Coffee v. Google LLC

District Court, N.D. California·Decided February 10, 2021·No. 5:20-cv-03901·Unknown

Opinion

JOHN COFFEE, MEI-LING MONTANEZ, AND S.M., a minor by MEI-LING Case No. 20-cv-03901-BLF MONTANEZ, S.M.’S parent and guardian, on behalf of themselves and all others ORDER GRANTING MOTION TO similarly situated, DISMISS COMPLAINT WITH LEAVE Plaintiffs, v. [Re: ECF 17] GOOGLE, LLC, Defendant.

In this putative nationwide class action, Plaintiffs allege that Loot Boxes – a feature of certain video games – constitute illegal “slot machines or devices” under California’s gambling laws. Compl. ¶ 7, ECF 1. Loot Boxes may be purchased during game play, using virtual currency. Each Loot Box offers a randomized chance at receiving an item designed to enhance game play, such as a better weapon, faster car, or more desirable player appearance (“skin”). Plaintiffs characterize buying a Loot Box as “a gamble, because the player does not know what the Loot Box actually contains until it is opened.” Compl. ¶ 4. Defendant Google, LLC operates the Google Play store from which software applications (“apps”), including video games containing Loot Boxes, may be downloaded. Google does not create the video game apps or Loot Boxes. Plaintiffs nonetheless allege that Google violates state consumer protection laws by offering video games containing Loot Boxes in its Google Play store Google moves to dismiss the complaint under Federal Rule of Civil Procedure 12(b)(6), arguing that it is immune from liability under Section 230 of the Communications Decency Act of 1996 (“CDA”), 47 U.S.C. § 230; Plaintiffs’ core premise that Loot Boxes are illegal under California’s gambling laws lacks merit; and Plaintiffs have not alleged essential elements of their claims. Plaintiffs oppose dismissal. The Court has considered the briefing, oral argument, and relevant legal authorities. The motion to dismiss is GRANTED WITH LEAVE TO AMEND. Plaintiffs are John Coffee (“Coffee”), Mei-Ling Montanez (“Montanez”), and Montanez’s minor son, S.M. Coffee is a citizen and resident of California, while Montanez and S.M. are citizens and residents of New York. Compl. ¶¶ 14-16, ECF 1. Although the complaint describes numerous video games, only two are identified as having been downloaded from the Google Play store by Plaintiffs. Coffee downloaded Final Fantasy Brave Exvius (“Final Fantasy”) from the Google Play store onto his Android mobile device in 2018. Compl. ¶ 14. S.M. downloaded Dragon Ball Z Dokkan Battle (“Dragon Ball Z”) from the Google Play store onto a Samsung smartphone in 2019. Compl. ¶ 16. Final Fantasy, the app downloaded by Coffee, is a free “role-playing game where players command their characters to attack and move through a series of stages until they encounter and defeat the boss.” Compl. ¶ 66. Within the game, virtual currency called “Lapis Crystals” may be used to “summon” a single, randomized character. Compl. ¶ 67. “Summons are the in-game Loot Boxes that offer random rewards and characters.” Id. “The best characters are the most rare and difficult to get in the summons.” Id. Players may obtain the Lapis Crystals necessary to buy a summons either as a reward for game play or by purchasing them with real money. Compl. ¶¶ 13, 67-68. Coffee allegedly was “induced to spend money to purchase ‘Loot Boxes’ in-game” while playing Final Fantasy and other video games. Compl. ¶ 14. “Coffee estimates he has spent in excess of $500 on in-game Loot Boxes.” Id. Dragon Ball Z, the app downloaded by S.M., “is a free-to-play mobile game based on the levels that work similarly to board games, with spots dedicated to items, power-ups, traps, and fights.” Compl. ¶ 73. “Gamers can unlock new characters with ‘Summons,’ which are the in- game Loot Boxes that offer random rewards and characters.” Id. “The best characters are most rare and difficult to get in the Summons.” Id. Players must use virtual currency called “dragon stones” to purchase summons. Id. Dragon stones may be earned through game play or purchased with real money. Compl. ¶ 74. S.M. allegedly “has been induced to spend his parents’ money to purchase ‘Loot Boxes’ in-game” while playing Dragon Ball Z. Compl. ¶ 17. “Montanez estimates S.M. has spent more than $100 on in-game purchases including Loot Boxes.” Compl. ¶ 18. “Google does not itself create these games and the Loot Box mechanism.” Compl. ¶ 13. Most of the video games available for download from the Google Play store are free, including the two apps downloaded by Plaintiffs. Compl. ¶¶ 24, 66, 72. Plaintiffs allege that Google nonetheless profits from apps containing Loot Boxes because “[p]ayment for the Apps, including all in-game purchases after the game is downloaded by the consumer (e.g., Loot Boxes), is controlled entirely by Google.” Compl. ¶ 28. Plaintiffs allege that payments for in-game purchases are made “[u]sing Google Play’s payment system, the payments go directly to Google and, after Google takes its 30% of the total, the remainder is distributed to the App developer.” Id. Thus, according to Plaintiffs, “for every Loot Box sale in a game downloaded from the Google Play store, Google receives 30% of the revenue before the developer gets any money at all.” Id. These and other allegations suggest that players buy Loot Boxes directly from Google with real money. See, e.g., Compl. ¶ 4 (“Loot Boxes are purchased using real money”). However, the complaint makes clear that Loot Boxes may be purchased only in-game, and only with virtual currency. See Compl. ¶¶ 67 (alleging that in Final Fantasy a summons must be purchased with virtual currency called Lapis Crystals), 73 (alleging that in Dragon Ball Z “Summons can only be purchased with the in-game currency, called ‘dragon stones’”). Reading the complaint as a whole, the Court understands Plaintiffs to allege that players may use Google Play’s payment system to buy virtual currency from an app developer; Google takes a 30% commission and transmits the for in-app purchases of items such as Loot Boxes. See Compl. ¶¶ 26-28, 67, 73. Plaintiffs assert that “Google’s predatory Loot Box scheme” entices consumers, including children, to engage in gambling and similar addictive conduct. Compl. ¶¶ 1, 18. According to Plaintiffs, “Loot Boxes have all the hallmarks of a Las Vegas-style slot machine, including the psychological aspects to encourage and create addiction – especially among adolescents.” Compl. ¶ 7. In fact, Plaintiffs assert that under California law Loot Boxes “constitute illegal ‘slot machines or devices’ when played on a mobile phone, tablet, computer, or other similar device.” Id. Plaintiffs allege that “Governments, regulators, and psychologists all agree that Loot Boxes, like the ones in games Defendant offers through its Google Play store, operate as gambling devices for those that play the game, including minors, and that they create and reinforce addictive behaviors.” Compl. ¶ 8. Comparing Google’s conduct to the “Joe Camel” advertising campaign, Plaintiffs contend that “Google relies on creating addictive behaviors in kids to generate huge profits for the Company.” Compl. ¶ 2. Plaintiffs assert three state law claims against Google: (1) unlawful and unfair business practices in violation of California’s Unfair Competition Law (“UCL”), Cal. Bus. & Prof. Code § 17200, et seq.; (2) unfair and deceptive acts and practices in violation of California’s Consumers Legal Remedies Act (“CLRA”), Cal. Civ. Code § 1750, et seq.; and (3) unjust enrichment under unspecified state law. Google seeks dismissal of all three claims under Rule 12(b)(6). “A motion to dismiss under

Coffee v. Google LLC, (N.D. Cal. 2021).

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