Beadcrete USA Incorporated v. Beadcrete Pty Limited

District Court, D. Arizona·Decided February 28, 2022·No. 2:19-cv-04916·Unknown

Opinion

WO

Beadcrete USA Incorporated, No. CV-19-04916-PHX-JJT

Plaintiff, ORDER

v.

Beadcrete Pty Limited,

Defendant. At issue is Plaintiff Beadcrete USA Inc.’s (“BUSA”) and Third-Party Defendants (“TPDs”) BCI LLC, Superior Pool Plastering Inc., Superior Pool Plastering LLC, Superior Pool Management Inc., Robert C. Altamirano, Barbara Altamirano, and Taylor Stutzman’s Motion for Partial Summary Judgment on Claim for Declaratory Relief (Doc. 44, BUSA MSJ), accompanied by a Statement of Facts (Docs. 45–46, BUSA SOF), to which Defendant Beadcrete Pty Limited (“BPL”) filed a Response (Doc. 51, BPL Resp.) and Controverting Statement of Facts (Doc. 52, BPL CSOF), and BUSA/TPDs filed a Reply (Doc. 54, BUSA Reply). Also at issue is BPL’s Motion for Summary Judgment (Doc. 47, BPL MSJ) accompanied by a Statement of Facts (Doc. 48, BPL SOF), to which BUSA/TPDs filed a Response (Doc. 49, BUSA Resp.) and Controverting Statement of Facts (Doc. 50, BUSA CSOF), and BPL filed a Reply (Doc. 53, BPL Reply). The Court resolves these Motions without oral argument. See LRCiv 7.2(f). . . . . . . . . Defendant and Third-Party Plaintiff BPL, an Australian company, is the owner of patents related to aggregate material composed of glass beads and similar materials, which is used for swimming pool finishes, and BPL holds registered patents in many nations, including the United States. BPL also owns certain trademarks related to the manufacture, distribution and sale of its products, including the registered trademark BEADCRETE. Beginning in 2001, BPL licensed certain registered patents and trademarks to Plaintiff BUSA, an Arizona company owned by siblings and TPDs Robert and Barbara Altamirano, in exchange for royalty payments by way of a License Agreement and its amendments. BPL alleges that, in 2014, BUSA breached the License Agreement by refusing to pay royalties. The License Agreement directs the parties to resolve disputes first by mediation and then, if unsuccessful, arbitration, as follows: Any dispute regarding this Agreement will be heard by experienced arbitrators in Phoenix, Arizona USA. Arbitration shall be conducted according to the rules of the American Arbitration Association [(“AAA”)], by a panel of three arbitrators, of which one shall have been nominated by each Party hereto, subject to strike for any reason by the other Party, and the third shall have been jointly agreed upon by the two arbitrators nominated by the Parties. The arbitrators shall have the discretion to award reasonable attorneys’ and experts’ fees and costs to the prevailing Party. (BPL SOF ¶ 18; Doc. 11-2 at 44.) The parties entered into private mediation on February 24, 2015, which failed to resolve their initial dispute under the License Agreement. On March 11, 2015, BPL delivered written notice to BUSA of termination of the licenses and a demand that BUSA assign the United States Patent and Trademark Office (“USPTO”) registration of its BEADCRETE trademark to BPL. BPL’s notice also informed BUSA that it would initiate arbitration under the License Agreement. BUSA then filed suit in this District, claiming ownership of the trademark registration and disputing BPL’s ownership of the same. On May 11, 2016, District Judge Roslyn Silver granted BPL’s Motion to Dismiss that action, because the License Agreement compelled the parties to arbitrate their dispute. (Case No. CV-15-01505-PHX- ROS, Doc. 15.) On June 8, 2016, BUSA appealed Judge Silver’s judgment compelling arbitration to the Ninth Circuit. (Case No. CV-15-01505-PHX-ROS, Doc. 16; 9th Cir. Case No. 16-16036.) On August 1, 2016, concurrent with filing a notice of appeal, BUSA transferred its assets and purported intellectual property rights to BCI, an Arizona limited liability company owned by Robert Altamirano and his daughter, TPD Taylor Stutzman. BUSA provided no notice to BPL or the Ninth Circuit of this transfer. On September 9, 2016, BUSA filed a Surrender of Registration with the USPTO for cancellation of its