Catherine McKoy, Marcus Frazier and Lynn Chadwick v. The Trump Corporation and Donald J. Trump

District Court, S.D. New York·Decided October 17, 2023·No. 1:18-cv-09936·Unknown

Opinion

USONUITTEHDE RSTNA DTIESST RDIICSTT ROIFC TN ECWOU YROTR K -------------------------------------------------------------X : CATHERINE MCKOY, et al., : Plaintiffs, : 18 Civ. 9936 (LGS) : -against- : ORDER : THE TRUMP CORPORATION, et al., : Defendants. : -------------------------------------------------------------X

LORNA G. SCHOFIELD, District Judge: This case concerns Defendant Donald J. Trump’s promotion of ACN Opportunity, LLC (“ACN”), a non-party multi-level marketing company. Plaintiffs are three individuals who participated in ACN as Independent Business Owners (“IBOs”): Catherine McKoy, a resident of California at the time she enrolled; Markus Frazier, a resident of Maryland at the time he enrolled; and Lynn Chadwick, a resident of Pennsylvania at the time she enrolled. Plaintiffs bring claims under those states’ respective consumer protection statutes, each on behalf of a putative class “consisting of all persons in [California, Maryland or Pennsylvania] who made payments to ACN to participate in the IBO Opportunity but did not recoup from ACN an amount equal to or more than those payments.” Plaintiffs together bring common law fraud and negligent misrepresentation claims on behalf of a putative nationwide class “consisting of all persons who made payments to ACN to participate in the IBO Opportunity but did not recoup from ACN an amount equal to or more than those payments.” Defendants are the Trump Corporation and Donald J. Trump, in his personal capacity. The other Defendants, who are Trump family members, were dismissed pursuant to stipulation on May 19, 2023. Plaintiffs move to certify the four putative classes under Rule 23(b)(3) or, in the alternative, certify an issue class under Rule 23(c)(4) on the issues of the falsity and materiality of statements made by Trump regarding ACN. Plaintiffs also move to bar the testimony of two of Defendants’ experts cited in opposition to Plaintiffs’ motion for class certification. For the reasons given below, Plaintiffs’ motions are denied. I. BACKGROUND Familiarity with the underlying facts and procedural history is assumed. See Doe v. The Trump Corp., 453 F. Supp. 3d 634 (S.D.N.Y. 2020) (denying Defendants’ motion to compel arbitration); Doe v. The Trump Corp., 385 F. Supp. 3d 265 (S.D.N.Y. 2019) (denying in part and granting in part Defendants’ motion to dismiss). The following facts are drawn from the parties’ evidentiary submissions in connection with Plaintiffs’ motions.

ACN is a multi-level marketing company. To have the right to sell ACN products, an IBO must pay a sign-up fee and an annual renewal fee. An IBO then receives a commission on any sales of ACN products the IBO makes. IBOs also receive payment for recruiting others to sign up as IBOs and receive a commission on any sales made by IBOs they recruit. ACN IBOs are encouraged to host small gatherings or one-on-one meetings to recruit potential members. At these meetings, IBOs overwhelmingly use marketing materials created by ACN, per ACN’s instructions. Between February 6, 2006, and June 20, 2015, (the “Endorsement Period”) Trump and ACN were parties to a series of endorsement agreements under which Trump agreed to provide a celebrity endorsement of ACN in return for payment. On February 6, 2006, Trump and ACN

entered into the first such agreement, pursuant to which ACN paid Trump one million dollars for the endorsement and an additional one million dollars for appearing at ACN events. ACN and

