U.S. v. Eighty-Three Rolex Watches

CourtCourt of Appeals for the Fifth Circuit
DecidedMay 10, 1993
Docket92-2266
StatusPublished

This text of U.S. v. Eighty-Three Rolex Watches (U.S. v. Eighty-Three Rolex Watches) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fifth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
U.S. v. Eighty-Three Rolex Watches, (5th Cir. 1993).

Opinion

UNITED STATES COURT OF APPEALS For the Fifth Circuit

No. 92-2266

UNITED STATES OF AMERICA,

Plaintiff-Appellee,

VERSUS

EIGHTY-THREE ROLEX WATCHES,

Defendant,

SAM'S WHOLESALE CLUB AND WAL-MART STORES, INC.,

Claimants-Appellants.

Appeals from the United States District Court For the Southern District of Texas (May 21, 1993) ( )

Before REYNALDO GARZA, HIGGINBOTHAM, and DeMOSS, Circuit Judges

DeMOSS, Circuit Judge:

I. Background

This appeal involves a forfeiture of 83 Rolex Watches, so-

called "gray market" goods, in the inventory of Sam's Wholesale

Club. Sam's Wholesale Club and Wal-Mart Stores, Inc., its parent,

(collectively, Wal-Mart) intervened as owner of the watches. On cross-motions for summary judgment, the district court ordered

forfeiture. We affirm.

A. Statute and Regulations

Section 526 of the Tariff Act of 1930, 19 U.S.C. § 1526,

prohibits the importation of any merchandise bearing a trademark

"owned by a citizen of, or by a corporation . . . created or

organized within, the United States," and registered in the Patent

and Trademark Office by a person domiciled in the United States,

without written consent of the domestic trademark owner.

Customs regulations provide that the § 526 import prohibition

is inapplicable if "both the foreign and the U.S. trademark . . .

are owned by the same person or business entity," or if "the

foreign and domestic trademark or trade name owners are parent and

subsidiary companies or are otherwise subject to common ownership

or control." 19 C.F.R. § 133.21(c)(1) and (2). The regulations

define "common ownership" as "individual or aggregate ownership of

more than 50 percent of the business entity." "Common control" is

defined as "effective control in policy and operations and is not

necessarily synonymous with common ownership." 19 C.F.R. § 133.2

(d) (1) and (2).

B. Rolex

On March 15, 1983, Rolex Watch U.S.A. Inc., a New York

corporation (Rolex USA), recorded its ownership of the "ROLEX"

trademark with Customs. The recordation form stated that Rolex USA

consented to importation of two articles "bearing the 'ROLEX'

trademark" upon entering the United States if for personal use and

2 not for sale, but that otherwise importation of these articles was

forbidden unless consigned to or for the account of Rolex USA.

On June 16, 1986, Customs sent attorneys for Rolex USA a

letter, advising that Customs had decided "not [to] continue to

provide protection to Rolex Watch, U.S.A., Inc., against the

importation of genuine "ROLEX" watches (so-called "gray market"

goods)." Customs denied continued protection because Rolex USA "is

under common ownership or control, either beneficial and/or legal,

with a foreign company owning the trademark abroad in circumstances

similar to those found by the U.S. District Court in Parfums Stern,

Inc. v. United States Customs Service, 575 F. Supp. 416 (U.S.D.C.

S.D. Fla. 1983)."1

In response, the Rolex USA attorneys filed a submission

contending that Customs should continue to protect Rolex USA

against unauthorized gray market imports because Rolex USA is not

under common ownership or control with the foreign Rolex trademark

owner. The submission explains that the Swiss manufacturer of

Rolex watches, and the owner of the Swiss "ROLEX" trademark, is

Manufacture des Montres Rolex S.A. Bienne (Bienne). Bienne has

assigned the U.S. Registration for the "ROLEX" mark and good will

to Rolex USA. The worldwide distributor of Rolex watches

manufactured by Bienne is Montres Rolex S.A. (Geneva) located in

Geneva, Switzerland. Bienne has authorized Geneva to obtain

1 In Parfums Stern, the district court denied protection to the domestic trademark owner because it and the foreign trademark owner were part of a "single international enterprise." 575 F. Supp. at 420.

3 various registrations for Rolex combination marks in Switzerland,

such as Rolex Crown, Tite Fit and Oyster Perpetual. However, under

Swiss law, Bienne remains the owner of the "ROLEX" trademark.

Geneva and Rolex USA are under common ownership. Rolex USA is

wholly owned through two intervening subsidiaries (Rolex

Industries, Inc. and Rolex Holdings, S.A.) by the Wilsdorf

Foundation of Geneva, Switzerland (Wilsdorf). Wilsdorf also owns

86% of Geneva. By contrast, the only link between Bienne and

Geneva is a shareholder, Dr. Harry Borer, who owns a mere 26 shares

of Geneva, representing .43% of Geneva's 6000 outstanding shares.

Dr. Borer is a also shareholder, officer and director of Bienne.

Wilsdorf, however, owns no shares of Bienne. Bienne has a five-

member board of directors of which no member sits on the boards of

Geneva, Wilsdorf or Rolex USA. Bienne has seven officers none of

which is a director or officer of Geneva, Wilsdorf, or Rolex USA.

Bienne and Geneva, however, jointly own Rolex Le Locle S.A. (Le

Locle), which owns the building in Le Locle, Switzerland, where

Geneva and Bienne each lease separate premises.

In addition to addressing the issue of common ownership and

control, the Rolex USA submission to Customs contended that gray

market imports undercut its investment in customer goodwill

associated with the "ROLEX" trademark. Rolex USA contended that

gray market importers provide inferior inspection and testing of

the watches, substitute nongenuine watch parts, and provide

inferior warranty service and parts replacement. Rolex USA

asserted that gray market importers unfairly compete by taking a

4 "free ride" on Rolex USA's goodwill, without incurring the

advertising and quality control costs.

In response to the submission, Customs reversed its position

and decided to continue protecting the "ROLEX" trademark under §

526. Customs then pursued this forfeiture of 83 Rolex watches from

the inventory of Sam's Wholesale Club, which were imported without

Rolex USA's permission. The parties stipulated that the watches

were manufactured by Bienne and sold by Geneva, and that Geneva's

company name ("Montres Rolex, S.A., Geneva") is imprinted on every

watch casing.

C. District Court

The district court held on cross-motions for summary judgment

that the watches should be forfeited under § 526. As for the

regulatory exception, the district court held that Wal-Mart failed

to show that Rolex USA and Bienne, the domestic and foreign owners

of the "ROLEX" mark, were subject to common ownership or control.

Significantly, the district court found that the mark at issue is

the "ROLEX" mark, owned by Bienne, not the combination mark "Rolex

Crown", owned by Geneva. The court reasoned, "as long as the

'Rolex' mark is on the watch, the importer must first obtain Rolex

USA's permission." Rec. Vol. 6 at 377.

II. Analysis

Wal-Mart's arguments for reversal are as follows. Initially,

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