Cohen v. DirecTV, Inc.

178 Cal. App. 4th 966, 101 Cal. Rptr. 3d 37, 2009 Cal. App. LEXIS 1728
CourtCalifornia Court of Appeal
DecidedSeptember 28, 2009
DocketB204986
StatusPublished
Cited by50 cases

This text of 178 Cal. App. 4th 966 (Cohen v. DirecTV, Inc.) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Cohen v. DirecTV, Inc., 178 Cal. App. 4th 966, 101 Cal. Rptr. 3d 37, 2009 Cal. App. LEXIS 1728 (Cal. Ct. App. 2009).

Opinion

Opinion

BIGELOW, J.

A subscriber to services delivered by a satellite television company filed a class action complaint alleging the company had disseminated false advertising to induce him and other subscribers to purchase more expensive “high definition” or “HD” services. On a prior appeal, we affirmed

*969 the trial court’s order denying the company’s motion to compel arbitration of the subscribers’ class action claims. (See Cohen v. DIRECTV, Inc. (2006) 142 Cal.App.4th 1442 [48 Cal.Rptr.3d 813] (Cohen I).) In the appeal before us today, the subscribers challenge the trial court’s subsequent order denying their motion for class certification. We affirm the trial court’s order.

FACTS

DIRECTV, Inc., operates a satellite system that transmits television programming to subscribers for a monthly fee. In February 1997, Philip Kent Cohen began subscribing to DIRECTV’s basic service. In July 2003, Cohen upgraded to DIRECTV’s “HD Package,” which, according to the company’s advertising, delivers higher quality television images than its basic service. 1 Subscribers to the HD Package pay an additional monthly fee, and must buy equipment costing, in some instances, more than $1,000. (See Cohen I, supra, 142 Cal.App.4th at p. 1445.)

In November 2004, Cohen filed a class action complaint against DIRECTV on behalf of himself and “similarly situated consumers” and “the general public.” Cohen’s operative complaint alleges two causes of action: (1) violation of the Consumers Legal Remedies Act or “CLRA” (see Civ. Code, § 1750 et seq.), and (2) violation of the unfair competition law or “UCL” (see Bus. & Prof. Code, § 17200). Broadly summarized, Cohen’s complaint rests on the following foundational claim: “Starting in September of 2004, DIRECTV started tinkering with the HDTV channels making up the HD Package in an effort to preserve bandwidth.” More specifically, Cohen alleges that DIRECTV reduced the bandwidth of transmission from “19.4 Mbps” or millions of bits per second or megabits per second, to “an astonishing 6.6 Mbps,” and also reduced the “horizontal and interlaced vertical lines” on certain channels. In more colloquial terms, Cohen’s complaint alleges that DIRECTV switched its HD channels to a lower “resolution,” reducing the quality of the television images it transmits to its subscribers.

Cohen’s complaint does not allege that DIRECTV is systematically breaching its subscribers’ contracts for satellite television services by transmitting a lower resolution television image than it is contract-bound to deliver. Instead, Cohen alleges a species of fraud in the inducement, alleging that subscribers to DIRECTV’s HD services purchased those services in reliance on the company’s false advertising. In that vein, Cohen alleges that he and the other *970 class members “subscribed to DIRECTV’s HD Package based upon DIRECTV’s national advertising and marketing of the HD Package”; and that DIRECTV has “represented that channels in its HD Package are broadcasted in the . . . 1920xl080i standard and at 19.4 Mbps, which they are not,” and that DIRECTV has “advertised the sale of its HD Package without the intent to provide the customers with broadcasts in the . . . 1920xl080i standard and at 19.4 Mbps.”

