Bishop v. SZ DJI Technology Co., LTD.

CourtDistrict Court, E.D. Texas
DecidedMarch 6, 2025
Docket4:24-cv-00268
StatusUnknown

This text of Bishop v. SZ DJI Technology Co., LTD. (Bishop v. SZ DJI Technology Co., LTD.) is published on Counsel Stack Legal Research, covering District Court, E.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bishop v. SZ DJI Technology Co., LTD., (E.D. Tex. 2025).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF TEXAS SHERMAN DIVISION

JENNIFER BISHOP, ET AL. § § v. § CIVIL NO. 4:24-CV-268-SDJ § SZ DJI TECHNOLOGY CO., LTD. § ET AL. §

MEMORANDUM OPINION AND ORDER SZ DJI Technology Co., Ltd. (“SZ DJI”) and Shenzen Baiwang Technology Co. Ltd. (“DJI Baiwang”) (collectively, the “DJI Defendants”) are Chinese companies that design and manufacture drones. Some of these drones are ultimately sold to end consumers in Texas. One of the DJI Defendants’ drones malfunctioned and seriously injured A.B., the young son of Jennifer Bishop and Jody Bishop. The Bishops sued individually and as next friends of A.B., asserting various product liability and negligence causes of action against the DJI Defendants. Before the Court is the DJI Defendants’ Motion to Dismiss for Lack of Personal Jurisdiction and Brief in Support.1 (Dkt. #11). After full consideration, the motion will be denied. The DJI Defendants placed their drones in the stream of commerce when it was reasonably foreseeable that those products would be purchased and used in Texas. One of those products injured the Bishops. This is sufficient to establish specific jurisdiction because, under the applicable “stream of commerce” test for personal jurisdiction, the DJI Defendants purposely availed themselves of the Texas

1 There is a third defendant in this case, DJI Technology, Inc. (“DJI Technology”). DJI Technology is a California corporation and does not join the motion to dismiss for lack of personal jurisdiction. market for drones, the Bishops’ injuries relate to that purposeful availment, and the DJI Defendants have failed to present a compelling reason for the Court to conclude that the assertion of jurisdiction would be unfair or unreasonable.

I. BACKGROUND Defendants SZ DJI and DJI Baiwang produce consumer-operated quadcopter camera drones. SZ DJI, a Chinese corporation, designs the drones. DJI Baiwang, also a Chinese corporation, manufactures the drones. The entire design and manufacturing process takes place in China. The Bishops purchased a DJI drone for A.B.—the Mavic Air 2 model—through Best Buy’s website and had it shipped to their home in Lewisville, Texas (the “Initial

Drone”). Shortly after purchasing the drone, it was damaged when it hit a tree branch. As a result, A.B. submitted a warranty repair claim on DJI’s website (www.dji.com). When the warranty claim was rejected, the Bishops paid for the drone to be repaired. Although they had sent the faulty drone in for repair, the Bishops later received a new drone (the “Subject Drone”). When operating the Subject Drone, it malfunctioned and flew into A.B.’s face,

causing serious injuries to his eye, face, and shoulder. A.B. has had seven surgeries on his right eye since the incident and is now legally blind in that eye. This lawsuit ensued. Among other causes of action, the Bishops assert claims against the DJI Defendants for negligence and gross negligence, and for product liability grounded in alleged design, manufacturing, and marketing defects. The DJI Defendants acknowledge that they designed and manufactured both the Initial Drone and the Subject Drone. As to the Initial Drone, after it was manufactured, DJI Baiwang sent it to the DJI Defendants’ mutual parent company, iFlight Technology Co., Ltd. (“iFlight”) for distribution. Next, iFlight sent the Initial Drone to another DJI entity, DJI Service LLC, for further distribution. DJI Service,

in turn, sold the Initial Drone to Best Buy, who sold it to the Bishops and shipped it to them in Texas. The Subject Drone’s distribution path was the same as the Initial Drone, except that DJI Service sent the drone directly to the Bishops’ residence rather than through Best Buy. The DJI Defendants have a website—the same website on which A.B. submitted his warranty claim for the Initial Drone. See www.dji.com. The DJI website

