OPINION
REINHARDT, Circuit Judge.
This appeal arises from the denial of a motion for relief from default judgment under Fed.R.Civ.P. 60(b).1 We hold that the appellant has demonstrated “extraordinary circumstances” that warrant setting aside the default judgment and therefore reverse the district court. See Fed. R.Civ.P. 60(b)(6).
BACKGROUND
The underlying dispute in this case centers on the use of the trademarked term, “SmileCare,” to promote dental care services. The plaintiff-appellee, Community Dental Services d.b.a. SmileCare Dental Group (“CDS”), filed an action against defendant-appellant, Stuart Tani (“Tani”), for infringement of the trademark, dilution, and unfair competition as a result of Tani’s use of the term “SmileCare” to promote his dental practice.2
In response to the filing of the action on May 13, 1999,3 Tani consulted with his financial advisor, Jeff Stein (an attorney who subsequently resigned from the California State Bar with charges pending). Stein recommended that Tani retain attorney Eugene Salmonsen as counsel and Tani did as advised. Stein continued to work with Salmonsen in representing Tani in the early stages of the case. Both parties orally agreed to an extension of time for the filing of an answer to the complaint. CDS forwarded a signed stipulation providing for a 10-day extension. However, Tani’s counsel failed to file the stipulation, and also failed to file a timely answer. On July 14, 1999, CDS filed a request for entry of default. At the time of its request, CDS discovered that an answer had been filed one day earlier, on July 13. The answer was filed approximately two weeks late. Having not been served with a copy, CDS telephoned Stein who stated that CDS had indeed been served with a copy, but that he would send an additional copy as a courtesy. CDS again did not receive a copy of the answer.
At a preliminary case management conference on July 21, 1999, Stein and Sal-monsen appeared on behalf of Tani; Stein again represented to CDS that he had sent the answer to CDS’s counsel through overnight mail. CDS declared that it had never received the pleading.
[1167]*1167On August 9, 1999, the magistrate judge ordered Salmonsen to serve the answer on CDS and to call CDS to discuss further the possibility of settlement. Salmonsen did not obey this court order. He failed to contact CDS for the court-ordered settlement conference call, and failed once again to give CDS a copy of Tani’s answer. Subsequently, CDS made a motion to strike the answer and moved for a preliminary injunction and default judgment against Tani. At the hearing on these motions on October 18, 1999, Salmonsen appeared on Tani’s behalf, but he did not file a written memorandum in opposition, and still did not provide CDS with a copy of the answer. After hearing oral arguments from both parties, the district court granted CDS’s motions. The order of default judgment against Tani was mailed to Tani’s office because Salmonsen had used that address as his address of record.4
On several occasions, Salmonsen and Stein represented to Tani that the litigation was proceeding smoothly. Tani continued to rely on both Salmonsen’s and Stein’s assurances that the case was going well. Tani asserts that it was not until he received the order for default judgment at his office in approximately April, 2000 that he became aware of the events that had been occurring with respect to his case.
Tani retained a new attorney, Daniel Levinson, to contest CDS’s motion for a permanent injunction and entry of default judgment, in which CDS sought damages in the amount of over six and a half million dollars. On April 17, 2000, Levinson filed a memorandum in opposition and also asked the court to delay ruling on the damages issue until he had filed a motion to set aside the default judgment. Having still not received a motion for relief from Levinson on June 28, 2000, the court ordered Tani to pay CDS almost two million dollars in damages and prejudgment interest, costs, and attorneys’ fees. The court also granted a permanent injunction prohibiting Tani from using the trademarked term.
