BUTTON v. DOLLAR GENERAL CORPORATION

District Court, D. New Jersey·Decided February 27, 2025·No. 3:22-cv-07028·Unknown

Opinion

NOT FOR PUBLICATION UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY

RYAN BUTTON, on behalf of himself and those similarly situated, Plaintiff, Civil Action No. 22-7028 (MAS) (RLS) v. MEMORANDUM OPINION DOLGENCORP, LLC d/b/a DOLLAR GENERAL, Defendant.

SHIPP, District Judge This matter comes before the Court upon Defendant Dolgencorp, LLC’s (“Dollar General” or “Defendant”) Motion to Compel Individual Arbitration and Stay Proceedings (ECF No. 53) for all claims in Plaintiff Ryan Button’s (“Plaintiff”) Second Amended Complaint (“Amended Complaint”)! (ECF No. 52). Plaintiff opposed (ECF No. 58), and Defendant replied (ECF No. 6 1). After careful consideration of the parties’ submissions, the Court decides Defendant’s motion without oral argument pursuant to Local Civil Rule 78.1(b). For the reasons outlined below, Defendant’s Motion to Compel Individual Arbitration and Stay Proceedings is granted.

' Plaintiff refers to ECF No. 52 as the Second Amended Complaint despite having never filed a First Amended Complaint. For ease of reference, the Court will refer to the operative complaint as the “Amended Complaint.”

I. BACKGROUND A. Factual Background Plaintiff currently resides in Cliffwood Beach, New Jersey. (Am. Compl. { 7, ECF No. 52.) Defendant is the sole legal entity operating Dollar General in the State of New Jersey and has a principal place of business in Tennessee. (/d. § 8.) Dollar General operates stores that offer inexpensive products. (/d. § 10.) Plaintiff and those similarly situated are those who shop at Dollar General stores in New Jersey. (Id. ¥ 9.) Plaintiff regularly shops at the Dollar General store located at 228 NJ-35, Keyport, New Jersey. Ud. □ 29.) On January 11, 2022, Plaintiff enrolled in a Dollar General Account (“DG Account”), which allows a customer to access coupons, promotions, and other discounts. (Def.’s Moving Br., Decl. of Sarah Gernux §f 8, 11, ECF No. 53-2.) To create that account, Plaintiff was required to agree to certain terms and conditions (“Terms”) and a privacy policy. Ud. 14-16.) Plaintiff consented to Dollar General’s updated Terms by clicking an “I accept” button in September 2022, October 2022, and December 2023. (U/d. 418.) Within these Terms was an arbitration agreement with a delegation provision: YOU AND DOLLAR GENERAL AGREE THAT IN THE EVENT OF ANY CLAIM, DISPUTE, OR CONTROVERY (WHETHER IN CONTRACT, TORT, OR OTHERWISE) ARISING OUT OF, RELATING TO, OR CONNECTED IN ANY WAY WITH THE WEBSITES AND/OR APP, OR THE ~~ BREACH, ENFORCEMENT, INTERPRETATION, OR VALIDITY OF THESE TERMS (INCLUDING THE PRIVACY POLICY) (COLLECTIVELY, ‘CLAIM’), SUCH CLAIM WILL BE RESOLVED EXCLUSIVELY BY FINAL AND BINDING ARBITRATION ....

(Def.’s Moving Br., Ex. D (“Ex. D”Y at *12, ECF No. 53-6.)? The Terms also included a class action waiver: YOU UNDERSTAND AND AGREE THAT THE MAKING OF CLAIMS OR RESOLUTION OF DISPUTES PURSUANT TO THIS AGREEMENT SHALL BE IN YOUR INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. (Id. at *13.) In early 2022, Plaintiff started noticing discrepancies between the price of merchandise displayed on store shelves and what he was charged at checkout, and he began documenting these discrepancies. (Am. Compl. {ff 30, 32, 35-36.) From May 2022 through July 2022, the pricing discrepancies included: (1) a collective overcharge of $1.30 for three separate items on June 16, 2022; (2) an overcharge of $0.25 for a single item on June 21, 2022; (3) an overcharge of $0.05 for a single item on June 23, 2022; (4) a collective overcharge of $1.05 for three separate items on June 28, 2022; and (5) a collective overcharge of $0.85 for two separate items on July 1, 2022. (a.

* Plaintiff does not object to Defendant’s exhibits of different versions of the Terms attached to its moving brief and in fact cites to Defendant’s exhibit of the June 2023 version of the Terms (Ex. D) to support his arguments in his opposition brief. (See, e.g., Pl.’s Opp’n Br. 1, n.1, n.2, ECF No. 58.) The Court, therefore, also cites to Ex. D when referring to the Terms. > All numbers preceded by an asterisk refer to the ECF page numbers in the heading of the document. * Separately, Dollar General was “audited by various Department of Weights and Measures (“DWM”) in New Jersey” and cited for price misrepresentation. (Am. Compl. {§ 13-16, 18-24.)

B. Procedural Background Plaintiff commenced this class action lawsuit on October 6, 2022, in the Superior Court of New Jersey, Law Division, Monmouth County, and Defendant removed this action pursuant to the Class Action Fairness Act, 28 U.S.C. § 1332(d) on December 5, 2022. (See generally Notice of Removal, ECF No. 1.) Defendant filed a motion to seal on December 19, 2022. (ECF No. 13), which the Court granted on January 11, 2023 (ECF No. 32). On December 27, 2022, Defendant filed a motion to dismiss. (ECF No. 27.) Approximately three weeks later, Plaintiff moved to remand, or in the alternative, for jurisdictional discovery. (ECF No. 33.) Upon request of the parties, the Court stayed the motions to dismiss’ pending the disposition of Plaintiff's motion to remand. (ECF No. 36.) The Court denied the motion to remand on August 9, 2023. (ECF Nos. 46-47.) Plaintiff requested a stay on August 16, 2023, pending the disposition of Plaintiffs anticipated request to appeal the Court’s denial of his motion for jurisdictional discovery. (ECF No. 48.) Two days later, the Court granted the stay. (ECF No. 49.) There was no activity in the case for approximately ten months. Then on June 11, 2024, the parties submitted a stipulation to permit Plaintiff to file an amended complaint. (ECF No. 50.) The Court so-ordered the stipulation the next day. (ECF No. 51.) Plaintiff filed his Amended Complaint on June 21, 2024, seeking declaratory judgment and injunctive and monetary relief, alleging that Defendant violated: (1) the New Jersey General Advertising Regulations (Am. Compl. §§ 70-85); (2) the New Jersey Consumer Fraud Act

> The original complaint named six defendants: (1) Dollar General Corporation; (2) Dolgencorp, LLC; (3) Todd Vasos; (4) Jeff Owen; (5) Steve Sunderland; and (6) Emily Taylor. (ECF No. 1-1.) Defendant’s motion to dismiss was submitted jointly with Dollar General Corporation (ECF No. 27), while the other four defendants submitted a separate motion to dismiss (ECF No. 26).

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BUTTON v. DOLLAR GENERAL CORPORATION, (D.N.J. 2025).

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