Salazar v. Target Corp.

CourtCalifornia Court of Appeal
DecidedSeptember 19, 2022
DocketE076001
StatusPublished

This text of Salazar v. Target Corp. (Salazar v. Target Corp.) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Salazar v. Target Corp., (Cal. Ct. App. 2022).

Opinion

Filed 9/19/22 CERTIFIED FOR PUBLICATION

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

FOURTH APPELLATE DISTRICT

DIVISION TWO

DAVID SALAZAR,

Plaintiff and Appellant, E076001

v. (Super. Ct. No. CIVDS1919405)

TARGET CORPORATION, OPINION

Defendant and Respondent.

APPEAL from the Superior Court of San Bernardino County. David S. Cohn,

Judge. Reversed.

Clarkson Law Firm, Ryan J. Clarkson, Yana Hart and Lauren E. Anderson and

Glenn A. Danas, for Plaintiff and Appellant.

DTO Law, William A. Delgado, Lauren Hudecki and David Ramirez-Galvez, for

I.

INTRODUCTION

After David Salazar bought Target Corporation’s White Baking Morsels

incorrectly thinking they contained white chocolate, he filed this class action against

Target for false advertising under various consumer protection statutes. The trial court

1 sustained Target’s demurrers without leave to amend, finding as a matter of law that no

reasonable consumer would believe Target’s White Baking Morsels contain white

chocolate. We disagree, in large part because the White Baking Morsels’ price tag

describes them as “WHT CHOCO,” which could lead a reasonable consumer to

reasonably believe that they contain white chocolate. We therefore reverse.

II. 1 FACTUAL AND PROCEDURAL BACKGROUND

Salazar went to Target to buy white chocolate chips. He bought some Market

Pantry (Target’s store-brand name) White Baking Morsels,

which come in bags like this:

They are sold at Target on a shelf like this:

The morsels are sold next to other chocolate chip products that contain

milk chocolate or semi-sweet chocolate.

Salazar thought the White Baking Morsels contain white chocolate because (1)

their label describes them as “white,” (2) their price tag says, ‘“MP WHT CHOCO,’” (3)

their label depicts the product, which look like white chocolate chips, and (4) the product

is sold next to other chocolate products. Because Salazar thought the White Baking

1 The following facts, which we assume are true, are drawn from Salazar’s operative Second Amended Complaint (SAC). (McAllister v. Los Angeles Unified School Dist. (2013) 216 Cal.App.4th 1198, 1206.)

2 Morsels had real white chocolate, he bought some. He later learned, however, that they

contain no white chocolate.

Salazar brought a class action against Target alleging claims under the Unfair

Competition Law (UCL; Bus. & Prof. Code, § 17200 et seq.), the False Advertising Law

(FAL; Bus. & Prof. Code, § 17500 et seq.), and the Consumers Legal Remedies Act

(CLRA; Civil Code, § 1750 et seq.). After Target successfully demurred to all three

claims, Salazar filed his operative Second Amended Complaint (SAC), again alleging

claims under the UCL, FAL, and CLRA.

The thrust of all three claims in the SAC is that Salazar was reasonably misled to

believe the White Baking Morsels had real white chocolate because of the product’s

label, its price tag, and its placement near products with real chocolate. To support his

position, Salazar alleges that the results of a survey he conducted show that 88 percent of

consumers are deceived by the White Baking Morsels’ advertising and incorrectly

believe they contain white chocolate. He also alleges that Target falsely advertises on its

website that the “‘chocolate type’” of White Baking Morsels is “‘white chocolate,’” and

places the product in the “‘Baking Chocolate & Cocoa’” category.

Target demurred to all three claims on the ground that no reasonable consumer

would believe the White Baking Morsels contain real white chocolate. Target also

argued that Salazar lacked standing to assert claims based on Target’s website because he

did not view the website and did not rely on its representations. The court sustained

3 Target’s demurrer without leave to amend and entered judgment for Target. Salazar

timely appealed.

III.

DISCUSSION

Salazar argues the trial court erroneously sustained Target’s demurrer to the SAC

without leave to amend. We disagree to the extent his claims are based on Target’s

website, but otherwise conclude he stated viable claims under the UCL, FAL, and CLRA.

1. Standard of Review

“‘A trial court’s order sustaining a demurrer without leave to amend is reviewable

for abuse of discretion “even though no request to amend [the] pleading was made.”

[Citation.] While it is the plaintiff’s burden to show “that the trial court abused its

discretion” and “show in what manner he can amend his complaint and how that

amendment will change the legal effect of his pleading” [citation], a plaintiff can make

“such a showing . . . for the first time to the reviewing court” [citation].’” (Mercury Ins.

Co. v. Pearson (2008) 169 Cal.App.4th 1064, 1072.) Thus, “[t]o meet this burden, a

plaintiff must submit a proposed amended complaint or, on appeal, enumerate the facts

and demonstrate how those facts establish a cause of action. [Citations.] Absent such a

showing, the appellate court cannot assess whether or not the trial court abused its

discretion by denying leave to amend.” (Cantu v. Resolution Trust Corp. (1994) 4

Cal.App.4th 857, 890.)

4 We “liberally construe[]” a complaint’s allegations. (CLD Construction, Inc. v.

City of San Ramon (2004) 120 Cal.App.4th 1141, 1146.) “‘On appeal from a judgment

dismissing an action after sustaining a demurrer without leave to amend, the standard of

review is well settled. The reviewing court gives the complaint a reasonable

interpretation, and treats the demurrer as admitting all material facts properly pleaded.

[Citations.] The court does not, however, assume the truth of contentions, deductions or

conclusions of law. [Citation.] The judgment must be affirmed “if any one of the several

grounds of demurrer is well taken. [Citations.]” [Citation.] However, it is error for a

trial court to sustain a demurrer when the plaintiff has stated a cause of action under any

possible legal theory. [Citation.] And it is an abuse of discretion to sustain a demurrer

without leave to amend if the plaintiff shows there is a reasonable possibility any defect

identified by the defendant can be cured by amendment. [Citation.]’ [Citation.]”

(McAllister v. Los Angeles Unified School Dist., supra, 216 Cal.App.4th at p. 1206.)

“If the court sustained the demurrer without leave to amend, as here, we must

decide whether there is a reasonable possibility the plaintiff could cure the defect with an

amendment. [Citation.] If we find that an amendment could cure the defect, we conclude

that the trial court abused its discretion and we reverse; if not, no abuse of discretion has

occurred. [Citation.] The plaintiff has the burden of proving that an amendment would

cure the defect. [Citation.]” (Shifando v. City of Los Angeles (2003) 31 Cal.4th 1074,

1081.)

5 2. Analysis

We first address Target’s argument, which the trial court accepted, that Salazar

lacks standing to bring any claim based on Target’s website. (Troyk v. Farmers Group,

Inc. (2009) 171 Cal.App.4th 1305, 1345 [standing issues must be decided before the

merits].) At the hearing on Target’s first demurrer, Salazar’s counsel confirmed that

Salazar “didn’t see” the website and “didn’t rely on it.” Although Salazar alleges in the

SAC that Target’s website misleadingly implies that the White Baking Morsels contain

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