Levinson subsequently filed a motion for relief from default judgment on behalf of Tani. The district court treated Levinson’s motion as a motion under Fed. R. Civ. Pro. 60(b).5 The district court heard oral argument and denied the motion. The court reasoned that, although Stein and Salmon-sen had represented to Tani that the litigation was proceeding smoothly, the acts and omissions of counsel (e.g. the repeated failure, even upon direct order of the court, to serve opposing counsel with the answer, the absence from various hearings) were chargeable to Tani. It added that Tani failed to establish that his former attorneys’ conduct presented “extraordinary circumstances” warranting relief,6 and that even if he had proven such circumstances, Tani would not merit relief due to his own “culpable conduct.” Tani timely appealed the denial of this motion.7
[1168]*1168DISCUSSION
Under Federal Rule of Civil Procedure 60(b)(6), a default judgment may be set aside when there is any reason not previously considered in the Rule that justifies granting relief.8 We have held that a party merits relief under Rule 60(b)(6) if he demonstrates “extraordinary circumstances which prevented or rendered him unable to prosecute[his case].” Martella v. Marine Cooks & Stewards Union, 448 F.2d 729, 730 (9th Cir.1971) (per curiam); see also Pioneer Investment Servs. v. Brunswick Assocs. Ltd. P’ship, 507 U.S. 380, 393, 113 S.Ct. 1489, 123 L.Ed.2d 74 (1993). The party must demonstrate both injury and circumstances beyond his control that prevented him from proceeding with the prosecution or defense of the action in a proper fashion. United States v. Alpine Land & Reservoir Co., 984 F.2d 1047, 1049 (9th Cir.1993).
The district court concluded that Tani did not present “extraordinary circumstances” beyond his control because he was chargeable with his counsel’s conduct. Under this circuit’s precedent, a client is ordinarily chargeable with his counsel’s negligent acts. Clients are “considered to have notice of all facts known to their lawyer-agent.” Ringgold Corp. v. Worrall, 880 F.2d 1138, 1141-42 (9th Cir.1989). Because the client is presumed to have voluntarily chosen the lawyer as his representative and agent, he ordinarily cannot later avoid accountability for negligent acts or omissions of his counsel. Link v. Wabash R.R. Co., 370 U.S. 626, 633-34, 82 S.Ct. 1386, 8 L.Ed.2d 734 (1962); see also Pioneer, 507 U.S. at 396-97, 113 S.Ct. 1489.
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OPINION
REINHARDT, Circuit Judge.
This appeal arises from the denial of a motion for relief from default judgment under Fed.R.Civ.P. 60(b).1 We hold that the appellant has demonstrated “extraordinary circumstances” that warrant setting aside the default judgment and therefore reverse the district court. See Fed. R.Civ.P. 60(b)(6).
BACKGROUND
The underlying dispute in this case centers on the use of the trademarked term, “SmileCare,” to promote dental care services. The plaintiff-appellee, Community Dental Services d.b.a. SmileCare Dental Group (“CDS”), filed an action against defendant-appellant, Stuart Tani (“Tani”), for infringement of the trademark, dilution, and unfair competition as a result of Tani’s use of the term “SmileCare” to promote his dental practice.2
In response to the filing of the action on May 13, 1999,3 Tani consulted with his financial advisor, Jeff Stein (an attorney who subsequently resigned from the California State Bar with charges pending). Stein recommended that Tani retain attorney Eugene Salmonsen as counsel and Tani did as advised. Stein continued to work with Salmonsen in representing Tani in the early stages of the case. Both parties orally agreed to an extension of time for the filing of an answer to the complaint. CDS forwarded a signed stipulation providing for a 10-day extension. However, Tani’s counsel failed to file the stipulation, and also failed to file a timely answer. On July 14, 1999, CDS filed a request for entry of default. At the time of its request, CDS discovered that an answer had been filed one day earlier, on July 13. The answer was filed approximately two weeks late. Having not been served with a copy, CDS telephoned Stein who stated that CDS had indeed been served with a copy, but that he would send an additional copy as a courtesy. CDS again did not receive a copy of the answer.
At a preliminary case management conference on July 21, 1999, Stein and Sal-monsen appeared on behalf of Tani; Stein again represented to CDS that he had sent the answer to CDS’s counsel through overnight mail. CDS declared that it had never received the pleading.
