California Organic Fertilizers, Inc. v. True Organic Products, Inc.

District Court, E.D. California·Decided October 23, 2019·No. 1:19-cv-00296·Unknown

Opinion

CALIFORNIA ORGANIC CASE NO. 1:19-CV-0296 AWI EG FERTILIZERS, INC., Plaintiff ORDER ON RULE 12(c) AND RULE 56(a) CROSS MOTIONS FOR v. JUDGMENT TRUE ORGANIC PRODUCTS, INC., (Doc. Nos. 11, 15) Defendant This is a business and false advertising dispute between Plaintiff California Organic Fertilizers, Inc. (“COFI”) and True Organic Products, Inc. (“TOPI”) involving claims of violations of the Lanham Act and the California Business and Professions Code. Currently before the Court are each parties’ Rule 12(c) and Rule 56(a) cross motions for judgment regarding COFI’s claims based TOPI’s products that contain uncomposted chicken manure.1 For the reasons that follow, TOPI’s motion will be granted and COFI’s motion will be denied. Rule 12(c) – Judgment on the Pleadings Under Federal Rule of Civil Procedure 12(c), “[a]fter the pleadings are closed but within such time as not to delay the trial, any party may move for judgment on the pleadings.” Fed. R. Civ. Pro. 12(c). Because the motions are functionally identical, the same standard of review applicable to a Rule 12(b)(6) motion applies to a Rule 12(c) motion. Dworkin v. Hustler 1 The Court had granted the parties’ request to delay issuing a ruling until the completion of voluntary mediation efforts. On September 5, 2019, the Court received word that the mediation efforts failed. Therefore, the cross Magazine, Inc., 867 F.2d 1188, 1192 (9th Cir. 1989). The non-moving party’s allegations are accepted as true, and all reasonable inferences are drawn in the non-moving party’s favor. Hines v. Youseff, 914 F.3d 1218, 1227 (9th Cir. 2019); Living Designs, Inc. v. E.I. DuPont de Nemours & Co., 431 F.3d 353, 360 (9th Cir. 2005). Any allegations made by the moving party that have been denied or contradicted are assumed to be false. See MacDonald v. Grace Church Seattle, 457 F.3d 1079, 1081 (9th Cir. 2006); Hal Roach Studios v. Richard Feiner & Co., Inc., 896 F.2d 1542, 1550 (9th Cir. 1989). Although Rule 12(c) “does not expressly authorize ‘partial’ judgments, neither does it bar them; it is common practice to apply Rule 12(c) to individual causes of action.” Mays v. Wal-Mart Stores, Inc., 354 F.Supp.3d 1136, 1141 (C.D. Cal. 2019); Cornejo v. Ocwen Loan Serv’g LLC, 151 F.Supp.3d 1102, 1107 (E.D. Cal. 2015); Howerton v. Griffith Co., 2014 U.S. Dist. LEXIS 3336, *6 (E.D. Cal. Jan. 9, 2014); Carmen v. San Francisco Unified School Dist., 982 F.Supp. 1396, 1401 (N.D. Cal. 1997). Rule 56(a) – Partial Summary Judgment Under Rule 56(a), a “party may move for summary judgment, identifying each claim or defense – or the part of each claim or defense – on which summary judgment is sought.” Fed. R. Civ. P. 56(a). The same standard applies both to a motion for summary judgment and a motion for partial summary. Valentich v. United States, 194 F.Supp.3d 1033, 1035 (E.D. Cal. 2016); see also California v. Campbell, 138 F.3d 772, 780 (9th Cir. 1998). Summary judgment is appropriate when it is demonstrated that there exists no genuine issue as to any material fact, and that the moving party is entitled to judgment as a matter of law. Fed. R. Civ. P. 56(c); Adickes v. S.H. Kress & Co., 398 U.S. 144, 157 (1970); Fortyune v. American Multi-Cinema, Inc., 364 F.3d 1075, 1080 (9th Cir. 2004). The party seeking summary judgment bears the initial burden of informing the court of the basis for its motion and of identifying the portions of the declarations (if any), pleadings, and discovery that demonstrate an absence of a genuine issue of material fact. Celotex Corp. v. Catrett, 477 U.S. 317, 323 (1986); Soremekun v. Thrifty Payless, Inc., 509 F.3d 978, 984 (9th Cir. 2007). “The evidence of the nonmovant is to be believed, and all justifiable inferences are to be drawn in his favor.” Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 255 (1986); Moldex-Metric, Inc. v. McKeon Prods., 891 F.3d 878, 881 (9th Cir. 2018). FACTUAL BACKGROUND2 From COFI’s Complaint and the separate statements of fact submitted by the parties, COFI and TOPI produce a variety of organic fertilizers and fertilizer products and compete for business in the organic fertilizer market. TOPI controls, if not a majority, then a significant plurality of the market for organic fertilizers. Organic products in the United States are federally regulated by the Organic Foods Production Act of 1990 (“OFPA”) and the National Organic Program (“NOP”). The NOP is administered by the Agricultural Marketing Service (“AMS”), which is an arm of the United States Department of Agriculture (“USDA”). Any agricultural product that is sold or labeled as “100% organic,” “organic,” or “made with organic [ingredients or food groups]” must be produced in accordance with the regulations promulgated under the NOP. PSUF 3. Because an agricultural product may not be sold as “organic” if it is not produced in accordance with the NOP, organic farmers and USDA-accredited certifying agents depend on organic fertilizer companies to accurately label their products. TOPI claims its products are suitable for use in organic farming and markets them for that purpose. PSUF 4. TOPI’s website states that “[a]ll of its fertilizers are carefully formulated for use in organic farming and meet the requirements of the [NOP].” TOPI makes similar, if not identical statements, on its products’ packaging and labeling. Some of the chicken manure used by TOPI in its organic fertilizer products is uncomposted. PSUF 5. Uncomposted chicken manure has a greater nitrogen content than composted chicken manure, and thus, is more valuable for use as a fertilizer. Chicken manure is sold at a very low cost in comparison to other protein materials that are typically used as organic fertilizers. By using uncomposted chicken manure in some of its fertilizers, TOPI can sell the fertilizers at a lower cost point, in comparison to competing protein-based products (such as those offered by COFI). Prior labels for TOPI’s products indicate that they were derived from “composted” chicken

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California Organic Fertilizers, Inc. v. True Organic Products, Inc., (E.D. Cal. 2019).

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