Cruz v. Illinois Human Rights Comm'n

2026 IL App (1st) 241008-U
Appellate Court of Illinois·Decided January 27, 2026·No. 1-24-1008·Unpublished

Opinion

2026 IL App (1st) 241008-U No. 1-24-1008 Order filed January 27, 2026 Second Division

NOTICE: This order was filed under Supreme Court Rule 23 and is not precedent except in the limited circumstances allowed under Rule 23(e)(1). ______________________________________________________________________________ IN THE APPELLATE COURT OF ILLINOIS FIRST DISTRICT ______________________________________________________________________________ JERICO MATIAS CRUZ, ) Petition for Direct ) Administrative Review of a Petitioner-Appellant, ) Decision of the Human Rights ) Commission. v. ) ) Charge No. 2022 CP 1795 THE ILLINOIS HUMAN RIGHTS COMMISSION, ) ILLINOIS DEPARTMENT OF HUMAN RIGHTS, and ) APPLE, INC., ) ) Respondents-Appellees. )

JUSTICE ELLIS delivered the judgment of the court. Justices McBride and D.B. Walker concurred in the judgment.

ORDER

¶1 Held: Affirmed. Illinois Human Rights Commission did not abuse its discretion in upholding determination of lack of substantial evidence of discrimination.

¶2 Petitioner, Jerico Matias Cruz, filed a charge of discrimination with the Illinois

Department of Human Rights (IDHR) pursuant to the Illinois Human Rights Act (Act). See 775

ILCS 5/1-101 et seq. (West 2022). The charge alleged that Apple, Inc. (Apple) discriminated No. 1-24-1008

against him based on national origin, race, military status, and citizenship status. The IDHR

dismissed the charge for lack of substantial evidence. Cruz requested a review with the Illinois

Human Rights Commission (Commission), which sustained the finding. Cruz filed a direct

appeal pro se with this court. We affirm for the reasons below.

¶3 On March 30, 2022, Cruz filed a charge with the IDHR, alleging Apple discriminated

against him when it denied him the full and equal enjoyment of its facility based on his national

origin (Philippines), race (Asian), military status (U.S. armed forces veteran), and citizenship

status (U.S. citizen). For all these claims, he alleged that, on March 23, 2022, Apple called police

to have him removed from its facility when he inquired about a service and a purchase. Cruz

claimed that Apple treated patrons who were not from the Philippines, Asian, a U.S. armed

forces veteran, or a U.S. citizen more favorably under similar circumstances.

¶4 The IDHR investigated Cruz’s charge and prepared a report dated September 19, 2023.

As part of its investigation, the IDHR’s investigator interviewed Cruz and Apple manager

Elizabeth Velasquez.

¶5 During the interview, Cruz stated that, on March 23, 2022, at about 11:25 a.m., he went

to the Apple store in Skokie, Illinois, for an appointment at the “Genius bar” to have his laptop

adapter replaced. He brought his dog into the store. The store was “very busy and loud,” there

were many customers in the store, and the radio was on very loud. Eventually, other customers

“started saying [Cruz] was abusing the dog,” and someone reported that he had kicked the dog.

The Apple store manager told Cruz to take the dog outside. Store employees also told him he

was being disruptive and “kept telling him to leave.” Cruz told the IDHR that he thought “it had

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something to do with the dog” because store employees only began interacting with him “when

the dog got involved.”

¶6 Eventually, Cruz went outside in front of the store and looked for another Apple store. A

manager and a private security officer came outside and told Cruz he had to “stay away” from

the store’s vicinity. Cruz stated he was “not going anywhere.” The manager and private security

officer then accused him of trespassing and called the police. Two police officers arrived and

told Cruz not to return to the Apple store or he would be arrested for trespassing. Animal control

also arrived, checked the dog, and concluded there was no abuse to the dog. Cruz had not

returned to that Apple store since March 23, 2022.

¶7 Cruz told the IDHR that Apple’s employees “probably” assumed his race was Hispanic

because of his name, and he believed he was denied the full and equal enjoyment of Apple’s

services because they thought he was Hispanic. He claimed that, had Apple known he was Asian,

they would have treated him differently. Cruz stated that Apple “may not have been aware of his

national origin,” but employees saw his identification, which would have reflected his citizenship

and veteran statuses. He believed he was denied full and equal enjoyment of Apple’s services

due to his citizenship and national origin based on “assumptions” made about his name. He also

believed he was denied Apple’s services due to his veteran status because he used his military

status to get a discount. Cruz was not aware of how other customers were treated.

¶8 Velasquez told the IDHR that Apple practices its non-discrimination policies and

conducts a “wide range of training” to create an inclusive workplace and customer experience.

She stated there are “no types of people” Apple would not do business with, and Apple wants

“everyone to feel welcome.” Apple’s customer discrimination policy states that discriminating

-3- No. 1-24-1008

against any person based on national origin, race, citizenship, or “other characteristic” is against

the law. Apple only checks a customer’s identification or driver’s license if the customer was

picking up a repair or order. Apple would not ask a customer for identification if they were just

coming in for an appointment at the Genius bar. Apple also trains its employees on how to de-

escalate a customer interaction.

¶9 Velasquez told the IDHR that on March 23, 2022, she came out to the floor of the store

and learned that Apple employees had been unable to help a customer with what he needed and

directed him to contact Apple support. Cruz was on the phone in the store “getting loud” with

Apple support. Velasquez asked him to lower his voice several times. When Cruz did not

comply, she asked him to step outside. Cruz was unwilling to move. Velasquez then told Cruz

she would need to contact the police because he was unwilling to lower his voice. By the time

she called the police, Cruz had already left the store. Velasquez did not call animal control.

¶ 10 Velasquez was unaware that Cruz was asked not to return to the Apple store, and it would

not have been Apple’s policy to tell him that. She was unaware if Cruz returned to the store after

March 23, 2022. Velasquez was also not aware of Cruz’s national origin, race, military status, or

citizenship and did not know how other employees would have been aware of his protected

classes. She indicated that other customers had been asked to leave the store for various reasons,

but Apple would not have been aware of their national origin, race, military status, or citizenship

status. Apple provided the IDHR with documentation showing that 15 customers, including

Cruz, were asked to leave the same Apple store between August 2021 and March 2022. Apple

did not have the names for most of these customers or their protected categories, as these

incidents involved one-time interactions.

-4- No. 1-24-1008

¶ 11 In rebuttal, Cruz added that the police called animal control.

¶ 12 The investigator recommended a finding of lack of substantial evidence on all counts.

The investigator found that Apple had a legitimate, non-discriminatory reason to ask Cruz to

leave the store, as he was causing a disturbance by speaking loudly. Cruz failed to provide any

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Cruz v. Illinois Human Rights Comm'n, 2026 IL App (1st) 241008-U (Ill. Ct. App. 2026).

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