[1167]*1167On August 9, 1999, the magistrate judge ordered Salmonsen to serve the answer on CDS and to call CDS to discuss further the possibility of settlement. Salmonsen did not obey this court order. He failed to contact CDS for the court-ordered settlement conference call, and failed once again to give CDS a copy of Tani’s answer. Subsequently, CDS made a motion to strike the answer and moved for a preliminary injunction and default judgment against Tani. At the hearing on these motions on October 18, 1999, Salmonsen appeared on Tani’s behalf, but he did not file a written memorandum in opposition, and still did not provide CDS with a copy of the answer. After hearing oral arguments from both parties, the district court granted CDS’s motions. The order of default judgment against Tani was mailed to Tani’s office because Salmonsen had used that address as his address of record.4
On several occasions, Salmonsen and Stein represented to Tani that the litigation was proceeding smoothly. Tani continued to rely on both Salmonsen’s and Stein’s assurances that the case was going well. Tani asserts that it was not until he received the order for default judgment at his office in approximately April, 2000 that he became aware of the events that had been occurring with respect to his case.
Tani retained a new attorney, Daniel Levinson, to contest CDS’s motion for a permanent injunction and entry of default judgment, in which CDS sought damages in the amount of over six and a half million dollars. On April 17, 2000, Levinson filed a memorandum in opposition and also asked the court to delay ruling on the damages issue until he had filed a motion to set aside the default judgment. Having still not received a motion for relief from Levinson on June 28, 2000, the court ordered Tani to pay CDS almost two million dollars in damages and prejudgment interest, costs, and attorneys’ fees. The court also granted a permanent injunction prohibiting Tani from using the trademarked term.
Levinson subsequently filed a motion for relief from default judgment on behalf of Tani. The district court treated Levinson’s motion as a motion under Fed. R. Civ. Pro. 60(b).5 The district court heard oral argument and denied the motion. The court reasoned that, although Stein and Salmon-sen had represented to Tani that the litigation was proceeding smoothly, the acts and omissions of counsel (e.g. the repeated failure, even upon direct order of the court, to serve opposing counsel with the answer, the absence from various hearings) were chargeable to Tani. It added that Tani failed to establish that his former attorneys’ conduct presented “extraordinary circumstances” warranting relief,6 and that even if he had proven such circumstances, Tani would not merit relief due to his own “culpable conduct.” Tani timely appealed the denial of this motion.7
[1168]*1168DISCUSSION
Under Federal Rule of Civil Procedure 60(b)(6), a default judgment may be set aside when there is any reason not previously considered in the Rule that justifies granting relief.8 We have held that a party merits relief under Rule 60(b)(6) if he demonstrates “extraordinary circumstances which prevented or rendered him unable to prosecute[his case].” Martella v. Marine Cooks & Stewards Union, 448 F.2d 729, 730 (9th Cir.1971) (per curiam); see also Pioneer Investment Servs. v. Brunswick Assocs. Ltd. P’ship, 507 U.S. 380, 393, 113 S.Ct. 1489, 123 L.Ed.2d 74 (1993). The party must demonstrate both injury and circumstances beyond his control that prevented him from proceeding with the prosecution or defense of the action in a proper fashion. United States v. Alpine Land & Reservoir Co., 984 F.2d 1047, 1049 (9th Cir.1993).
