C.M., et al. v. MARTIAN SALES, INC., et al.

District Court, N.D. California·Decided May 1, 2026·No. 3:23-cv-06202·Unknown

Opinion

C.M., et al., Case No. 23-cv-06202-AMO

Plaintiffs, ORDER GRANTING IN PART AND v. DENYING IN PART MOTION TO DISMISS MARTIAN SALES, INC., et al., Re: Dkt. No. 94 Defendants.

This is a putative false-advertising class action about the sale of kratom, a drug product. Before the Court is Defendants’ motion to dismiss for lack of personal jurisdiction and failure to state a claim. The matter is fully briefed and suitable for decision without oral argument. Accordingly, the hearing set for May 7, 2026, is VACATED. See Civil L.R. 7-6; Fed. R. Civ. P. 78(b). Having read the parties’ papers and carefully considered the arguments therein, as well as the relevant legal authority, the Court hereby DENIES the motion to dismiss for lack of personal jurisdiction, and GRANTS IN PART and DENIES IN PART the motion to dismiss for failure to state a claim. This section comprises the well-pleaded allegations from the operative Second Amended Complaint, which are taken as true and viewed in the light most favorable to Plaintiffs. See Manzarek v. St. Paul Fire & Marine Ins. Co., 519 F.3d 1025, 1031 (9th Cir. 2008).1 Kratom is a substance derived from the kratom plant, mitragyna speciosa, indigenous to Southeast Asia. Dkt. No. 90 (“SAC”) ¶ 25. It has historically been used in herbal medicine and remains popular to this day. Id. The leaves of the plant are harvested, dried, and crushed into a fine powder, which is then packaged into pouches or capsules and sold by manufacturers. Id. ¶ 27. The finished products are sold through the internet as well as in corner stores, smoke shops, and gas stations. Id. ¶ 29. When ingested, two compounds (mitragynine and 7-hydroxymitragynine) cause a psychoactive effect “substantially similar to opiate-based painkillers” in certain doses. Id. ¶¶ 30-32. Those compounds interact with opioid receptors in the brain, and all substances that interact with such receptors carry a high risk of addiction. Id. ¶¶ 35-38, 41. Thus, kratom is considered a quasi-opiate since it is akin to an opioid. Id. ¶¶ 39-40. Users of kratom have become addicted, and have reported experiencing depression, anxiety, inability to experience joy or pleasure, and reduced sex drive. Id. ¶¶ 44-46. As of 2021, kratom is estimated to be a $1.3 billion industry in the United States with 11 to 15 million annual users. Id. ¶ 47. Manufacturers do not disclose kratom’s potential to be addictive. Id. ¶¶ 52-53. Instead, it is marketed as a safe substitute for painkillers and coffee; a treatment for opioid withdrawal, anxiety, and depression; and a way to increase focus and energy. Id. ¶ 51. As a result, many users become addicted unexpectedly. Id. ¶ 54. Defendants are seven businesses (Martian Sales, Inc.; Jopen LLC; LGI Holdings, LLC; LP Ind., LLC; CAG Holdings CO, LLC; Calibre Manufacturing, LLC; and Nuza, LLC) and one natural person, Peyton Shea Palaio. Id. ¶¶ 8-15. The corporate Defendants sell kratom under the brand name “O.P.M.S.,” short for “Optimized Plant Mediated Solutions.” Id. ¶ 120. Palaio is the apparent head of the OPMS enterprise, though he is not mentioned in any corporate filings. Id. ¶ 9. The Defendants are together “involved in every step of the OPMS kratom supply chain, from import to distribution.” Id. ¶ 97. Plaintiffs C.M. and M.C. purchased OPMS kratom capsules believing that they were safe treatments for anxiety and chronic pain. Id. ¶¶ 160, 163. They became addicted, spending hundreds of dollars every week buying OPMS products. Id. ¶¶ 161, 164. Despite seeking medical assistance, C.M. has been unable to overcome his addiction to OPMS products six years after his first purchase. Id. ¶¶ 160, 162. M.C. overcame her nearly three-year addiction in October 2021 after being placed on a long-term suboxone regimen, which is generally used to treat narcotics California Unfair Competition Law (“UCL”), Cal. Bus. & Prof. Code § 17200 et seq.; (2) violation of the California Consumers Legal Remedies Act (“CLRA”), Cal. Civ. Code § 1750 et seq.; (3) violation of the California False Advertising Law (“FAL”), Cal. Bus. & Prof. Code § 17500 et seq.; (4) breach of implied warranty; (5) unjust enrichment; (6) fraud by omission; and (7) negligent misrepresentation. A. Personal Jurisdiction A motion to dismiss for lack of personal jurisdiction is governed by Federal Rule of Civil Procedure 12(b)(2). On such a motion, “the plaintiff bears the burden of establishing that jurisdiction is proper.” Ranza v. Nike, Inc., 793 F.3d 1059, 1068 (9th Cir. 2015) (citation omitted). But absent an evidentiary hearing, a plaintiff “need only make a prima facie showing of jurisdictional facts.” Id. (citation omitted). A plaintiff’s undisputed allegations must be taken as true. Id. (citation omitted). As discussed below, Plaintiffs have made a prima facie showing of personal jurisdiction over all Defendants. The Court begins with Jopen and then turns to the other Defendants. 1. Jopen There are two types of personal jurisdiction: general and specific. Briskin v. Shopify, Inc., 135 F.4th 739, 750 (9th Cir. 2025) (en banc). Plaintiffs do not assert there is general jurisdiction over Jopen, so at issue here is specific jurisdiction. That requires: (1) the defendant to “purposefully direct his activities or consummate some transaction with the forum or resident thereof; or perform some act by which he purposefully avails himself of the privilege of conducting activities in the forum”; (2) the claim to “arise[] out of or relate[] to the defendant’s forum-related activities”; and (3) exercising jurisdiction to “comport with fair play and substantial justice.” Id. at 750-51 (citation omitted). The dividing line between purposeful direction and purposeful availment is fuzzy, and personal jurisdiction can be established through either concept. Id. at 751 n.10 (citation omitted). But in intentional tort cases, the focus is generally on purposeful direction. Herbal Brands, Inc. v. Photoplaza, Inc., 72 F.4th 1085, 1090-91 (9th Cir. 2023). aimed at the forum state, and (3) which causes harm that the defendant knows will be suffered in the forum state.” Briskin, 135 F.4th at 751 (citation omitted). Plaintiffs have made a prima facie showing of purposeful direction. First, Jopen intentionally sold OPMS products to retailers in California through its PartyNuts website. See SAC ¶¶ 12, 93. Second, those sales were expressly aimed at California. Express aiming can be found from a corporation’s delivery of products “into the stream of commerce with the expectation that they will be purchased by consumers in the forum.” World-Wide Volkswagen Corp. v. Woodson, 444 U.S. 286, 298 (1980). For instance, corporations expressly aimed their sales at Arizona when selling their products through Amazon in the regular course of business with a nationwide distribution network. Herbal Brands, 72 F.4th at 1094. Here, Jopen made tens of thousands of sales totaling millions of dollars over several years to thousands of California retailers. SAC ¶ 93. That volume of sales to in-state

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C.M., et al. v. MARTIAN SALES, INC., et al., (N.D. Cal. 2026).

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