2026 IL App (1st) 241008-U No. 1-24-1008 Order filed January 27, 2026 Second Division
NOTICE: This order was filed under Supreme Court Rule 23 and is not precedent except in the limited circumstances allowed under Rule 23(e)(1). ______________________________________________________________________________ IN THE APPELLATE COURT OF ILLINOIS FIRST DISTRICT ______________________________________________________________________________ JERICO MATIAS CRUZ, ) Petition for Direct ) Administrative Review of a Petitioner-Appellant, ) Decision of the Human Rights ) Commission. v. ) ) Charge No. 2022 CP 1795 THE ILLINOIS HUMAN RIGHTS COMMISSION, ) ILLINOIS DEPARTMENT OF HUMAN RIGHTS, and ) APPLE, INC., ) ) Respondents-Appellees. )
JUSTICE ELLIS delivered the judgment of the court. Justices McBride and D.B. Walker concurred in the judgment.
ORDER
¶1 Held: Affirmed. Illinois Human Rights Commission did not abuse its discretion in upholding determination of lack of substantial evidence of discrimination.
¶2 Petitioner, Jerico Matias Cruz, filed a charge of discrimination with the Illinois
Department of Human Rights (IDHR) pursuant to the Illinois Human Rights Act (Act). See 775
ILCS 5/1-101 et seq. (West 2022). The charge alleged that Apple, Inc. (Apple) discriminated No. 1-24-1008
against him based on national origin, race, military status, and citizenship status. The IDHR
dismissed the charge for lack of substantial evidence. Cruz requested a review with the Illinois
Human Rights Commission (Commission), which sustained the finding. Cruz filed a direct
appeal pro se with this court. We affirm for the reasons below.
¶3 On March 30, 2022, Cruz filed a charge with the IDHR, alleging Apple discriminated
against him when it denied him the full and equal enjoyment of its facility based on his national
origin (Philippines), race (Asian), military status (U.S. armed forces veteran), and citizenship
status (U.S. citizen). For all these claims, he alleged that, on March 23, 2022, Apple called police
to have him removed from its facility when he inquired about a service and a purchase. Cruz
claimed that Apple treated patrons who were not from the Philippines, Asian, a U.S. armed
forces veteran, or a U.S. citizen more favorably under similar circumstances.
¶4 The IDHR investigated Cruz’s charge and prepared a report dated September 19, 2023.
As part of its investigation, the IDHR’s investigator interviewed Cruz and Apple manager
Elizabeth Velasquez.
¶5 During the interview, Cruz stated that, on March 23, 2022, at about 11:25 a.m., he went
to the Apple store in Skokie, Illinois, for an appointment at the “Genius bar” to have his laptop
adapter replaced. He brought his dog into the store. The store was “very busy and loud,” there
were many customers in the store, and the radio was on very loud. Eventually, other customers
“started saying [Cruz] was abusing the dog,” and someone reported that he had kicked the dog.
The Apple store manager told Cruz to take the dog outside. Store employees also told him he
was being disruptive and “kept telling him to leave.” Cruz told the IDHR that he thought “it had
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something to do with the dog” because store employees only began interacting with him “when
the dog got involved.”
¶6 Eventually, Cruz went outside in front of the store and looked for another Apple store. A
manager and a private security officer came outside and told Cruz he had to “stay away” from
the store’s vicinity. Cruz stated he was “not going anywhere.” The manager and private security
officer then accused him of trespassing and called the police. Two police officers arrived and
told Cruz not to return to the Apple store or he would be arrested for trespassing. Animal control
also arrived, checked the dog, and concluded there was no abuse to the dog. Cruz had not
returned to that Apple store since March 23, 2022.
¶7 Cruz told the IDHR that Apple’s employees “probably” assumed his race was Hispanic
because of his name, and he believed he was denied the full and equal enjoyment of Apple’s
services because they thought he was Hispanic. He claimed that, had Apple known he was Asian,
they would have treated him differently. Cruz stated that Apple “may not have been aware of his
national origin,” but employees saw his identification, which would have reflected his citizenship
and veteran statuses. He believed he was denied full and equal enjoyment of Apple’s services
due to his citizenship and national origin based on “assumptions” made about his name. He also
believed he was denied Apple’s services due to his veteran status because he used his military
status to get a discount. Cruz was not aware of how other customers were treated.
¶8 Velasquez told the IDHR that Apple practices its non-discrimination policies and
conducts a “wide range of training” to create an inclusive workplace and customer experience.