The district court concluded that Tani did not present “extraordinary circumstances” beyond his control because he was chargeable with his counsel’s conduct. Under this circuit’s precedent, a client is ordinarily chargeable with his counsel’s negligent acts. Clients are “considered to have notice of all facts known to their lawyer-agent.” Ringgold Corp. v. Worrall, 880 F.2d 1138, 1141-42 (9th Cir.1989). Because the client is presumed to have voluntarily chosen the lawyer as his representative and agent, he ordinarily cannot later avoid accountability for negligent acts or omissions of his counsel. Link v. Wabash R.R. Co., 370 U.S. 626, 633-34, 82 S.Ct. 1386, 8 L.Ed.2d 734 (1962); see also Pioneer, 507 U.S. at 396-97, 113 S.Ct. 1489. While the above principles provide the general rule regarding the client-attorney relationship, several circuits have distinguished a client’s accountability for his counsel’s neglectful or negligent acts — too often a normal part of representation — and his responsibility for the more unusual circumstance of his attorney’s extreme negligence or egregious conduct. This circuit, however, has not yet addressed the question whether a client is responsible for his counsel’s gross negligence, or, to put the question differently, whether gross negligence may constitute “extraordinary circumstances” warranting relief under Rule 60(b)(6). We did, however, recently indicate that we might be willing to adopt the latter approach.
The circuits that have distinguished negligence from gross negligence in the present context have granted relief to the client where the default judgment was a result of his counsel’s displaying “neglect so gross that it is inexcusable.” Boughner v. Sec’y of Health, Educ. & Welfare, 572 F.2d 976, 978 (3d Cir.1978); see also Carter v. Albert Einstein Med. Ctr., 804 F.2d 805, 806 (3d Cir.1986) (reversing denial of plaintiffs R. 60(b) motion based on plaintiffs counsel’s “blatant disregard for explicit [court] orders”); Shepard Claims Serv., Inc. v. William Darrah & Assocs., 796 F.2d 190, 195 (6th Cir.1986) (“Although a party who chooses an attorney takes the risk of suffering from the attorney’s incompetence, we do not believe that this record exhibits circumstances in which a client should suffer the ultimate sanction [1169]*1169of losing his case without any consideration of the merits because of his attorney’s neglect and inattention.”); L.P. Steuart, Inc. v. Matthews, 329 F.2d 234, 235 (D.C.Cir.1964) (stating that R. 60(b)(6) “is broad enough to permit relief when as in this case personal problems of counsel cause him grossly to neglect a diligent client’s case and mislead the client”); Primbs v. United States, 4 Cl.Ct. 366, 370 (1984) (holding that normal attorney-client relationship does not bar Rule 60(b) relief when “the evidence is clear that the attorney and his client were not acting as one”).10 These courts have concluded that an unknowing client should not be held liable on the basis of a default judgment resulting from an attorney’s grossly negligent conduct, and that in such cases sanctions should be imposed on the lawyer, rather than on the faultless client. See Carter, 804 F.2d at 807; Steuart, 329 F.2d at 235.
We join the Third, Sixth, and Federal Circuits in holding that where the client has demonstrated gross negligence on the part of his counsel, a default judgment against the client may be set aside pursuant to Rule 60(b)(6).11 Our holding is consistent with the well-established policy considerations that we have recognized as underlying default judgments and
Rule 60(b). First, the rule is remedial in nature and thus must be liberally applied. See Falk v. Allen, 739 F.2d 461, [1170]*1170463 (9th Cir.1984) (per curiam). Second, judgment by default is an extreme measure and a case should, “whenever possible, be decided on the merits.” Id. Additionally, our holding makes common sense, as is evident from the facts in the case before us. When an attorney is grossly negligent, as counsel was here, the judicial system loses credibility as well as the appearance of fairness, if the result is that an innocent party is forced to suffer drastic consequences.12
The Supreme Court’s decision in Link does not require a contrary result. While it is true that Link states that an attorney’s actions are chargeable to the client, the Court expressly declined to state whether it would have held that the district court'abused its discretion if the issue had arisen in the context of a motion under Rule 60(b). See Link, 370 U.S. at 635-36, 82 S.Ct. 1386; see also id. at 632, 82 S.Ct. 1386 (noting that “[pjetitioner never sought to avail himself of the escape hatch provided by Rule 60(b)”). Thus, Link does not serve as a barrier to establishing the rule that gross negligence by a party’s counsel may constitute “extraordinary circumstances” under Rule 60(b)(6). See Carter, 804 F.2d at 807 (distinguishing Link upon the same ground); Primbs, 4 Cl.Ct. at 369 (distinguishing Link as a case concerning trial court’s discretion to dismiss a case for failure to prosecute rather than its power to vacate a default judgment).
