Brazil v. Dell Inc.

585 F. Supp. 2d 1158, 2008 U.S. Dist. LEXIS 95144, 2008 WL 2693629
CourtDistrict Court, N.D. California
DecidedJuly 7, 2008
DocketC-07-01700 RMW
StatusPublished
Cited by20 cases

This text of 585 F. Supp. 2d 1158 (Brazil v. Dell Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Brazil v. Dell Inc., 585 F. Supp. 2d 1158, 2008 U.S. Dist. LEXIS 95144, 2008 WL 2693629 (N.D. Cal. 2008).

Opinion

ORDER GRANTING DEFENDANT’S MOTION TO DISMISS THE FIRST AMENDED COMPLAINT AND TO STRIKE PLAINTIFFS’ CLASS ACTION ALLEGATIONS

RONALD M. WHYTE, District Judge.

Defendant Dell Inc. (“Dell”) moves to dismiss plaintiffs’ First Amended Complaint (“FAC”) with prejudice and to strike plaintiffs’ class action allegations. Plaintiffs Chad Brazil (“Brazil”) and Steven Seick (“Seick”) oppose Dell’s motion. For the reasons below, the court finds that Texas law applies to the plaintiffs’ claims and grants Dell’s motion to dismiss plaintiffs’ statutory causes of action. The court also grants Dell’s motion to strike plaintiffs’ class allegations as set forth below. The court will grant plaintiffs 20 days to amend their complaint to state claims under Texas law and to amend their class allegations to address the concerns noted in this order.

I. BACKGROUND

Dell directly markets its computer products to consumers and businesses in California and throughout the nation via various media, including Internet web sites, email campaigns, newspaper and magazine advertising, television, direct mail and company-owned retail stores. FAC ¶ 13. On June 15, 2006, Seick purchased directly from Dell through its online purchasing process a Dell Dimension B110 desktop computer (“Dimension Desktop”) and some associated peripheral Dell computer products. Id. ¶ 53. Dell allegedly misrepresented to Seick that the base price of the Dimension Desktop reflected a $50 savings from Dell’s purported regular price for that computer. Id. ¶ 56. During the three months prior to Seick’s purchase, however, Dell’s average offered sales price for the Dimension Desktop model was allegedly even lower than the amount paid by Seick. Consequently, rather than having received any discount, Seick asserts that he paid $1.46 in excess of the true regular sales price for the Dimension Desktop. Id. ¶¶ 57-58. In addition, although Dell represented to Seick that the offer for the $50 savings would expire on June 22, 2006, Dell in fact continued to make the offer until October 12, 2006. Id. ¶ 59.

On December 15, 2006, also through Dell’s website, Brazil purchased a Dell Inspiran E1505 notebook computer (“Inspiran Notebook”) and some peripheral computer products. Id. ¶ 61. On similar grounds as Seick, Brazil alleges that rather than having received a $314 savings *1161 from the regular sales price of the Inspiron Notebook as Dell represented, he paid $157.66 more for the Inspiron Notebook than the average actual sales price for that model offered by Dell for the three months preceding his purchase. Id. ¶ 66.

On behalf of themselves and other similarly situated California consumers and businesses, plaintiffs seek to bring a class action pursuant to Fed.R.Civ.P. 23 against Dell for advertising false discounts from false former prices, false “free” offers, and false rebate discounts for Dell’s computers and other products. Specifically, plaintiffs allege that Dell’s conduct has violated California’s False Advertising Law (“FAL”), Cal. Bus. & Prof.Code § 17500, et seq.; California’s Unfair Competition Law (“UCL”), Cal. Bus. & Prof.Code § 17200, et seq.; and California Consumers Legal Remedies Act (“CLRA”), Cal. Civ.Code § 1750, et seq. Id. ¶¶ 77-130. Plaintiffs also assert California common law claims for breach of contract, negligent and intentional misrepresentation, and unjust enrichment. Id. ¶¶ 51, 77-112. Among other relief, plaintiffs seek actual, compensatory and punitive damages; a permanent injunction; restitution; costs of suit; and an order certifying the proposed consumer and business classes. Id. at 31.

Dell previously moved to stay the instant proceedings and compel arbitration under the arbitration provision in Dell’s U.S. Terms and Conditions of Sales (“Terms and Conditions”). The court denied that motion. After engaging in a choice of law analysis, the court declined to enforce the Texas choice of law in the Dell Agreement with respect to the assessing the enforceability of the arbitration clause in the Terms and Conditions. August 3, 2007, 2007 WL 2255296, Order Denying Defendant’s Motion to Stay, Docket No. 42 (“Arbitration Order”). Applying California law, the court found that the arbitration provision was unenforceable. Id. at 11.

Dell now moves to dismiss the FAC. As an initial matter, Dell contends that the FAC fails as a matter of law because Texas law governs this dispute as set forth in the choice-of-law clause in Dell’s Terms and Conditions. Mot. at 5-8. But even assuming California law applies, Dell contends that the FAC fails to plead causes of action under California law. Dell also moves to strike plaintiffs’ class allegations on the ground that the FAC fails to identify a class that could meet the class action certification requirements under Fed. R.Civ.P. 23.

II. ANALYSIS

A. Choice of Law

As an initial matter, Dell moves to dismiss plaintiffs’ California statutory and common law claims by invoking the Texas choice-of-law clause contained in paragraph 13 of the Terms and Conditions of plaintiffs’ purchases. 1 Plaintiffs, relying on the court’s previous order applying California law to determine whether to compel arbitration, argue that California law governs their claims.

In diversity cases, federal courts must apply the choice-of-law rules of the forum state. Estate of Darulis v. Garate, *1162 401 F.3d 1060, 1062 (9th Cir.2005). California requires the court to conduct a separate choice-of-law analysis with respect to each issue in a case. Wash. Mut. Bank, FA v. Super. Ct., 24 Cal.4th 906, 920, 103 Cal.Rptr.2d 320, 15 P.3d 1071 (2001). Thus, although the court’s ruling in its Arbitration Order determined that California law governs the enforceability of the arbitration provision in a contract of adhesion, this ruling does not resolve the issue of whether Texas law governs plaintiffs’ statutory and common law claims in the same agreement. Arbitration Order at 10. In California, there is “no public policy against the enforcement of choice-of-law provisions contained in contracts of adhesion where they are otherwise appropriate.” Wash. Mut. Bank, 24 Cal.4th at 917, 103 Cal.Rptr.2d 320, 15 P.3d 1071.

As previously set forth in the court’s Arbitration Order, to determine the enforceability of “contractual choice-of-law provisions, California courts shall apply the principles set forth in Restatement section 187, which reflects a strong policy favoring enforcement of such provisions.” Nedlloyd Lines B.V. v. Superior Court, 3 Cal.4th 459, 464-65, 11 Cal.Rptr.2d 330, 834 P.2d 1148 (1992).

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Bluebook (online)
585 F. Supp. 2d 1158, 2008 U.S. Dist. LEXIS 95144, 2008 WL 2693629, Counsel Stack Legal Research, https://law.counselstack.com/opinion/brazil-v-dell-inc-cand-2008.