Bodied By Bella Boutique v. Bodyed By Bella

District Court, D. Utah·Decided June 16, 2023·No. 2:21-cv-00693·Unknown

Opinion

THE UNITED STATES DISTRICT COURT DISTRICT OF UTAH

BODIED BY BELLA BOUTIQUE, LLC, a Florida limited liability company, MEMORANDUM DECISION AND ORDER DENYING [22] SECOND Plaintiff, RENEWED MOTION FOR DEFAULT JUDGMENT v.

BODYED BY BELLA LLC, a North Carolina limited liability company, Case No. 2:21-cv-00693

Defendant. District Judge David Barlow

Before the court is Plaintiff’s Second Renewed Motion for Default Judgment.1 Plaintiff Bodied by Bella, LLC requests that this court enter default judgment against Defendant Bodyed By Bella, LLC. Having reviewed the briefing, Plaintiff’s Complaint, and relevant law, the court DENIES Plaintiff’s motion. UNCHALLENGED FACTS2 Plaintiff Bodied by Bella Boutique, LLC is a Florida limited liability company.3 Plaintiff is a well-established and recognized manufacturer and seller of beauty creams, waist trainers, contour belts, shapewear, accessories, apparel, and assorted beauty/body products and services.4 Plaintiff has used the BODIED BY BELLA Mark in commerce throughout the United States continuously since March 1, 2010, in connection with the manufacture, distribution, offering for sale, sale, marketing, advertising, and promotion of shapewear, beauty creams,

1 ECF No. 17, filed October 17, 2022. 2 A failure to deny a well-pleaded allegation, other than an allegation of damages, constitutes an admission of the fact. Fed. R. Civ. P. 8(b)(6). Accordingly, considering a motion for default judgment, the court accepts as true the well-pleaded allegations in the complaint. See United States v. Craighead, 176 F. App’x 922, 924 (10th Cir. 2006) (unpublished). 3 Amended Compl. ¶ 3, ECF No. 16. 4 Id. at ¶¶ 3, 9. beauty services, and body care.5 Plaintiff’s BODIED BY BELLA Mark is distinctive to both the consuming public and Plaintiff’s trade.6 Plaintiff has spent considerable time, resources, and expense in building the goodwill in this trademark, as well as on the quality of its products and reputation of its brand.7 As a result of Plaintiff’s longstanding use and advertising, the public has come to associate the Marks exclusively with products emanating from Plaintiff.8

Plaintiff is the owner of valid and subsisting United States Registration No. 6182358 on the Principal Register in the United States Patent and Trademark Office for the BODIED BY BELLA Mark for beauty creams. Plaintiff also is the owner of United States Registration No. 6,670,087 on the Principal Register in the United States Patent and Trademark Office for the BODIED BY BELLA Mark for beauty spa services, namely, cosmetic body care.9 It has applied for the following trademarks: application Serial No. 90096702 for “BODIED BY BELLA” for shapewear including corsets and waist trainers, application Serial No. 90211798 for a sound mark, and application Serial No. 90517408 for “BODIED BY BELLA” for shapewear including waist trainers and corsets.10 Defendant Bodyed by Bella LLC is a North Carolina limited liability company.11

Defendant engages in the same business as Plaintiff.12 Defendant does business in Utah and throughout the United States.13 Defendant offers to ship products to Utah through the domain located at https://bodyedbybella.com and has sold and shipped product to individuals in Utah.14

5 Id. at ¶ 12. 6 Id. at ¶ 14. 7 Id. at ¶ 15. 8 Id. at ¶ 16. 9 Id. at ¶ 10. 10 Id. at ¶ 11. 11 Id. at ¶ 4. 12 Id. 13 Id. at ¶ 6. 14 Id. Without Plaintiff’s authorization, Defendant adopted and began using the Bodyed by Bella mark in United States commerce, and in the same trade channels as Plaintiff and on similar products.15 Defendant has done this with knowledge of Plaintiff’s prior rights in the BODIED BY BELLA Mark and with the intent to cause confusion and to trade on Plaintiff’s goodwill.16

On May 13, 2021, Plaintiff’s counsel sent a cease-and-desist letter to Defendant objecting to Defendant’s use of the Bodyed by Bella mark.17 On November 23, 2021, Plaintiff filed the complaint (“Original Complaint”) in this court.18 On March 28, 2022, Plaintiff moved for Entry of Default against Defendant.19 After the default certificate was entered on March 30, Plaintiff moved for default judgment on June 28, 2022.20 Subsequently, the court requested additional briefing on the grounds for its exercise of personal jurisdiction over Defendant.21 Plaintiff provided briefing22 and the court denied its motion for default judgment but granted it leave to engage in limited discovery regarding the existence of personal jurisdiction over Defendant.23 On August 25, 2022, Plaintiff filed a supplemental brief on personal jurisdiction.24 It also filed an amended complaint.25 On October 17, 2022, Plaintiff filed a renewed motion for default judgment.26 The court requested Plaintiff show cause as to why it did not serve the amended

complaint on Defendant or why service was not required.27 On November 8, 2022, Plaintiff filed its brief responding to the court’s order to show cause.28 On November 27, 2022, Plaintiff filed

15 Id. at ¶¶ 18, 20. 16 Id. at ¶ 28. 17 Id. at ¶ 22. 18 ECF No. 2. 19 ECF No. 7. 20 ECF No. 11. 21 ECF No. 12. 22 ECF No. 13. 23 ECF No. 14. 24 ECF No. 15. 25 ECF No. 16. 26 ECF No. 17. 27 ECF No. 18. 28 ECF No. 19. proof of service on the docket.29 The court denied Plaintiff’s Amended Motion for Default Judgment for lack of personal jurisdiction due to Plaintiff’s improper service on Defendant of the amended complaint.30 Plaintiff filed this Second Renewed Motion for Default Judgment on May 2, 2023.31 Plaintiff attached as exhibits proof of attempted service on Defendant of the amended complaint.32

DISCUSSION A “district court must determine whether it has jurisdiction over the defendant before entering judgment by default against a party who has not appeared in the case.”33 This “affirmative duty” requires the court “to look into its jurisdiction both over the subject matter and the parties.”34 The court has previously found that it has subject matter jurisdiction over the action.35 Accordingly, the court turns to the personal jurisdiction analysis. I. Personal Jurisdiction “In reviewing its personal jurisdiction, the court does not assert a personal defense of the parties; rather, the court exercises its responsibility to determine that it has the power to enter the default judgment.”36 Because this is a motion for default judgment, the “plaintiff need only make

a prima facie showing” of personal jurisdiction.37 A. Service First, the court addresses the adequacy of service in determining whether it has personal jurisdiction over Defendant. Plaintiff’s complaint identified Defendant as a limited liability

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Bodied By Bella Boutique v. Bodyed By Bella, (D. Utah 2023).

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