She stated there are “no types of people” Apple would not do business with, and Apple wants
“everyone to feel welcome.” Apple’s customer discrimination policy states that discriminating
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against any person based on national origin, race, citizenship, or “other characteristic” is against
the law. Apple only checks a customer’s identification or driver’s license if the customer was
picking up a repair or order. Apple would not ask a customer for identification if they were just
coming in for an appointment at the Genius bar. Apple also trains its employees on how to de-
escalate a customer interaction.
¶9 Velasquez told the IDHR that on March 23, 2022, she came out to the floor of the store
and learned that Apple employees had been unable to help a customer with what he needed and
directed him to contact Apple support. Cruz was on the phone in the store “getting loud” with
Apple support. Velasquez asked him to lower his voice several times. When Cruz did not
comply, she asked him to step outside. Cruz was unwilling to move. Velasquez then told Cruz
she would need to contact the police because he was unwilling to lower his voice. By the time
she called the police, Cruz had already left the store. Velasquez did not call animal control.
¶ 10 Velasquez was unaware that Cruz was asked not to return to the Apple store, and it would
not have been Apple’s policy to tell him that. She was unaware if Cruz returned to the store after
March 23, 2022. Velasquez was also not aware of Cruz’s national origin, race, military status, or
citizenship and did not know how other employees would have been aware of his protected
classes. She indicated that other customers had been asked to leave the store for various reasons,
but Apple would not have been aware of their national origin, race, military status, or citizenship
status. Apple provided the IDHR with documentation showing that 15 customers, including
Cruz, were asked to leave the same Apple store between August 2021 and March 2022. Apple
did not have the names for most of these customers or their protected categories, as these
incidents involved one-time interactions.
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¶ 11 In rebuttal, Cruz added that the police called animal control.
¶ 12 The investigator recommended a finding of lack of substantial evidence on all counts.
The investigator found that Apple had a legitimate, non-discriminatory reason to ask Cruz to
leave the store, as he was causing a disturbance by speaking loudly. Cruz failed to provide any
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2026 IL App (1st) 241008-U No. 1-24-1008 Order filed January 27, 2026 Second Division
NOTICE: This order was filed under Supreme Court Rule 23 and is not precedent except in the limited circumstances allowed under Rule 23(e)(1). ______________________________________________________________________________ IN THE APPELLATE COURT OF ILLINOIS FIRST DISTRICT ______________________________________________________________________________ JERICO MATIAS CRUZ, ) Petition for Direct ) Administrative Review of a Petitioner-Appellant, ) Decision of the Human Rights ) Commission. v. ) ) Charge No. 2022 CP 1795 THE ILLINOIS HUMAN RIGHTS COMMISSION, ) ILLINOIS DEPARTMENT OF HUMAN RIGHTS, and ) APPLE, INC., ) ) Respondents-Appellees. )
JUSTICE ELLIS delivered the judgment of the court. Justices McBride and D.B. Walker concurred in the judgment.
ORDER
¶1 Held: Affirmed. Illinois Human Rights Commission did not abuse its discretion in upholding determination of lack of substantial evidence of discrimination.
¶2 Petitioner, Jerico Matias Cruz, filed a charge of discrimination with the Illinois
Department of Human Rights (IDHR) pursuant to the Illinois Human Rights Act (Act). See 775
ILCS 5/1-101 et seq. (West 2022). The charge alleged that Apple, Inc. (Apple) discriminated No. 1-24-1008
against him based on national origin, race, military status, and citizenship status. The IDHR
dismissed the charge for lack of substantial evidence. Cruz requested a review with the Illinois
Human Rights Commission (Commission), which sustained the finding. Cruz filed a direct
appeal pro se with this court. We affirm for the reasons below.
¶3 On March 30, 2022, Cruz filed a charge with the IDHR, alleging Apple discriminated
against him when it denied him the full and equal enjoyment of its facility based on his national
origin (Philippines), race (Asian), military status (U.S. armed forces veteran), and citizenship
status (U.S. citizen). For all these claims, he alleged that, on March 23, 2022, Apple called police
to have him removed from its facility when he inquired about a service and a purchase. Cruz
claimed that Apple treated patrons who were not from the Philippines, Asian, a U.S. armed
forces veteran, or a U.S. citizen more favorably under similar circumstances.
¶4 The IDHR investigated Cruz’s charge and prepared a report dated September 19, 2023.
As part of its investigation, the IDHR’s investigator interviewed Cruz and Apple manager
Elizabeth Velasquez.
