Defalco v. Vibram USA, Inc.

809 F.3d 78
CourtCourt of Appeals for the First Circuit
DecidedDecember 31, 2015
Docket15-1207P
StatusPublished
Cited by30 cases

This text of 809 F.3d 78 (Defalco v. Vibram USA, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the First Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Defalco v. Vibram USA, Inc., 809 F.3d 78 (1st Cir. 2015).

Opinion

LYNCH, Circuit Judge.

Objectors to a class action settlement bring this appeal from a district court order approving settlement and awarding attorneys’ fees. Bezdek v. Vibram USA Inc., 79 F.Supp.3d 324 (D.Mass.2015). The underlying action concerned allegedly deceptive advertising and marketing claims made about the health benefits of certain “barefoot” running shoes. The objectors argued both to the district court and to us that the class notice was misleading, positing a higher potential recovery than the actual recovery; that it was unfair for objectors to be required to provide proofs of purchase; that the injunctive relief in the settlement had no value; and that class counsel was paid too much.

The district court carefully explained its reasons for rejecting the claims. The district court did not abuse its discretion in deciding that the settlement terms were fair, adequate, and reasonable. Nor did the district court abuse its discretion in awarding attorneys’ fees. We affirm.

I.

Three putative class action complaints filed in 2012 alleged that Vibram USA, Inc., and Vibram FiveFingers, LLC (together, ‘Vibram”) engaged in deceptive' marketing of FiveFingers “barefoot” footwear by making false claims about the footwear’s health benefits.

The first complaint was filed in the District of Massachusetts by Valerie Bezdek on March 21, 2012. On July 18, 2012, Vibram moved to dismiss Bezdek’s amended complaint for failure to state a claim. On February 20, 2013, the district court dismissed Bezdek’s unjust enrichment claim but allowed the suit to proceed under various state consumer protection laws. Bezdek v. Vibram USA Inc., No. 12-10513, 2013 WL 639145 (D.Mass. Feb. 20, 2013).

The second complaint was filed in the Central District of California by Ali Safavi on July 9, 2012. Safavi v. Vibram, USA Inc., No. 12-cv-05900 (C.D. Cal. filed July 9, 2012). On September 24, 2012, the Sa-favi action was stayed pending a class certification ruling in Bezdek. Safavi is not a party to this appeal. The parties have agreed that the Safavi action will be dismissed if this settlement is approved.

The third complaint was filed in Illinois state court by Brian DeFalco on August 8, 2012, and removed to the Northern District of Illinois on September 11, 2012. Notice of Removal at 1-2, DeFalco v. Vibram USA LLC, No. 12-cv-07238 (N.D.Ill. Sept. 11, 2012). DeFalco was subsequently transferred to the District of Massachusetts, where it was consolidated with Bezdek.

Extensive written discovery ensued. On December 12, 2013, the parties reached a settlement agreement in principle. At that time, the plaintiffs had not motioned for class certification or identified experts on class issues, and neither party had taken depositions.

On April 30, 2014, the parties submitted a proposed settlement agreement, followed *81 shortly after by a joint amended proposed settlement agreement. The proposed settlement agreement would establish a $3.75 million settlement fund to provide refunds to class members who submit claims. Refunds would be paid on a pro rata basis, up to a maximum of $94 per pair of shoes, the average retail price. The proposed settlement agreement suggested that “[bjased on the experience of similar settlements of class actions, it is reasonable to expect that Class Members may receive payment in the range of $20.00 to $50.00 per pair.” It is noteworthy that the language did not set a minimum floor for recovery.

Refunds for up to two pairs of shoes could be obtained by submitting only a valid Claim Form. Class members seeking a refund for more than two pairs of shoes would be required to submit a Claim Form plus proof of purchase.

Administrative and notice costs, attorneys’ fees, and incentive awards for the named plaintiffs would be paid out of the settlement fund. Additionally, Vibram would promise to refrain from making representations of health benefits associated with FiveFingers footwear unless such statements could be supported by reliable evidence. Vibram also agreed not to oppose class counsel’s application for an award of attorneys’ fees not exceeding twenty-five percent of the settlement fund.

Any class member could object by submitting a written statement of objections and by providing a proof of purchase with the submission.

On May 12, 2014, the district court preliminarily approved the settlement. The district court also certified a class for settlement purposes only, approved Bezdek as the class representative and her counsel as lead class counsel, set a fairness hearing date, approved notice and claims procedures, set requirements and deadlines for exclusions and objections, and set deadlines for class counsel’s application for attorneys’ fees.

Notice was distributed to the class in various ways, including direct notice by email and postal mail, publication in various media outlets, and maintenance of a website and toll-free telephone number to provide settlement-related information to class members. The Class Notice (emailed to reasonably identifiable class members) stated that: “Based on experience from other similar settlements of class actions, it is reasonable to expect that Class Members may receive a payment in the range of $20.00 to $50.00 per pair.” The Postcard Notice (mailed to identified class members unreachable by email) and the Summary Settlement Notice (published in various media outlets) had similar language but also noted that recovery “could ... decrease depending on various factors, including the number of valid claims.” The proposed settlement agreement was also reported on by numerous news outlets and “went viral” on social media.

Some 154,927 timely claims were filed, representing 279,570 pairs of FiveFingers footwear. Objections were filed by three individuals: Madeline Cain, 1 Justin Ference, and Michael Narkin. None of the three complied with the requirement in the proposed settlement agreement that a proof of purchase must be submitted with an objection to establish class membership. Only one of the three objectors, Ference, submitted a Claim Form.

On October 29, 2014, the district court held a fairness hearing. At the fairness hearing, class counsel informed the district court that while the Settlement Administrator was still working through the *? claims, it was expected that because of a “higher than expected claim rate,” claimants would receive “around $9 per pair.” On November 12, 2014, class counsel informed the district court that the estimated refund was $8.44 per pair.

On January 16, 2015, the district court entered a memorandum and order granting plaintiffs’ motion for final approval of the proposed settlement and motion for attorneys’ fees and expenses.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cite This Page — Counsel Stack

Bluebook (online)
809 F.3d 78, Counsel Stack Legal Research, https://law.counselstack.com/opinion/defalco-v-vibram-usa-inc-ca1-2015.