Bulova Watch Company v. Robinson Wholesale Co.

108 N.W.2d 365, 252 Iowa 740, 1961 Iowa Sup. LEXIS 550
CourtSupreme Court of Iowa
DecidedApril 4, 1961
Docket50263
StatusPublished
Cited by26 cases

This text of 108 N.W.2d 365 (Bulova Watch Company v. Robinson Wholesale Co.) is published on Counsel Stack Legal Research, covering Supreme Court of Iowa primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bulova Watch Company v. Robinson Wholesale Co., 108 N.W.2d 365, 252 Iowa 740, 1961 Iowa Sup. LEXIS 550 (iowa 1961).

Opinion

Snell, J.

This is an appeal from a decision by Polk District Court holding unconstitutional the nonsigner provisions of the Iowa Fair Trade Act, chapter 550, Code, 1958.

We have before us the record, duly settled in the trial court, and appellant’s brief and argument. We have not been favored by any brief or argument, written or oral, by appellees. We mention this only in explanation of our difficulty and intend no reflection upon counsel for appellees as we are advised they have refrained from further defense of the ease on instructions from their clients.

Without knowing the reasons for this lack of interest, it would be improper for us to assume it is solely because of loss of confidence in their position as sustained by the trial court.

Plaintiff, Bulova Watch Company, Incorporated, a New York corporation not qualified or authorized to transact business in Iowa, brought this action under the provisions of chapter 550, Code, 1958, commonly called the Iowa Fair Trade Act, to restrain defendants from advertising for sale or selling plaintiff’s products at prices less than those stipulated in contracts entered into under the Act.

The commodities involved bear the label, trade-mark, brand and name of plaintiff. It is producer and owner of such commodities and products and all are in fair and open competition with products and commodities of the same general class pro *742 dueed by others. In the main, they are men’s and ladies’ watches.

Subsequent to enactment of the Iowa Fair Trade Act, but prior to the acts complained of herein, plaintiff had entered into agreements with other retailers in Iowa providing that said retailers would not, within the State, advertise, offer for sale, sell or resell any such commodities of plaintiff at less than the prices set forth in its retail price list.

There are no fair-trade contracts between plaintiff and defendants or between plaintiff and defendants’ suppliers.

Bulova watches have been sold by defendants for less than the fair-trade price established by plaintiff. Defendants admit the volume of such sales totaled $35,000 to $40,000. These watches were obtained from distributors and not by direct purchase from plaintiff.

Frequent violation of the fair-trade price schedule of plaintiff by retailers other than defendants was shown by the purchase of sixteen Bulova watches at less than the established price between the commencement of this action and final submission in district court.

The trial court dismissed the action against one of the original defendants and in this appeal plaintiff-appellant objects thereto, but we do not deem this very important as to the ultimate issue.

The trial court held the provisions of the Iowa statute unconstitutional as to nonsigners of fair-trade agreements and dismissed the action.

We agree with the trial court.

The pertinent parts of the statutes with which we are concerned are as follows:

“550.1 Contracts as to selling price. No contract relating to the sale or resale of a commodity which bears, or the label or content of which bears, the trade-mark, brand, or name of the producer or owner of such commodity and which is in fair and open competition with commodities of the same general class produced by others shall be deemed in violation of any law of the state of Iowa by reason of any of the following provisions which may be contained in such contract:
*743 “1. That the buyer will not resell such commodity except at the price stipulated by the vendor.
“2. That the vendee or producer require in delivery to whom he may resell such commodity to agree that he will not, in turn, resell except at the price stipulated by such vendor or by such vendee.
“550.3 Actions for damages. Willfully and knowingly advertising, offering for sale or selling any commodity at less than the price stipulated in any contract entered into pursuant to the provisions of sections 550.1 and 550.2, whether the person so advertising, offering for sale or selling is or is. not a party to such contract, is unfair competition and is actionable at the suit of any person damaged thereby.” (Emphasis supplied.)

