Cairns v. Franklin Mint Co.

115 F. Supp. 2d 1185, 2000 U.S. Dist. LEXIS 13360, 2000 WL 1364416
District Court, C.D. California·Decided September 12, 2000·No. CV 98-3847 FMC (BQRx)·Published·Cited by 9 cases

Opinion

ORDER ON DEFENDANTS’ MOTION FOR ATTORNEYS’ FEES

COOPER, District Judge.

I. Introduction

The Court granted summary judgment for the defendants on June 27, 2000. After over two years of litigation in this Court, an interlocutory appeal, and resisting efforts to change the right of publicity statute in the legislature, defendants seek attorneys’ fees totaling $3,124,121.85 1 for over 10,900 hours of work on this case. On September 11, 2000, the Court heard oral argument on the Motion. The Court now issues the following attorneys’ fees award.

II. Standard

Defendants are entitled to attorneys’ fees incurred in successfully defending plaintiffs’ claim that defendants violated the right of publicity statute. “The prevailing party or parties in any action under this section shall also be entitled to attorneys’ fees and costs.” Cal. Civ.Code § 3344.1(a)(1) previously codified at Cal. Civ.Code § 990.

The Lanham Act permits an award of attorneys’ fees to a prevailing party “in exceptional circumstances.” See 15 U.S.C. § 1117(a). 2 “Exceptional circumstances can be found when the non-prevailing party’s case ‘is groundless, unreasonable, vexatious, or pursued in bad faith.’” G racie v. Gracie, 217 F.3d 1060, 1071 (9th Cir.2000) quoting Interstellar Starship Servs., Ltd. v. Epix Inc., 184 F.3d 1107, 1112 (9th Cir.1999). This standard applies to prevailing defendants as well as prevailing plaintiffs. See id.

III. Discussion

Typically, the starting point for determining a reasonable attorney fee award is the Lodestar method: multiplying the number of hours reasonably expended on the litigation by a reasonable hourly rate. See Hensley v. Eckerhart, 461 U.S. 424, 433, 103 S.Ct. 1933, 76 L.Ed.2d 40 (1983). The Court finds that the hourly rates sought are reasonable. However, the Court finds that the unusually large num *1188 ber of hours (10,900) and timekeépers (45) makes application of the Lodestar method as it is traditionally employed, unworkable in this case. Instead, the Court will determine the reasonable attorneys’ fee for this case by using defendants’ fee request as a starting point. The Court will then deduct certain amounts from defendants’ total as explained below. The Court Ends that defendants’ fee request is an appropriate starting point'because defendants’ counsel have made “a good faith effort to exclude from the fee request hours that are excessive, redundant, or otherwise unnecessary.” Id. at 434, 103 S.Ct. 1933; (Dec. Meyer 22:14-23.).

A. Allocation of Fees

Defendants reached their total fee amount by segregating time allocable exclusively to either the right of publicity claim or the trademark claims. They allocated the remaining time equally between the right of publicity claim and the trademark claims. Plaintiffs dispute that the time not dedicated exclusively to one issue should be divided in half. They contend that the work on the right of publicity claim was limited to briefing the following: the motion to dismiss, the availability of an interlocutory appeal, the appeal, supplemental briefing on appeal, motion to reinstate and motion for fees and costs.'

The Court finds that it is inappropriate to allocate half of the combined time to the right of publicity claim, which was on appeal while the remaining trademark claims were being litigated. Accordingly, the Court will reduce by fifty percent the amount of fees defendants have designated as “50% right of publicity.” The fifty perr cent subtracted from the “50% right of publicity” fees will be added to the fees designated as “50% trademark claims.” For the same reason, the computer research fees allocated to the right of publicity claim will be reduced by fifty percent. That amount will be added to the fees designated as “computer research 50% Trademark.” ■

B. Trademark Claims

Plaintiffs contend that defendants are riot entitled to fees for the Lanham Act claims because this is not an exceptional case. Plaintiffs filed three claims based on the Lanham Act: false endorsement, dilution and false advertising.

The Court does not conclude that plaintiffs’ false endorsement claim, although ultimately unsuccessful, was “groundless, unreasonable, vexatious or pursued in bad faith”. The Ninth Circuit has previously and uniquely recognized the right of a celebrity to sue for false endorsement. Although it is clear that this case was well outside the bounds of any previous decision, plaintiffs’ claim could be considered an attempt to extend existing law. As explained in the Court’s order granting summary adjudication for the defendants, the fact that the claim was brought by plaintiffs’ as opposed to the celebrity, and the lack of an “endorsement” made the claim legally deficient. However, it does not rise to the level of “groundless, unreasonable, vexatious or bad faith.”

Defendants point to plaintiffs’ public statements about their success in securing additional licensing fees as a result of the litigation, arguing that this is evidence of bad faith. However, selectively enforcing one’s trademark rights is not equal to pursuing a claim in bad faith. 3 Defendants are not entitled to recover attorneys’ fees for the false endorsement claim.

In contrast, plaintiffs’ claims for dilution and false advertising were groundless and unreasonable. Unlike thé endorsement claim which could be considered argument for an extension of existing law, the dilution claim had no legal basis. As *1189 explained in the Court’s order, plaintiffs’ claim for dilution was based on the “absurd” contention that “Diana, Princess of Wales” had taken on a meaning other than identification of an individual. (June 27, 2000 Order at 21.) Attempting to argue that “Diana, Princess of Wales” had acquired a secondary meaning falls just short of frivolous. Defendants are entitled to recover fees for defending the dilution claim.

Similarly, the false advertising claim was groundless and unreasonable. The claim was groundless because the statements at issue were true. It appears that plaintiffs had no reasonable basis to believe they were false. At no time during the litigation did plaintiffs present evidence to cast doubt on the veracity of the advertising statements. (June 27, 2000 Order at 23.) The claim is also unreasonable because plaintiffs should have either not brought the claim in the first instance, or voluntarily dismissed it when it was clear that there was no evidence to support it.

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Cairns v. Franklin Mint Co., 115 F. Supp. 2d 1185, 2000 U.S. Dist. LEXIS 13360, 2000 WL 1364416 (C.D. Cal. 2000).

115 F. Supp. 2d 1185 (Cairns v. Franklin Mint Co.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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