¶5 During the interview, Cruz stated that, on March 23, 2022, at about 11:25 a.m., he went
to the Apple store in Skokie, Illinois, for an appointment at the “Genius bar” to have his laptop
adapter replaced. He brought his dog into the store. The store was “very busy and loud,” there
were many customers in the store, and the radio was on very loud. Eventually, other customers
“started saying [Cruz] was abusing the dog,” and someone reported that he had kicked the dog.
The Apple store manager told Cruz to take the dog outside. Store employees also told him he
was being disruptive and “kept telling him to leave.” Cruz told the IDHR that he thought “it had
-2- No. 1-24-1008
something to do with the dog” because store employees only began interacting with him “when
the dog got involved.”
¶6 Eventually, Cruz went outside in front of the store and looked for another Apple store. A
manager and a private security officer came outside and told Cruz he had to “stay away” from
the store’s vicinity. Cruz stated he was “not going anywhere.” The manager and private security
officer then accused him of trespassing and called the police. Two police officers arrived and
told Cruz not to return to the Apple store or he would be arrested for trespassing. Animal control
also arrived, checked the dog, and concluded there was no abuse to the dog. Cruz had not
returned to that Apple store since March 23, 2022.
¶7 Cruz told the IDHR that Apple’s employees “probably” assumed his race was Hispanic
because of his name, and he believed he was denied the full and equal enjoyment of Apple’s
services because they thought he was Hispanic. He claimed that, had Apple known he was Asian,
they would have treated him differently. Cruz stated that Apple “may not have been aware of his
national origin,” but employees saw his identification, which would have reflected his citizenship
and veteran statuses. He believed he was denied full and equal enjoyment of Apple’s services
due to his citizenship and national origin based on “assumptions” made about his name. He also
believed he was denied Apple’s services due to his veteran status because he used his military
status to get a discount. Cruz was not aware of how other customers were treated.
¶8 Velasquez told the IDHR that Apple practices its non-discrimination policies and
conducts a “wide range of training” to create an inclusive workplace and customer experience.
She stated there are “no types of people” Apple would not do business with, and Apple wants
“everyone to feel welcome.” Apple’s customer discrimination policy states that discriminating
-3- No. 1-24-1008
against any person based on national origin, race, citizenship, or “other characteristic” is against
the law. Apple only checks a customer’s identification or driver’s license if the customer was
picking up a repair or order. Apple would not ask a customer for identification if they were just
coming in for an appointment at the Genius bar. Apple also trains its employees on how to de-
escalate a customer interaction.
¶9 Velasquez told the IDHR that on March 23, 2022, she came out to the floor of the store
and learned that Apple employees had been unable to help a customer with what he needed and
directed him to contact Apple support. Cruz was on the phone in the store “getting loud” with
Apple support. Velasquez asked him to lower his voice several times. When Cruz did not
comply, she asked him to step outside. Cruz was unwilling to move. Velasquez then told Cruz
she would need to contact the police because he was unwilling to lower his voice. By the time
she called the police, Cruz had already left the store. Velasquez did not call animal control.
¶ 10 Velasquez was unaware that Cruz was asked not to return to the Apple store, and it would
not have been Apple’s policy to tell him that. She was unaware if Cruz returned to the store after
March 23, 2022. Velasquez was also not aware of Cruz’s national origin, race, military status, or
citizenship and did not know how other employees would have been aware of his protected
classes. She indicated that other customers had been asked to leave the store for various reasons,
but Apple would not have been aware of their national origin, race, military status, or citizenship
status. Apple provided the IDHR with documentation showing that 15 customers, including
Cruz, were asked to leave the same Apple store between August 2021 and March 2022. Apple
did not have the names for most of these customers or their protected categories, as these
incidents involved one-time interactions.
-4- No. 1-24-1008
¶ 11 In rebuttal, Cruz added that the police called animal control.
¶ 12 The investigator recommended a finding of lack of substantial evidence on all counts.
The investigator found that Apple had a legitimate, non-discriminatory reason to ask Cruz to
leave the store, as he was causing a disturbance by speaking loudly. Cruz failed to provide any
support to link Apple’s request that Cruz leave the store to his national origin, race, military
status, or citizenship status. Cruz was also unable to identify, and the IDHR’s investigation did
not reveal, any patrons of different protected categories whom Apple treated more favorably
under similar circumstances.
¶ 13 On September 28, 2023, the IDHR accepted the investigator’s recommendations and
dismissed Cruz’s charge for lack of substantial evidence.
¶ 14 On December 12, 2023, Cruz filed a request for review with the Commission. He stated
that he was removed from the Apple store based on false accusations that he was abusing his
dog. He denied that he was talking loudly, as the store’s radio was loud and other customers
were “talking too loud in contrast.” He also stated he provided prima facie evidence pursuant to
the administrative code.
