Bobbleheads.com, LLC v. Wright Bros., Inc.

259 F. Supp. 3d 1087
CourtDistrict Court, S.D. California
DecidedMay 8, 2017
DocketCase No.: 16-CV-2790 JLS (AGS)
StatusPublished
Cited by17 cases

This text of 259 F. Supp. 3d 1087 (Bobbleheads.com, LLC v. Wright Bros., Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bobbleheads.com, LLC v. Wright Bros., Inc., 259 F. Supp. 3d 1087 (S.D. Cal. 2017).

Opinion

ORDER GRANTING IN PART AND DENYING IN PART DEFENDANTS’ MOTION TO DISMISS

(ECF No. 28)

Hon. Janis L. Sammartino, United States District Judge

Presently before the Court is Defendants Wright Brothers, Inc.’s, Corey Wright’s, and Casey Wright’s Motion to [1091]*1091Dismiss First Amended Complaint, (“MTD,” ECF No. 28). Also before the Court are Plaintiff Bobbleheads.com, LLC’s Response in Opposition to, (“Opp’n,” ECF No. 34), and Defendants’ Reply in Support of, (“Reply,” ECF No. 36), Defendants’ MTD. The Court vacated the hearing on the motion and took the matter under submission pursuant to Civil Local Rule 7.1(d)(1). (ECF No. 37.) After considering the parties’ arguments and the law, the Court GRANTS IN PART and DENIES IN PART Defendants’ MTD.

BACKGROUND

Plaintiff Bobbleheads.com designs, markets, distributes, and sells bobbleheads. (FAC ¶ 14, ECF No. 18.) One such bobble-head is known as the Hillary Clinton Striped Prison Pantsuit Bobblehead (the “Bobbleheads.com Work”), which Plaintiff published on August 13, 2015. (Id. ¶ 15.) Plaintiff filed an application for the registration of the complete Bobbleheads.com Work (the “Full Clinton” registration) on September 2, 2016 with the United States Copyright Office. (Id.; see also id. Exs, 1, 2.) Additionally, Plaintiff filed an application covering just the head of the Bobble-heads.com Work (the “Clinton Head” registration) on or' about May 13, 2016. (Id.; see also id. Ex. 3.) The following is a photocopied image of the complete Bobble-heads.com Work:

[[Image here]]

(Id.)

Plaintiff argues that .Defendants have reproduced, prepared derivative works, and distribute or have distributed unauthorized copies of the Bobbleheads.com Work to the public by selling two of their own bobbleheads (“Defendant Work 1” and “Defendant Work 2”). (Id. ¶ 16.) A side-by-side comparison of the Bobbleheads.com Work and Defendant Work 1 and Defendant Work 2 is reproduced below:

[1092]*1092[[Image here]]

On September 7, 2016, Plaintiff notified Defendants of the alleged infringement and asked Defendants to cease and desist from manufacturing Defendant Work 1. (Id. ¶ 17.) Plaintiff sent a follow-up letter on September 21, 2016, and, after some communication between the parties, Defendants took steps to make it appear that they had temporarily discontinued the sale [1093]*1093of Defendant Work 1. (Id. ¶ 18.) During the parties’ communications, Plaintiff sent notices to numerous online service providers, indicating that Defendants’ infringing work was being advertised and sold on the service providers’ respective sites and demanding that these advertisements be taken down pursuant to the Digital Millennium Copyright Act (“DMCA”). (Id. ¶ 19.) Plaintiff alleges that Defendants shifted their advertising and sales to other platforms and outlets to avoid the impact of these DMCA notices. (Id.)

In addition to copyright infringement, Plaintiff alleges that Defendants have engaged in false advertising. (Id. ¶ 20.) Specifically, Plaintiff alleges that Defendants falsely advertised in various media that their products were sponsored or otherwise affiliated with the Trump/Pence Presidential campaign (using the Trump/Pence campaign logo on websites and other advertisements; indicating that a copyright for their website was owned by or affiliated with Trump; and stating in their advertisements that Defendants’ bobbleheads were “The official bobble head doll of the 2016 Donald Trump Presidential campaign”). (Id.) Plaintiff alleges that neither Trump nor the Trump/Pence campaign authorized the sale of or had any association with Defendants’ works. (Id.)

Furthermore, Plaintiff alleges that Defendants falsely advertised the sale of Defendant Work 2 but, when consumers actually ordered Defendant Work 2, Defendants actually shipped Defendant Work 1. (Id. ¶ 22.) Plaintiff alleges this based on its own order of Defendant Work 2, where it instead received Defendant Work 1. (Id. ¶ 22; see also id. Ex. 4 (Order Form), Ex. 5 (product received).) In addition to false advertising, Plaintiff alleges that the practice of advertising Defendant Work 2 instead of Defendant Work 1, but still sending Defendant Work 1, was an attempt to avoid further infringement of the Bobbleheads.com Work, since Defendant Work 1 looks more similar to the Bobbleheads.com Work.1 (Id. ¶ 21.)

Plaintiff brings three claims against Defendants 'based on these allegations: (1) copyright infringement against Defendant Wright Brothers, Inc.; (2) copyright infringement against Defendant Casey Wright and Defendant Corey Wright; and (8) false advertising against all Defendants. (See generally id.) Plaintiff seeks injunctive relief, impoundment of all counterfeit and infringing copies of the Bobble-heads.com Work, and general, special, actual, and statutory damages. (Id.)

LEGAL STANDARD

Federal Rule of Civil Procedure 12(b)(6) perfnits a party to raise by motion the defense that the complaint “fail[s] to state a claim upon which relief can be granted,” generally referred to as a motion to dismiss. The Court evaluates whether a complaint states a cognizable legal theory. and sufficient facts in light of Federal Rule of Civil Procedure 8(a), which requires a “short and plain statement of the claim showing that the pleader is entitled to relief.” Although Rule 8 “does not require ‘detailed factual allegations,’ ... it [does] demand more than an unadorned, the-defendant-unlawfully-harmed-me accusation.” Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S.Ct. 1937, 173 L.Ed.2d 868 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555, 127 S.Ct. 1955, 167 L.Ed.2d 929 (2007)). In other words, “a plaintiffs obligation.to provide the ‘grounds’ of his ‘entitle[ment] to relief requires more than labels and conclusions, and a formulaic recitation of the elements of a cause of action [1094]*1094will not do.” Twombly, 550 U.S. at 555, 127 S.Ct. 1955 (citing Papasan v. Allain, 478 U.S. 265, 286, 106 S.Ct. 2932, 92 L.Ed.2d 209 (1986)). A complaint will not suffice “if it tenders ‘naked assertion^]’ devoid of ‘further factual enhancement.’” Iqbal, 556 U.S. at 677, 129 S.Ct. 1937 (citing Twombly, 550 U.S. at 557, 127 S.Ct. 1955).

In order to survive a motion to dismiss, “a complaint must contain sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Id. (quoting Twombly, 550 U.S. at 570, 127 S.Ct. 1955); see also Fed. R. Civ. P. 12(b)(6). A claim is facially plausible when the facts pled “allow the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Iqbal, 556 U.S. at 677, 129 S.Ct. 1937 (citing Twombly, 550 U.S.

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259 F. Supp. 3d 1087, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bobbleheadscom-llc-v-wright-bros-inc-casd-2017.