In May 2005, DIRECTV filed a motion to compel arbitration. Cohen opposed the motion, arguing the arbitration clause found in the parties’ customer agreement was not enforceable because (1) DIRECTV’s unilateral addition of an arbitration clause did not result in a binding agreement to arbitrate, and (2) the ban on class litigation of claims in arbitration was unconscionable. The trial court denied DIRECTV’s motion, concluding the arbitration clause was “ ‘procedurally and substantively unconscionable, against public policy and unenforceable.’ ” (Cohen I, supra, 142 Cal.App.4th at p. 1446.) In September 2006, we affirmed the trial court’s decision to deny the motion to compel arbitration. 2 (142 Cal.App.4th at p. 1442.)

In October 2007, Cohen filed a motion for class certification and appointment of class counsel. Cohen’s motion to certify the class was supported in significant part with evidence showing DIRECTV’s print advertising and promotional materials for its HD Package, and requested the trial court to certify a class defined as follows: “Residents of the United States of America who subscribed to DIRECTV’s High Definition Programming Package.”

DIRECTV’s opposition to the motion for class certification was supported in large part by a number of declarations from subscribers to the company’s HD Package, each of whom explained that his or her individual decision to buy the upgraded service had not been precipitated by any printed advertising or other promotional materials disseminated by DIRECTV. 3

*971 On November 8, 2007, the parties argued the motion to certify a class, and the trial court took the matter under submission. On November 15, 2007, the court entered an order denying Cohen’s motion for class certification for the following stated reasons:

“[Code of Civil Procedure section] 382 requires the following to maintain a class action: (1) There must be an ascertainable class; and (2) there must be a well-defined community of interest regarding the questions of law and fact affecting the parties to be represented. . . .

“ASCERTAINABILITY

“Ascertainability turns on (1) the class definition; (2) the size of the class; and (3) the means of identifying the class members. [(]Miller v. Woods (1983) 148 Cal.App.3d 862, 873 [196 Cal.Rptr. 69].[)] Here, the class members are [defined as] all subscribers to [DIRECTV]’s HD Package. [DIRECTV] has stipulated that it is capable of identifying, by name, telephone number and billing address each potential class member that subscribed to the HD Package or activated an HD receiver.

“The inquiry, however, does not end there. Recent case law [has] made defining a class under the UCL and the C[LR] A much trickier. In Akkerman v. Mecta Corp.[, Inc.] (2007) 152 Cal.App.4th 1094 [62 Cal.Rptr.3d 39] the court rejected as overbroad the following class definition: ‘All members of the public who have received shock treatment in California from MECTA devices after September of 1997.’ The definition was overbroad because it included patients who were not properly members of the class such as those who were not deceived by defendants’ alleged misrepresentations, those who relied on representations other than those claimed to be deceptive, and those for whom the treatment was beneficial. The class certification motion failed on ascertainability grounds.

“Here, plaintiff’s class suffers from the same flaws because it includes:

“Subscribers who never saw DIRECTV advertisements or representations of any kind
*972

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cortina v. North Am. Title Co.
California Court of Appeal, 2026
Alcaraz v. DMW Industries CA5
California Court of Appeal, 2023
Salazar v. Target Corp.
California Court of Appeal, 2022
Riley Johannessohn v. Polaris Industries Inc.
9 F.4th 981 (Eighth Circuit, 2021)
dotStrategy Co. v. Facebook Inc
N.D. California, 2021
Downey v. Public Storage, Inc.
California Court of Appeal, 2020
Kizer v. Tristar Risk Management
California Court of Appeal, 2017
Schellenbach v. GoDaddy.com, LLC
321 F.R.D. 613 (D. Arizona, 2017)
Kizer v. Tristar Risk Mgmt.
221 Cal. Rptr. 3d 207 (California Court of Appeals, 5th District, 2017)
Santamarina v. Sears Roebuck & Co. CA2/3
California Court of Appeal, 2016
In re First American Home Buyers Protection Corp.
313 F.R.D. 578 (S.D. California, 2016)

Cite This Page — Counsel Stack

Bluebook (online)
178 Cal. App. 4th 966, 101 Cal. Rptr. 3d 37, 2009 Cal. App. LEXIS 1728, Counsel Stack Legal Research, https://law.counselstack.com/opinion/cohen-v-directv-inc-calctapp-2009.