¶ 15 Cruz provided multiple exhibits, including his charge, the IDHR’s investigation report,
and email exchanges between him and the IDHR regarding his complainant questionnaire and
amendments made to his charge. He also provided email exchanges with the IDHR in which
Cruz claimed to have attached prima facie evidence and material facts for the case, along with
police reports and medical records for his dog.
¶ 16 The IDHR filed a response to Cruz’s request for review. The IDHR reiterated that its
investigation did not reveal substantial evidence supporting Cruz’s charge. It stated that, while
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Cruz’s request for review contained evidence that he did not abuse his dog, it lacked any
evidence supporting his allegations that Apple denied him the full and equal enjoyment of its
facilities and services due to his national origin, race, military status, or citizenship status.
¶ 17 Apple also filed a response, stating it “unequivocally denies” that it discriminated against
Cruz, and it had a legitimate, non-discriminatory business purpose for asking Cruz to leave the
store—Cruz’s disruptive conduct.
¶ 18 On April 16, 2024, the Commission entered a final order sustaining the IDHR’s dismissal
for lack of substantial evidence. The Commission found that Cruz failed to identify similarly
situated persons outside his protected class who were not asked to leave the store after refusing
to lower their voices. The Commission also noted that citizenship status is not a protected class
in public-accommodation claims under the Act.
¶ 19 Cruz timely filed a pro se petition for direct administrative review in this court. See 775
ILCS 5/8-111(B)(1) (West 2022); Ill. S. Ct. R. 335(a) (eff. July 1, 2017).
¶ 20 On appeal, Cruz seeks reversal of the Commission’s decision sustaining the dismissal of
his charge. We review the Commission’s decision for an abuse of discretion. Young v. Illinois
Human Rights Comm’n, 2012 IL App (1st) 112204, ¶ 32. We will not reverse the Commission’s
decision unless it is arbitrary or capricious, meaning “it contravenes legislative intent, fails to
consider a critical aspect of the matter, or offer[s] an explanation so implausible that it cannot be
regarded as the result of an exercise of the agency’s expertise.” Id. ¶ 33. We will not reweigh the
evidence or substitute our judgment for that of the Commission. Id.
¶ 21 As a preliminary matter, we agree with the Commission that Cruz arguably forfeited a
review of the Commission’s decision on the merits. Specifically, Illinois Supreme Court Rule
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341(h)(7) requires a brief to “contain the contentions of the appellant and the reasons therefor,
with citation of the authorities and the pages of the record relied on.” Ill. S. Ct. R. 341(h)(7) (eff.
Oct. 1, 2020). The rule further provides that “[p]oints not argued are forfeited and shall not be
raised in the reply brief, in oral argument, or on petition for rehearing.” Ill. S. Ct. R.
341(h)(7) (eff. Oct. 1, 2020).
¶ 22 Here, Cruz argues that the Commission failed to (i) “properly review” the exhibits
attached to his request for review, (ii) “procedurally follow and review” his request for review as
provided under the Act and the administrative code, and (iii) “properly review the prima facie
evidence and material facts” in his complaint and request for review.
¶ 23 But he does not develop any cognizable argument, supported by relevant authority,
addressing the basis for the dismissal of his charge: his failure to set forth a prima facie case of
discrimination by identifying a single person of a non-protected class who received more
favorable treatment from Apple under similar circumstances. We will consider the merits of his
appeal regardless, as the issues are not complex, and we have the benefit of the appellees’ briefs.
See Twardowski v. Holiday Hospitality Franchising, Inc., 321 Ill. App. 3d 509, 511
(2001) (meaningful review was not precluded, as merits of appeal could be ascertained from
record).
¶ 24 Under the Act, the IDHR may dismiss a charge of discrimination if it finds no
“substantial evidence” supporting the charge. 775 ILCS 5/7A-102(C), (D)(3) (West 2022). The
Act defines “substantial evidence” as “evidence which a reasonable mind accepts as sufficient to
support a particular conclusion and which consists of more than a mere scintilla but may be
somewhat less than a preponderance” of proof. 775 ILCS 5/7A-102(D)(2) (West 2022). “[M]ere
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speculation and conjecture does not constitute substantial evidence.” Folbert v. Department of
Human Rights, 303 Ill. App. 3d 13, 25 (1999).
¶ 25 A complainant may seek review of the IDHR’s dismissal of the charge by filing a request
for review with the Commission. 775 ILCS 5/7A-102(D)(3) (West 2022). The Commission “may
consider the [IDHR’s] report, any argument and supplemental evidence timely submitted, and
the results of any additional investigation conducted by the [IDHR] in response to the request.”