1 Unless otherwise noted, all references to rules are to the Federal Rules of Civil Procedure.

2 Trump executed subsequent endorsement agreements in February 2008, January 2009, January 2011 and February 2013. During the Endorsement Period, Trump appeared in ACN videos, in print and online interviews and at ACN events. Trump featured prominently in some of ACN’s materials, including its Opportunity Discs, which contained videos used to recruit new IBOs. For example, in a video included on the December 2011 Opportunity Disc, Trump stated that “ACN has a reputation for success -- success that’s really synonymous with the Trump name” and that potential IBOs “have a great opportunity before [them] at ACN without any of the risks most entrepreneurs have to take.” In a video on the September 2012 Opportunity Disc, he said, “When evaluating a business opportunity, people need to look for strong leadership, a solid track record,

success stories, a strong product people really need and want and a clear plan for the future. ACN has all of these things.” Trump also featured ACN twice on The Celebrity Apprentice, a television show he hosted. On June 20, 2015, Trump and ACN executed a Mutual Termination of Appearance Agreement, in which ACN agreed that it would “cease all use of Mr. Trump’s name and likeness . . . and all indicia or connection between ACN and Mr. Trump . . . [would] be eliminated.” In 2014, Plaintiff Catherine McKoy, then a California resident, enrolled in ACN as an IBO. She made only $38 through her participation in ACN over approximately two years. In 2016, Plaintiff Markus Frazier, then a Maryland resident, enrolled in ACN and never made any money throughout his one-year participation. In 2013, Plaintiff Lynn Chadwick, then a

Pennsylvania resident, enrolled in ACN and never made any money throughout her participation in 2013 and 2014. All three Plaintiffs testified that they relied on Trump’s endorsement of ACN in deciding to enroll.

3 II. STANDARD Rule 23(a) provides: One or more members of a class may sue or be sued as representative parties on behalf of all members only if: (1) the class is so numerous that joinder of all members is impracticable; (2) there are questions of law or fact common to the class; (3) the claims or defenses of the representative parties are typical of the claims or defenses of the class; and (4) the representative parties will fairly and adequately protect the interests of the class.

The Second Circuit has also recognized an implied requirement of ascertainability in Rule 23, which demands that a class be “defined using objective criteria that establish a membership with definite boundaries.” In re Petrobras Sec., 862 F.3d 250, 257 (2d Cir. 2017). Where, as here, class certification is sought pursuant to Rule 23(b)(3), a plaintiff must also show “that the questions of law or fact common to class members predominate over any questions affecting only individual members” (the predominance requirement) and “that a class action is superior to other available methods for fairly and efficiently adjudicating the controversy” (the superiority requirement). Rule 23(c)(4) states that “[w]hen appropriate, an action may be . . . maintained as a class action with respect to particular issues.” “The party seeking class certification bears the burden of establishing by a preponderance of the evidence that each of Rule 23’s requirements have been met.” Johnson v. Nextel Commc’ns Inc., 780 F.3d 128, 137 (2d Cir. 2015); accord Gil v. Pizzarotti, LLC, No. 19 Civ. 3497, 2022 WL 970514, at *3 (S.D.N.Y. Mar. 31, 2022). “[A] court’s class-certification analysis must be rigorous and may entail some overlap with the merits of the plaintiff’s underlying claim[.]” Amgen Inc. v. Conn. Ret. Plans & Tr. Funds, 568 U.S. 455, 465-66 (2013). Although factual disputes relevant to Rule 23’s requirements must be resolved as necessary to adjudicate a motion for class certification, a court “should not assess any aspect of the merits unrelated to a 4 Rule 23 requirement.” In re Initial Pub. Offerings Sec. Litig., 471 F.3d 24, 41 (2d Cir. 2006); accord Buffington v. Progressive Advanced Ins. Co., 342 F.R.D. 66, 70 (S.D.N.Y. 2022). III.

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Catherine McKoy, Marcus Frazier and Lynn Chadwick v. The Trump Corporation and Donald J. Trump, (S.D.N.Y. 2023).

Catherine McKoy, Marcus Frazier and Lynn Chadwick v. The Trump Corporation and Donald J. Trump (Catherine McKoy, Marcus Frazier and Lynn Chadwick v. The Trump Corporation and Donald J. Trump) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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