purported rights in the trademark. The same day, BCI filed an application with the Trademark Trial and Appeal Board (“TTAB”) to transfer the trademark registration from BUSA to BCI. Nine months later, when BPL learned of BUSA’s actions, BPL filed a petition with the TTAB to oppose BCI’s trademark application (“opposition action”) on June 2, 2017. The TTAB initially stayed that action pending the Ninth Circuit’s resolution of the appeal. On July 17, 2018, two years after it filed the Notice of Appeal in the Ninth Circuit, BUSA filed a motion for voluntary dismissal of the appeal. (Case No. CV-15-01505-PHX- ROS, Doc. 19; 9th Cir. Case No. 16-16036.) As noted above, two years earlier, BUSA had transferred any rights it had in the trademark at issue in the appeal to BCI. In the TTAB opposition action, BCI and BPL then litigated the TTAB’s subject matter jurisdiction over the dispute for the next eight months. On March 21, 2019, the TTAB directed BCI and BPL to arbitrate their trademark dispute and suspended the opposition action until the arbitration concluded. The TTAB ordered the parties to provide notice that they initiated arbitration by July 19, 2019. On July 15, 2019, BPL’s counsel sent an email to counsel for BUSA/BCI nominating Shawn Aiken as arbitrator. On July 18, 2019, BUSA/BCI objected to BPL’s nominee, demanded a new nominee, and represented, “Thereafter, we will provide the name of our nominated arbitrator.” (BPL SOF ¶ 31.) On July 19, 2019, BPL delivered a “Demand for Arbitration” to counsel for BUSA/BCI. Concurrently, BPL notified the TTAB of the Demand for Arbitration and moved for continued suspension of the opposition action until the arbitration was complete. On August 8, 2019, without notifying BPL in advance that it opposed arbitration, BCI moved the TTAB to dismiss the opposition action on the basis that BPL did not properly commence arbitration, which motion the TTAB denied.1 On the same day, BUSA filed the present lawsuit seeking a declaration from this Court that the Demand for Arbitration that BPL served on BUSA/BCI has a number of defects under the parties’ License Agreement, including that the Demand for Arbitration does not indicate it was filed with the AAA, that the administrative filing fee was paid to the AAA, or that the License Agreement and Judge Silver’s Order were provided to the AAA. BUSA also complains that BPL added a number of respondents to its Demand for Arbitration who are not parties to the License Agreement—all of which respondents are now TPDs in this case. Further, BUSA claims these defects in the Demand for Arbitration constitute a breach of the License Agreement. In response, BPL filed an Answer, Counterclaim, and Third-Party Complaint. Based on the facts set forth above, BPL claims that, in 2016, while BUSA’s appeal was pending at the Ninth Circuit, BUSA’s conveyance of all its assets, including its purported interest in the trademark BEADCRETE, to its affiliate, BCI, was done without informing BPL or the Ninth Circuit as a calculated effort on the part of BUSA to avoid BPL’s claim to the trademark and to allow for the surreptitious cancellation of the trademark registration at the USPTO and a new trademark application for the BEADCRETE mark by BCI. BPL also claims that TPDs BCI—owned by Robert Altamirano and Taylor Stutzman—and the Superior Pool companies—owned by Robert and Barbara Altamirano—are corporate fictions and that BUSA and the TPDs are alter egos and business conduits of each other. 1 The TTAB also denied BCI’s renewed motion to dismiss the opposition action on January 7, 2020. Further, BPL claims that, in support of BCI’s trademark application to the USPTO, TPD Robert Altamirano made numerous misrepresentations to the USPTO, including that BCI has used the mark since 2000—which was 14 years before BCI’s formation—and that BPL does not have superior and exclusive rights to the mark. BPL seeks a declaration of the arbitration requirement

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Beadcrete USA Incorporated v. Beadcrete Pty Limited, (D. Ariz. 2022).

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