Id. § 8-103(B). If the Commission sustains the dismissal, as here, the complainant may seek
direct appellate review of the Commission’s final determination. Id. § 8-111(B)(1).
¶ 26 A complainant may prove discrimination by presenting direct evidence of discrimination,
such as proof of a racial slur or a written or oral admission, or through indirect evidence. Board
of Education of City of Chicago v. Cady, 369 Ill. App. 3d 486, 495 (2006); Lalvani v. Illinois
Human Rights Comm’n, 324 Ill. App. 3d 774, 790 (2001). Here, there was no direct evidence of
discrimination, and so Cruz was required to establish unlawful discrimination through indirect
evidence. To show indirect evidence of discrimination, the complainant bears the initial burden
of establishing a prima facie case of unlawful discrimination by a preponderance of the evidence.
Young, 2012 IL App (1st) 112204, ¶ 34.
¶ 27 Cruz asserted discrimination premised on the denial of full and equal enjoyment of
Apple’s facility in Skokie. Section 5-102(A) of the Act provides that it is a civil rights violation
for any person, on the basis of unlawful discrimination, to “[d]eny or refuse to another the full
and equal enjoyment of the facilities, goods, and services of any public place of
accommodation.” 775 ILCS 5/5-102(A) (West 2022). A retail store constitutes a public place of
accommodation under the Act. Id. § 5-101(A)(5).
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¶ 28 The Act defines “unlawful discrimination,” in relevant part, as discrimination against a
person because of his actual or perceived race, ancestry, national origin, military status, and
color. Id. § 1-103(Q). To establish a prima facie case of discrimination in public accommodation,
a complainant must show that (1) “he is a member of a protected class”; (2) “he attempted to
exercise the right to full benefits and enjoyment of a place of public accommodation”; (3) “he
was denied those benefits and enjoyment”; and (4) “he was treated less favorably than similarly
situated persons outside his protected class.” (Internal quotation marks omitted.) Dunn v. Human
Rights Comm’n, 2022 IL App (1st) 211155-U, ¶ 34.
¶ 29 As an initial matter, the Act does not recognize citizenship status as a protected class for
purposes of a public-accommodation claim under the Act. See 775 ILCS 5/1-103(Q) (West
2022). Thus, Cruz’s count alleging discrimination based on citizenship status was properly
dismissed on that ground. Beyond that, the Commission did not abuse its discretion in finding
that Cruz failed to establish a prima facie case of unlawful discrimination based on his national
origin, race, or military status.
¶ 30 During the IDHR’s investigation, Cruz claimed that Apple asked him to leave its store
after employees said he was “being disruptive” and customers claimed he was abusing his dog,
and that Apple called the police when he refused to move from the front of the store. But as the
Commission noted, Cruz failed to identify any Apple patrons outside the protected classes of
which he was a member who were treated more favorably under similar circumstances. Because
Cruz did not establish that he was “treated less favorably than similarly situated persons outside
his protected class,” the Commission properly determined that he failed to establish a prima facie
case of unlawful discrimination. (Internal quotation marks omitted.) Dunn, 2022 IL App (1st)
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211155-U, ¶ 34. We therefore find that the Commission’s final order sustaining the IDHR’s
dismissal of Cruz’s charge for lack of substantial evidence was not an abuse of discretion.
¶ 31 Cruz complains that the Commission failed to properly review the exhibits attached to his
request for review and the “prima facie evidence and material facts” and likewise failed to
follow the “administrative procedure” of the Act and administrative code. But his vague,
speculative, and undeveloped allegations are not enough to overcome the Commission’s finding
that the IDHR’s investigation did not reveal “substantial evidence” supporting his charge. See
Folbert, 303 Ill. App. 3d at 25.
¶ 32 We note that Cruz submitted documents as an appendix in this court that are not included
in the record on appeal, such as photographs of his laptop, emails from Apple regarding his
appointment at the Apple store, and documents concerning his dog. We cannot consider facts and
evidence not presented to the Commission. See 735 ILCS 5/3-110 (West 2022) (“No new or
additional evidence in support of or in opposition to any finding, order, determination, or
decision of the administrative agency shall be heard by the court.”).
¶ 33 For these reasons, we could not possibly find that the Commission acted in an arbitrary or
capricious manner in upholding the IDHR’s dismissal for lack of substantial evidence.
¶ 34 The final decision of the Commission is affirmed.
¶ 35 Affirmed.
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