Big League Analysis, LLC v. Office of the Comm'r of Baseball

2016 NCBC 66
North Carolina Business Court·Decided August 29, 2016·No. 15-CVS-16800·Published

Opinion

Big League Analysis, LLC v. Office of the Comm’r of Baseball, 2016 NCBC 66.

STATE OF NORTH CAROLINA IN THE GENERAL COURT OF JUSTICE SUPERIOR COURT DIVISION

COUNTY OF WAKE 15 CVS 16800

BIG LEAGUE ANALYSIS, LLC, a North ) Carolina Limited Liability Company, )

Plaintiff, )

)

v. ) OPINION AND ORDER )

THE OFFICE OF THE COMMISSIONER OF ) BASEBALL, an Unincorporated Association ) d/b/a Major League Baseball; UNITED ) STATES BASEBALL FEDERATION, INC., a ) Michigan Corporation; and NOAH GARDNER, ) an Individual, )

Defendants. )

THIS CAUSE, designated a mandatory complex business case by Order of the Chief Justice of the North Carolina Supreme Court, pursuant to N.C. Gen. Stat. §7A- 45.4(b) (hereinafter, references to the North Carolina General Statutes will be to “G.S.”), and assigned to the undersigned Special Superior Court Judge for Complex Business Cases, comes before the Court upon Defendants' Consolidated Motion to Dismiss pursuant to Rules 12(b)(2) and 12(b)(3) of the North Carolina Rules of Civil Procedure (“Rule(s)”), or, Alternatively, to Stay the Action pursuant to G.S. § 1- 75.12(a) ("Motion to Dismiss"). On May 18, 2016, the Court held a hearing on the Motion to Dismiss.

THE COURT, after considering the Motion to Dismiss, the briefs in support of and in opposition to the Motion to Dismiss, the arguments of counsel, and other appropriate matters of record, concludes that the Motion to Dismiss should be GRANTED for the reasons set forth below.

Manning, Fulton & Skinner, PA by Michael T. Medford, Judson A. Welborn, and Natalie M. Rice for Plaintiff.

Brooks, Pierce, McLendon, Humphrey & Leonard, LLP by James T. Williams, Jr. and Craig D. Schauer for Defendants.

McGuire, Judge.

FACTUAL AND PROCEDURAL BACKGROUND 1. Plaintiff Big League Analysis, LLC (Plaintiff or “BLA”) is a limited liability company organized under the laws of North Carolina with its headquarters in Wake County, North Carolina. Tyson Hanish (“Hanish”) is the manager and CEO of BLA.

2. The Office of the Commissioner of Baseball (“Commissioner’s Office”) is an unincorporated association whose members are the thirty Major League Baseball Clubs. The Commissioner’s Office is responsible for the administrative and operational matters relating to Major League Baseball, and is headquartered in New York, New York.

3. The United States Baseball Federation, Inc. (“USA Baseball”) is a corporation created under the laws of Michigan with its headquarters in Durham, North Carolina. USA Baseball is the national governing body for amateur baseball. Nearly every major national amateur baseball organization in America is a USA Baseball national member organization.1 4. Major League Baseball Advanced Media, L.P. ("MLBAM") is the internet and interactive media company of Major League Baseball, and is

1 USA BASEBALL, http://www.usabaseball.com/about/ (last visited Aug. 25, 2016).

headquartered in New York, New York. Despite its central role in the transactions and conduct alleged in this lawsuit, Plaintiff has not made MLBAM a defendant in this action.

5. Noah Garden (“Garden”) was the Executive Vice President of Business for MLBAM until approximately March 2015, at which time he became Vice President of Business for the Commissioner’s Office. Garden is a resident of New Jersey, and has never lived in North Carolina.

6. On June 1, 2012, Plaintiff and MLBAM entered into a written contract (“Development Agreement”).2 Neither the Commissioner’s Office nor USA Baseball were parties to the Development Agreement. The Development Agreement provided the terms under which Plaintiff would develop and operate the MLB.com Academy, which would be featured and marketed on the MLB.com website.3 The Complaint describes the MLB.com Academy as “a digital baseball video analysis product and a membership portal in which users would be able to login and upload hitting and pitching videos, and BLA would provide to the user images, videos, drills, and instructional notes.”4 7. Under the Development Agreement, MLBAM granted Plaintiff a non-

exclusive license to “use, copy, reproduce and distribute” certain trademarks and trade names associated with Major League Baseball in connection with the MLB.com

2 Defendants filed a redacted copy of the Development Agreement with the Court on April 6,

2016. 3 Verified Complaint (“Ver. Compl.”) ¶ 9. 4 Id. at ¶ 10.

Academy.5 The Development Agreement prohibited MLBAM, with certain exceptions, from creating other products or services competitive with or substantially similar to the online instructional products and services provided by Plaintiff. The Development Agreement also restricted MLBAM from disclosing Plaintiff’s “Confidential Information,” but expressly authorized disclosure of such information by MLBAM to “any MLB Entity” and their employees “who need to know for business purposes related to this Agreement,” subject to such party’s agreement not to disclose the Confidential Information.6 The Development Agreement defined Confidential Information, in relevant part, as “trade secrets of each Party, any information relating to each Party’s product plans, designs, ideas, concepts, costs, prices, finances, marketing plans, business opportunities, personnel, research, development or know- how and any other technical or business information of each Party.”7 8. Finally, the Development Agreement contained a forum selection clause which provided as follows:

The validity, construction, and enforceability of this Agreement shall be governed by the laws of the State of New York applicable to contracts entered into and performed entirely within that State. The United States District Court for the Southern District of New York and the Supreme Court of the State of New York, sitting in New York County, shall be the exclusive jurisdictions and venues for any dispute arising directly or indirectly from the relationship created or the transactions contemplated by this Agreement. Each of the Parties consents to the jurisdiction and venue of any such court and waives any argument that any such court does not have jurisdiction over such Party or such dispute or that venue in any such forum is not appropriate or convenient.8

5 Development Agreement 3–4. 6 Development Agreement 12–13. 7 Id. at 11. 8 Id. at 23.

9. In reliance on the Development Agreement, Plaintiff located investors and raised capital to finance development of the MLB.com Academy.

10. In early 2013, Garden notified Plaintiff that the Commissioner's Office9 had complained about BLA's use of the name “MLB.com Academy” in marketing its services, but would be amenable to BLA's use of the name “MLB.com Digital Academy.” Plaintiff alleges that the Commissioner’s Office was not a party to the Development Agreement and did not have “authority to interfere” with the Agreement.10 Despite its contention that the use of “MLB.com Academy” in marketing its services was pre-approved, in March 2013 Plaintiff agreed to rebrand to the MLB.com Digital Academy name.

11. In July 2013, MLBAM notified BLA that the Commissioner's Office had complained about BLA’s plans to market the MLB.com Digital Academy at the 2013 College World Series (“CWS”). Plaintiff alleges that “BLA had the right to use the approved MLB.com Academy word mark . . . and was not required to seek the [ ]

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