Bayne v. Target Corporation

CourtDistrict Court, S.D. New York
DecidedSeptember 23, 2022
Docket1:21-cv-05938
StatusUnknown

This text of Bayne v. Target Corporation (Bayne v. Target Corporation) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bayne v. Target Corporation, (S.D.N.Y. 2022).

Opinion

UNITED STATES DISTRICT COURT DOC #: SOUTHERN DISTRICT OF NEW YORK DATE FILED: 9/23/2 022 MIEKE BAYNE and ALYSSA HART, individually on behalf of themselves and all others similarly situated, 1:21-cv-05938 (MKV) Plaintiffs, OPINION AND ORDER GRANTING IN PART AND -against- DENYING IN PART DEFENDANT’S MOTION TO TARGET CORPORATION, DISMISS Defendant. MARY KAY VYSKOCIL, United States District Judge: Plaintiffs Mieke Bayne and Alyssa Hart brought this putative class action against Target Corporation (“Target”), asserting six causes of action sounding in fraud, breach of warranty, and unjust enrichment. Specifically, Plaintiffs allege that Target manufactured, marketed and sold hundreds of thousands of defective phone chargers, which would malfunction after only a week of normal use. Target seeks dismissal of this action for failure to state a claim under Federal Rule of Civil Procedure 12(b)(6). For the following reasons, Target’s motion is GRANTED IN PART and DENIED IN PART. BACKGROUND The Court draws its facts from the Amended Complaint [ECF No. 21], the well-pleaded allegations of which are taken as true for the purposes of this Opinion. See Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). Target is a retail store franchise that owns and operates nearly two thousand general merchandise stores nationwide. [ECF No. 21] (“AC”) ¶ 15. Among the various items sold by Target is a charger for iPhones and iPads called the Heyday Charging Cable (the “product” or the “Heyday Charger”). AC ¶ 15. The Heyday Charger comes in various lengths, but all versions of the product are otherwise identical.1 AC ¶ 16. The packaging for this product describes features typical of phone chargers, while emphasizing its “high charging speed.” AC ¶¶ 7, 17. The product sells for approximately $10, and Target, as the product’s exclusive retailer, has sold hundreds of thousands of units.2 AC ¶¶ 11, 18, 21.

The problem, Plaintiffs allege, is that “[t]he Product is of extremely poor quality and uses inferior manufacturing materials, which causes the Product to break and cease working as a phone charger shortly after purchase.” AC ¶ 19. These latent manufacturing defects manifested in various ways, “such as the plug breaking or the cable overheating.” AC ¶ 38. This resulted in eight consumer complaints regarding the product being filed with the Consumer Product Safety Commission (“CPSC”), and in one model of the product being recalled in January 2019. AC ¶¶ 30-35. But the defects were never cured. AC ¶ 36. The problems with the product soon resulted in a barrage of negative reviews on Target’s website. AC ¶¶ 23-24. In 2019, for instance, a consumer gave the Heyday Charger a review of one out of five stars, writing: “I’ve purchased two of these, the braided cable and the flat cable,

and neither lasted more than a couple of weeks. I’m very careful with my cables so as not to bend them and break the wires near the port. They just quit working. Total waste of money. The $5 cables from the bargain section last longer.” AC ¶ 25. In 2020, a different customer gave the Heyday Charger a review of one star, providing: “I had the braided 6 ft cord for less than 2 weeks. Last night I tried to plug it in and the part that plugs into the phone came off. No pushing. Just broke off when I tried to charge my phone.” AC ¶ 26. Other customers left

1 Other allegations in the Amended Complaint suggest that the Heyday Charger also comes in different colors and with different types of cord (e.g., braided and flat). AC ¶¶ 25, 29. The Court will assume for the purposes of this motion that the chargers are otherwise identical in every way.

2 Target suggests in its briefing that it has sold “millions” of Heyday Chargers. [ECF No. 28 at 13]. similar reviews. AC ¶¶ 27-28. In fact, the reviews for one model of the Heyday Charger had an average review of 2.2 stars, based on 323 reviews, and 78% of reviewers reported that they would not recommend the product to others. AC ¶ 29. Plaintiffs Bayne and Hart were among the frustrated customers. Bayne bought a Heyday

Charger from a New York Target store in December 2020. AC ¶ 5. The product began to malfunction a week after it was purchased, becoming so hot to the touch that Bayne could not safely charge her phone or any other device. AC ¶ 6. Hart bought two Heyday Chargers from a New York Target store in June 2021. AC ¶ 8. However, the charger broke at the tip only a week after it was purchased, making it impossible to charge her phone or any other device.3 AC ¶ 9. Bayne and Hart both bought the Heyday Chargers after reviewing the packaging and concluding that the product would adequately serve the purpose of an ordinary phone charger. AC ¶¶ 7, 10. Had the product’s defects been disclosed, Bayne and Hart would never have bought the product, or would have done so only for a substantially reduced price. AC ¶¶ 7, 10. PROCEDURAL HISTORY Plaintiffs initiated this action by filing a putative class action complaint on July 9, 2021.

[ECF No. 1] (“Complaint”). Plaintiffs brought causes of action for (i) breach of implied warranty; (ii) violation of the Magnuson-Moss Warranty Act, 15 U.S.C. §§ 2301, et seq.; (iii) violation of New York General Business Law § 349; (iv) violation of New York General Business Law § 350; (v) fraud; and (vi) unjust enrichment. Complaint ¶ 4. Plaintiffs sought to represent “all persons in the United States who purchased” the Heyday Chargers (the “Class”)

3 While it appears that Hart bought two Heyday Chargers, it is unclear whether the alleged malfunction happened to only one of those chargers, or to both. and also sought to represent a subclass of all Class members who purchased Heyday Chargers in the State of New York. Complaint ¶¶ 36-37. Target brought a timely motion to dismiss the Complaint for failure to state a claim pursuant to Rule 12(b)(6) of the Federal Rules of Civil Procedure. [ECF Nos. 13-16]. This

motion to dismiss asserted, among other things, that “[t]he breach of implied warranty claim fails . . . because Plaintiffs have failed to allege that they provided any notice of any alleged defect of any product they purchased.” [ECF No. 15 at 2]. On August 31, 2021, Plaintiffs sent Target a “Demand Letter,” which outlined their claims. [ECF No. 21, Ex. 1]. On September 21, 2021, Plaintiffs filed an Amended Complaint, which alleged the same six causes of action as in the original Complaint, and sought to represent the same classes. [ECF No. 21]. Target filed a motion to dismiss the Amended Complaint pursuant to Rule 12(b)(6). [ECF No. 27]. That motion was accompanied by a memorandum of law [ECF No. 28] (“Def. Br.”), and a Declaration of David J. Carrier [ECF No. 29] (“Carrier Decl.”).4 Plaintiffs opposed that motion [ECF No. 42] (“Opp.”), and Target replied [ECF No. 43] (“Reply”).

LEGAL STANDARDS To survive a motion to dismiss under Rule 12(b)(6), “a complaint must contain sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)). A claim is plausible on its face “when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Id. (citing Twombly, 550 U.S. at 556).

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