The difficulty in drawing a line between gross negligence — which is not chargeable to the client — and “ordinary” negligence or neglect — which is — does not discourage us from establishing the former circumstance as a ground for relief. Although we are aware of the concern that every client will simply argue that his counsel was “grossly negligent,” there are two principal reasons why this fear is more imaginary than real. First, there is a similar distinction made regarding the egregiousness of an attorney’s conduct in criminal cases. Courts are often called upon to distinguish between run-of-the-mill errors of an attorney and errors so egregious that they necessitate the reversal of a criminal conviction. See Strickland v. Washington, 466 U.S. 668, 687, 104 S.Ct. 2052, 80 L.Ed.2d 674 (1984). Second, in civil cases, courts have traditionally used the phrase “gross negligence” to signify a greater, and less excusable, degree of negligence, and have required parties alleging gross negligence to establish the existence of a more serious violation of the actor’s duty; thus, it is a term with which courts are familiar and which we are compelled to apply with some regularity. See, e.g., Francis v. S. Pacific Co., 333 U.S. 445, 446, 456, 68 S.Ct. 611, 92 L.Ed. 798 (1948); Barnes Amusement Co. v. Olvera, 154 F.2d 497, 498 (9th Cir.1946).
Having held that an attorney’s gross negligence may constitute “extraordinary circumstances” under Rule 60(b)(6), we now proceed to apply this rule to the case at hand. Upon review of the record, it is clear that in this case “extraordinary circumstances” justify the granting of relief from the default judgment. Salmon-sen virtually abandoned his client by failing to proceed with his client’s defense despite court orders to do so. Salmon-sen’s inexcusable and inexplicable acts [1171]*1171commenced with his conduct surrounding the ill-fated answer to CDS’s complaint. After failing to sign a stipulation (already signed by CDS) for an extension of time to file an answer, Salmonsen filed an answer two weeks late. However, he then failed to serve a copy of the answer on CDS, despite repeated requests from CDS and a direct order from the district court. In the end, Salmonsen never provided CDS with a copy.
Salmonsen abandoned his duties as an attorney and agent in other areas of the pre-trial work as well. The district court noted that Salmonsen failed to contact CDS for preliminary settlement discussions despite being ordered to do so, failed to oppose CDS’s motion to strike the answer, and failed to attend various hearings. Such failures and actions cannot be characterized as simple attorney error or “mere ‘neglect.’ ” Klapprott v. United States, 335 U.S. 601, 613, 69 S.Ct. 384, 93 L.Ed. 1099 (1949); see also United States for the Use and Benefit of Familian Northwest, Inc. v. RG & B Contractors, Inc., 21 F.3d 952, 956 (9th Cir.1994). Rather, conduct on the part of a client’s alleged representative that results in the client’s receiving practically no representation at all clearly constitutes gross negligence, and vitiating the agency relationship that underlies our general policy of attributing to the client the acts of his attorney.
Moreover, Salmonsen explicitly represented to Tani that the ease was proceeding properly. See Jackson v. Washington Monthly Co., 569 F.2d 119, 122 (D.C.Cir.1977) (emphasizing guiltlessness of client regarding default judgment when attorney misled client by reassuring him that litigation was going smoothly); Primbs, 4 Cl.Ct.at 369-70 (granting relief in part because counsel “actively misled and lulled his client into believing this case was proceeding smoothly”). Both Salmonsen and Stein repeatedly told Tani that Salmonsen was performing his responsibilities, thereby deliberately misleading him and depriving him of the opportunity to take action to preserve his rights. It was only after the district court had granted CDS’s motion to strike Tani’s answer and ordered a default judgment against him that Tani received his first inkling of Salmonsen’s egregious performance and of his failure to provide him with the representation to which he was entitled. In sum, Salmonsen was grossly negligent in his handling of Tani’s defense and he deliberately deceived Tani about the services he was supposed to be performing. In light of these facts, we hold that Tani has demonstrated “extraordinary circumstances” beyond his control that merit relief from the default judgment.
