Blumenthal Distributing, Inc. v. Gamesis, Inc.

District Court, C.D. California·Decided December 12, 2022·No. 5:22-cv-01307·Unknown

Opinion

Case 5:22-cv-01307-SPG-JC Document 28 Filed 12/12/22 Page 1 of 20 Page ID #:211

Case No. 5:22-cv-01307-SPG-JC

dba OFFICE STAR, a California ORDER GRANTING PLAINTIFF’S MOTION FOR DEFAULT Corporation, JUDGMENT [ECF NO. 21]

Plaintiff,

v.

GAMESIS, INC., a suspended California

corporation, and TONY S. CHENG, an individual, Defendants. Before the Court is Plaintiff Blumenthal Distributing, Inc. d/b/a Office Star’s (“Plaintiff”) motion for default judgment against Defendants Gamesis, Inc. and Tony S. Cheng (together “Defendants”). (ECF No. 21). Defendants did not oppose the motion and have not otherwise appeared in this action. The Court has read and considered the matters raised with respect to the motion and concluded that this matter is suitable for decision without oral argument. See Fed. R. Civ. P. 78(b); Local Rule 7-15. Having considered Plaintiff’s submission, the relevant law, and the record in this case, the Court GRANTS Plaintiff’s motion. -1- Case 5:22-cv-01307-SPG-JC Document 28 Filed 12/12/22 Page 2 of 20 Page ID #:212

A. Factual Background The following facts are alleged in the Plaintiff’s Complaint and are taken as true due to the entry of default against Defendants: Plaintiff is an importer and distributor of office furniture, including office chairs. (ECF No. 1 (“Compl.”) ¶ 10). Plaintiff protects its brands, including the “Office Star” brand, in part through trademark registration of key marks. (Id. ¶¶ 11–13). For instance, Plaintiff has registered its “Office Star” name and logo. (Id. ¶¶ 13–14). As a part of its distribution network, Plaintiff began a relationship with Defendants in mid-2013 whereby Defendants would sell Plaintiff’s office chairs on its website and then have Plaintiff deliver them. (Id. ¶ 15). As a part of this relationship, Plaintiff informally gave Defendants permission to use the name “Office Star” in its domain name officestarstore.com. (Id. ¶ 16). However, Plaintiff never gave Defendants permission to use the trademarked Office Star logo, nor did it give Defendants permission to describe Gamesis as an “Authorized Office Star Dealer.” (Id. ¶¶ 17–18). In 2017, Plaintiff discovered that Defendants were using the Office Star logo, a registered trademark, on the website at officestarstore.com and were describing Gamesis as an “Authorized Dealer.” (Id. ¶ 20). Plaintiff then wrote a letter to Defendants directing them to remove “all copyrighted images and product descriptions from your site within ten days of this letter.” (Id. ¶ 21). The letter also informed Defendants that the informal sales relationship was over and gave Defendants a short period to wind down their sale of Plaintiff’s products. (Id. ¶¶ 21–22). Plaintiff processed the final legitimate order from Defendants in January 2018. (Id. ¶ 22). However, around March 2022, an individual who had ordered an “Office Star” chair on Defendants’ website, officestarstore.com, contacted Plaintiff to inquire about the status of the chair she had ordered. (Id. ¶ 23). She stated that Defendants informed her there were shipping delays with her order but that it would be fulfilled. (Id.). Plaintiff proceeded to investigate Defendants’ website and learned that Defendants continued to hold Gamesis -2- Case 5:22-cv-01307-SPG-JC Document 28 Filed 12/12/22 Page 3 of 20 Page ID #:213

out as an “Authorized Dealer” of Plaintiff’s chairs. (Id. ¶ 24). Plaintiff also discovered that Defendants were using Plaintiff’s Office Star mark and logo to sell office chairs. (Id.). Further investigation revealed that multiple customers had been deceived into placing orders for Office Star products from Defendants’ website and had never received them despite paying Defendants for the goods. (Id. ¶ 25). Plaintiff alleges this practice by Defendants confused consumers and damaged Plaintiff’s reputation. (Id. ¶¶ 27–28). Plaintiff specifically states that Defendants’ representations that Plaintiff was experiencing issues with quality control or shipping further damaged Plaintiff’s reputation in the eyes of consumers. (Id.). Plaintiff alleges that Defendants’ continued use of Plaintiff’s registered marks was willful and was intended “to free ride on the goodwill” associated with Plaintiff’s marks. (Id. ¶ 32). B. Procedural History Plaintiff filed the Complaint in this action on July 25, 2022. (ECF No. 1). While Plaintiff initially struggled to adequately serve Defendants, on August 23, 2022, Defendant Gamesis filed an updated statement with the California Secretary of State listing Defendant Cheng as its agent and 324 S. Diamond Bar Blvd., # 197, Diamond Bar, CA 91765 as its address. (ECF No. 21-1 at 14, n.5). Plaintiff then served Defendants at the new address on August 24, 2022. (ECF Nos. 12, 13). On September 26, 2022, after Defendants failed to answer or otherwise respond to the Complaint, Plaintiff filed a request for entry of default. (ECF No. 15). The clerk entered default as to both Defendants on September 28, 2022. (ECF No. 18). On October 13, 2022, Plaintiff filed the instant motion for default judgment, which Defendants have not opposed. (ECF No. 21). A court may order default judgment following the entry of default by the Clerk of Court pursuant to Federal Rule of Civil Procedure 55(b). Fed. R. Civ. P. 55(b). Generally, after the Clerk enters default, the defendant’s liability is conclusively established, and the well-pleaded factual allegations in the complaint are accepted as true, except those pertaining to damages. TeleVideo Sys., Inc. v. Heidenthal, 826 F.2d 915, 917–18 (9th Cir. -3- Case 5:22-cv-01307-SPG-JC Document 28 Filed 12/12/22 Page 4 of 20 Page ID #:214

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