Our Pair Trade Act, in essence, in section 1, legalizes as to both vendees and subvendees, resale price maintenance contracts for any commodity which bears the trade-mark, brand or name of the producer or owner of the commodity and which is in fair and open competition with commodities of the same general class produced by others; and in section 3 creates a statutory tort of unfair competition in knowingly and willingly advertising, offering for sale or selling any commodity at less than the price stipulated in any contract entered into pursuant to the provisions of section 1, whether the person advertising or selling is or is not a party to such contract. With respect to resale price maintenance by contract, the Fair Trade Act not only affirms the Iowa judicial tolerance of binding immediate vendees but also goes beyond all common-law development in this state to extend enforceability to contracts binding subvendees as well.

The validity of nonsigner provisions under Fair Trade Acts has been upheld by the Supreme Court of the United States. Probably the leading case is Old Dearborn Distributing Co. v. Seagram-Distillers Corp., 299 U. S. 183, 57 S. Ct. 139, 81 L. Ed. 109, 106 A. L. R. 1476. It was held the acquisition of a trade-marked article with full knowledge of contractual price restriction imposed by the producer constitutes the buyer’s assent to the protective price restriction even though the buyer was not a party to the contract containing the restriction.

An annotation in 60 A. L. R.2d on page 423 says: “Sum *744 marization of the law regarding the validity, as a matter of state constitutional law, of ‘nonsigner’ provisions, must be prefaced with the caveat that decisions in various jurisdictions are not merely opposed in result, but are completely irreconcilable. On virtually every conceivable state constitutional question, there is strong authority on both sides. It may be of value to note that with the disappearance of the depressed economic conditions out of which the fair trade statutes arose, there has been a growing tendency to find state constitutional defects in the nonsigner provisions.”

In a great number of jurisdictions in which nonsigner provisions have been tested against state constitutional guarantees, the nonsigner provisions have been upheld. What some writers call the minority view holds the nonsigner provisions are in fatal conflict with state constitutional guarantees. In some instances the attack was sustained on a basis not involved in the case at bar.

Some courts point out the restriction as to the resale price of commodities within the scope of the statute is not, under the terms of the statute, imposed after the acquisition of the commodity, and thus is not in derogation of an existing or established right.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Gamel v. Veterans Memorial Auditorium Commission
272 N.W.2d 472 (Supreme Court of Iowa, 1978)
Corning Glass Works v. Ann & Hope, Inc. of Danvers
294 N.E.2d 354 (Massachusetts Supreme Judicial Court, 1973)
Stauffer Chemical Co. v. Allied Gas & Chemical Co.
328 F. Supp. 785 (S.D. Iowa, 1971)
Farrell v. State Board of Regents
179 N.W.2d 533 (Supreme Court of Iowa, 1970)
House of Seagram, Inc. v. Assam Drug Company
176 N.W.2d 491 (South Dakota Supreme Court, 1970)
Frost v. State
172 N.W.2d 575 (Supreme Court of Iowa, 1970)
State v. Cavitt
157 N.W.2d 171 (Nebraska Supreme Court, 1968)
Graham v. Worthington
146 N.W.2d 626 (Supreme Court of Iowa, 1966)
Tice v. Wilmington Chemical Corporation
141 N.W.2d 616 (Supreme Court of Iowa, 1966)
State v. Rees
139 N.W.2d 406 (Supreme Court of Iowa, 1966)
United States Time Corp. v. Ann & Hope Factory Outlet, Inc.
205 A.2d 125 (Supreme Court of Rhode Island, 1964)
Lewis Consolidated School District v. Johnston
127 N.W.2d 118 (Supreme Court of Iowa, 1964)
Trinity Lutheran Church of Des Moines v. Browner
121 N.W.2d 131 (Supreme Court of Iowa, 1963)
Bulova Watch Co. v. Zale Jewelry Co. of Cheyenne
371 P.2d 409 (Wyoming Supreme Court, 1962)

Cite This Page — Counsel Stack

Bluebook (online)
108 N.W.2d 365, 252 Iowa 740, 1961 Iowa Sup. LEXIS 550, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bulova-watch-company-v-robinson-wholesale-co-iowa-1961.