Bell & Howell : Mamiya Co. v. Masel Supply Co.

548 F. Supp. 1063, 4 I.T.R.D. (BNA) 1006, 215 U.S.P.Q. (BNA) 870, 1982 U.S. Dist. LEXIS 17531
CourtDistrict Court, E.D. New York
DecidedSeptember 30, 1982
Docket81 CV 2446 (ERN)
StatusPublished
Cited by25 cases

This text of 548 F. Supp. 1063 (Bell & Howell : Mamiya Co. v. Masel Supply Co.) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bell & Howell : Mamiya Co. v. Masel Supply Co., 548 F. Supp. 1063, 4 I.T.R.D. (BNA) 1006, 215 U.S.P.Q. (BNA) 870, 1982 U.S. Dist. LEXIS 17531 (E.D.N.Y. 1982).

Opinion

MEMORANDUM OF DECISION AND ORDER

NEAHER, District Judge.

This trademark case brings into sharp focus the commercially significant question of whether an American company, which is engaged on an exclusive basis in the business of importing and selling trademarked goods of foreign manufacture under United States trademark rights owned by it, may enjoin another’s unauthorized, competitive sale in the United States of the same identically trademarked goods, which were made and placed in the stream of international commerce by the foreign man *1065 ufacturer, who did not intend that such goods be sold here. The action is now before the Court on plaintiff’s motion for a preliminary injunction, following the issuance of a temporary restraining order, which has remained in effect with the consent of the parties. Based upon the facts which do not appear to be seriously disputed, the Court is of opinion that a preliminary injunction should be granted.

Plaintiff, formerly named Bell & Howell : Mamiya Company, and now named Osawa & Co., is a Delaware corporation. 1 It is the registered owner of United States trademark registrations for three “MAMIYA” marks, 2 and, on a purportedly exclusive basis, it imports and sells in this country medium format 3 photographic equipment under these marks. The equipment is manufactured in Japan by the Mamiya Camera Co. (“Mamiya Co.”), a Japanese company, sold by Mamiya Co. to a Japanese trading company, J. Osawa & Co. Ltd. (“Osawa Japan”), and then sold by the latter to plaintiff.

By agreement with Mamiya Co., Osawa Japan holds the exclusive right to distribute MAMIYA medium format equipment worldwide, except in Japan, which Mamiya Co. has reserved for itself. By a further oral agreement with plaintiff, Osawa Japan has named it the exclusive American distributor of these cameras. Osawa Japan owns all of the stock of Osawa & Co. (USA), Inc. (“Osawa USA”), a New York corporation which owns 93% of plaintiff’s stock. Mamiya Co. of Japan holds the remaining 7%.

It appeared from the papers, and is now established that defendant Masel Supply Co. and another company had imported from Hong Kong (without opposition by U. S. Customs) non-counterfeit MAMIYA medium format cameras which they purchased from someone other than plaintiff and then resold in the United States, without authorization from plaintiff. There is no question that the equipment sold by defendant was made by Mamiya Co. and distributed by Osawa Japan. Defendant simply contends that no likelihood of confusion, dilution or unfair competition can arise from its sales of imported MAMIYA cameras in competition with plaintiff’s sales of the same goods.

Despite the importance of the question raised, there are only a few certain landmarks. These are Justice Holmes’ brief decision for the Supreme Court in A. Bourjois & Co. v. Katzel Co., 260 U.S. 689, 43 S.Ct. 244, 67 L.Ed. 464 (1923), rev’g, 275 F. 539 (2d Cir. 1921), rev’g, 274 F. 856 (S.D.N. Y.1920), and the two congressionally imposed restrictions on the importation of trademarked goods contained in the Act of September 21, 1922, ch. 356, title iv, § 526, 42 Stat. 975, superseded by section 526 of the Tariff Act of 1930 (codified at 19 U.S.C. § 1526), and in section 42 of the Lanham Act (codified at 15 U.S.C. § 1124). Understandably, these have been subjected to extremely close scrutiny by practitioners and scholars, who have expressed widely, divergent views about their significance. With the important exception of United States v. Guerlain, Inc., 155 F.Supp. 77 (S.D.N.Y.1957), vacated and remanded, 358 U.S. 915, 79 S.Ct. 285, 3 L.Ed.2d 236 (1958), action dismissed, 172 F.Supp. 107 (S.D.N.Y.1959), the legal journals have been the main battleground. Now this case has brought the sufficiency of those views to the fore.

*1066 In essence, plaintiff relies on the fact that it is the registered owner of the United States trademark registrations for the MAMIYA marks and on an unrestrictive reading of Bourjois v. Katzel, supra. Apart from its particular facts, the significance of which has fueled much of the debate, the Bourjois decision undeniably established for American trademark law the principle of the territoriality of trademarks, viz., that

“the protection of a trademark in a certain country depends exclusively on the law of that country, and that the effects of a trademark ownership by use or registration in a country do not reach beyond the borders of that country,” II S. Ladas, Patents, Trademarks, and Related Rights 1340 (1975),

and thus rejected the principle of trademark “universality” which the Second Circuit had sustained in decisions going back to Appollinaris Co., Ltd. v. Scherer, 27 F. 18 (C.C.S.D.N.Y.1886). Under the “universality” principle, goods manufactured abroad under a trademark and then imported and sold in the United States were held not to infringe the rights of the owner of the American trademark, simply because the goods were genuine and the public, therefore, was undeceived. In Bourjois v. Katzel the Supreme Court held that an exclusive American distributor of a foreign-made, trademarked product, who possessed the American trademark rights by assignment from the foreign manufacturer, could maintain an infringement suit against one who imported and sold the foreign manufacturer’s product under the trademark in competition with the plaintiff. 4

Defendant acknowledges the continued validity of Bourjois v. Katzel, but focusing on its facts, and one in particular, contends that the case does not render the situation here a true case of trademark infringement. Defendant points out that the plaintiff in Bourjois v. Katzel was apparently unconnected with the foreign manufacturer and originator of the trademark, beyond having been the manufacturer’s exclusive American distributor and having acquired from it the American trademark rights. Defendant contrasts this with the more extensive affiliations that exist among plaintiff, its ultimate parent Osawa Japan, and Mamiya Co., which relate to the manufacture and worldwide distribution of MAMIYA medium format photographic equipment.

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548 F. Supp. 1063, 4 I.T.R.D. (BNA) 1006, 215 U.S.P.Q. (BNA) 870, 1982 U.S. Dist. LEXIS 17531, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bell-howell-mamiya-co-v-masel-supply-co-nyed-1982.