The district court suggested that Tani’s remedy for his counsel’s gross negligence was not relief from the default judgment but rather a separate action for malpractice. Although such an action is indeed a possibility, it is an insufficient remedy to justify foreclosing the possibility of relief under Rule 60(b)(6). See Primbs, 4 Cl.Ct. at 370. Relief from a malpractice action often comes after substantial delay, if at all, and it increases the amount of litigation in our courts. See Carter, 804 F.2d at 808. Additionally, there is no guarantee that money damages obtained in a malpractice action that results in a verdict years later will serve to alleviate the consequences of the default judgment. For example, here, the fact that Tani may someday receive an award of about two million dollars in a malpractice action would be of little solace to him, given what he may be required to sacrifice now in order to satisfy so financially onerous a judgment. Being subjected to a judgment in the neighborhood of $2,000,000.00 would be enough to cause many individuals to lose their businesses [1172]*1172and their homes, and to effect drastically the educational and other opportunities their spouses and children might otherwise have. Also, of importance, the “remedy” of a malpractice action does not address the critical issue of the court’s order barring Tani from using the name under which he has been operating his business for a number of years. Here, Tani desired to continue to use the name, “SmileCare,” and to maintain his dental practice under that name. A malpractice action cannot restore retroactively the intangible business benefits that ensue from the continued use of a name that has previously identified a business to the public. Thus, relief under Rule 60(b)(6) may often constitute the only mechanism for affording a client actual and full relief from his counsel’s gross negligence — that is, the opportunity to present his case on the merits.
As an independent and additional ground supporting the denial of relief, the district court concluded that “[e]ven if Defendant Tani were able to establish ... extraordinary circumstances, relief would still be denied because default was imposed as the result of Tani’s culpable conduct.” A proper finding of culpable conduct by Tani would be sufficient to justify the district court’s refusal to grant a Rule 60(b) motion. Cassidy v. Tenorio, 856 F.2d 1412, 1415 (9th Cir.1988). Here, Judge Whaley, who denied Tani’s motion for relief from default judgment, assumed that Judge Schwartz, the judge who granted the default judgment, “presumably” did so because he found Tani’s conduct “to be willful or taken in bad faith.” However, there is no evidence in the record that Tani’s conduct in any way formed a part of Judge Schwartz’s justification for ordering the default judgment. To the contrary, the only conclusion that can be drawn from the record is that Judge Schwartz’s decision was based solely on Salmonsen’s (and possibly Stein’s) conduct. At no point during the relevant hearing did Judge Schwartz mention Tani or his behavior, or imply in any way that he was considering Tani or his conduct as a factor, or suggest that his actions were motivated in any part by a desire to sanction Tani. The judge did, however, scold Salmonsen after listening to yet another excuse for his failure to properly proceed with Tani’s case. It is clear from the record that any culpable conduct was committed by Salmonsen, not Tani. Because there is no specific finding by Judge Schwartz of bad faith or misconduct on the part of Tani, and no evidence in the record that would justify such a finding by either judge, we hold that the district court’s finding of culpable conduct on Tani’s part was an abuse of discretion.
In short, we conclude that the district court abused its discretion in refusing to grant Tani relief from the default judgment. Where, as here, an attorney engages in grossly negligent conduct resulting in such a judgment, the client merits relief under Rule 60(b)(6), and may not be held accountable for his attorney’s misconduct. In light of this holding, we remand to the district court for reinstatement of the action, including the previously filed answer.13
REVERSED and REMANDED.