Callowhill Center Associates, LLC v. Zoning Board of Adjustment

2 A.3d 802, 2010 Pa. Commw. LEXIS 443, 2010 WL 3075744
Commonwealth Court of Pennsylvania·Decided August 9, 2010·No. 1522 C.D. 2009·Published·Cited by 28 cases

Opinion

OPINION BY

Judge McCULLOUGH.

Callowhill Center Associates (Callowhill) appeals from the July 6, 2009, order of the Court of Common Pleas of Philadelphia (trial court), which affirmed an order of the Zoning Board of Adjustment of the City of Philadelphia (Board) denying Cal-lowhill’s second application for a variance to install a wall wrap advertising sign. We affirm.

Callowhill owns a commercial building located at 413-53 North 7th Street in Philadelphia, which houses twenty-two business tenants and is 60-65% occupied. Cal-lowhill wishes to install a 9,750 square foot wall wrap advertising sign on its building. (Callowhill’s brief at 8; Reproduced Record (R.R.) at 463a.) The wall wrap adver *804 tising sign proposed by Callowhill would be constructed of polyester fabric and placed over the exterior of the building. (CallowhiU’s brief at 8.)

Section 14-102(123) of the Philadelphia Code (Code) 1 defines the term sign as follows:

Sign. A name, identification, description, emblem, display, device or structure which is affixed to, or printed on, or represented directly or indirectly upon a building, structure, or parcel of land; which is illuminated or non-illuminated; visible or intended to be visible from any public place; and which directs attention to a person, place, product, institution, business, organization, activity or service. Signs shall also include any permanently installed or situated merchandise, including any banner, pennant, placard or temporary sign, with the exception of window displays and national flags....

Section 14-1604 of the Code provides that the maximum area of a sign is limited to 1,500 square feet and that the bottom edge of any outdoor advertising sign may not be located more than twenty-five feet above the road surface.

Callowhill’s building is located in the L-4 Limited Industrial District, where outdoor advertising signs are not a permitted use. Section 14 — 506(l)(a)(.2) of the Code. Furthermore, the property is situated in the Vine Street Parkway Special Sign Control Area, where the City has imposed strict sign control regulations. Section 14-1604.1(5) of the Code.

In 1999, Callowhill erected a 9,750 square foot non-accessory wall wrap sign on its building without first acquiring a zoning and use permit. The wall wrap sign, as with all such similar signs, had the practical effect of transforming an entire side of Callowhill’s building into a sign, as illustrated by the following photograph, taken in May of 2000, of the wall wrap sign that was installed on the building:

*805 [[Image here]]

(R.R. at 1122a.) When Callowhill finally applied for such a permit one year later, its request was rejected by the City. Cal-lowhill then applied to the Board for a variance. The variance, which was opposed by the Society Created to Reduce Urban Blight (SCRUB), was granted by the Board. However, the trial court reversed the Board’s decision on the ground that Callowhill did not prove an unnecessary hardship. This Court affirmed, reasoning as follows:

[W]e conclude that the Board erred as a matter of law by granting the variance when Applicants did not demonstrate the required showing of unnecessary hardship. As noted, the building was 70 to 80% occupied by commercial tenants when the sign was erected. The building is being put to a profitable use, and the loss of the sign revenue does not render the building valueless. Because we conclude that Applicants did not prove the required hardship, we need not determine whether a variance would be contrary to the public interest.
Alternatively, Applicants argue that a variance is not necessary because the zoning code does not apply to their sign. They assert that their sign is a wall wrap, which drapes the side of the building like a banner. They claim that the zoning code applies only to billboards. Reference to the definition section of the zoning code demonstrates that this argument lacks merit. The term “sign” is defined as follows:
A name, identification, description, emblem, display or structure which is affixed to, or printed on, or represented directly upon a building, structure or parcel of land.
Phila. Code § 14-102(86). Our review of the record reveals that Applicants’ sign falls within that definition.

*806 Society Created to Reduce Urban Blight v. Zoning Board of Adjustment, 804 A.2d 116, 120 (Pa.Cmwlth.)(Callowhill I), appeal denied, 572 Pa. 727, 814 A.2d 679 (2002), cert. denied, Callowhill Center Associates, LLP v. Society Created to Reduce Urban Blight, 539 U.S. 903, 123 S.Ct. 2247, 156 L.Ed.2d 111 (2003). 2 In that prior proceeding, Callowhill also challenged the constitutionality of the Code as a prior restraint on commercial speech and as exclusionary zoning; however, the Callowhill I Court concluded that those arguments were waived because they were never raised before the Board. Id., 804 A.2d at 119.

The instant litigation commenced on July 22, 2005, when Callowhill applied for a zoning/use registration permit to erect a 9,750 square foot non-accessory wall wrap sign on its property. The permit was denied, and Callowhill appealed to the Board arguing that: (1) the Code creates an unreasonable hardship; (2) the Code is unconstitutional because it is de jure and de facto exclusionary and restricts its freedom of expression; and (3) a variance permitting the wall wrap sign will not have an adverse impact on the public. The Board conducted hearings in 2006, and SCRUB and other community groups participated in the hearings and submitted evidence in opposition to Callowhill’s application. After review, the Board denied the variance request, finding that Callowhill did not prove that it was entitled to a variance, that this Court’s decision in Callowhill I was res judicata, and that Callowhill’s constitutional challenge was without merit.

Callowhill appealed the Board’s decision to the trial court. The trial court concluded that the Board correctly denied the variances and correctly concluded that the Code was constitutional and enforceable. This appeal followed. 3

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Callowhill Center Associates, LLC v. Zoning Board of Adjustment, 2 A.3d 802, 2010 Pa. Commw. LEXIS 443, 2010 WL 3075744 (Pa. Ct. App. 2010).

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