other hand, claims that the instant litigation is nothing more than another cog in Plaintiffs’ copywrite trolling machine and that all the allegedly infringing plans were original creations of Big C’s drafters. The parties have filed cross-motions for summary judgment, multiple motions to strike1, and more than one-hundred supporting and opposing evidentiary exhibits. The Court having reviewed the parties’ submissions, this matter is now ripe for determination.

1 Defendant filed four motions to strike: Motion to Strike Portions of Plaintiffs’ Affidavit of Pat Carmichael (ECF No. 56); Motion to Strike Portions of Plaintiffs’ Affidavit of Paul Foresman (ECF No. 57); Motion to Strike Portions of Plaintiffs’ Affidavit of Gregory W. Dodge (ECF No. 64); and Motion to Strike any Reference to Plaintiffs’ “Design Basics’ Gold Seal” Catalog (ECF No. 65). Because the Court can distinguish which exhibits, affidavits, and statements may properly be considered when deciding whether summary judgment is appropriate, the Court denies Defendant’s Motions to Strike. The Court has noted Defendant’s objections and will consider the objections to the extent they arise in the Court’s summary judgment analysis. FACTUAL BACKGROUND A. Design Basics’ Business Model Design Basics describes itself as a small residential design firm founded in Omaha, Nebraska, in the 1980’s. Design Basics has designed thousands of home designs from scratch, including more than 390 new designs since 2009. Design Basics registers its architectural works

with the United States Copyright Office before or near the time they are published and marketed. Design Basics also acts as an advertising, marketing, and sales agent for other design firms, including the remaining Plaintiffs in this case. For most of its existence, Design Basics’ primary source of income was in licensing its copyrighted designs. Design Basics has more than 164,000 customers across the country that have purchased over 135,000 construction licenses, including more than 2,500 licenses in the last three years alone. Since many of the licenses were good for an unlimited number of builds for the licensed plan, Design Basics states that it is “no exaggeration to say that hundreds of thousands— if not millions—of Americans live in homes designed by” Design Basics. (ECF No. 53-1 at 3).

For much of the time Design Basics was in the licensing business, business was good. Design Basics’ licensing fees range from $700 to $6,000. Since 2009, Design Basics has issued more than 9,200 licenses totaling more than $7,135,000.00 in licensing revenue. Design Basics has issued 834 licenses for the forty-five designs at issue in this case since 2009, for a total of $522,576 in licensing revenue. At its peak in the late 1990’s and early 2000’s, Design Basics was earning more than $4,000,000 per year from licensing revenues. Design Basics earned these kinds of revenues by making their designs ubiquitous. Design Basics’ marketing efforts included:  Circulating more than 4.2 million of its more than 180 home catalogs;  Distributing its own publications, such as HER Home Magazine, featuring its designs;  Placing its copyrighted designs in third-party publications like Builder Magazine;  Distributing its home plan publications at home shows, conventions, and trade shows; and  Displaying its copyrighted designs across the internet, including on its own site, www.designbasics.com.

B. Design Basics’ Business Suffers in the Wake of the Great Recession Somewhere between 2006 and 2008, Design Basics decided that it would be easier and cheaper to cease its bulk mailing strategy and instead to focus on marketing through the internet. To that end, Design Basics invested $435,000 in capital improvements, including updating its database system, purchasing and building two new websites, and working to raise its internet profile through search engine optimization (“SEO”). While these efforts succeeded in driving internet traffic to Design Basics’ website, they failed in increasing licensing revenue. Instead, licensing revenue dropped from $4 million in 2004, to $1 million in 2009. C. Design Basics Blames Copyright Infringement for its Losses Rather than attribute the decline in licensing revenue to the precipitous decline in new home construction,2 Design Basics determined that its losses were due to “the ready availability of [Design Basics’] copyrighted designs both print and on the internet” which, Design Basics asserts, resulted in “rampant” violations of Design Basics’ copyrights. (ECF No. 53-1 at 10). What Design Basics did in response was either an “intellectual property shakedown” and “copyright trolling,” Design Basics, LLC v. Lexington Homes, Inc., 858 F.3d 1093, 1096–98 (7th Cir. 2017), or the vigorous protection of its copyrighted works (ECF No. 53-1 at 12), depending on your point of view.

2 Housing starts fell from a high of 2.3 million in January 2006, to 466,000 in January 2009, a drop of nearly 80%. https://money.cnn.com/2009/02/18/news/economy/housing_starts/index.htm What is undisputed is that Design Basics set out on a concentrated effort to uncover what it viewed as the violation of its intellectual property rights. A large part of this effort was turning its staff and even its independent contractors into copyright detectives. Design Basics “compensated employees or independent contractors . . . who discovered incidents of infringement that led to settlements or judgments by paying them a percentage of the amount recovered from

litigation.”3 (ECF No. 53-1 at 12). The detective work was not limited to internet searches for offending designs. Instead, Design Basics conducted multiple “controlled buys”4 at different lumberyards to find draftsmen who were copying Design Basics’s plans. (Id. at 11). Due to these investigative techniques, Design Basics discovered four different instances where its designs were being appropriated. (ECF No. 53-1 at 11). As a result of its investigations, Design Basics has filed suit against approximately 150 builders alleging copyright infringement. This represents a lawsuit against 1 in every 300 builders in the United States. (ECF No. 53-1 at 13). Forty of those lawsuits were filed in Indiana alone. Although Design Basics has not tried one of these lawsuits to a jury, Design Basics claims it does

not settle cases for “nuisance value,” but instead states that its “settlement revenue reflects defendants’ assessment of the risks of substantial infringement verdicts.” (Id.) (original emphasis). Design Basics’ owners have recovered significant amounts from these settlements, netting approximately $5 million in 2016 and 2017 alone. These amounts do not appear to have flowed to the business, as gross revenues for Design Basics over those same two years was approximately $2.5 million.

3 Design Basics claims that this practice of compensation ended on September 1, 2017, after this litigation was filed. (ECF No. 73-1 at 11).

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Design Basics, LLC v. Big C Lumber Co Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/design-basics-llc-v-big-c-lumber-co-inc-innd-2019.