Moldex-Metric, Inc. v. McKeon Products, Inc.

891 F.3d 878
CourtCourt of Appeals for the Ninth Circuit
DecidedJune 5, 2018
Docket16-55548
StatusPublished
Cited by27 cases

This text of 891 F.3d 878 (Moldex-Metric, Inc. v. McKeon Products, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Moldex-Metric, Inc. v. McKeon Products, Inc., 891 F.3d 878 (9th Cir. 2018).

Opinion

FOR PUBLICATION

UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT

MOLDEX-METRIC, INC., a California No. 16-55548 corporation, Plaintiff-Appellant, D.C. No. 2:11-cv-01742- v. GHK-AGR

MCKEON PRODUCTS, INC., a Michigan Corporation, OPINION Defendant-Appellee.

Appeal from the United States District Court for the Central District of California George H. King, District Judge, Presiding

Argued and Submitted December 5, 2017 Pasadena, California

Filed June 5, 2018

Before: Kim McLane Wardlaw and Ronald M. Gould, Circuit Judges, and Lawrence L. Piersol,* District Judge.

Opinion by Judge Piersol

* The Honorable Lawrence L. Piersol, United States District Judge for the District of South Dakota, sitting by designation. 2 MOLDEX-METRIC V. MCKEON PRODUCTS

SUMMARY**

Trademark

The panel reversed the district court’s summary judgment in favor of the defendant in a suit for trademark infringement.

Moldex-Metric, Inc., a producer of foam ear plugs with a specific bright green color, alleged that McKeon Products, Inc., infringed its mark by using a similar green color for ear plugs. The district court concluded that the green color mark was functional and thus not protectable as trade dress.

Reversing, the panel held that the existence or nonexistence of alternative designs is probative of functionality or nonfunctionality. Thus, evidence of alternative colors must be considered in deciding the functionality of Moldex’s mark. The panel concluded that there remained a dispute of material fact as to whether Moldex’s bright green color was functional. The panel vacated the district court’s grant of summary judgment and remanded for the district court to consider McKeon’s arguments both that Molex’s green color lacked secondary meaning and that there was no likelihood of confusion, and then if necessary go to trial.

** This summary constitutes no part of the opinion of the court. It has been prepared by court staff for the convenience of the reader. MOLDEX-METRIC V. MCKEON PRODUCTS 3

COUNSEL

Sanford I. Weisburst (argued), Quinn Emanuel Urquhart & Sullivan LLP, New York, New York; Joseph M. Paunovich and Harold A. Barza, Quinn Emanuel Urquhart & Sullivan LLP, Los Angeles, California; for Plaintiff-Appellant.

Steven M. Weinberg (argued) and Michael J. Salvatore, Holmes Weinberg PC, Malibu, California; Robert L. Meylan, Meylan Davitt Jain Arevian & Kim LLP, Los Angeles, California; for Defendant-Appellee.

OPINION

Moldex-Metric, Inc. filed suit against McKeon Products, Inc. for trademark infringement. The district court granted summary judgment in favor of McKeon, and Moldex appeals. We reverse and remand.

I

Since 1982, Moldex has been producing foam ear plugs with a specific bright green color. The color in question has also been described as fluorescent green-yellow or fluorescent lime. From 1982 through 2011, Moldex sold more than 1.6 billion pairs and $191,917,123.77 worth of the green ear plugs. Moldex has never acquired a federal registration of its green color, but it has sued to enforce the mark against other companies selling ear plugs bearing the green color. After McKeon began using a similar green color for its ear plugs, Moldex initiated this lawsuit in 2011. 4 MOLDEX-METRIC V. MCKEON PRODUCTS

The parties filed cross motions for summary judgment. McKeon claimed, among other things, that the green color mark is functional. The district court granted McKeon’s motion after finding that the mark is functional, and thus not protectable as trade dress.1 On March 6, 2015, we vacated and reversed the district court’s grant of summary judgment. Expressing doubt that summary judgment on functionality grounds was appropriate, we remanded for the district court to assess functionality in the first instance in light of Qualitex Co. v. Jacobsen Products, Co., 514 U.S. 159 (1995). The dissenting opinion argued that the Qualitex standard was both incorporated in the functionality factors set forth in Disc Golf Ass’n, Inc. v. Champion Discs, Inc., 158 F.3d 1002 (9th Cir. 1998),2 and was addressed by the district court.

On remand, the district court determined that the visibility of Moldex’s bright green color is essential to the use or purpose of the ear plugs—to increase visibility and facilitate safety compliance checks—and therefore the green color mark is functional under the tests set forth by the Supreme Court in Qualitex and TrafFix Devices, Inc. v. Marketing Displays, Inc., 532 U.S. 23 (2001). The district court again

1 The district court granted summary judgment solely on the ground that Moldex’s claimed trademark is functional. It did not reach McKeon’s additional arguments for summary judgment based on lack of secondary meaning and no likelihood of confusion. 2 The Disc Golf factors for assessing the functionality of product features are: 1) whether the design yields a utilitarian advantage; 2) whether alternative designs are available; 3) whether advertising touts the utilitarian advantages of the design; and 4) whether the particular design results from a comparatively simple or inexpensive method of manufacture. Disc Golf, 158 F.3d at 1006. No single factor is dispositive and all should be weighed collectively. Id. MOLDEX-METRIC V. MCKEON PRODUCTS 5

granted summary judgment in favor of McKeon on functionality grounds. Moldex appeals.

II

We review de novo the district court’s grant of summary judgment based on its finding of functionality. Clicks Billiards, Inc. v. Sixshooters, Inc., 251 F.3d 1252, 1257 (9th Cir. 2001). Summary judgment is appropriate when “there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.” FED.R.CIV.P. 56(a). In ruling on a motion for summary judgment, “[t]he evidence of the nonmovant is to be believed, and all justifiable inferences are to be drawn in his favor.” Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 255 (1986). Viewing the evidence in the light most favorable to Moldex and drawing all reasonable inferences in its favor, “we must determine whether the district court correctly applied the relevant substantive law and whether there are any genuine issues of material fact.” Clicks Billiards, 251 F.3d at 1257.

III

The Lanham Act makes actionable the deceptive and misleading use of trademarks to protect persons engaged in commerce against unfair competition. Two Pesos, Inc. v. Taco Cabana, Inc., 505 U.S. 763, 767–68 (1992); 15 U.S.C. § 1127. This protection extends not only to word marks, but also to the design of a product as a form of trade dress. See Wal-Mart Stores, Inc. v. Samara Bros., Inc., 529 U.S. 205, 209 (2000) (Section 43(a) of the Lanham Act “embrace[s] not just word marks . . . but also ‘trade dress’ . . . [which] encompass[es] the design of a product.”). Trade dress is the “total image of a product,” including features such as size, 6 MOLDEX-METRIC V. MCKEON PRODUCTS

shape, color, texture, and graphics. Disc Golf, 158 F.3d at 1005 n.3.

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