DELAWARE VALLEY AESTHETICS, PLLC v. JOHN DOE 1

CourtDistrict Court, E.D. Pennsylvania
DecidedNovember 21, 2022
Docket2:20-cv-00456
StatusUnknown

This text of DELAWARE VALLEY AESTHETICS, PLLC v. JOHN DOE 1 (DELAWARE VALLEY AESTHETICS, PLLC v. JOHN DOE 1) is published on Counsel Stack Legal Research, covering District Court, E.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
DELAWARE VALLEY AESTHETICS, PLLC v. JOHN DOE 1, (E.D. Pa. 2022).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF PENNSYLVANIA

DELAWARE VALLEY AESTHETICS, : CIVIL ACTION PLLC d/b/a RUMER COSMETIC : SURGERY, et al. : Plaintiffs, : : : NO. 20-0456 v. : : : JOHN DOE 1, : Defendant. :

MEMORANDUM KENNEY, J. November 21, 2022 Plaintiffs Delaware Valley Aesthetics, PLLC, d/b/a Rumer Cosmetic Surgery (“Rumer Cosmetic”) and Plaintiff Dr. Kathy Rumer’s (“Dr. Rumer”) assert four causes of action against Defendant John Doe:1 libel per se (Count I), commercial disparagement (Count II), intentional interference with business relationships (Count III), and invasion of privacy: public disclosure of private fact (Count IV). ECF No. 46 ¶¶ 15–37. Plaintiffs allege that a blog titled “Kathy Rumer’s Anonymous” (“Blog”) contained false and damaging attacks on Dr. Rumer’s “surgical practice, reputation, medical skills, professionalism, and personal character.” Id. ¶ 12. This matter comes before the Court on Plaintiffs’ Motion to Enter Default Judgment Against John Doe. ECF No. 80. Plaintiffs properly served John Doe throughout the pendency of the case, including via email, but John Doe has not appeared or otherwise responded to any filings. The Clerk of Court entered default on January 14, 2022, and Plaintiffs now request default judgment. Id. The Court held an Evidentiary Hearing on October 4, 2022 to determine

1 The Court refers to the defendants as John Doe and Jane Doe to pseudonymize the individuals. The pseudonyms are not a reflection of or statement of the Court regarding the defendants’ genders. whether and to what extent default judgment and monetary damages and injunctive relief are appropriate. ECF No. 81. For the reasons set forth below, the Court will enter default judgment and award $169,214.44 in compensatory damages and $5,000 in punitive damages. The Court will also enjoin Defendants from further publishing defamatory content on the Blog.

I. BACKGROUND2 Dr. Rumer is a Doctor of Osteopathic Medicine and Fellow of the American College of Osteopathic Surgeons who practices medicine at Rumer Cosmetic. ECF No. 46 ¶¶ 2, 6–7. Rumer Cosmetic is a surgical practice located in Ardmore, Pennsylvania that derives most of its annual income from gender reassignment surgery. Id. In 2019, Dr. Kathy Rumer discovered a blog titled “Kathy Rumer’s Anonymous” (“Blog”) published on a publicly available website (domain name “rumersanonymous.blogspot.com”). ECF No. 80 at 2. Blog posts from 2019 and prior attacked Dr. Rumer’s surgical practice, reputation, medical skills, professionalism, and personal character. ECF No. 46 ¶ 12. Entries on the Blog included one entitled “Credible List of Botched Rumer Surgeries” (ECF No. 53 at 22 (Exhibit 2)) and another entitled “Cut It Off With Scissors” (Id. at

23 (Exhibit 2)), which alleged that Dr. Rumer had instructed a patient to perform self-surgery. See ECF No. 46 ¶¶ 12(c)–(f). These and other entries were published with either knowledge of their falsity or recklessness as to their veracity. Id. ¶ 12(g). A Blog post, dated January 2, 2019, contained Dr. Rumer’s home address and a subsequent update to the post included images taken from a real estate website, purporting them to be of Dr. Rumer’s home. ECF No. 53 at 14 (Exhibit 2); see ECF No. 46 ¶¶ 29–30. The Blog was circulated via links on social media sites such as reddit.com and similar allegations appeared elsewhere on the internet. ECF No. 46 ¶ 18. Additionally, Dr. Rumer

2 Because John Doe never challenged Plaintiffs’ claims against them, we rely on Plaintiffs’ filings to recite the relevant facts. repeatedly received emails from “rualooker555@gmail.com,” whom she believes to be John Doe, that purported to manage the Blog. Id. ¶ 13. Following the publication of the Blog, Plaintiffs’ clients made reference to the Blog, and disparaging statements contained therein, to Dr. Rumer and her staff. Id. ¶ 21.

