Bellion Spirits, LLC v. United States of America

CourtDistrict Court, District of Columbia
DecidedSeptember 27, 2018
DocketCivil Action No. 2017-2538
StatusPublished

This text of Bellion Spirits, LLC v. United States of America (Bellion Spirits, LLC v. United States of America) is published on Counsel Stack Legal Research, covering District Court, District of Columbia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bellion Spirits, LLC v. United States of America, (D.D.C. 2018).

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

BELLION SPIRITS, LLC, et al.,

Plaintiffs, v. Civil Action No. 17-2538 (JEB) UNITED STATES OF AMERICA, et al.,

Defendants.

MEMORANDUM OPINION

A vodka maker’s hopes of advertising the health benefits of its product were thwarted

when a federal administrative agency found the claims to be unsubstantiated. This vodka maker,

which is actually two entities — Plaintiffs Bellion Spirits, LLC and Chigurupati Technologies

Private Ltd. (jointly, “Bellion”) — then filed suit in this Court against the administrative agency

— the Alcohol and Tobacco Tax and Trade Bureau (TTB) — and a host of other governmental

entities. Bellion asserts claims under the Administrative Procedure Act and the First and Fifth

Amendments to the U.S. Constitution. In this litigation’s first volley, Plaintiffs seek to

supplement the record with two peer-reviewed scientific articles and three declarations. Finding

that this case does not present one of the narrow circumstances in which a party can supplement

an administrative record on judicial review, the Court will deny the Motion.

I. Background

Given the early stage of this litigation, a cursory rehearsal of the facts will do. Bellion

Spirits is an independent distributor of Bellion Vodka, which is infused with NTX, a proprietary

blend of ingredients developed by Chigurapati Technologies. See ECF No. 16 (Am. Compl.), ¶¶

15–16. Plaintiffs sought approval to add eight claims espousing the health benefits of NTX to

1 the label of Bellion Vodka. These statements included, among other things, that NTX reduces

“alcohol-induced oxidative damage to the liver,” “helps maintain normal liver enzyme

production and function,” “helps protect DNA from alcohol-induced damage,” and “reduces

alcohol-induced DNA damage.” Id., ¶ 24. Under the applicable regulatory regime, Bellion first

had to pass through TTB’s administrative process before printing these claims, as the agency’s

governing regulations prohibit health-related claims that are false or misleading. See 27 C.F.R.

§ 5.42(b)(8)(ii)(A). A sub-category of such statements — those that make a “specific health

claim” — must also be “adequately substantiated by scientific or medical evidence,” among

other additional requirements. Id. § 5.42(b)(8)(ii)(B)(2); see also id. §§ 4.39(a)(1), 7.29(a)(1).

Bellion thus filed a petition with TTB, which sought the Food and Drug Administration’s

counsel in evaluating the health claims. See ECF No. 22 (Pl. Motion) at 4; ECF No. 23 (Def.

Opp.) at 4. After receiving and reviewing a memorandum from the FDA memorializing its

findings, TTB denied Bellion’s petition. It found that “none of the eight claims is adequately

substantiated” and their inclusion on a label would “create a misleading impression as to the

effects on health consumption of alcoholic beverages infused with NTX.” Pl. Motion, Exh. F

(Petition Response Letter) at 35.

Bellion, dissatisfied with TTB’s ruling, filed this suit against the agency and a number of

other governmental entities, which the Court will collectively refer to as “TTB.” Plaintiffs

challenge TTB’s denial of Bellion’s two claims concerning NTX’s effect on DNA, but raise no

opposition to TTB’s denial of the other six here. See Am. Compl., ¶¶ 1, 24. Plaintiffs bring both

statutory and constitutional causes of action. In their statutory count, Bellion contends that, by

relying on the FDA’s advice, TTB acted beyond its authority and thus ran afoul of the APA

2 (Count III). See 5 U.S.C. § 706(2)(C); Am. Compl., ¶¶ 89–101. Only TTB, and not the FDA,

Plaintiffs posit, may regulate the sale of alcohol. See Am. Compl., ¶¶ 93–94.

Bellion also advances three constitutional claims, two of which arise under the First

Amendment. In one (Count I), Plaintiffs take issue with TTB’s conclusion that Bellion’s health

claims are not substantiated by credible scientific evidence. They allege various errors in TTB’s

conclusion and assert that, because Bellion’s claims are in fact supported by credible evidence,

barring them violates Plaintiffs’ First Amendment rights. Id., ¶¶ 71–79. Bellion’s second First

Amendment claim (Count II) takes a categorical shot at TTB’s procedures. Plaintiffs contend

that the applicable regulations amount to an unconstitutional prior restraint because they lack

definite standards for approving a label’s health-related claims and do not impose on the agency

any timeframe for responding to a petitioner’s request, thus granting the agency “unbridled

discretion.” Id., ¶ 86. In a similar vein, Bellion’s last constitutional cause of action asserts that

TTB regulations are unconstitutionally vague. They thus bring a “facial and as-applied

challenge” under the Fifth Amendment’s Due Process Clause (Count IV). Id., ¶ 103.

Before any briefing on the merits of the parties’ dispute has occurred, Bellion now moves

to supplement the administrative record with five documents and the testimony of two live

witnesses. The first two documents are peer-reviewed studies that, Plaintiffs say, support their

claims about NTX’s effect on alcohol-induced DNA damage. See Pl. Motion at 10–11. TTB,

however, did consider these studies before their publication in peer-reviewed literature, and those

earlier versions are indeed part of the administrative record. Plaintiffs thus seek only to add to

the record the fact of peer review. Id.

Bellion also wishes to submit three declarations and in-court testimony of two of those

declarants. The first declaration, from Dr. Jeffrey Blumberg, concludes that credible scientific

3 studies support Bellion’s health claim and criticizes FDA’s memorandum finding the contrary.

Id. at 12–13. Plaintiffs also ask that Dr. Blumberg be permitted to testify at a hearing. In the

second declaration, Plaintiffs attack what they see as a weakness in the logical chain that

permitted TTB to deny their request. They say that TTB’s decision hinges on a conclusion that

consumers would draw a particular inference from Bellion’s claims regarding the effect of NTX

on DNA — namely, that “consuming an alcohol[ic] beverage infused with NTX will provide a

reduction of risk from alcohol induced damage to the liver and brain.” Id. at 15 (quoting Petition

Response Letter at 41). Plaintiffs thus submit the declaration of Dr. David Stewart, a marketing

expert, to “explain[] what an implied claim is, and how TTB erred by finding the existence of an

implied claim without requisite data to support that conclusion.” Id. at 15. They also request

that Dr. Stewart have an opportunity to testify. Finally, Plaintiffs move to add an affidavit from

Harsha Chigurupati, Bellion’s President and owner, “confirming that the active compound

studied in the Bellion research was the commercially available Bellion Vodka.” Id. at 2.

Plaintiffs say that TTB doubted this link. Id.

II. Legal Standard

In reviewing agency action, “it is black-letter administrative law that . . . a reviewing

court ‘should have before it neither more nor less information than did the agency when it made

its decision.’” Hill Dermaceuticals, Inc. v. Food & Drug Admin., 709 F.3d 44, 47 (D.C. Cir.

2013) (quoting Walter O.

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