Buckley & Scott Utilities, Inc. v. Petroleum Heat & Power Co.

48 N.E.2d 154, 313 Mass. 498, 1943 Mass. LEXIS 737
CourtMassachusetts Supreme Judicial Court
DecidedApril 1, 1943
StatusPublished
Cited by37 cases

This text of 48 N.E.2d 154 (Buckley & Scott Utilities, Inc. v. Petroleum Heat & Power Co.) is published on Counsel Stack Legal Research, covering Massachusetts Supreme Judicial Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Buckley & Scott Utilities, Inc. v. Petroleum Heat & Power Co., 48 N.E.2d 154, 313 Mass. 498, 1943 Mass. LEXIS 737 (Mass. 1943).

Opinion

Qua, J.

On December 10, 1927, American Nokol Company entered into a contract with Buckley and Scott, Inc., by which the Nokol company granted to Buckley and Scott, Inc. the exclusive right until December 31, 1937, to sell the “NoKol” automatic oil burner in parts of Massachusetts, including Boston and its vicinity, and in parts of New [500]*500Hampshire. In this litigation this contract has been known as the “Nokol franchise,” or the “franchise.” On March 22, 1929, Buckley and Scott, Inc., assigned its rights in the franchise to the plaintiff, and on April 22, 1929, the defendant, through a mesne conveyance, acquired the assets formerly of American Nokol Company and assumed the liabilities upon its outstanding contracts. The case seems to have been tried before the master, as it has been argued before us, on the theory that after April 22, 1929, the rather common contractual relationship of manufacturer and distributor existed directly between the defendant and the plaintiff, the terms of which were embodied in the franchise and were binding upon each. We shall deal with the case on that basis.

The bill alleges unfair competition and misappropriation by the defendant of the plaintiff's business, but inasmuch as the plaintiff's rights spring from the franchise, and as the plaintiff now seeks only to recover damages, the suit bears also some of the aspects of an action of contract for breach of the exclusive franchise. No objection has been made to jurisdiction in equity.

During the times here material the defendant was the only manufacturer which sold oil burners nationally through dealer organizations and which also engaged in selling oil. There is an important relation between the sale of oil burners and the sale of the fuel oil burned in them. Prospective purchasers of burners require assurance of a supply of fuel oil. Where the same person handles both branches, sales of burners ordinarily result in contracts for the supply of the oil. The Nokol burners had come early upon the market and were readily salable. The defendant's purpose in acquiring the Nokol was “particularly because it expected and desired to obtain thereby the opportunity to sell fuel oil in connection with the sale and installation of such burners.” It expected that the plaintiff would be willing to sell oil for it on commission, and shortly after it acquired the- Nokol, for the sale of which the plaintiff then held the exclusive franchise in the Boston district, it proposed to the plaintiff that the plaintiff sell oil for the defendant on commission. [501]*501The plaintiff declined to do this for the reason that it could sell oil for itself at a profit much greater than the commission offered by the defendant. The defendant continued to press the plaintiff to sell oil on commission and threatened no longer to recognize the plaintiff’s Nokol franchise unless it turned over its oil business to the defendant. The plaintiff complied with these demands from time to time as to parts of its oil business, and compromises were effected, but the controversy continued. • Finally on March 8, 1932, the defendant informed the plaintiff that it wanted the plaintiff’s oil business and was determined to get it and with that end in view made a proposal to the plaintiff which the plaintiff did not accept. The plaintiff’s representative said, “This looks to me like an ultimatum.” The defendant’s representative replied, “ Call it what you like.” Thereafter the defendant made plans for and opened a “factory branch” in Boston from which it actively competed with the plaintiff in the sale of burners and of oil. It then sold models of burners which it called “Petra” and in advertising, “Petro-Nokol,” but most of which the master found were essentially developments and improvements of the Nokol burner. The master found as a fact that the new models, except the “W-l,” were so similar to the Nokol burners after which they were patterned “as to constitute them Nokol burners within the meaning of the Nokol franchise.” This finding is consistent with the subsidiary findings and with the true construction of the franchise under which it could not have been intended that mere improvements and developments of the Nokol could be taken from the Nokol line and thrown into a competing line upon calling them by a different name. The defendant refused to sell these new burners to the plaintiff, but continued to furnish the plaintiff only the old models which it continued to call “Nokol” burners. It extensively advertised the so called “Petra” models and made many sales in the territory covered by the plaintiff’s Nokol franchise. As a result of the defendant’s opening its factory branch in the Boston territory in competition with the plaintiff and of the belief that the plaintiff’s business could not survive, if not in some [502]*502instances also as the result of direct persuasion for which the defendant was responsible, the plaintiff’s wholesale and retail sales managers and salesmen representing “more than half of the [plaintiff’s] effective retail selling ability” left the plaintiff’s employ and entered that of the defendant. This had “a very damaging effect on the plaintiff’s retail selling organization.” By means of an “announcement” by the defendant, followed by vigorous and determined efforts on the part of the plaintiff’s former wholesale sales manager, after his employment by the defendant, the great majority of the plaintiff’s sub-dealers signed up as sub-dealers for the defendant for' the new models which the defendant was placing on the market in competition with the plaintiff. There were some price advantages in favor of the new models. The defendant carried on a successful campaign for the purpose of replacing at a special low price old Nokol model burners with one of the new models which the defendant was refusing to supply to the plaintiff. Still further reductions were given if the purchaser took an oil contract. After the defendant opened its factory branch it continued to use the name “Nokol” in connection with the name “Pet-ra” in order to avail itself of the good will of the Nokol name in competition with the plaintiff.

The master properly finds as a conclusion from his other findings that the defendant undertook to appropriate to itself the plaintiff’s business of selling burners under the Nokol franchise “and the incidental business in the sale of fuel oil which naturally and normally flowed from the sale of burners ”; that the several acts of the defendant herein-before narrated were means to that end; that the defendant did thereby appropriate to itself business in burners and oil which otherwise the plaintiff would have received; and that the plaintiff’s efficient sales organization was very nearly destroyed, its good will greatly impaired, and its rights under the Nokol franchise rendered practically valueless.

The defendant’s conduct was in violation of its obligations to the plaintiff under the Nokol franchise. The franchise and a “memorandum” which became part of it con[503]*503tained detailed provisions manifestly framed to secure the rights and to define the duties of both “Owner” and “Dealer” and to create a mutually profitable relationship between them. Neither party could lawfully do violence to the essential nature of this relationship.

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Bluebook (online)
48 N.E.2d 154, 313 Mass. 498, 1943 Mass. LEXIS 737, Counsel Stack Legal Research, https://law.counselstack.com/opinion/buckley-scott-utilities-inc-v-petroleum-heat-power-co-mass-1943.