includes a “Where to Buy” tab, which informs potential customers that they can purchase the DJI Defendants’ drone products at approximately 580 different brick and mortar locations in Texas, including Apple, Best Buy, Walmart, and Sam’s Club stores.2 Customers can also purchase drones directly from the DJI website, including customers located in Texas. See (Dkt. #14-1 at 100). The website is also actively soliciting more retailers for Dallas, Texas. See (Dkt. #14-1 at 98). In addition, the website features a “GEO Zone Map” where the DJI Defendants advise end-users

where they can fly DJI drones and how they might be impacted by local regulations. These maps include Texas, and, for example, areas in and around Lewisville, Texas. See (Dkt. #14-1 at 110, 115–16). Relevant here, the DJI website also includes promotional and related content catering to United States markets—including Texas. This inclusion either shows an

2 See Where to Buy, DJI, https://www.dji.com/where-to-buy/retail-stores (select “Texas” from the “state” dropdown tab); (Dkt. #14-1 at 20–97). intent to serve those markets, or at a minimum, an awareness that the DJI Defendants’ drones are destined for drone markets in the United States and Texas. For example, in March 2015, “DJI’s Director of Product Experience Randy Jay Braun”

spoke at a drone-panel discussion hosted by South by Southwest, an annual conference held in Austin, Texas. See (Dkt. #14-1 at 119). As featured on the DJI website, Mr. Braun “discuss[ed] the future of drone technology and what it means for consumers,” before a crowd of over 100 spectators. Id. Also in 2015, a customer used his DJI drone as part of a flood rescue effort in North Texas, prompting DJI to post an article on the DJI Website declaring that it “is proud to play [a] part in the rescue”

and adding that “[i]t is a testament to the reliability of DJI products that they can be used in these remarkable endeavors.”3 The next year, “DJI’s own Stacy Garlington, Events and Product Experience Specialist,” spoke at a “TEDxYouth event held at Westlake High School performing Arts Center in Austin, Texas,” where she promoted DJI’s business to an audience of Texas high schoolers.4 The DJI Defendants’ marketing efforts in Texas are also evident on social- media accounts linked to the DJI website. For example, the “[o]fficial twitter feed of

DJI,”5—a DJI social-media account that links to the DJI Defendants’ website—

3 DJI Drones Save the Day During Texas Flood Rescue, DJI (May 26, 2015), https://www.dji.com/newsroom/news/dji-drones-save-the-day-during-texas-flood-rescue; see also (Dkt. #14-1 at 123–24).

4 Stacy Garlington Shares Her Journey Into Aerial Photography at TEDxYouth@Austin, DJI (Mar. 21, 2016), https://www.dji.com/newsroom/news/stacy- garlington-tedx-austin (video of talk included at URL); see also (Dkt. #14-1 at 126).

5 @DJIGlobal, X, https://x.com/DJIGlobal; see also (Dkt. #14-1 at 6). advertised a DJI-sponsored drone promotional event in Austin, Texas, on December 1, 2018.6 DJI also hosted a drone-industry conference called “Airworks” in Dallas, Texas, in the fall of 2018.7

The DJI Defendants do not dispute that their drones are sold in Texas. Yet they still maintain that they are not subject to personal jurisdiction here and have moved for dismissal on that ground. In support of their motion, the DJI Defendants point to the fact that they design and manufacture drones only in China and that third-party intermediaries effectively conduct the entire distribution process, including the process that resulted in the sale and delivery of the Initial Drone and

the Subject Drone to the Bishops in Texas. The DJI Defendants also note that they have no operational presence in Texas, meaning that they have no employees or offices here. Finally, the DJI Defendants contend that whatever Texas contacts they may have are too attenuated to support the exercise of personal jurisdiction. The Bishops disagree.

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