Christine C. Peterson v. Commissioner of IRS

CourtCourt of Appeals for the Eleventh Circuit
DecidedMay 24, 2016
Docket14-15774
StatusPublished

This text of Christine C. Peterson v. Commissioner of IRS (Christine C. Peterson v. Commissioner of IRS) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Christine C. Peterson v. Commissioner of IRS, (11th Cir. 2016).

Opinion

Case: 14-15774 Date Filed: 05/24/2016 Page: 1 of 87

[PUBLISH]

IN THE UNITED STATES COURT OF APPEALS

FOR THE ELEVENTH CIRCUIT ________________________

Nos. 14-15773, 14-15774 ________________________

Agency Nos. 16263-11, 2068-12

CHRISTINE C. PETERSON, ROGER V. PETERSON,

Petitioners - Appellants,

versus

COMMISSIONER OF IRS,

Respondent - Appellee.

________________________

Petitions for Review of a Decision of the U.S. Tax Court ________________________

(May 24, 2016)

Before ROSENBAUM and FAY, Circuit Judges, and MIDDLEBROOKS, * Judge.

FAY, Circuit Judge:

* The Honorable Donald M. Middlebrooks, United States District Court Judge for the Southern District of Florida, sitting by designation. Case: 14-15774 Date Filed: 05/24/2016 Page: 2 of 87

Christine C. Peterson and Roger V. Peterson 1 appeal the decision of the

United States Tax Court, determining deferred compensation payments under

corporate plans made after Peterson’s retirement from Mary Kay, Inc. (“Mary

Kay”) in tax year 2009 were derived from her former Mary Kay association,

making them subject to self-employment tax. We affirm in part and dismiss in

part.

I. FACTUAL AND PROCEDURAL BACKGROUND

A. Mary Kay Sales Structure and Commission Compensation

Mary Kay is a manufacturer and seller of cosmetics, toiletries, skin care, and

related products. Mary Kay has prospered in the United States and

internationally, because of its indigenous, highly incentivized levels of

independent sellers, who are commission compensated. A Mary Kay seller can

progress rapidly according to her sales and commissions; each advancement is

more lucrative to the seller and financially beneficial to Mary Kay. Unique to

Mary Kay are its post-retirement, deferred-compensation programs, the ultimate

1 Although Christine C. Peterson and Roger V. Peterson, husband and wife who filed joint tax returns, have litigated these cases together, the issue on appeal concerns Christine Peterson’s income derived from her retirement distributions, derived from her association with Mary Kay. Hereinafter, “Peterson” refers to Christine Peterson, while “Petersons” refers to the taxpayer couple. 2 Case: 14-15774 Date Filed: 05/24/2016 Page: 3 of 87

financial incentive for Mary Kay sellers, who have risen through the seller ranks

to earn the opportunity to participate in them.

All of Mary Kay’s sellers are independent contractors. The entry level is an

independent Beauty Consultant (“BC”), each of whom enters into a written

agreement with Mary Kay and commits to develop a customer base to whom they

sell Mary Kay products. BCs buy Mary Kay products wholesale and sell them

retail to public customers. BCs have two responsibilities: (1) to build a customer

base and (2) to recruit new BCs, from whom a BC earns commissions on

purchases made by their recruited BCs.

When a BC has recruited 24 independent BCs, she can become a Sales

Director (“SD”), which involves signing a SD agreement with Mary Kay. Her 24

BCs constitute a personal sales unit, from all of whom she earns commissions. A

SD has additional responsibilities: she oversees the BCs under her by educating

and inspiring them to excel in selling Mary Kay products. She also continues to

acquire additional personal units, from which she earns a percentage of their sales

commissions. BCs within a SD’s sales unit may become SDs, resulting in an

offspring sales unit, from which the SD continues to earn a percentage of their

sales commissions.

3 Case: 14-15774 Date Filed: 05/24/2016 Page: 4 of 87

A SD is eligible to advance to National Sales Director (“NSD”), the highest

level of the Mary Kay sales network, when she has acquired 20 offspring units and

is approved for the position by a Mary Kay committee. An NSD is the only

appointed Mary Kay sales position; each is required to sign an NSD Agreement,

which states the contingent relationship between an NSD’s responsibilities and her

commission compensation:

NSD recognizes that NSD’s earnings as a National Sales Director are contingent upon the results of NSD’s efforts in promoting the sale of Mary Kay cosmetics and in inspiring, motivating, counselling and aiding others to become successful sellers of Mary Kay cosmetics and successful Unit Sales Directors. NSD agrees to assume responsibility for offering effective, conscientious advice and assistance to Beauty Consultants and Unit Sales Directors wishing to avail themselves of NSD’s experience and suggestions for building successful Mary Kay businesses of their own.

....

In consideration of the commission compensation provided under this Agreement and the other rights and benefits provided hereunder, NSD agrees to conscientiously and faithfully employ NSD’s best efforts to promote the sale of Mary Kay cosmetics throughout the market area served by Director’s Sales Group during the period this Agreement is in effect.

NSD Agreement § 8.1, 8.2, 8.10 (emphasis added). NSDs generally no longer

solicit new Mary Kay customers; instead, they provide training, direction and

motivation through telephone calls, regular meetings, and workshops to Mary

Kay sales personnel, especially those in their networks whose wholesale

4 Case: 14-15774 Date Filed: 05/24/2016 Page: 5 of 87

purchases generate their commissions. The NSD Agreement details an NSD’s

status, obligations, and compensation relative to commissions from her sales

units, based on monthly wholesale purchase volume. 2 The percentage for

calculating an NSD’s commissions decreases as the offspring units become

farther removed from the NSD’s original sales unit.3

At the sole discretion of Mary Kay, NSDs, who had maintained a personal

sales unit prior to July 1, 1991, were eligible for a Director Unit Volume Bonus

based on an NSD’s personal sales unit’s monthly Unit Wholesale Purchase

Volume, while concurrently serving as an NSD as designated under Annex II of

the NSD Agreement. Based on the monthly Unit Wholesale Purchase Volume, an

NSD’s bonus ranged from $300 for the sales unit’s sales of $4,000 to $5,999 to

$3,500 for sales of $40,000 or more. NSD Agreement, Annex II at iii. A Senior

2 Regarding commission compensation, the NSD Agreement applicable in this case states the

NSD shall have the right to receive from [Mary Kay] incentive compensation for NSD’s activities in counselling and motivating and promoting retail sales and recruiting of the Units within NSD’s Sales Group which shall be in the form of a monthly commission based upon the total monthly wholesale purchases (“Wholesale Purchase Volume”) of all Mary Kay cosmetics bought for resale by all members of the particular Sales Group counselled and advised by NSD.

NSD Agreement § 3.1 (first emphasis added). 3 An NSD’s commission ranges from 5% to 8% for sales of $3,999.99 or less to $18,000 or more for the Monthly Wholesale Purchase Volume of her First-Line Offspring. NSD Agreement, Annex I at i. An NSD’s commission is 3% on her Second-Line Offspring Sales Unit’s Combined Monthly Wholesale Volume and 1/2% on her Third-Line Offspring Sales Unit’s Combined Monthly Wholesale Volume. Id. 5 Case: 14-15774 Date Filed: 05/24/2016 Page: 6 of 87

NSD also receives a 5% commission, payable on the Wholesale Purchase Volume

of the Personal Sales Unit of a First-Line Offspring Director, who becomes an

NSD; 3% for a Second-Line Offspring Director, who becomes an NSD; and 2%

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