Plaintiffs maintain that the allegations published on the Blog were false and that, as a result of the Blog, they have suffered substantial monetary and non-economic harm. ECF No. 46 ¶¶ 12, 36. In order to address the false attacks and fabricated negative reviews being proliferated on the internet, Dr. Rumer hired a reputation management firm. ECF No. 87 ¶ 16. This firm launched a series of national campaigns with Google Ads in an attempt to mitigate the damage caused by John Doe’s online publications. ECF No. 85 30:17–31:6. In addition to the fees paid to the firm and payments already made to Google Ads, Dr. Rumer will have significant annual expenses to maintain reputation mitigation measures for the foreseeable future. Id. 32:3–16. II. PROCEDURAL HISTORY Plaintiffs filed an initial Complaint against unknown Defendants “John Doe” and “Jane

Doe” on January 23, 2020, asserting tort claims for libel per se, commercial disparagement, intentional interference with business relationships, and invasion of privacy. ECF No. 1. Plaintiffs were granted additional time to investigate and identify a primary defendant to establish diversity of citizenship. See ECF Nos. 3-8. Plaintiffs filed an Amended Complaint, identifying Defendant Jane Doe, on December 4, 2020. ECF No. 11. The action against Jane Doe proceeded3 while Plaintiffs attempted to discern the identity of John Doe. ECF No. 54 at 2. Plaintiffs filed a Second Amended Complaint, identifying Defendant John Doe, on November 17, 2021. ECF No. 46. In the second Amended Complaint, Plaintiffs allege four

counts against Defendant John Doe: libel per se (Count I), commercial disparagement (Count II), intentional interference with business relationships (Count III), and invasion of privacy: public disclosure of private fact (Count IV). Id. ¶¶ 15–37. Plaintiffs attempted to serve Defendant John Doe the Second Amended Complaint via overnight delivery to defendant’s last known address. ECF No. 53 at 3, (Exhibit 3). Plaintiffs filed a Motion for Alternative Service on December 8, 2021, citing evidence that Defendant John Doe was actively evading service and requesting leave to serve via email. ECF No. 53. This Court found that the Plaintiffs made good faith and practical efforts to locate and serve the defendant. ECF No. 54 at 4. Email was approved as a method of service likely to be received, reasonably calculated to provide notice, and that would not prejudice the defendant. Id. at 4–5. The motion was subsequently granted on December 14,

2021. ECF No. 55. Summons were returned executed on December 22, 2021, Plaintiffs having served Defendant John Doe Summons and Complaint by email.4 ECF No. 56. Plaintiffs filed a Request for Default with included Certificate of Service (via email) on January 7, 2022. ECF No. 57. The Clerk of Court entered default against John Doe on January

3 Defendant Jane Doe filed a Motion to Dismiss on June 1, 2021. ECF No. 19. This motion was denied on June 23, 2021. ECF No. 23. Defendant Jane Doe filed a Motion to Certify the Order denying her Motion to Dismiss for interlocutory appellate review on July 14, 2021. ECF No. 26. This motion was denied on July 20, 2021. ECF No. 30. A pretrial teleconference was held with Plaintiffs and Defendant Jane Doe on September 16, 2021. ECF No. 39. An initial teleconference regarding settlement was held before Magistrate Judge David R. Strawbridge on June 3, 2022. ECF 65. Following settlement negotiations, the action against Defendant Jane Doe was subsequently Dismissed with Prejudice on August 10, 2022. ECF No. 78. 4 Plaintiffs identified the email address, “rumersanonymous@gmail.com,” through its ongoing use to communicate with Plaintiffs’ counsel and Jane Doe. ECF No. 53 at 1. 14, 2022, for failure to appear, plead, or otherwise defend.

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DELAWARE VALLEY AESTHETICS, PLLC v. JOHN DOE 1, Counsel Stack Legal Research, https://law.counselstack.com/opinion/delaware-valley-aesthetics-pllc-v-john-doe-1-paed-2022.